Month: June 2017

Learn SEO Through Forums

I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion

Learn SEO Through Forums was originally posted by Video And Blog Marketing

Talking at Your Customers vs. Talking to Your Customers

There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking “to” your customer will create a connection; the message will feel relational and it will begin a conversation.

Talking at Your Customers vs. Talking to Your Customers was originally posted by Video And Blog Marketing

Why You Should Use LinkedIn’s Matched Audiences

linkedin Why You Should Use LinkedIn's Matched Audiences

In recent years, LinkedIn has expanded to become a worldwide [pillar for professionals, job seekers, employers, networkers, content producers, and learners of all kinds. In fact, it was just recently announced that LinkedIn proudly boasts more than 500 million members from 200 different countries, making it one of the most widely used and recognizable powerhouse

Why You Should Use LinkedIn’s Matched Audiences was originally posted by Video And Blog Marketing

2 Easy Ways To Help Improve Brand Reputation

2 Cost Effective Ways To Establish Or Improve Your Brand Reputation

 

Your company’s brand reputation is extremely important to it’s success. In our last article we covered what Brand Reputation is. Here is something to think about – the lack of having any comments or reviews about your services or products can be just as detrimental as having bad reviews. In this short article we will give you 2 easy ways to start building a good reputation for your brand online.

2 Easy Ways To Help Improve Brand Reputation

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Blogging

Probably the easiest way to start building or improving your Brand is with one of the most over looked marketing strategies by small business owners. If you have a website you should most definitely be utilizing the power of the blog, writing articles for your potential customers and prospects to read. You can be your own sounding bullhorn for your services and/or products.

Best part of blogging is that it’s almost free. The only thing it will cost you, or someone on your team, is time. (Nobody has enough time in the day!)

ReputationDefenderBlog.com recently wrote a post that covers a few more good reasons that you should be using blog content:

Here are 6 ways a blog can help your company:

  • Be Your Customers’ Best Resource – Some people visiting your website know exactly what they want and are prepared to purchase right away. Others have questions. Maybe they already bought the product and want to know more about it. Maybe they have a future purchase in mind and want to educate themselves before they make a decision. If customers know they can find answers on your blog, it will keep them coming back to your site.
  • Boost Rankings – More people visiting your site will generate more traffic and this will improve your rankings with Google and other search engines. Getting your website at the top of the search result page for your brand is the goal of any ORM campaign and blogging will help accomplish this.
  • Increase Revenue – Every time someone clicks on your website is another chance to gain a new customer. New customers who keep coming back to read your blog are likely to turn into long term clients. This all adds up to a sustained increase in profits.

Continue reading “6 Ways A Blog Can Improve Your Company’s Reputation

Good advice from them, especially their point of creating sharable content. It’s a great idea to take your content and share it across as many Social Media platforms that your company has. Don’t forget, Google isn’t the only place you can reach your target audience.

So how do you go about setting up a blog? If you are using WordPress as your CMS (Content Management System), it’s super easy. Right inside the admin panel you can ad posts. A lot of other CMS platforms have this feature as well.

But what if you have an HTML site or something else that it’s not so easy to make posts on? Our suggestion is go ahead and set up either a free or paid WordPress.com site, or a BlogSpot site that you can get free as well with Google. With either of these options you can link back to your main website inside the posts, or direct them where to go or whatever call to action you want.

Video

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Yup, video. If you have read any of our posts about video, you know how much we love video marketing. It’s our go to source for content marketing and engaging people not only on the web, but also on your site. (Ya, we know, there are no videos on our new updated site, but trust us – THEY ARE COMING!)

There are two great different ways of using video that we like, and have been using for awhile, to help in brand management. The first video you can make is what is known as an “Explainer” video, that does just that – explain your services or products. The second type of video we have been using is “testimonial videos”. These can be a little more difficult to produce, but if you have really good persuasive powers, you can talk a past client into being in a video for you.

