We’re halfway through 2018, and SEO has already made bold steps into shaping the future of the industry. From new algorithm updates, new services, along with new data regulation policies, SEO is truly becoming bigger than it ever was before.
As we get approach the second half of the year, it looks like that more changes are surely in store, especially with SEO becoming more competitive than ever. As we prepare ourselves for the rest of the year, let us take a look back at some of these news, reviews, and guides that have shaped up the first half of the year.
The start of 2018 saw the emergence of new trends and strategies that aim to shape up how SEO would be done during the rest of the year. This article shows some of the latest and boldest strategies that would soon become an important element in your SEO strategy. Some of these strategies include using voice search, video content marketing, and mobile optimization.
Perhaps one of the biggest updates in one of the most popular Google services, the “View Image” button in Google Images was removed to comply with changes caused by a copyright lawsuit. This update meant that users would have to access the webpage of the image source to extract the image file. This update among Google images users, with a good number of people taking time to adjust to the changes.
2018 has been a year in which mobile SEO has been put into perspective, with more strategies adjusting to optimize web pages for mobile devices. The upcoming Google Speed update, which will be released around July 2018, will include page loading speed as a mobile ranking factor. With mobile loading speed becoming an important factor, this article serves as a guide to how to optimize your mobile web pages for Google Speed.
When it comes to SEO functionality, Google Chrome is the ideal web browser that allows you to perform SEO tasks more efficiently. For the SEO practitioner on a budget, this comes in handy, as Google Chrome Extensions are budget-friendly, and make your browser much more useful. This article is a list of some of the best Chrome Extensions that you can use for SEO-related tasks.
Website audit tools are some of the most effective tools in SEO, as it helps our team assess website performance, and see what we can optimize to serve our clients better. Google Lighthouse is one of these tools, and in this article, we show how to audit websites using it and see if it does the job well.
One of the biggest headlines over the past few months was the implementation of the General Data Protection Regulation last May 2018. This new policy aims to improve data protection and transparency in websites across the world and ensure that user trust remains when data is being shared. This article covers what the GDPR brings in, along with how it affects your website’s SEO.
With the SEO industry continuing to grow as the years go by, this also means that it has also gone international as well. With that in mind, this article serves as a guide to what you need to know when it comes to doing International SEO, along with some of the best strategies you can use.
Despite being one of the most popular tools from Google, the URL shortening service Goo.gl would be shut down in favor of the new Firebase Dynamic Links. Despite the discontinuation of Goo.gl, there are a good number of effective alternatives that get the job done. This article lists down some of the best URL shortening tools that you can use this 2018.
Last March, a good number of SEO practitioners experienced a fluctuation in some of their website rankings, which led to some speculation that Google has rolled out another algorithm update. As it turned out, a new update was indeed being tested, which caused some website rankings to be affected permanently. This article provides an analysis of this algorithm update and shows its effects.
The first half of 2018 was definitely an interesting and exciting one for the SEO industry. With the next six months coming in fast, expect more updates and new strategies coming your way soon.