How Named Anchor Links Optimize Your Search Snippets

Last updated on

How Fraggles Optimize Your Search Snippets

As a student of SEO, I’ve learned so many things that can affect your online presence over the years, from algorithm updates to various strategies borne out of experimentation. All of these are done just for our websites to show up on the first page of Google’s search results, along with expanding your presence and brand and generate revenue in the ever-expanding digital landscape.

Google’s search snippet has gone through a multitude of changes over the past few years, with the introduction of featured snippets and knowledge graphs providing instant information containing more detailed results. Along with these two features, regular search snippets have also become more versatile as well with the introduction of Named Anchor Links. Here’s what you need to know about Named Anchor Links, how to apply them, and how they can impact your search.

What are Named Anchor Links?

Named Anchor Links are links that can be viewed below the search snippet in Google. These links can direct you to various pages in your website, or a specific section on the webpage itself.

Named Anchor Snippet

This feature allows users to quickly navigate to places they want on a website, providing more opportunities for more webpages to generate traffic. Most search queries have become increasingly specific, especially with the emergence of voice and visual search, and named anchors surely make it even more so than before.

The user experience is crucial when it comes to search results and being more direct can lead to more positive results that can generate more opportunities for conversions and discovering content.

How to apply named anchors

Named anchors appearing on search snippets is possible through content optimization, as Google tends to generate these results based on how they viewed your content. The best way to ensure that names anchors would be present is by making each section of your page clear and well-defined.

This means applying the right H2 and H3 tags on the page, which allows you to see links to different pages on your search snippet, which we were able to do in our website. Content optimization is key to making this work and applying this to your home page and landing pages allow for better navigation. The title tags for these sections must also describe what the user would access upon clicking on them. This means that direct title tags such as “Frequently Asked Questions” or “Best SEO Strategies” are good examples of title tags that are straight to the point and can be read by Google as distinct sections.

Quick navigation, table of contents, and related content sections also work well when it comes to appearing on search snippets. These quick links allow users to be able to view additional content, which can be found in the search snippet, allowing users to click and access multiple web pages. The Fetch as Googlebot option also works as well, which is one of the most effective ways to ensure that your webpage would contain named anchors after some content optimization. The applied changes

Impacting your search

Named anchors not only make navigation and content discovery much more convenient but also benefit traffic as well. Users not only have access to one webpage but also has access to others that they might be interested in taking a look. If you have content that might need an extra traffic boost, having it show up in your quick navigation or related content section would help give it more visibility.

If featured snippets and knowledge graphs provide quick information that lessens the need to click more, named anchors to allow more content to be discovered within your website, providing in-depth information that fits Google’s E-A-T standards.

Key Takeaway

Named anchors may have been a feature that has been around for a long time, it is still a very efficient way of providing more content to the users, along with increasing the visibility of related content. While knowledge graphs and featured snippets are being prioritized by numerous websites, making use of Named Anchor Links is another way of providing information, while improving your search traffic.

If you have questions or inquiries about SEO, leave a comment below and let’s talk.

How Named Anchor Links Optimize Your Search Snippets was originally posted by Video And Blog Marketing

Context Clusters in Search Query Suggestions

unsplash-logo
Saketh Garuda

Context Clusters and Query Suggestions at Google

A new patent application from Google tells us about how the search engine may use context to find query suggestions before a searcher has completed typing in a full query. After seeing this patent, I’ve been thinking about previous patents I’ve seen from Google that have similarities.

It’s not the first time I’ve written about a Google Patent involving query suggestions. I’ve written about a couple of other patents that were very informative, in the past:

In both of those, the inclusion of entities in a query impacted the suggestions that were returned. This patent takes a slightly different approach, by also looking at context.

Context Clusters in Query Suggestions

We’ve been seeing the word Context spring up in Google patents recently. Context terms from knowledge bases appearing on pages that focus on the same query term with different meanings, and we have also seen pages that are about specific people using a disambiguation approach. While these were recent, I did blog about a paper in 2007, which talks about query context with an author from Yahoo. The paper was Using Query Contexts in Information Retrieval. The abstract from the paper provides a good glimpse into what it covers:

User query is an element that specifies an information need, but it is not the only one. Studies in literature have found many contextual factors that strongly influence the interpretation of a query. Recent studies have tried to consider the user’s interests by creating a user profile. However, a single profile for a user may not be sufficient for a variety of queries of the user. In this study, we propose to use query-specific contexts instead of user-centric ones, including context around query and context within query. The former specifies the environment of a query such as the domain of interest, while the latter refers to context words within the query, which is particularly useful for the selection of relevant term relations. In this paper, both types of context are integrated in an IR model based on language modeling. Our experiments on several TREC collections show that each of the context factors brings significant improvements in retrieval effectiveness.

The Google patent doesn’t take a user-based approach ether, but does look at some user contexts and interests. It sounds like searchers might be offered a chance to select a context cluster before showing query suggestions:

In some implementations, a set of queries (e.g., movie times, movie trailers) related to a particular topic (e.g., movies) may be grouped into context clusters. Given a context of a user device for a user, one or more context clusters may be presented to the user when the user is initiating a search operation, but prior to the user inputting one or more characters of the search query. For example, based on a user’s context (e.g., location, date and time, indicated user preferences and interests), when a user event occurs indicating the user is initiating a process of providing a search query (e.g., opening a web page associated with a search engine), one or more context clusters (e.g., “movies”) may be presented to the user for selection input prior to the user entering any query input. The user may select one of the context clusters that are presented and then a list of queries grouped into the context cluster may be presented as options for a query input selection.

I often look up the inventors of patents to get a sense of what else they may have written, and worked upon. I looked up Jakob D. Uszkoreit in LinkedIn, and his profile doesn’t surprise me. He tells us there of his experience at Google:

Previously I started and led a research team in Google Machine Intelligence, working on large-scale deep learning for natural language understanding, with applications in the Google Assistant and other products.

This passage reminded me of the search results being shown to me by the Google Assistant, which are based upon interests that I have shared with Google over time, and that Google allows me to update from time to time. If the inventor of this patent worked on Google Assistant, that doesn’t surprise me. I haven’t been offered context clusters yet (and wouldn’t know what those might look like if Google did offer them. I suspect if Google does start offering them, I will realize that I have found them at the time they are offered to me.)

Like many patents do, this one tells us what is “innovative” about it. It looks at:

…query data indicating query inputs received from user devices of a plurality of users, the query data also indicating an input context that describes, for each query input, an input context of the query input that is different from content described by the query input; grouping, by the data processing apparatus, the query inputs into context clusters based, in part, on the input context for each of the query inputs and the content described by each query input; determining, by the data processing apparatus, for each of the context clusters, a context cluster probability based on respective probabilities of entry of the query inputs that belong to the context cluster, the context cluster probability being indicative of a probability that at least one query input that belongs to the context cluster and provided for an input context of the context cluster will be selected by the user; and storing, in a data storage system accessible by the data processing apparatus, data describing the context clusters and the context cluster probabilities.