SmartInsights.com actually wrote about this, and we weren’t surprised at all when they recommended these 2 methods in their post. Here’s a snippet from their article where they wrote about another type:

Company Story Videos

Telling your brand’s story will help you create a strong connection with your viewers.

Behind every great brand there’s a great story, and your prospects want to know it. They want to know and understand your values as a company, and showing this with video is the best way to do it.

The trick here is to be authentic. Your customers won’t believe staged scenarios, or conversations that look scripted; and it’s incredibly important that you don’t tell made-up stories! Because your customers will find out, and it will shatter your credibility.

So, authenticity is the key. Share that unique, inspiring story of your brand, and show your prospects that you and your team share their values.

Read The Full Article “Generating Brand Trust with Video Content

We totally agree with the writer that you must be authentic when creating this type  of video. We would add that one of the biggest problems we see when companies create this type of video is over promoting, or bragging. If you start going on and on about how great your company is, or how many awards it has won is a problem. Most customers really don’t care about that and will quickly click off your video. What new customers want to know is how you have helped someone in the past, and how you can help them!

Summing It Up

There you have it. Whether or not there is nothing on the web about your Brand, or if you Brand is a little tarnished, you can start making it sparkle with these 2, relatively inexpensive ways to managing and promoting your Brand.

And as always, contact us at https://www.mdimsolutions.com/reputation-management for Brand Management services that your company needs 🙂

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Earn Links from Influencers with 3 Simple Tactics

Have you ever wondered how people get noticed by their idols? By influencers that normal people can only look up to from afar? Well, wonder no more. Here’s a little secret strategy that I myself used when I was just starting out and it’s worked out well for me so far. Links are undeniably one

Earn Links from Influencers with 3 Simple Tactics was originally posted by Video And Blog Marketing

Facebook Endorses Google’s AMP: What You Should Know

socialpic Facebook Endorses Google's AMP: What You Should Know

Over the past couple of years, we’ve seen an increasing emphasis on mobile optimization. While mobile optimization has become a total necessity for advertisers and businesses, it has continued to be embraced by other, more established names in the game. In light of user behavior becoming increasingly mobile-oriented, Google has adapted to include AMP pages

Facebook Endorses Google’s AMP: What You Should Know was originally posted by Video And Blog Marketing

Incorrect Application of Javascript in Your Site Is Ruining Your SEO

Knowing and understanding Javascript, and its underlying potential to affect your SEO campaign is an essential skill that a modern SEO expert should have. Javascript – among other components – lets search engines crawl and analyze a website. Hence, if a webmaster fails to properly incorporate Javascript into their website, it will lead to a

Incorrect Application of Javascript in Your Site Is Ruining Your SEO was originally posted by Video And Blog Marketing

Why Your Business Needs To Hop On The Video Marketing Band Wagon

Is Your Company Utilizing Video To Market To The Masses?

Video is one of our favorite forms for bringing in new customers and keeping existing customers engaged. There are all kinds of crazy estimates about the percentages of which video will be the main platform of internet consumption by the year 2020. In this write up we will cover the reasons your company has to be using video NOW to keep up with demand and continue to grow your business.

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We have been firm believers in the power of video for years. 7 to be exact. While ranking factors and the process of getting videos ranked and viewed has changed, the fact that video consumption has not, and is continually growing.

Jordan Kasteler recently wrote a post on one of our favorite blogs – MarketingLand.com. We like what he made the title of the article – “It’s time for SMBs to go all in on social and mobile video”. We couldn’t agree more. In his article he writes:

Why video marketing is now a ‘must-do’

Sure, most of the marketing sphere is already well aware of the power associated with video content. Consumption and creation are at an all-time high, and according to an April Google-commissioned Nielsen study, YouTube reaches more adults 18+ during prime time than any cable network does.

But if Cisco’s projection that 82 percent of all consumer web traffic will be video-based by 2021 comes to fruition, it’s crystal-clear that the adoption of video has to be a matter of “when” and not “if” for SMBs.

