Month: August 2018

A Simple Approach to Optimizing Website Internal Linking Structure

Having a great internal linking strategy is essential for a website’s success, both for user experience and for SEO. The ranking and indexing of a site depend on a number of factors, the layout of site’s structure via main navigation and on-page internal linking being some of the most important aspects of optimization. Consideration of a site’s number and authority of backlinks also affect how search engines will prioritize pages.

This article is meant to address the issues faced with the distribution of link equity through overall site architecture as it relates to the depth of internal linking within the site. It will also provide a simple methodology to identify sections of the site by category that are either benefiting or suffering from the site’s structure due to the depth of pages and those with backlinks.

I’ll start out by covering the current state of internal linking recommendations, measuring link equity, faceted navigation, and other relevant pieces of the website architecture puzzle.

Lastly, I’ll be giving a methodology that focuses on analyzing categorical sections of a site that will hopefully help to make sense of internal linking optimizations in a simple format.

  1. Overview
    1. Internal Linking
    2. Backlinks
  2. Things to Consider for Internal Linking Strategies
  3. Website Internal Linking Analysis Methodology

    1. Using Google Sheets
    2. Pages by Crawl Depth and Number of Backlinks
    3. Pages by Crawl Depth and Number of Inlinks
  4. Recap of Possible Solutions

Let’s start by covering some of the basic concepts relevant to website structure and link equity.

Internal Linking

The fundamentals of site structure lie in the design and strategy of internal links, most critically in the main navigation of the site. The number of clicks from the Homepage (page depth) and internal links pointing to a page, determine that page’s importance within the site.  

This, in combination with backlinks, has been quantified with the metric Pagerank. There are many articles that give advice on calculating your site’s PR based on their own interpretation of Google’s algorithm. (Ref. The Google Pagerank Algorithm and How It Works,  Calculate Internal PageRank, How to Calculate Pagerank and What to Do with It)

Backlinks

The quality and number of backlinks to your pages determine their ranking potential. We also know that pages linked from pages with backlinks receive link equity from their connection.

It’s important to note that both internal links and backlinks have a large impact on ranking in SERPs. Internal links can influence how Googlebot crawls your site, which impacts indexation, user experience, and how search engines view the hierarchy of your site, more so than a submitted XML sitemap.

Things to Consider for Internal Linking Strategies

  • Provide great user experience. This is a best practice for all SEO strategies, including internal linking. I.e. don’t put irrelevant links onto pages just to optimize for link equity.
  • Limit your faceted navigation and filters options to preserve link equity. Read more here for large sites.
  • Paginated Pages should contain rel=next and rel=prev tags to improve indexation for the main page in the sequence.
  • Nofollow tags can’t re-distribute link equity among internal links. For example, if there are 10 links on a page that receives 100 units of link equity and you nofollow 2 links,  the other 8 links will still only pass 80 units instead of the full 100 units.
  • Remove redirects/redirect chains from internal linking that dilute link equity.
  • Both backlinks and internal links affect ranking, the number of inlinks pointing to pages on the site being just as important.
  • Measuring the impact of changes is still unscientific, without products such as ODN or you own interpretation of Google’s algorithm for Pagerank. That doesn’t mean there are guidelines we can’t still follow with the above.

A Simple Methodology for Identifying Internal Linking Opportunities

This process is useful for quickly identifying valuable pages that may be unintentionally hidden deeper within the website. By moving these pages into better positions within the site architecture, you are sending strong signals to Google that these pages are important.

What you will need to do this methodology: Screaming Frog, Ahrefs, and Google Sheets or Excel. The most time-consuming part of this process will be bucketing your site’s content together into sections and then later deciding which pages from each section to prioritize.

Pages located deeper within your site that are critical to business goals should be linked within 3 clicks of the homepage. These important pages could be optimized landings pages, other pages within a defined conversion funnel, and any other pages on the site that contribute heavily to overall business goals.

The methodology for creating a spreadsheet and visualisation is an estimation of which areas of the website can be improved in terms of internal linking and backlinks. Not all backlinks are equal, given that a backlink from a site with a higher domain authority will be stronger than a backlink from a spammy website.

  1. Crawl Site with Screaming Frog

I’d advise excluding images, CSS, and JS files from your crawl, as these aren’t necessary.

