UX or Design — Where should marketers invest?

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design. We talk more about this question in our UF Graduate Certificate Program.

UX or Design — Where should marketers invest? was originally posted by Video And Blog Marketing

Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

brainstormingstock Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

Running out of blog topic ideas can be a bummer, but it can also be kind of exciting. Exciting, because it’s a chance to come up with a bunch of fun, new ideas to talk about. A bummer, because brainstorming enough topics to last you for a couple of months can be difficult and time-consuming.

Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity was originally posted by Video And Blog Marketing

Hacked Websites Given Reconsideration by Google

Google’s annual “Year in Review” post has revealed that they have noticed a sharp increase in the volume of hacked sites by around 32% last year compared to their findings back in 2015. The worst part about it is that Google believes that the number can only go up and not down. The reason for

Hacked Websites Given Reconsideration by Google was originally posted by Video And Blog Marketing

Top 10 Free Keyword Research Tools

google Top 10 Free Keyword Research Tools

Editor’s Note: This post originally published in February 2011 and has been updated for accuracy and comprehensiveness. When it comes to SEO and any branch of digital marketing, keyword research is incredibly important. It plays into knowing your audience as well as the user behavior that drives them, which ultimately dictates your online performance. Without

Top 10 Free Keyword Research Tools was originally posted by Video And Blog Marketing

Uptime Released by Google: Watch Youtube Videos with Your Friends

Google’s in-house start-up Area 120 Incubator, recently came up with Uptime. It is an app that was basically made to allow two or more users comment and watch YouTube content online. One thing you’ll notice about Uptime is that it is modeled after Facebook’s “live videos” function.  One of the most noticeable similarities is how

Uptime Released by Google: Watch Youtube Videos with Your Friends was originally posted by Video And Blog Marketing

User Responsibility in a Time of Misinformation

facts User Responsibility in a Time of Misinformation

A couple of weeks ago I wrote about Google’s new API, Perspective, that filters hurtful comments from the open comments section on publisher’s websites. The goal of the tool is to enhance user experience by making the comments section more suitable for productive, diverse, non-trolling discussions. The API is no doubt a response to the

User Responsibility in a Time of Misinformation was originally posted by Video And Blog Marketing

5 Out of the Box Ideas for Getting Reviews

reviewstock 5 Out of the Box Ideas for Getting Reviews

Reviews have a lot of value for brands, especially when it comes to smaller businesses. What other buyers are saying about your business is often the make or break factor for future customers. This is especially true now that so many users look for recommendations. Surveys seem to indicate that, despite some issues with fake

5 Out of the Box Ideas for Getting Reviews was originally posted by Video And Blog Marketing

What We Think Link Building Will Be Like in 2018

2016 was definitely a year of change. Link building has always played an integral part of Google’s algorithms. Some noticed that its value has declined while others argue that its importance has continually risen over the years. Reasons for the doubt were caused by: Link spam getting devalued, making efforts for link building campaigns more

What We Think Link Building Will Be Like in 2018 was originally posted by Video And Blog Marketing

4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories

Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries.

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4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories was originally posted by Video And Blog Marketing