We constantly hear the cry that the barrier of entry to video content is lower than ever for small businesses, which is indeed true. The wealth of video creation apps available continues to widen, while the popularity of live broadcasts, with their lower standards for production value, make it easier for scrappy SMB marketers to feel comfortable experimenting.

By now, we’re all familiar with the top channels available to both produce and distribute video. Through YouTube alone, there are plenty of opportunities for first-timers to test the waters, right? Then why are 39 percent of businesses still sleeping on video, despite visual content being heralded as the be-all, end-all of modern marketing?

Continue Reading His Article Here…

Jordan makes a lot of great points in his article. One of the most staggering statistics he gives is that on Mobile devices alone, YouTube reaches more Adults 18+ during prime time than any cable network does! That alone should be enough reason for some larger companies to stop putting so much money into TV ads and start making more use of online video.

We also agree with him that there is no reason that any company needs to be overly concerned or overwhelmed with just the though of making a video. It is extremely easy for any company to put out a quality video now. If your company is smaller and doesn’t have the budget to hire a professional video production company, there’s no reason you can’t do it yourself. There are plenty of online editing sites where you can edit your own video and make it look very professional.

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What Are The Components Of A Good Marketing Video?

Before you just “wing it” making your own video, you need to put in just a little thought first to make sure you are conveying the proper message and reaching or connecting with your target audience.

Eric Schumacher-Rasmussen wrote an article last Thursday on OnlineVideo.net that gives some good tips about the fundamentals of selling with video:

  1. Understand the video sales formula: Present a hook in the first 2 to 5 seconds, reveal the problem your product solves in the first 20 to 30 seconds, reveal the solution to the problem, introduce the solution for the first time, present solution benefits, and then offer credibility and a call-to-action—and use emotional triggers like shock or humor throughout the video. Conventional wisdom says you have 5 to 10 seconds to grab the audience’s attention, but Vest believes you have 1 or 2. He pointed to the Squatty Potty viral video that grabbed audience attention from the very first frame: a unicorn pooping rainbow ice cream.
  2. The product or service must connect to the audience and seem useful: Be sure to provide viewers with a clear answer to the question “Why should I buy this product?” Also, give your customers a compelling, easy-to-navigate experience around the video in the landing page, the mobile version, and the purchasing process.
  3. Broaden distribution and discoverability: Besides ads, how are people going to find your content? Are there fan pages for the product or company? Can you send your product to hundreds of influencers? Vest says VidPow typically contacts 100 publishers for each product it creates videos for, looking for as broad distribution as possible.

Continue Reading “7 Fundamentals to Help Brands Maximize Selling With Video

He gives some great advice for businesses that want to jump into video. At the end of his article we like the fact he stated that if you are not ready to implement all 7 factors, just start with what you can and then basically fill in the blanks later!

Something else that we feel we should add is that you don’t have to try and make a video go viral from the start, referring to Eric’s first point of a video that went viral because of a unicorn pooping rainbow ice cream. To get started you can just make a video with pictures of your work with before and after shots if you have a service type business, or multiple pictures of your products, and then voice over with a description about how your services or products can help solve your customers problems. Do not drone on about how great you are or how many awards you have received.

Take Action!

We briefly covered why your business needs to be using video, as well as covered a few points about how to structure your video. So get to it, don’t let your competition get ahead of you by getting on the video band wagon before you!

If you would like to learn more about our video marketing services, please feel free to visit our site to find out more 🙂

 

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Make Way for Google’s Assistant on iPhones: What to Expect

WPA-stock Make Way for Google's Assistant on iPhones: What to Expect

Smart “assistants” have been hugely instrumental in changing user behavior when it comes to search and online browsing. In many ways, the introduction of assistants, such as Siri, Cortana, and Alexa, are what facilitated the rapid explosion of voice search. As we’ve discussed before here, the majority of teens and adults use voice search on

Make Way for Google’s Assistant on iPhones: What to Expect was originally posted by Video And Blog Marketing