It also tells us that it will calculate probabilities that certain context clusters might be requested by a searcher. So how does Google know what to suggest as context clusters?

Each context cluster includes a group of one or more queries, the grouping being based on the input context (e.g., location, date and time, indicated user preferences and interests) for each of the query inputs, when the query input was provided, and the content described by each query input. One or more context clusters may be presented to the user for input selection based on a context cluster probability, which is based on the context of the user device and respective probabilities of entry of the query inputs that belong to the context cluster. The context cluster probability is indicative of a probability that at least one query input that belongs to the context cluster will be selected by the user. Upon selection of one of the context clusters that is presented to the user, a list of queries grouped into the context cluster may be presented as options for a query input selection. This advantageously results in individual query suggestions for query inputs that belong to the context cluster but that alone would not otherwise be provided due to their respectively low individual selection probabilities. Accordingly, users’ informational needs are more likely to be satisfied.

The Patent in this patent application is:

(US20190050450) Query Composition System
Publication Number: 20190050450
Publication Date: February 14, 2019
Applicants: Google LLC
Inventors: Jakob D. Uszkoreit
Abstract:

Methods, systems, and apparatus for generating data describing context clusters and context cluster probabilities, wherein each context cluster includes query inputs based on the input context for each of the query inputs and the content described by each query input, and each context cluster probability indicates a probability that at a query input that belongs to the context cluster will be selected by the user, receiving, from a user device, an indication of a user event that includes data indicating a context of the user device, selecting as a selected context cluster, based on the context cluster probabilities for each of the context clusters and the context of the user device, a context cluster for selection input by the user device, and providing, to the user device, data that causes the user device to display a context cluster selection input that indicates the selected context cluster for user selection.

What are Context Clusters as Query Suggestions?

The patent tells us that context clusters might be triggered when someone is starting a query on a web browser. I tried it out, starting a search for “movies” and got a number of suggestions that were combinations of queries, or what seem to be context clusters:

Context Clusters

One of those clusters involved “Movies about Business”, which I selected, and it showed me a carousel, and buttons with subcategories to also choose from. This seems to be a context cluster:

Movies about Business

User Query Histories

The patent tells us that context clusters selected to be shown to a searcher might be based upon previous queries from a searcher, and provides the following example:

Further, a user query history may be provided by the user device (or stored in the log data) that includes queries and contexts previously provided by the user, and this information may also factor into the probability that a user may provide a particular query or a query within a particular context cluster. For example, if the user that initiates the user event provides a query for “movie show times” many Friday afternoons between 4 PM-6 PM, then when the user initiates the user event on a Friday afternoon in the future between these times, the probability associated with the user inputting “movie show times” may be boosted for that user. Consequentially, based on this example, the corresponding context cluster probability of the context cluster to which the query belongs may likewise be boosted with respect to that user.

It’s not easy to tell whether the examples I provided about movies above are related to this patent or if it is tied more closely to the search results that appear in Google Assistant results. It’s worth reading through and thinking about potential experimental searches to see if they might influence the results that you may see. It is interesting that Google may attempt to anticipate what is suggests to show to us as query suggestions, after showing us search results based upon what it believes are our interests based upon searches that we have performed or interests that we have identified for Google Assistant.

The contex cluster may be related to the location and time that someone accesses the search engine. The patent provides an example of what might be seen by the searcher like this:

In the current example, the user may be in the location of MegaPlex, which includes a department store, restaurants, and a movie theater. Additionally, the user context may indicate that the user event was initiated on a Friday evening at 6 PM. Upon the user initiating the user event, the search system and/or context cluster system may access the content cluster data 214 to determine whether one or more context clusters is to be provided to the user device as an input selection based at least in part on the context of the user. Based on the context of the user, the context cluster system and/or search system may determine, for each query in each context cluster, a probability that the user will provide that query and aggregate the probability for the context cluster to obtain a context cluster probability.

In the current example, there may be four queries grouped into the “Movies” cluster, four queries grouped into the “Restaurants” cluster, and three queries grouped into the “Dept. Store” cluster. Based on the analysis of the content cluster data, the context cluster system may determine that the aggregate probability of the queries in each of the “Movies” cluster, “Restaurant” cluster, and “Dept. Store” cluster have a high enough likelihood (e.g., meet a threshold probability) to be input by the user, based on the user context, that the context clusters are to be presented to the user for selection input in the search engine web site.

I could see running such a search at a shopping mall, to learn more about the location I was at, and what I could find there, from dining places to movies being shown. That sounds like it could be the start of an interesting adventure.


Copyright © 2019 SEO by the Sea ⚓. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at may be guilty of copyright infringement. Please contact SEO by the Sea, so we can take appropriate action immediately.
Plugin by Taragana

Context Clusters in Search Query Suggestions was originally posted by Video And Blog Marketing

How to Boost Your Business Using Facebook Local Search

Last updated on

How to Boost Your Business Using Facebook Local Search

Ever since Facebook came into the fold during the 2000s, social media sites have become the most widely used internet platforms across the world. Boasting a user base of billions, this is also one of the best places for digital marketers to promote their brands.

In the past few articles, we have emphasized the need to optimize your local SEO strategies to boost your traffic and rankings. While Facebook search is no Google, it has gradually developed into a more capable search platform that works best when looking for local businesses near your area. This adds another layer to your social media marketing strategy that you can take advantage of to give your brand that much-needed boost. Here are some strategies that will help you do exactly just that.

Keep your business updated

In the same way as making sure that your Google My Business listing information is accurate, updating the information in your Facebook page ensures that users would be receiving the correct and latest information about your brand. Too often I see business pages on Facebook that contain information that is outdated, which includes unchanged business addresses, incorrect phone numbers, and even old photos that do not reflect hot their business currently looks like.

Facebook Page Info

This will cause your page to stagnate and damage your brand as a whole. It is best to keep your Facebook page updated as regularly as possible, from the primary information to your posts. Active pages on Facebook show up on people’s timelines more often, and you would need that organic reach to establish your presence. While sponsoring posts boosts your traffic significantly in a shorter period of time, growing your organic traffic would be able to give you a more solid user base that you would be interacting with on a regular basis.

Keywords and hashtags

Using Facebook search for the first time might seem confusing at first but becoming familiar with how to find posts and pages is relatively easy. Facebook allows you to search for public posts, photos, videos, and pages near the area you have listed, with the option of searching further as well. Using keywords is similar to other search engines, as it would track every related content that contains the keyword.

Facebook Search

The versatility of Facebook’s search allows you to access so much content, which is why it would help boost your business. Like other search engines, your results would be based on the area that you’re located. Upon checking a few search results, I can see similarities with Google, in a way that local business search results allow me to see maps, photos, and other pieces of content that I might find useful.

