Live from MarketingSherpa Summit 2017: When is a click more important than a purchase?

Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is just one of the lessons we were reminded of during the MarketingSherpa Summit 2017 Email Messaging Workshop.

Live from MarketingSherpa Summit 2017: When is a click more important than a purchase? was originally posted by Video And Blog Marketing

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s