  1. Export “Internal All”

Isolate the Address column, the Crawl Depth column (Crawl Depth is the number of clicks from the start page.), Status Code, and the Inlinks column (The number of internal links pointing to a URL).

  1. Export Ahrefs Best Pages by Backlinks

Then create a new column for backlinks to your pages and perform a vlookup to match the number of backlinks to the respective page.

Make sure you are using the column ‘Dofollow’ in the Ahrefs export.

  1. Categorize URLs into Site Sections

This is basically organizing the pages of your site into categories. You can go as in depth as you want, but to get the most value out of this process consider keyword targeting in addition to the content topic when grouping URLs.

The process is much easier if your URLs already contain subfolders that indicate categorical structure to your site. However, if your URLs paths don’t follow distinguishable naming conventions, you can also consider using the page title as a way to quickly categorize.

You will need to make another column for categories and label URLs by their category. To make it quicker, filter the address column for the category keyword, then copy and paste your label into the category column for all URLs that apply.

Using Google Sheets to Organize the Data by Category

After breaking down the site into categories, you can create a table to visualize how far deep into the site they are internally linked. In combination with backlinks, inlinks, and status codes, we can first identify pages that are located farther in the site with backlinks and also investigate the inlinks and status code for those pages.

Google Sheets is a very practical way to analyze, share, and visualize your data. With the data organized from excel, you can copy paste them into google sheets and create a pivot table from the results.

Essentially, for internal linking purposes, a page can receive better ranking potential from the following: More internal links, backlinks, a status code of 200, and a page depth of within 1-3 clicks from the Homepage. While these attributes are not everything a pages needs for optimization, they are significant pieces of the SEO puzzle.

There are several ways to use your data with SEO benefits in mind:  

  1. Find pages within a section that have more backlinks and prioritize linking these pages within 1-3 clicks from the Homepage or from the internal navigation within the appropriate section to use the benefit of the link equity for ranking.
  1. Identify pages that have a high amount of inlinks and determine if they are important/have ranking potential. If not, then remove them from the navigation or where they are linked so that they are not prioritized for indexation and further dilute link equity.
  1. Audit pages with low amounts of inlinks to determine if they are important/have ranking potential and either put them into the navigation or ensure they are linked on pages in the appropriate section.

Investigating Pages by Crawl Depth and Number of Backlinks

Below, I created a pivot table from the data showing Category as the columns, Crawl Depth as the rows, and Backlinks as the values within the table. By filtering for Backlinks on Categories past 3 clicks from the Homepage, we can determine which sections would create benefits for the site and help with ranking those pages if internally linked higher in the site architecture.

In this particular example, we can see the section Bags has a sum of 73 backlinks on pages located 7 clicks from the Homepage. This gives us a starting point in re-adjusting the site’s internal linking structure.

For reporting, creating a scatter plot provides easy visualizations for backlinks by crawl depth within the site.

In order to review the specific pages in the Bags section that are 4-7 clicks from the homepage, we can backtrack to our pivot table and filter the Category for Bags and Crawl Depth.

We can now quickly see the two URLs in the Bags section we can consider as priorities for linking higher in the website, or even the main navigation if appropriate. It’s also good to view the status code of these URLs with high numbers of backlinks as it will influence the link equity given to those pages.

If these pages are old and outdated, consider 301 redirecting these pages or canonicalize them to similar products/category pages that will help more important pages to rank.

Investigating Pages by Crawl Depth and Number of Inlinks

Using our pivot table, we can both concentrate on finding sections/pages with either a high amount of inlinks within 1-3 clicks from the Homepage or with low number of inlinks.

Filter by the number of inlinks descending to review if there are pages that are being prioritized on the site that do not belong.

Here we can see that many of the most linked pages are products that are taking priority over category pages and do not necessarily have the most backlinks pointing to them.

At the category level, we can create a table similar to earlier that shows the sum of inlinks by their crawl depth. By filtering the table for 0-20 inlinks, we can see that there are some sections that are not being linked to within the site very well.

If any of these pages within these sections are important to the site, they should be added into the internal navigation or linked within the body content higher within the site’s architecture.