Facebook Hashtag Search

For hashtags, Facebook incorporates another system that can be found in other social media platforms, as you can track related hashtags upon clicking on them. This allows users to find content in two different ways, which further expands the opportunities for searchability. Using keywords on your posts allow more users to see your content, while hashtags work best for social media campaigns. While tracking keywords and hashtags on Facebook is still not as refined as Google, making use of them allows you to let your organic reach grow.

Make use of reviews and events

Reviews are a great indicator of quality and allow users to see what people think about the quality of your service. Social media provides a great degree of interaction, as it allows you to provide quick replies through comments and messages. Reviews can be seen publicly, which is why having a negative review can cause your reach to drop if not dealt with properly.

Facebook Event

Creating events is also another great way to generate more organic reach on Facebook, as users are notified of all the events that would be happening within the month on the pages that they follow. Events are searchable as well, which is another way for users to reach your page. Events help generate buzz about your business, which in turn makes more people interact and inquire, providing more reach that keeps your page present in timelines.

Search works in groups too

Groups on Facebook also have a search function that allows you to view posts within the group. Sharing your page posts helps generate a significant amount of organic traffic depending on the group size, making it another great place to promote your brand. There are numerous groups on Facebook dedicated to connecting people to a business that they want to find and making use of hashtags and the right keywords would make joining these groups beneficial in boosting your brand.

Key Takeaway

Facebook has gradually developed their search to become more versatile and effective for their users, and for SEO professionals and social media marketers, this provides a great opportunity to establish your online presence even further. Facebook is the largest social media network around, and optimizing your brand would mean being able to reach the most people possible.

If you have questions about social media marketing and SEO in general, leave a comment below and let’s talk.

How to Boost Your Business Using Facebook Local Search was originally posted by Video And Blog Marketing

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

If only marketing were more like tires.

I recently discovered that the tires on my Nissan LEAF were recalled, not the specific tires on my car, just that tire model. And it turns out, only the tires manufactured between February 5th and February 18th in a specific plant of that model were included in the recall.

That is impressive. In general, tires are manufactured with such repeatable high quality, that defects can be pinpointed to just a 13-day span among years and years of tire production.

Marketing is not nearly as consistent.

One way to improve the consistency of your marketing is with a repeatable methodology. And if you’re a repeat reader of MarketingExperiments, I’m sure you’re familiar with the MECLABS Institute Conversion Sequence heuristic which can bring structure, clarity and a repeatable framework to any marketing conversion goal you have (MECLABS is the parent research organization of MarketingExperiments).

This is more than just a tool you can use on landing pages. In fact, people around MECLABS have discussed using it to get their children to eat healthy. I’ve used it on college recruiting trips to help students understand elements to consider when choosing a first job.

Since its introduction more than a decade ago, we’ve written and talked about the heuristic a lot on MarketingExperiments. But others have as well. So let’s take a look at some advice from around the web suggesting ways to increase conversion — whatever your conversion goal may be — with this repeatable methodology:

How to create winning ad copy using a scientific approach by Microsoft’s Pruna Virij on Search Engine Watch

“The folks at MECLABS came up with a conversion formula that can be a framework for ad copy creation.”

Six ways to improve value and trust for your brand’s website by Tamar Weinberg on ClickZ

“Having a quality value proposition is vital for a website. Researchers at MarketingExperiments concluded that value proposition is key to your conversion rate. Using its ‘conversion heuristic,’ they found that value proposition was second in importance, just behind a consumer’s motivation when visiting your website.”

3 free AdWords testing tools to adopt today by AdHawk’s Todd Saunders on Search Engine Land

“Each text ad should convey enough information to your audience before you pay for a click. What information is ‘enough?’ Try out this formula from MECLABS Institute.”

5-Step Guide to Optimizing Landing Pages by Magdalena Georgieva on HubSpot

“While we keep advising marketers to test with their specific audiences, there are actually a few best practices you should take into consideration. In fact, the folks at MECLABS came up with a formula to create top-performing landing pages.”

6 Ways to Use Clarity to Improve Your Conversion Rate by Shanelle Mullin on ConversionXL

“Similarly, Marketing Experiments created this conversion formula, which puts a focus [on] clarity as well …”

Why You Need to Know Heuristics for Conversion Optimization by Jeremy Smith of Jeremy Said

“One of the most popular conversion optimization heuristics is an equation. MarketingExperiments calls it a sequence. You could call it a shortcut. It summarizes the main factors in the conversion process.”

Conversion Optimization Overview – Applying a Conversion Heuristic to SMB Marketing by Marketing 360

“The conversion heuristic developed by MECLABS Institute is interesting. By definition, a heuristic is a problem-solving approach which concedes that an optimal, logical, and certainly exact solution isn’t possible. Heuristics use guesstimates; measurements are often rule of thumb.”

Conversion Rate Optimization: Three Strategies by Nathan Hill of NextAfter

“This heuristic, created by MECLABS, assigns relative weight to the variables at play in the conversion decision.”

How conversion heuristics apply to email marketing content by Shireen Qudosi of Benchmark Email

“The best way to understand the formula though isn’t by the ‘C’ for conversion — it’s at the opposite end; 2a is where the formula starts and the ‘a’ stands for anxiety.”

Real Estate Lead Generation by Travis Thom

“We used this formula to create our newest line of high converting Real Estate single property sites.”

An Introduction to Referral Marketing Landing Page Optimization by Jeff Epstein of Ambassador Software

“Each landing page should be targeted to a specific segment of your customer base, meaning there’s no exact science to a perfect landing page optimization. But our statistician friends over at MECLABS have come pretty close. They’ve developed a formula for creating an optimized landing page for any marketing campaign.”

Anatomy of a Conversion Optimization Formula by Diego Praderi of Tavano Team

“If you’re not a mathematician, don’t freak out, as this is not a problem you solve in the traditional sense. It’s a heuristic problem, meaning it’s a more concrete way to look at an abstract concept, such as the way we make decisions.”

Landing Page Optimization Conversion Index by Kim Mateus on Mequoda

“As with all marketing functions, landing page optimization is a constant work in progress. We don’t learn until we test and test again and sometimes it’s useful to have a mathematical formula assisting an otherwise creative process.”

A “formula” for landing page optimization by Dave Chaffey on Smart Insights

“To think through the fundamentals of what makes a successful landing page I think this formula developed by Flint McGlaughlin and team at Marketing Experiments is great. We use it in the latest update to our Guide to Landing Page Optimisation to set the scene.  We really like the way it simplifies the whole interplay between what the landing page needs to achieve for the business and what the visitor is seeking.”

Optimizing Landing Pages to Match Customer Motivation by Linda Bustos on GetElastic

“Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.”

Related Resources

And of course, we’ve written about the Conversion Sequence heuristic as well …

Marketing Management: Can you create a marketing factory?

