Month: March 2017

Make Evaluating Website Architecture Easy With This Advice

hv-blog-on-page Make Evaluating Website Architecture Easy With This Advice

One of the most important yet overlooked factors of SEO and digital marketing is User Experience (UX). There’s one analogy in particular that helps articulate the importance of UX and website design, and that is to think of the internet as a giant shopping mall. If the internet is a giant shopping mall, then your

Make Evaluating Website Architecture Easy With This Advice was originally posted by Video And Blog Marketing

Top 5 Strategies that Will Boost Your Website’s Conversion Rates

Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the search engines. In other

Top 5 Strategies that Will Boost Your Website’s Conversion Rates was originally posted by Video And Blog Marketing

How Google May Rank Websites Based Upon Their Databases Answering Queries

Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages

How Google May Rank Websites Based Upon Their Databases Answering Queries was originally posted by Video And Blog Marketing

The Two Customer Conclusions Every Product Launch Should Foster

In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.

The Two Customer Conclusions Every Product Launch Should Foster was originally posted by Video And Blog Marketing

The 5 Most Convincing Reasons to try Influencer Marketing

influence The 5 Most Convincing Reasons to try Influencer Marketing

When it comes to digital marketing, there are a lot of different routes you can take to raise awareness, promote, and successfully market your brand. The obvious and most widely used practices include things like SEO, paid search, content marketing, or social media marketing. But there’s another method that’s been picking up steam for a

The 5 Most Convincing Reasons to try Influencer Marketing was originally posted by Video And Blog Marketing

Content Writing in 2017 Is Easier Than You think

Proper content writing is essential in any SEO or marketing efforts. Ultimately, content writing is a big factor on whether or not a visitor of your website will stay or leave. To make sure that your website ranks and visitors stay on your website you have to offer them quality content. Quality content is often

Content Writing in 2017 Is Easier Than You think was originally posted by Video And Blog Marketing

Data is the Core of Content Marketing: Here’s How to Use it

hv-blog-competitive-analysis Data is the Core of Content Marketing: Here's How to Use it

The biggest falsehood I encounter/tell myself/see other people tell themselves is that content marketing creative strategy is separate from data and analytics. While content marketing is certainly a practice that requires creativity and outside-the-box thinking, it is also fueled by data. In fact, data is really at the core of all successful content marketing strategy.

Data is the Core of Content Marketing: Here’s How to Use it was originally posted by Video And Blog Marketing

UX or Design — Where should marketers invest?

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design. We talk more about this question in our UF Graduate Certificate Program.

UX or Design — Where should marketers invest? was originally posted by Video And Blog Marketing

Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

brainstormingstock Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

Running out of blog topic ideas can be a bummer, but it can also be kind of exciting. Exciting, because it’s a chance to come up with a bunch of fun, new ideas to talk about. A bummer, because brainstorming enough topics to last you for a couple of months can be difficult and time-consuming.

Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity was originally posted by Video And Blog Marketing