Recap of Possible Solutions

  • Prioritize important pages by ensuring they can be crawled easily within the first 1-3 clicks from the Homepage.
  • Increase the flow of link equity on the site by linking to pages with high numbers of backlinks.
  • Create more inlinks for important pages by including them in the main navigation or by including more internal linking within the body content.  (I.g. a blog article can be linked internally by other relevant blog articles for reference in the body content.)
  • 301 redirect pages with high amounts of backlinks that are outdated/no longer valuable to user experience on the website/not a high amount of organic traffic.
  • Consolidate site sections if many pages overlap in topic/intent by canonicalizing or by 301 redirecting.
  • Consider adding breadcrumbs for additional internal linking and site structure.

There are many ways to use this data, even beyond the scope of this article! Such as including primary keywords to pages or organic traffic, which has been done in previous posts on IA optimization here.

Please share any thoughts in the comments!

A Simple Approach to Optimizing Website Internal Linking Structure was originally posted by Video And Blog Marketing

An In-depth Crawl into Netpeak Spider

An In-depth Crawl into Netpeak Spider

Out SEO toolbox has some of the most versatile and effective SEO tools available, and our goal is to be able to have the best set of SEO and digital marketing tools in order to become a more efficient SEO team. When it comes to getting quality results and findings, these SEO tools are the ones we go to.

One of the most important SEO tools is web crawling tools, as they allow us to have an in-depth analysis on our website. This allows us to see if a website contains errors that can be optimized, and also see which parts are working well. These kinds of tools enable us to know the best strategies we can do for different websites and enable us to use more tools in our toolbox, along with adding more tools that allow us to perform more tasks. Speaking of new tools, one of the newest tools that we got to try out was the Netpeak Spider, which is a new web crawling tool. Here’s an in-depth look:

Getting Started

To begin using Netpeak Spider, all you have to do is to register your email or Facebook account to create your own Netpeak account. Once you have your account, you would have access to your own dashboard, where you can download Netpeak Spider on your desktop.

Netpeak Dashboard

After downloading and installing Netpeak Spider on your desktop, you can not begin using the tool to crawl on your websites. All you have to do is to enter the URL of your website to begin the crawl process.

Netpeak Spider Crawl

The crawl process tends to take minutes, depending on the number of pages within your website. The bigger the website, the longer the craw time.

Netpeak Spider Crawl 2

After Netpeak Spider is done crawling, you would be able to view your data. The amount of data that you will be able to view and analyze is as vast as the number of web pages your website has, which means that you get to see so many details that are worth taking a look.

Let’s take a look at one of the links that have been analyzed.

Netpeak Spider Link

Upon looking at the data, I’m able to view important details such as response and download time, description, outgoing and incoming links, and other important content such as page description. One thing I like is that Netpeak Spider uses color to indicate which parts of your webpage have things that need a deeper look, or if there’s an error that needs to be resolved.

Netpeak Spider Graphs

A look at the crawl overview provides you with quick stats on your website. You are provided a series of easy to digest graphs that help you understand the performance of your web pages. These graphs give you all the important statistic that you need to know, and clicking on each section of the graph allows you to view the links that are part of it.

Having this feature makes this tool more streamlined than other web crawling tools, as you can instantly go to the links that have issues that need to be resolved, along with links that are performing well. This feature might be simple at a glance, but this helps make it into a more efficient crawling tool that any member of your team would be able to use.

Netpeak Spider Parameters

Another handy feature that allows me to look for more specific links within a website is the Parameters. This allows you to filter down the links that the tool crawls into and be able to view the results that need to be immediately checked.

Netpeak Spider Graph Data

When it comes to exporting data and sending out reports to your team and clients, Netpeak Spider makes it easy, as you only have to click the “Export” button and select what type of data you want to export. You can save the file in different formats, such as .png or .pdf, which makes it easier to send through email and view. You also have the option to export link data in Excel form, which comes in very handy when organizing your website data.

Verdict

Web crawling tools are an essential part of our SEO toolbox, having used Screaming Frog for a long time. With Netpeak Spider, we have another effective tool that our team can use with high efficiency. Overall, both tools are similar, and both are very effective at doing their job. Netpeak Spider is a worthy addition to any SEO toolbox, and I definitely recommend it for seasoned digital marketing professionals and newcomers alike.

Key Takeaway

Having a good web crawling tool is a definite must for any SEO professional, and Netpeak Spider is an example of an effective tool that provides the best results. With its simplicity and effectiveness, this is surely an SEO tool worth a look.

If you have questions and inquiries about web crawling tools and SEO in general, leave a comment below and let’s talk.