Mobile Ad Campaign Optimization: 6 tactics from a high-performing marketer to increase conversion

How to Consistently Increase Conversion

Heuristic Cheat Sheet: 10 methods for improving your marketing

And we even have an entire course that teaches the Conversion Sequence heuristic …

Landing Page Optimization on-demand certification course

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization was originally posted by Video And Blog Marketing

Voice Search in 2019: Optimizing Your Content

Last updated on

Voice Search in 2019: Optimizing Your Content

As the SEO industry continues to diversify, the future of search will lead to the rise mobile, visual, and voice as primary platforms for search queries. Along with more opportunities to rank, there are also new challenges when it comes to optimizing your content and keywords.

Voice search, in particular, has been becoming more popular and widespread out of the aforementioned search platforms, with the likes of Google Assistant, Apple Siri and Amazon Alexa allowing users to be able to perform voice search queries, along with various commands that allow you to perform a myriad of actions with just your voice. The ability to recognize a wide variety of commands and words allows voice search to become more effective and accurate.

Google’s voice search, in particular, has perhaps been the best voice search platform around providing the most accurate search results thanks to its ability to recognize the voice, which is one element that has been optimized continuously to provide the best results. Voice search provides different opportunities for users to access content and optimizing it to gain traffic for that area would bode well for your rankings. Here are some strategies that would help you optimize your content for voice search.

Start with mobile optimization

First things first, before optimizing your content to cater to voice search queries, making sure that your website is compatible for mobile should be your first priority. Users might be able to search for your site using voice, but if they see a website that doesn’t work properly on their mobile devices, then you are in bigger trouble.

User experience is one of the ranking factors to take into account, as it helps makes navigation easier, while providing a presentable and organized layout. Applying AMP or Responsive Design irons out this issue and allows you to focus more on finding the best voice search queries for your content. More users are relying on mobile search, and having a mobile-friendly site could make a big difference.

Aim for Featured Snippets and Knowledge Graphs

Featured Snippets and Knowledge Graphs are two places you would want your web pages to show up, as users would see it as the more authoritative source. When it comes to voice search queries, Google Assistant tends to look at these web pages often, especially with question-based queries in mind.

Change Car Tire

For example, I asked Google Assistant how do I change a car tire, and the top result contained a handy knowledge graph that contained steps on how to do it. I tried asking for random things, such as information about the Maldives, and how to fix a broken hard drive, with the latter showing a video snippet.

How to Fix a Broken Hard Drive

Providing how-tos, guides, and FAQs are great ways to show up in voice search results, as you are able to provide quality content while addressing common answers to question-based queries on voice search. We’ve had a positive experience in utilizing knowledge graphs for service-based businesses, giving users actionable processes and quick bits of information that they will find very useful. Keep in mind of Google’s E-A-T guidelines as well, as this will make a difference in what kind of content would be showing up in voice search results.

Aiming for these positions in search rankings can be a challenge but getting featured means more traffic going to your site, and your content is considered as a reliable and helpful source by Google.

Optimize Local Search Results

Asking for directions or nearby locations on Google make up a good amount of search queries on any form of search, which makes local SEO optimization a great way to find your business. Using geotagged keywords, along with optimizing your Google My Business listing allow you to show up in local SERPs and Google Maps, in turn showing up in voice search.

Voice search provides users with the convenience locating nearby locations using a single question or inquiry, and like your web pages showing up in featured snippets and knowledge graphs, having your business listed bodes well for your traffic. For example, adding a geotagged keyword like “SEO Company Philippines” allows you to show up in search listings for companies related to the same industry. Local SEO voice search has been greatly improved over the past few years and making use of it allows you to be found by Google search much easier.

Key Takeaway

Voice search on Google has developed into a reliable search platform that is able to guide users to the best and most accurate search results using a single command or question. With these strategies, you would be able to craft content that not only ranks well in regular SERPs but also capitalize on the rising number of voice search queries.

If you have questions and inquiries about voice search or SEO in general, leave a comment below and let’s talk.

Voice Search in 2019: Optimizing Your Content was originally posted by Video And Blog Marketing

The Technical SEO Audit Process Anyone Can Follow [+ Checklist]

SEO

Search Engine Optimization is constantly changing. In fact, it changes nearly 600 times every single year.

SEO audits are a great way to keep up with changing ranking signals to keep your site up to date.

But most technical SEO audits are way too technical.

So technical that you find yourself researching dozens of new topics and weeks of time before you even think about starting one.

That’s why we built the technical SEO audit process that anyone can follow and implement.

And we condensed it into a checklist format so you can download it, send it, print it, or frame it.

Let’s get started.

Feel free to jump to a section:

What is an SEO Audit?

SEO audits are pretty simple in nature:

You are taking a hard look at your current SEO strategy and technical implementations to see if there is room for improvements, updates, fixes, or adding entirely new tactics to the playbook.

In an SEO audit, you will do a deep look at your current website for multiple factors from meta descriptions to website speed and anything in between.

The goal of an SEO audit is to improve your technical SEO going forward so that you can continue to rank well on Google (or improve your chances).

When Should You Perform an SEO Audit?

Audits can be one of the best ways to improve SEO performance. But are they fit for everyone?

When is a good time to perform an audit?

Let’s simplify it. If you meet any of the following criteria, it’s time for an audit:

  • You haven’t done an audit, ever.
  • You haven’t done an audit in the last few months.
  • You haven’t done an audit since the latest Google algorithm updates
  • You haven’t done an audit in the last month.
  • Your SEO performance has slowed down or become stagnated
  • Organic traffic is declining
  • Performance is overall becoming worse, or you are losing rankings.

Essentially, there is never a bad time to perform an audit, unless you just did one yesterday.

Regular audits are critical for staying up to date with not only your own SEO success, but with SEO news.

Doing audits requires you to stay up-to-date with the latest algorithm news. If you haven’t done an audit in years, you could be vastly behind what the current standard of SEO demands.

Without further ado, it’s audit time.

The 9-Point Technical SEO Audit Process Anyone Can Do

✅ Speed up Your Mobile (And Desktop) Site

Website speed is a bona fide ranking factor in 2018, according to Search Engine Land:

Both for desktop and mobile, speed is critical to success.

Not only is it a ranking factor directly for mobile search results, but it can hugely impact your bounce rates:

(Image Source)

Just a few seconds longer to load your website will lead to massive bounce rates.

And according to Google latest benchmarks, most websites are still too slow for mobile browsers:

(Image Source)

While the numbers have improved since last year, the best practice is still not the average.

And with 60% of Google searches being conducted on mobile devices, you can’t wait any longer.

The quickest and easiest process to speeding up your mobile site is first running your website through Google’s Test My Site tool:

This mobile-focused tool will scan your entire mobile site, run a few tests, and spit out direct steps to help you get speed up to the best practice:

While some of this gets pretty technical, Google offers direct steps to improving each of their suggestions by clicking “See how” under each tab.

