Month: May 2017

How Negativity Bias Can Make Your Words Work

guestposting How Negativity Bias Can Make Your Words Work

As I’ve discussed over and over in many different ways, content strategy gets difficult because you really can’t fake good content. If a blog post is good, it’s good, and if it’s not, it’s not. Knowing which content users will gravitate towards or go viral is a bit of a toss-up, and hitting a wall

How Negativity Bias Can Make Your Words Work was originally posted by Video And Blog Marketing

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Top 7 SEO Toolbars Reviewed

seo-analogies Top 7 SEO Toolbars Reviewed

Editor’s Note: This post was originally published in January 2011 and has been updated for accuracy and comprehensiveness. Managing your SEO can be hard to keep track of, which is why having the right tools is so important. For SEO beginners or DIY-ers especially, using the right tools is often the difference for whether or

Top 7 SEO Toolbars Reviewed was originally posted by Video And Blog Marketing

Your Rankings Won’t Improve Until You Try These Techniques

This happens more often than a seasoned SEO practitioner would think: They exert all their efforts into making sure that their strategy is top-notch, white hat, and is used by many; only to garner little, to no results. Why does this happen though? Many businesses that dabble on SEO are mystified when they do everything

Your Rankings Won’t Improve Until You Try These Techniques was originally posted by Video And Blog Marketing

Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.

Email is a Relational Medium was originally posted by Video And Blog Marketing

Fact Checking is Being Built into Google’s UX: What You Need to Know

hv-blog-local-search Fact Checking is Being Built into Google's UX: What You Need to Know

Google is constantly updating and modifying to provide the best user experience possible. But because users and their behaviors are evolving all the time, it creates a constantly moving target. More recently, we’ve seen applications and search engines take efforts to address the amount of false information on the internet. In the past year or

Fact Checking is Being Built into Google’s UX: What You Need to Know was originally posted by Video And Blog Marketing

How Does Google Look for Authoritative Search Results?

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in

How Does Google Look for Authoritative Search Results? was originally posted by Video And Blog Marketing

Advanced SEO Techniques to Improve Your Site Traffic

Understanding and meeting your target audience’s needs can considerably increase your site’s traffic and your overall conversion rate. Evidently, there are thousands – or even millions – looking for your website, even if you do not know it. It is your job to help them look for your site in an easier and more efficient

Advanced SEO Techniques to Improve Your Site Traffic was originally posted by Video And Blog Marketing

Google is Launching a Job Search Service: What You Need to Know

tie Google is Launching a Job Search Service: What You Need to Know

In a constantly changing employment landscape, job sites are their own kind of wonderful. The top dogs, like Indeed, Monster, and Career Builder, connect millions of employees with job candidates in every field you can think of. Job sites are a booming and highly profitable industry, so it should come as no surprise that like

Google is Launching a Job Search Service: What You Need to Know was originally posted by Video And Blog Marketing

Use Your Link Building Campaign to Improve Your SEO

Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online

Use Your Link Building Campaign to Improve Your SEO was originally posted by Video And Blog Marketing