An In-depth Crawl into Netpeak Spider was originally posted by Video And Blog Marketing

How to Track Google Images Data Using Google Analytics

How to Track Google Images Data Using Google Analytics

Google Images is one of the most popular visual search engines and image archives on the internet, with millions upon millions of images available for users to view and download. Over the years, numerous updates have been rolled out to optimize its services, with the most recent ones being the removal of the “View Image” button and the addition of web page titles on images.

With the latter update, this helped turn Google Images into a site that helps generate traffic to various websites. This means that users can get a meaningful amount of traffic with the right image optimization. This makes this kind of traffic worth taking a look at Google Analytics, where users can get more information. Until recently, tracking traffic from Google Images using Google Analytics tends to be a challenge, as you would have to go through different referral paths just to find out if your traffic came from Google Images.

Thankfully, the latest Google Images update makes tracking traffic much more efficient and convenient, as you will be able to do it in just a few clicks. Here’s how you can do it too.

How to Track Traffic from Google Images

Google Analytics is one of the most effective website analysis tools around and is very simple to use when you know your way around it. While using the tool for the first time can be overwhelming at first, a few go-arounds and some guides will help you find your way pretty easily. Our team uses Google Analytics on a regular basis, which means that we all have people to go to when we have questions and inquiries about Analytics.

There are two ways to track traffic using Google Images, and both ways are pretty simple to do when you know where to go. Here’s how to begin doing the first one:

To begin, click on Acquisition, then click on All Traffic.

Acquisition

Next, click on Source/Medium, and would be able to look for traffic that’s coming from Google Images. This section allows you to view organic and referral traffic from various sites, including Google Images.

Images Results

The other way to view your Google Images traffic data is by going to Referrals, which is below Source/Medium. This section is different, as it presents you the URLs of the websites where referrals to your site come from. This allows you to directly view the sites that give you traffic, which can be very useful in link building strategies.

Referrals

Using these two methods helps give you the data you need and show if your traffic from Google Images impacts your overall search traffic.

Key Takeaway

Google Images has become one of the best sources of traffic, as it enables users to discover various websites through quality images. With the current Google Analytics update, tracking traffic has now been made easier and more convenient.

If you have questions about Google Analytics and SEO in general, leave a comment below and let’s talk.

How to Track Google Images Data Using Google Analytics was originally posted by Video And Blog Marketing

Search basics: the difference between URL structure and Information Architecture

I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA). I thought it was worth clarifying a few points and giving you all some language that is useful when talking about the differences.

Pre-requisites – if you aren’t familiar with the following elements, it’s worth reading these primers before you dive in deeper here:

The specific thing I want to clarify is the differences between decisions about the path in your URLs and decisions about your IA as this is where I often see a ton of confusion.

Decisions about URL structures and decisions about the IA of your website both involve questions about grouping and hierarchies of pages. For example:

  • URL: should the path of an individual product be:

    • /product-slug
    • /products/slug
    • /products/category/slug
    • /products/category/sub-category/slug
  • IA: how should we group our product pages and link between them:

    • Should there be a link “up” to the parent category?
    • How many “levels” of sub-category page types should there be?
    • How do we link between sibling products in the same (sub-)category?
    • How many products can we reach in (e.g.) 3 clicks from the homepage?
    • How should we handle facets?

The fact that both concern groupings and hierarchies has led too often to people misinterpreting IA questions as URL questions.

From an SEO perspective, most of the grouping and hierarchy questions we care about are questions about which pages should exist (e.g. should there be an indexable page for “red men’s shoes above a size 11”) and how should our pages be linked together (both from a crawling perspective – thinking about considerations like click depth, and from a ranking perspective – thinking about considerations like internal link equity).

Unfortunately, I’ve too often seen these IA questions expressed as URL considerations, and this can lead to advice that is less effective than it should be. For many of these IA questions, you can come down on either side of the IA decision with either URL structure:

  1. You can choose to have a (sub-)category page type without necessarily having the (sub-)category appear in the URL as a keyword or as a folder (and indeed, there are times that this is a good idea if products can be in multiple categories or if they often move category)
  2. You can choose to link “up” the hierarchy or “across” to sibling products with or without those link targets sharing elements of their paths (e.g. a product page at /product-slug can link to a parent page at /category even if it doesn’t have a URL of /category/product-slug)