Here are a few ways to reduce mobile load times that anyone can conduct without your web developer:

  • Compress all images: before uploading, compress images with a free tool, like Compress JPEG.
  • Remove unnecessary page elements: sliders, carousels, big galleries, any element that is a big drain on resources.
  • I.S.S: keep it simple, stupid. On your mobile site, keep it simple. Don’t use heavy transitions, large videos, etc. The less you have, the faster it will load.

For your desktop site, you can run it through Google’s Pagespeed Insights and repeat the simplified steps above!

Get Your Free Technical Audit Checklist

Enter your email and instantly get a 9-Point technical audit checklist.

If you are human, leave this field blank.
Get Your Checklist

✅ Secure Your Site with HTTPS

In 2014, Google confirmed that HTTPS was a ranking signal.

In 2017, half of the search results on page one of a given SERP on Google were website secured with HTTPS.

(Image Source)

Now, 50% of the top one million sites are secure with HTTPS.

(Image Source)

Adding HTTPS to your site is a no-brainer.

If you don’t already have your site secured with HTTPS, now is the time.

There are many different companies and ways to acquire HTTPS certificates.

Depending on what hosting provider you have, you can contact them and proceed through them, or locate a provider on your own.

Either way, you don’t have to do any of the work. Just let your host take care of it.

  • Secure your site with HTTPS

✅ Disavow Bad Backlinks and Campaign for More Good Links

Link building is one of the most important factors for SEO success. And that’s directly from Google:

“I can tell you what they are. It is content. And it’s links pointing to your site.”

  • Andrey Lipattsev, Search Quality Senior Strategist at Google

Latest data proves the power of links, showing that top ranking content on any given SERP dominates with backlinks:

(Image Source)

Acquiring links is great, but you don’t want links from just any website on the internet.

In fact, spammy links from spammy sites will do the opposite for your rankings: tank them.

If your backlink profile is filled with links from low authority spam sites, you need to disavow them ASAP.

To analyze your backlink profile, fire up a tool like Moz’s Link Explorer and plug in your site:

Here you can analyze two key sections:

  1. Inbound links: how many total backlinks your root domain has
  2. Discovered and lost linking domains: a recent snapshot of how many links you are acquiring and losing

To locate bad links, scroll down to your inbound link report and filter via spam scores:

If you have a few, that’s totally normal. Every site will have a few links that won’t be a problem.

But if you notice hundreds or thousands of links for spammy, potentially dangerous sites, disavowing them is a good idea.

Once you locate these links, fire up Google’s Link Disavow Tool in Search Console and input your list of links to disavow.

It’s that easy!

After disavowing, you can re-sort your inbound links by DA (domain authority) to locate your highest quality links:

Use these to help campaign for more links by reaching out to those sites for guest posting, native advertising, and more.

  • Use a tool like Link Explorer to locate bad quality links
  • Compile a list of bad links and disavow them in Google Search Console
  • Find good links and campaign for more

✅Replace Broken Links on Your Site

While links themselves on your website or within a blog post aren’t direct rankings, they can dramatically impact user behavior on your site.

Rest assured, Google will be taking notes if bounce rates are sky high.

Broken links negatively affect the user experience.

Imagine reading an article, clicking on what appears to be a valuable link, only to get directed to a 404 error page.

Chances are, that reader isn’t coming back to your site.

Thankfully, these are an easy fix.

Using a debugging tool like Screaming Frog’s SEO Spider, crawl your entire website and look for 404 errors:

These are indications of broken links.

The Screaming Frog tool will show what pages contain broken links and what the link is, giving you an easy way to fix it!

Now just head back into your post, edit or replace the broken link and you are good to go.

  • Download a debugging SEO tool for free, like Screaming Frog
  • Scan for 404 errors (broken links) and replace or fix them

Get Your Free Technical Audit Checklist

Enter your email and instantly get a 9-Point technical audit checklist.

If you are human, leave this field blank.
Get Your Checklist

✅ Run an Index Status Report on Google Search Console

Google indexes each page on your website so that it can show in organic search results.

But oftentimes, pages fail to index, meaning they aren’t showing in organic results.

This is clearly a problem for both SEO and your organic traffic potential.

In the Google Search Console, fire up the Index Status report and look for any pages blocked by robots.

To fix these, you will have to edit your Robots.txt file to “allow” Google to index. This will be marked with “disallow” if pages aren’t allowed to index.

Another way to do this is via Screaming Frog’s  “SEO Elements” report:

Locate the “Blocked by Robots.txt” report and see what pages are currently blocked.

If any don’t make sense, fix them ASAP!

  • Run an index status report on Google Search Console
  • As a backup, run a Screaming Frog scan for blocked access via Robots.txt
  • Remove any “disallow” codes to pages you want indexed on your Robots.txt

✅ Fix Duplicate Content

Within Screaming Frog, you can also scan your website for duplicate content.

Duplicate content, title tags, or duplicate meta descriptions can be a huge negative impact on your technical SEO success.

Run Screaming Frog and check for missing or duplicate content.

Based on what you find, rewrite meta descriptions, title tags, and redirect duplicate blog posts or landing pages.

  • Run Screaming Frog to locate duplicate content
  • Either write new content, delete duplicates, or redirect duplicate pages

✅ Redirect Multiple Site Versions

Depending on how your website was set up, you could have multiple versions of your site being indexed and scanned by Google.

This is not ideal, as changes won’t necessarily reflect on all sites, and visiting an unsecure site is never good (see: section on HTTPS).

An easy way to test if Google is just scanning one version of your website, type in the following versions and see if Google redirects to the HTTPS version:

These should all redirect to:

https://inserturlhere.com

If they don’t you can easily fix this using 301 redirects. Follow our guide here on how to redirect if your links are loading separate pages.

Get Your Free Technical Audit Checklist

Enter your email and instantly get a 9-Point technical audit checklist.

If you are human, leave this field blank.
Get Your Checklist

✅ Assess Your Content Marketing Efforts

Content marketing fuels search engine optimization.

But not just any content will drive results. Sub-par content will net you sub-par results.

Start by assessing your current content marketing efforts in relation to best practices:

✅ Content Frequency: Post More Often

How often are you posting on your website blog? How often are you creating new, fresh, and impactful content?

According to HubSpot, 16+ times per month will net you the most organic traffic.

(Image Source)

OrbitMedia’s 2018 data backs this up, showing that posting more often generates stronger organic traffic results:

(Image Source)

But remember: these have to be high quality posts. Quality is just as important as quantity.

  • Post at least 16 times per month

✅ Length / Topic Depth: Increase Word Count With More Detailed Topics

The latest studies show that content near or beyond the 2,000 word mark produces the best results:

(Image Source)

But adding word count for the sake of word count isn’t what produces strong results. Word count isn’t a ranking factor.

Instead, higher word counts often mean that the blog post ecompasses more relevant information.

