Month: May 2017

Spam, Ad Blocking, and How to Adapt

hv-blog-security-news Spam, Ad Blocking, and How to Adapt

In recent user experience buzz, Google is reportedly working on a new Chrome feature that would block “bad ad types” by default. For this particular feature, bad ad types are being defined as: ”Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad

Spam, Ad Blocking, and How to Adapt was originally posted by Video And Blog Marketing

How to Use the Best Keyword Research Methods to Create Blog Topics

hv-blog-ppc-ecommerce How to Use the Best Keyword Research Methods to Create Blog Topics

Any blogger or content writer knows that coming up with blog topics can be a royal pain. After a while it starts to feel like everything there is to say has already been said, and hunting through pages of news and articles looking for inspiration begins to feel more like aimlessly wandering. But the nice

How to Use the Best Keyword Research Methods to Create Blog Topics was originally posted by Video And Blog Marketing

Finding These Problems in Your Google Analytics Data and How to Fix Them

Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether

Finding These Problems in Your Google Analytics Data and How to Fix Them was originally posted by Video And Blog Marketing

Hey E-commerce Managers, Amazon Loses Their 1-Click Patent This Year

I wanted to make sure that you know that Amazon is losing their patent on 1-Click checkout this year. It’s always been amazing to me that they were granted this patent in the first place, but they were (in the US – the EU took the unsurprising view that it was too obvious to patent).

Continue reading >>

Hey E-commerce Managers, Amazon Loses Their 1-Click Patent This Year was originally posted by Video And Blog Marketing

A Deeper Look at Evergreen Content and How to Optimize It

unnamed A Deeper Look at Evergreen Content and How to Optimize It

Somewhere along the line, people started interpreting “content is king” as a green light for flooding their online space with as much content as possible, sometimes at the expense of quality. There are few things as frustrating as investing time, energy, and resources into cranking out lots and lots of content and having little to

A Deeper Look at Evergreen Content and How to Optimize It was originally posted by Video And Blog Marketing

Combining SEO and PPC as a Strategy and their Pros and Cons

Search Engine Optimization has been in existence for a number of years, and with it came other alternatives that practitioners can use. There is no doubt that SEO is at the top of the list when ranking a website is the topic at hand. Using SEO as a marketing strategy, however, also has its setbacks

Combining SEO and PPC as a Strategy and their Pros and Cons was originally posted by Video And Blog Marketing

What Google’s New Verified Reviews Update Means for You

hv-blog-local-search What Google's New Verified Reviews Update Means for You

Reviews have become one of the most important components of optimization, especially for businesses that primarily interact with their customers online. As I’ve said before, the data shows the importance of reviews with the majority (88%) of consumers trusting online reviews as much as a personal recommendation, 40% of buyers forming an opinion after reading

What Google’s New Verified Reviews Update Means for You was originally posted by Video And Blog Marketing

Why You Should Use Social Listening (and Tips on How to do it)

socialpic Why You Should Use Social Listening (and Tips on How to do it)

Since its early development, social media has become an increasingly important and constantly evolving component of online behavior. What used to be platforms for connecting with friends have expanded to include features that integrate everything users need and do online. That overlap includes everything from reporting features and live video sharing to news publications and

Why You Should Use Social Listening (and Tips on How to do it) was originally posted by Video And Blog Marketing

New Finding Events Feature at Google Search

This week Google rolled out an event finder on its mobile search app. You can read about it on: Google Search will now help you find nearby events The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we should be keeping

New Finding Events Feature at Google Search was originally posted by Video And Blog Marketing

Getting Better at Creating Effective SEO Strategies

The landscape of SEO has constantly evolved to keep up with the algorithm updates that the search engine powerhouse, Google, comes up with. The main component of SEO that changes every time an algorithm update comes up are the strategies that SEO practitioners use to rank up their web pages. The fact that human beings

Getting Better at Creating Effective SEO Strategies was originally posted by Video And Blog Marketing