In general, the IA considerations are more important than the URL considerations, and you should focus on the Information Architecture with higher priority. It’s IA that governs the flow of internal link equity (PageRank) and also that governs crawlability and discoverability of different pages and page types. In general when we talk about pages being “higher in the IA” or “closer to the homepage” we mean in click-depth rather than folder structure. You can’t fix IA issues with URL changes alone. For whatever IA decisions you make, you can then make decisions around how to structure the paths for your pages’ URLs to make the best trade-off you can between the constant tensions:

  • It can be good to have appropriate keywords in the path (for users and search engines(*))
  • Human-readable paths are helpful (and structure can help with reporting)
  • BUT shorter paths are generally better than longer

(*) see “the importance of keywords in URLs” below

Probably the only real constraint that paths create for IA is that if you go down the path of having nested folders, that will generally imply the existence of pages at each level of folder. In other words, a page at /level1/level2/level3 implies that /level1/level2 will also exist as a real page (as much for users as anything else).

Summary of IA vs. URLs

Information Architecture decisions for search performance focus on:

  • What (kinds of) pages should exist on my site?
  • How should our pages and page types link to one another?

You may choose to group pages of the same page type together by, for example, placing them in a folder, but this is an independent decision about URL structure. In general, URL structure decisions are less important than IA decisions.

How important are keywords in URLs?

At MnSummit, my colleague Rob heard Google representative John Mueller say that there was no SEO need to translate URLs for foreign language sites. This surprised me, because (unless Google is already translating all inputs and outputs) this implies that keywords in the path make no difference in search either. I would have thought that all else being equal a page called /shoes/red would outperform /products/12512 for a whole variety of reasons.

So: I’m inclined to add this to the list of things that Google says are true that may be technically true, if read narrowly enough, but are unhelpful in the real world. My most charitable reading is that John is saying something like “Google does not have a specific element of the algorithm that checks language in page paths”.

So, although the primary focus of this post has been IA considerations I do think that it’s sensible to have some element of descriptive keyword in your URLs because although we can’t be certain it’s an explicit ranking factor:

  1. Above everything else, it’s good for usability
    1. Google says this explicitly in their guidelines
  2. It is a keyword-relevance signal of some kind (however weak)
    1. Google’s guidelines only argument is the usability one above, but that whole guideline section is explicitly about performance in Google, with primarily technical advice, and it seems reasonable to me to believe that they are saying we prefer (and rank better) pages like this because users prefer them
    2. We do know explicitly that URL, path, and filename are explicit keyword signals for some file types
  3. It is more likely to result in relevant anchor text in external links
    1. A point made even in Google’s own SEO guide (in a section entitled “Simple URLs convey content information” which supports the arguments above as well)
  4. I would expect a better click-through rate from the search results when it does rank

And for sure try to have URLs in the correct target language. Regardless of whether you agree with me or John Mueller about the SEO benefit, I think we both agree that your users would prefer URLs in their own language.

A note on changing URLs and moving content

There are always risks to moving content – even with well-implemented redirects and no mistakes – and so you should only undertake URL changes with care. In general, IA changes are more reversible as things are more likely to go back to how they were if you undo the change while the nature of a 301 (“permanent”) redirect is that it should signal that things are not going to change back.

For that reason, while we would often recommend moving from dynamic URLs with a bunch of parameters in them to cleaner URLs, and may recommend moving from impenetrable URLs to more readable ones, it will generally be hard to justify a move from reasonably-good URLs to arguably-better. Do your own risk assessment, and proceed with caution!

Search basics: the difference between URL structure and Information Architecture was originally posted by Video And Blog Marketing

The Best Visual Search Engines You Can Use On Your Browser

The Best Visual Search Engines You Can Use On Your Browser

Visual search has been picking up some steam over the past year, with the technology being improved to provide more users with the best search results. Along with voice search, this technology has seen more usage thanks to the emergence of quality apps available on mobile devices.

While there have been more reliable visual search apps on mobile, some of the best visual search tools can be found on the browser, with the likes of Google and Bing expanding their search capabilities on their services. Starting from simple reverse image search, visual search has expanded to provide more information and context beyond just finding the images that you want to see. With that in mind, here are some of the best visual search engines you can use right now on your browser.

TinEye

While Google and Bing are two of the most recognizable visual search engines worldwide, there are a host of other visual search engines that are quite capable at what they can do, and I want to start off with them. One of the most popular visual search engines outside of the two big search names is TinEye.