To expand your word count with ease, try some of the following strategies:

  • Create New Sections For Semantically Related Keywords: for instance, if your target keyword is “SEO tools,” cover other related topics like “SEO page speed tool” as their own subsection.
  • Show and Tell: Start by describing the topic, the pain point, and the problem. Then, deliver the solution in a tutorial fashion.
  • Produce Ultimate Guides: guides are in-depth pieces of content on a broad subject, like an SEO guide.

✅ Content Quality: Utilize Tutorials, Multimedia, and Structure to Improve Quality

Content quality is just as important as frequency. According to OrbitMedia’s 2018 data, investing more time, money, and effort into each post nets stronger results:

(Image Source)

To improve content quality, assess the following steps in your current content and see where you can improve:

  • Increase word count to 2,000+ per post
  • Publish more often (multiple times per week)
  • Use professional editors
  • Improve posts with more tutorials, original images, and video content
  • Develop original research pieces and case studies
  • Use H2s, H3s, and keywords in your title and headers

✅ Dominate On-Page SEO With a Few Simple Steps

On-page SEO is critical for content and traffic success.

But if you have a massive site, optimizing it isn’t easy.

Instead of trying to tackle your whole site first, prioritize what you can do on your own!

Did you recently publish a massive guide that will be the center of your content promotion strategy for months to come?

Focus on that.

If not, fire up Google Analytics, locate your top performing pages, and start with them:

Top performing pages can be found in the All Pages behavior report. Segment the results by organic traffic and you will have a list of your top organic pages. Start from the top of the list!

  • Keyword density: naturally mention the page keyword focus 3-5 times per 2,000 words and once within the first 100 words.
  • Internal Links: include 3-5 internal links per blog post.
  • External Links: include 3-5 external links per blog post.
  • Semantic Keywords: cover keywords related to your target / focus keyword
  • Meta Description: optimize your meta description with your page’s target keyword.
  • Title Tag: Include the target keyword first in your title tag if possible

Next Steps / Download Your Audit Checklist!

Audits are extremely useful for uncovering potential gaps in your SEO.

While most are too technical and hard to follow without years of coding and technical experience, ours isn’t.

And it still gets results.

Click below to download your SEO audit checklist and start getting to work on improving your SEO.

Get Your Free Technical Audit Checklist

Enter your email and instantly get a 9-Point technical audit checklist.

If you are human, leave this field blank.
Get Your Checklist

The Technical SEO Audit Process Anyone Can Follow [+ Checklist] was originally posted by Video And Blog Marketing

How to Estimate the Total Available Organic Search Traffic for a Website

Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and what the ceiling on that number might be. It’s also useful for an established site to know how close to the ceiling you are. In this post, I outline a process for coming to a reasonable estimate for that number.

How we do it

This is all an estimate, while it tries to be as rigorous as possible there are a lot of unknowns that could cause the estimate to be off in either direction. The intention is to get a ballpark estimate in order to set expectations and give an indication of the level of investment that should be devoted to a site.

In order to work out how much organic traffic we can get, we need four things:

1. A list of keywords we can reasonably expect to rank for

In order to gather this list of keywords, a level of keyword research is required. There are many resources available online for keyword research, including the Keyword Research module on DistilledU. In order to get the most accurate estimates, we want to aim for as wide as possible a set of keywords that are actually relevant to the site we’re proposing.

The intention of this methodology is focussed on the core non-branded keywords a site could rank for, e.g. the names of products and services offered by your website. Branded keywords should be considered separately, as they are much more prone to changes in search volume for a new brand being launched.

Tangential or unrelated keywords (that might be the subject of a blog or resources page) are generally better considered separately, as there’s often an unbounded number of these. My recommendation would be that when deciding on content to create, to run this process at a smaller scale over those particular keywords to estimate the organic traffic available for a piece of content.

Below is a scaled-down example list of keywords that we could put together for a site selling colourful knitwear. In reality, your keyword list should probably run to hundreds or thousands of keywords.

2. Search volume for each keyword in our list

There are many SEO tools available to get search volume data from. At Distilled we like to use Ahrefs, but any SEO tool will have this data available. Google Keyword Planner also gives ranges of keyword volume for free, although that data tends to be grouped into ranges. For the purposes of this exercise, you can take the midpoint of those ranges.

No keyword volume source, including Google, will be completely accurate, and they will generally give a monthly average not taking into account seasonal fluctuations. You should also be aware of keyword volumes for close variants being grouped together – there’s a risk you’ll be double counting without taking this into account.

3. For each keyword, the highest ranking we can reasonably expect to achieve

Once we have our list of keywords with search volume, we should look at what’s currently ranking in the search results, in order to estimate where our site could expect to rank.

Note that what I’m about to outline is not a rigorous process. As mentioned above, the idea is to get a ballpark figure, and this method relies on some assumptions that are not to be held as claims about how SEO works. Specifically, we’re assuming that:

  • We can make pages of high enough quality, and well-targeted enough, to rank well for a given keyword
  • With this being the case, we could aspire to rank as high as anyone currently ranking in the SERP who has a less strong domain (in terms of backlink profile) than our site.

Of course, SEO is realistically much more complicated than that, but for the purposes of developing an estimate, we can hold our nose and go ahead with these assumptions.

Want more advice like this in your inbox? Join the monthly newsletter.

This process is replicating some of the inputs that a lot of keyword tools use to calculate their difficulty scores. The reason we’re doing this is that we need to use a specific ranking position in order to project the amount of traffic we can get, which difficulty scores don’t give us.

In order to work out where can rank, we need to see who’s currently ranking for each keyword. Many rank tracking tools (including STAT, which we use at Distilled) will give you this data, as will search analytics tools such as Ahrefs and SEMrush. Let’s take the top 20 ranking URLs for each keyword. Don’t forget to get the rankings for the country/market you’re doing this analysis on!

View full size image

We then want to cross-check these URLs against backlink data. Select your favourite backlink tool (Moz/Ahrefs/Majestic), and look up the domain-level strength of each domain that ranks for your keywords. If you’re doing this at a large scale, I’d recommend using the API of your tool, or URL Profiler. For this example, I’ve used Ahrefs domain rating (with 100 for any ranking positions that don’t have an organic result).

View full size image

We are making the assumption that we can rank as well as any currently ranking site with a lower domain score than our site. If you’re running this analysis for a new site that doesn’t exist (and therefore doesn’t have a backlink profile), you can use a hypothetical target backlink score based on what you believe to be achievable.

For each keyword, find the highest ranking position which is currently occupied by a weaker domain than yours. If none such pages exist in the top 20 results, we can discount those keywords from our analysis, and assume that we can’t rank for them.

View full size image

4. For each ranking position, the amount of traffic we could expect to get each month

Now that we have our highest achievable rank, and monthly search volume, we can combine them to get the maximum monthly traffic we can expect from each keyword. To do this, we use a clickthrough rate model to estimate what percentage of searches lead to a click on a search result in each ranking position.

There are some very good public resources – I like Advanced Web Ranking’s data. While generic data like this will never be perfect, it will get us a good-enough estimate that we can use for this task.

If we multiply the monthly search volume by the click-through rate estimate for the highest achievable ranking position, that gives us the traffic expectation for each keyword. Add these together, and we get the total traffic we can expect for the site. We’re done!

What we can do with this information

Now that we have a number for the traffic we can expect, what can we do with it? Let’s revisit our assumptions. We’ve gone into this analysis assuming a static list of keywords, and a fixed backlink profile. What if we change that up?

What if our backlink profile improves?

Because we’ve set this up as a model in a spreadsheet, it’s relatively simple to tweak the domain score rating. By doing this, we can see how performance would improve by, for example, adding 10 points to our domain rating. The sensitivity of the traffic levels to small changes in this would be a good indication that it’s a good idea to invest in growing your backlink profile.

What if we target a broader range of keywords?

The other way we could get more traffic would be by targeting more keywords. This could be via blog or resources style content, or by adding more transactional keywords targeting more terms. In order to update the model, it’s a case of essentially repeating the above process with a new list of keywords, and adding it into the initial model. This can be a great way to identify new keyword opportunities.

Improving the model

As mentioned above, this was (intentionally) a very simple model. We’ve glossed over a lot of nuance in order to come to a ballpark figure of achievable search traffic. For a more rigorous estimate of the available search traffic, there are a few modifications I would make:

Use a tailored CTR model

The AWR link I provided above provides a good breakdown of clickthrough rate by industry and device, as well as different types of search intent. If you have the time, you should go through your keywords and pick out the appropriate CTR curve per keyword.

Break it up by device type

Some keywords can have dramatically different search results by device type. Tracking keywords separately on mobile and desktop, as is possible using some rank tracking tools including STAT, would allow you to separately estimate the highest achievable rank on each device. Unfortunately, there’s no source of search volume that I’m aware of that allows you to split search volumes by device type (please correct me in the comments if you know of one!), so you can split the search volume in half between mobile and desktop, or in a different proportion if you know that the particular space has a bias to mobile or desktop.

Look at the SERPs

The above methodology focuses on backlinks as the key decider of whether a page can rank or not. This is not how search works – there are hundreds of factors that go into deciding who ranks where for which keywords. Looking more closely at who is currently ranking will give great insight, as it might show opportunities that wouldn’t otherwise be apparent bu looking at links alone.

For example, if a weaker domain ranks in the top three positions for a keyword that it is an exact match for, which would indicate that those results aren’t a good opportunity. Conversely, if the pages ranking for a given keyword aren’t a very good match for the intent of the search, and you can create a page that matches the intent better, that represents a better opportunity than link numbers would suggest.

Also, if all of the pages ranking for a search term aren’t a close match to your site (e.g. if all of the results are informational for a search that you would target with a transactional page), it’s probably not a good opportunity and you should remove it from your list.

Conclusion

Thanks for reading through this post! I’d love to hear if anyone has any feedback on the process or ways it could be improved. Let me know in the comments!

How to Estimate the Total Available Organic Search Traffic for a Website was originally posted by Video And Blog Marketing

Exploring the Mobile Customer Experience: Three discoveries for designing an effective mobile experience

Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Testing a winning desktop experience can often produce the opposite effect on mobile performance, leaving us to diagnose where and why our good idea went wrong.

We know that users interact differently on mobile and that there are slightly differing variables at play. Yet with the rapid evolution of the space, the exact nature of those differences are still being discovered. Below you’ll find some of the mobile discoveries we’ve made in the last year of testing. And to help you put these discoveries into action, we’ve created the free MECLABS Mobile Micro Course.

Discovery #1. Design for your customer

On the extreme end, many webpages and offers try to accomplish too much. The eye path is cluttered with competing ads and calls-to-action, a saturation of colors and images, and too many boxes and options — all of which distract the user. Another extreme is when marketers fail to address critical questions in the mind of the consumer. Webpage space is peppered with hero images, irrelevant art, artistic code and design and generic qualitative claims.

For desktop, and especially mobile since concision is key (as discussed later in this article), a webpage’s objective(s) is the barometer you use to measure the relevance of your design and page elements.  The goal of your page should be narrow enough to avoid confusing and overwhelming the customer. Yet your design and copy should contain enough relevant value to keep users engaged and progressing toward a macro-conversion.

Design and copy can showcase our style, but ultimately, it’s all for the customer. A webpage should be designed to perform, not to impress. Usability and clarity trump clever design every time. This is not to say that page design is not important, but that each element of the design should support and contribute to the core message — and that core message itself is the sum of your perceived value proposition.

If a significant portion of your traffic is mobile, then it is important to treat mobile as a separate experience since users almost always behave to some degree differently than on desktop. If your traffic is predominantly mobile, then don’t treat mobile as the secondary experience; treat it as the primary. Usability is even more important for keeping consumers engaged in mobile since mobile is a compressed customer experience.

“If mobile is your primary audience, always design mobile first. Your mobile audience should not get a lesser experience if they are your primary [or significant] audience,” said Jonathan Yates, Digital Marketing Lead at MECLABS Institute.

Discovery #2. Long-form is not your enemy, irrelevance is

Take a look at this example from a test conducted for a well-known university seeking to increase enrollment:

In our analysis of the control page, we determined that while customers are motivated and interested, the messaging and sequence of information fails to provide a clear, controlled thought sequence that matches the key questions in the mind of the consumer.

To optimize the thought sequence on this page, not only was the information resequenced to better match the user’s thought sequence but against many mobile best practices, information was added to create a longer-form page.

While marketers often shy away from information-heavy mobile design, it isn’t the amount of information that influences user engagement, but rather the perceived relevance of that information. It is far more important to understand the necessary sequence of questions and conclusions in the mind of the user than to adhere to rigid best-practice-rules.

There is an inverse relationship between the complexity of a product or service and the amount of information required to make a purchase a decision. When communicating a more simple, transactional product, less information might be sufficient. But failing to provide enough information can be equally detrimental to conversion as overwhelming the customer.

In this case, the longer-form version with revised messaging produced a 32% increase in conversion rate.

“Don’t be afraid to have a longer page. If the content is valuable and relevant, prospects will read it. Just remember to make it clear …” Yates said. (He led the marketing experiment above.)

Discovery #3. [BUT] Concision is critical  

While the amount of information should be informed by the questions and micro-decisions on the part of the consumer, it is the marketer’s responsibility to make that information as easy as possible to consume.

In the test above, more information was added but also translated from desktop-style long-form paragraphs to simple, easy bullet points with clear headlines and visuals to guide the user. Put simply, the customer should inform what and how much information is needed, but the marketer should design the information in the clearest, simplest and easiest format for the customer.