TinEye

TinEye is a simple and straightforward visual search tool that searches through billions of images to find the best matches. To begin your visual search, all you have to do is to upload an image from your files or enter the URL of the image. TinEye will then analyze your picture for a few seconds and look through its massive image archive to bring in matching results. In the end, I was able to receive image matches, along with their sources which allow me to know where the image originated.

TinEye Image Match

While TinEye may be very simple in form and function, its massive image archive, and search accuracy make it a very reliable visual search engine that is worth a try.

Picsearch

PicSearch

If you want a more traditional visual search engine that offers a massive image archive, Picsearch should be one of your main options. To start off, all you have to do is to enter a keyword to find images that you want to find. Similar to Google Images, you get search results related to your keyword. One thing that makes Picsearch different is having the Advanced Search feature.

Picsearch Advanced Search

The Advanced Search feature allows you to narrow down your search results through color, image type, size, and orientation. This makes finding images much more convenient, as you get to find very specific results that you might have had to dig deep to find. Overall, Picsearch is a reliable little visual search engine that is user-friendly and effective.

Yahoo Image Search

Yahoo Image Search

The Yahoo search engine is one of the oldest search engines around along with Google, and like Google, it has a solid visual search service. One thing I like about Yahoo Image Search is that you have options to narrow down your images in different categories, much like Google Images and Picsearch. From elements such as color to usage license, you ensure that you will not only be getting the best image results but also ones that are safe to use on your content.

Yahoo Image Search Results

Yahoo Search has been one of the most widely used search engines for a long time, and their Image Search is proof that they have a solid visual search engine that users can utilize.

Google Images

Google Images

Perhaps the visual search engine that provides the best search results, Google Images provides both quantity and quality when it comes to search results. While the recent update may have brought in some significant changes, Google Images is still the best visual search engine on the internet. Along with entering a keyword, you can also upload an image to look for related images.

Google Images Results

Narrowing down your image results is much better on Google Images as well, with options such as image type, usage rights, and time of posting, you are guaranteed to be able to find the images that you need. Along with getting image results, users can also receive extra information along with image results, as some of the images are linked to various blogs and news sites. Google Images not only provides quality images but also presents you with quality information through content. If you need a go-to visual search engine, Google Images should be your top choice.

Key Takeaway

Visual search engines are now becoming more popular, especially with how mobile has been spawning innovations that make it even more interactive. With these quality visual search engines on your browser, you would be able to expand your search and find the best results.

If you have questions and inquiries about visual search and SEO in general, leave a comment below and let’s talk.

The Best Visual Search Engines You Can Use On Your Browser was originally posted by Video And Blog Marketing

Being a better human – How to give better positive feedback

I don’t divide the world into the weak and the strong, or the successes and the failures… I divide the world into the learners and nonlearners.

Benjamin Barber

Digital marketing is one of the most rapidly evolving fields. It exists in a symbiotic relationship to the evolution of Google, Facebook, and other technological advancements. Rand Fishkin on a Whiteboard Friday, recently called our attention to “8 Old SEO Practices that are No Longer Effective,” because in this industry, if you’re not constantly learning, you run the risk of becoming irrelevant. In order to be effective in this ever-evolving field, we have to be obsessed, excited, and persistent in our pursuit of knowledge. One often overlooked approach to promoting this kind of mental agility is in getting better at giving and receiving positive feedback.

We’ve known for a few decades that positive feedback is as important as critical feedback, and according to some studies, even more impactful in its ability to create high performing teams. But Kim Scott in her book Radical Candor draws our attention to the fact we typically spend far less time crafting our positive assertions over our negative or critical. In this way, you may be unintentionally diminishing yourself, your peers, or your employees by being flippant with positivity.

Do Encourage. Don’t Praise

Praise and encouragement are often used interchangeably in business settings, but there’s a world of a difference. If you’re familiar with Carol S. Dweck (Ph.D) and her book  Mindset: The New Psychology of Success, praise sits firmly in a fixed mindset whereas encouragement deals with growth. Yes, they’re both positive vehicles for expression, but praise, in a literal, dictionary sense, expresses favorable judgement, approve, and glorifies perfection. It may be very gratifying to hear a boss or colleague exclaim, off-the-cuff, “Wow, you’re such a great writer!” or well-intentioned expressions of “you’re creative, talented, smart,” and so on. But you wouldn’t accept these statements in reverse, would you? In a work setting if someone called you a “terrible writer” or “not creative,” we’d recognize these statements as inhibiting to growth. We have to do the same for praise.