Mobile is a compressed customer experience. On the desktop, a user has greater autonomy over how they choose to experience a page since the eye path can vary due to screen-size and design. However, in mobile, the customer experience is necessarily sequential and linear — meaning that the customer experiences one page element at a time instead of multiple competing elements. This is why it is critical to ensure that the information presented is relevant, easy-to-digest, and aligned with the customer’s sequence of questions and conclusions.

Countless marketing mistakes are made because of assumptions based on insufficient data or rationale, and every marketer should be skeptical toward the litany of “best practices” and noisy ideas in the marketplace. Mobile shopping and browsing continue to grow and become ever more important, and the only way to truly understand it is through testing.

Understanding always trumps ideas over time. There are common variables and important differences between your desktop and mobile user behavior that vary depending on your product, model, industry and audience. So, to be truly effective in mobile, we must treat mobile as different and seek to understand how, to what degree and why.

Stay tuned for more research and insights as we continue to learn about what works in mobile marketing and why.

Related Resources

Most Popular MarketingSherpa Articles of 2018

Mobile Ad Campaign Optimization: 6 tactics from a high-performing marketer to increase conversion

MarketingSherpa Podcast Episode #1: The role of the human connection in your marketing

Exploring the Mobile Customer Experience: Three discoveries for designing an effective mobile experience was originally posted by Video And Blog Marketing

Why Small and Minor Fixes Provide Some of the Biggest SEO Impact

Last updated on

Why Small and Minor Fixes Provide Some of the Biggest SEO Impact

SEO has thought us many lessons over the past few years, and one of them is to optimize everything in a site. Rankings can rise or fall on a drop of a hat and fixing up every detail would ensure that your site would be able to keep steady or recover quickly from any algorithm update or ranking fluctuation.

This makes minor fixes and small changes just as important as the larger and more comprehensive ones. Here are some reasons why this tends to be the case, and how it can positively affect your SEO.

Site Crawling Tools Can Tell You a Lot

Using site crawling tools like Screaming Frog and SEO Powersuite allow you to comprehensively scan each crawlable part of your website, allowing you to see any pages that might need some working on. Site crawling tools provide you with detailed information about specific web pages, with information such as status codes, H1 and H2 tags, and meta descriptions. The best part about these tools is that they are able to automatically classify similar pages, along with pages with issues that need to be resolved, saving a lot of time when it comes to on-site optimization.

404 Not found Screaming Frog

For example, there might be a number of error pages that would require you to redirect some of your web pages, and some pages that you might need to disallow robots.txt. Whatever the issue, site crawling tools are some of the most effective ways to perform on-site optimization and allows you to perform small and quick fixes that will positively impact your website.

Start with the small details

When it comes to on-site optimization, there are many places to begin. One good place to start is with your content. The latest Google algorithm updates emphasized the need to create quality content in order to improve your search rankings. Articles are some of the best places to help your traffic grow, and improving them by adding additional information, improve the title tag, and adding meta descriptions will surely allow your content to rank better in the long run.

From experience, we have seen websites that had old blog articles that required a few changes to be more searchable. As a result, we made sure that H2 and H3 subheadings were properly implemented, and that meta descriptions are present and updated to show up in SERPs. These factors not only make it more searchable, but can also improve the user experience, and make your content more presentable when being viewed on desktop or mobile.

These small incremental details might only be minor fixes, they can make a big difference in improving your rankings and drive more traffic.

Take Google’s word for it

The advice to focus on the small things also comes from Google themselves, who stated that they took this approach when optimizing some of their sites in order to draw more traffic. If you think that these minor changes do not impact your traffic, think again. Even Google would be able to notice those small details that you did in order to improve your SEO, allowing you to implement bigger changes without facing any issues.

Google’s latest algorithm updates have emphasized the need to optimize content, especially with misinformation becoming more widespread across the internet. Another good approach is lessening the number of pages within your website, which allows GoogleBots to focus on pages with higher quality content. This makes your website less susceptible to error pages and duplicate content, providing a more positive impact on your SEO. Overall, following Google is the best way to go when it comes to taking the best steps towards improving your website.

Key Takeaway

There are many ways to improve your website’s SEO through the use of many techniques, and at times, some of the best ways are the simplest ones. It is best to start with the small details, as they are the stepping stones towards the bigger changes that would impact your website’s SEO. Every detail matters in the world of SEO, and each element has the ability to affect your traffic in many ways.

If you have questions or inquiries about SEO, leave a comment below and let’s talk.

Why Small and Minor Fixes Provide Some of the Biggest SEO Impact was originally posted by Video And Blog Marketing

You Might Be Affected By the Google Search Console AMP Crawl Bug

Last updated on

Google Search Console

Over the past few days, we have noticed a frequent issue that has been repeatedly occurring whenever we check our Google Search Console. The issue that kept on being reported was an AMP crawl issue, an issue that needed immediate action.

This kind of issue is concerning, as it means that your mobile traffic would be negatively impacted, which can cause in a drop in your mobile rankings. With the issue at hand, our team was able to provide a fix for each issue efficiently, making sure our mobile rankings remain steady. While this issue tends to happen every now and then, the frequency of it happening within a span of days sparked a cause for concern. A few days ago, Google issued a statement that gave a lot of people a sigh of relief that is much needed.

Google Statement

After days of facing the same issue, a statement by Google was able to give us an answer as to why it has been happening. In their statement, they stated that the high amount of AMP crawl issues was due to an error in their part. The bug is currently being resolved by Google, with much of the issues caused by the bug resolved as soon as possible.

Numerous SEO professionals have encountered this problem and have caused a lot of websites to quickly find the fix to the issue. In fact, some websites have received hundreds of error reports, which is something that would surely cause significant traffic drops and hamper the user experience for mobile users.

With mobile SEO a crucial part of search, anything that can damage your rankings must be solved as soon as possible.

What you can do

With Google fixing the bug, the best way to approach this issue is to wait for Google to resolve the issue before going into further action. Once the issue has been resolved and some errors still remain, this would be the right time to resolve those web pages that need to be fixed. For most issues, a validation fix would be enough to resolve the issue, unless a more serious issue arises that might need more assistance.

It is also best to check your Google Search Console on an hourly basis to see if bug on your site has been removed and to check any impact on your traffic. This is also the best time to do some mobile optimization as well, and update any web pages that might be the cause of issues in the future.

Key Takeaway

AMP has been one of the most important developments in the world of SEO, as it optimizes the user experience for mobile users and makes pages viewable on more devices. Bugs tend to happen every now and then, and this latest Google Search Console AMP bug is an issue that highlights the impact of crawl errors on your search traffic. This is another lesson in keeping on our toes and making sure that we monitor our traffic more closely than ever.

If you have questions and inquiries about SEO, leave a comment below and let’s talk.

You Might Be Affected By the Google Search Console AMP Crawl Bug was originally posted by Video And Blog Marketing