Imagine, for a moment, the skills or areas you’ve maybe given up because you weren’t immediately good at them. From, “I’m a terrible cook,” to “I’m a naturally messy person,” you’ve probably made a statement or two about yourself from a fixed mindset. While that might be fine in some areas, if you’re working in digital marketing, do not accept anything that diminishes your work, effort and ability to pursue new heights of knowledge.

Praise, intentionally or unintentionally, creates codependency and deprives the receiver of acknowledgement for their work or effort in becoming a good writer, in appearing knowledgeable. The receiver of praise is more likely to depend on others for their feelings of self-worth or their desire to change. This same research Carol Dweck used for Mindset has shown that praise can create “approval junkies” instead of individuals with enhanced self-esteem. What’s worse, praise can actually hamper risk taking: individuals who were praised for being smart when they accomplished a task chose easier tasks in the future. They didn’t want to risk making mistakes.

In contrast, the very definition of encouragement is “to inspire with courage; to spur on.; to stimulate.” In the same research, individuals who were encouraged for their efforts were willing to choose more challenging tasks when given a choice.

Encouragement focuses on the process, the work, the action. It acknowledges one’s abilities are only a starting point for your potential and recognizes effort over results alone. In gearing your positive feedback towards encouragement, you allow the receiver of the feedback to change for themselves, to learn how to think and self-evaluate rather than relying solely on others.

Encouraging yourself and those around you will steer you towards growth mindset – the ideal framework for lifelong learning.

A four-step guide to Better Feedback

So how do you encourage and avoid praise? Let’s talk through the steps using an example situation.

Say your colleague, John, was supposed to put together a slide deck for a presentation in two weeks. In the same deadline, John put together two presentations, one for the client and one for his team. It was clear the two decks used the same data and were related, so time was used effectively, but they were successfully streamlined to their different audiences.

It might be very tempting to offer flippant, easy praise like, “Wow, that’s awesome! You’re so on top of it!” But what does that give John except knowing you liked it?

  1. Start with something specific and observable

You might start with something as simple as “Hey John! I noticed you put together two presentations instead of one!” Yes, a total no brainer, but it never hurts to start with something at which you can easily point.

  1. Acknowledge or draw attention to the qualities of the work (vs the person)

What about the work, the effort, or the details were good? “I appreciate that you put in the extra effort to address our two different audiences.” Even acknowledging when someone did more than was asked can be powerful.

  1. Own its impact on you

This is where it gets personal and authentic, even though you’re using an easy to replicable guide.

What about the work was positive to you specifically? If you’re a member on John’s team it might be, “I feel really prepared going into this client meeting since you took the time to brief the team first.” From a manager’s perspective, maybe,“ This will save me a lot of time, I anticipated having to do this myself!”   

  1. Ask more questions

If you skip all the other steps, this is the one to practice and repeat. Ask. More. Questions. Allowing someone to reflect with you what was successful about their work, owning what made it worth acknowledgement is what will create a learner for life. I’m going to rattle off a handful of questions, but I bet you can think of a dozen more.

  • “John, this is awesome. Can I share these presentations as stellar examples in the future?”
  • “How did you know that two presentations would be more useful?”
  • “Is this a part of your job you love doing? Would you like more opportunities like this?”

Pro Tip: This same four-step approach is easily used for constructive feedback as well.

Food for thought

I recently led a “Praise vs Encouragement” training with the Distilled consulting team in Seattle. One concern that was brought up was the feeling of authenticity. Doesn’t positive feedback need to be authentic to be effective, and won’t something this formal run the risk seeming fake? We’ve all been on the receiving end of a “praise sandwich,” another formalized way to give positive feedback. This “sandwich” is where two positive pieces of feedback frame a piece of constructive criticism in the middle, but often feels forced to the receiver. “This report is very detailed. But you’ll need to rewrite the last third of it. But, I love the font you chose!” Ick.

This four-step method for encouragement is meant to make you think differently about feedback. If you’re genuine in owning the impact step and are curious with your questions, it will still be an authentic expression. But it will definitely feel weird to think this way during the learning process.

We’d love to hear from you: put it in practice. Try this four-step approach for giving feedback in or out of work – it’s especially a good one to try with kids – and let us know what you think!

I have always been deeply motivated by outstanding achievement and saddened by wasted potential.

Carol Dweck

Being a better human – How to give better positive feedback was originally posted by Video And Blog Marketing

How to Brainstorm New Content Ideas In a Hurry

How to Brainstorm New Content Ideas In a Hurry

Every now and then, there would be times that you might run out of ideas for new content. This can happen to any of us, and it tends to be troublesome, especially when you’re on a tight publishing schedule. This makes content marketing one of the toughest parts of our job, as keeping relevant and viral content helps generate traffic and conversions.

Thankfully, digital marketing offers us the best tools that allow us to look for the best ideas that help give us inspiration for quality content. From search engines, AI assistants, and online forums. This allows you to find interesting topics to explore in just a few clicks away. Here are some of these brainstorming practices that will surely help you craft quality content in a hurry.

Look at Competitors

Sometimes, the best places for inspiration can come from your competition. This will help you see what kind of content drives more engagement and traffic and find a way to create something much better. This practice is usually called skyscraping and involves you creating content similar to your competitor, but of a higher quality.

This can mean more detailed information, the addition of infographics and video, and much more. Skyscraping content has become more common recently and is definitely worth a try if you are looking to beat your competition and gain quality traffic. s

Examine Viral Campaigns and Content

Along with analyzing the competition, another approach is to look at examples of successful content and campaigns during the past few years. These campaigns tend to get a lot of press and coverage, which helps when you’re doing some research. Viral campaigns and content give you a look into how and why they go viral, whether it be because of relatable content, quality production values, or even catchy taglines.

Viral Campaign

One of the best places to view some of this viral content is on sites like YouTube, which offers a huge archive of the most successful ad campaigns, and also on Facebook, where you can see the most viral Facebook posts that gained high engagement numbers. Studying viral campaigns provide a good look on what the audience wants, which helps you find the best topic for your next post.

Take a Look at Old Ideas

During brainstorming sessions, there can be times that a good number of your ideas have been put by the wayside. When this happens, it is best to keep them for future use rather than throw them away. If you’re the person that tends to keep notes, this can prove to be very helpful, as you already have a source of ideas that you can go back to just in case ideas run dry. Sometimes, it truly helps to look back every now and then.

Ask Your Search Engine (Or AI Assistant)

Perhaps the best place to look for ideas is on search engines. A good practice to follow is to start your search queries with what, where, how, why, and when types of questions, as these tend to generate the most results. Sometimes, the classic search engine search works best to find ideas when you’re in a hurry, as you open yourself to a huge pool of ideas that you can dive into.

Google Assistant

Another way to look for new ideas for new content can also be found using AI assistants. Like search engines, AI assistants provide you with the best search results based on search rankings and relevance. What makes it different is that you can ask them a variety of questions, and get varying results depending on how you ask. This helps you find fresh new ideas that you might have overlooked. For example, I asked Google Assistant to give me an interesting fact, and what I got was something random and unexpected. These types of results tend to provide a good break to the usual search results you might get and inspire you to think of new ideas.

Use Digital Marketing Tools

Other than search engines and AI Assistants, another great place to look at is on digital marketing tools like Ahrefs. Using Ahrefs, I was able to find high traffic content just by entering a keyword I’d like to know more about. Other than being a quality keyword research tool, Ahrefs helps us find content with the most traffic and authority that allows us to create quality content.

Ahrefs

Tools like Ahrefs make looking for new ideas much more convenient, as you not only get related content but also keywords that help make it easier for your audience to look for it.

Key Takeaway

Brainstorming for new ideas can turn into a real challenge without the right tools and approach. With these handy tips, you are guaranteed to find fresh new ideas that you can use to create viral and successful content.

If you have questions and inquiries about SEO and digital marketing, leave a comment below and let’s talk.

How to Brainstorm New Content Ideas In a Hurry was originally posted by Video And Blog Marketing

Your brand’s next social media platform — Spotify

Spotify’s launch in 2008 took the music listening world by storm; with 71 million paying listeners and 101 million ad-based listeners, it is clear that your brand needs to be reaching out to this audience, and I’m here to tell you how.  

Music has always been a point of connectivity between human beings. Whether it’s a trip to the record store, a heartfelt burned CD, or a custom playlist—people are always wanting to know what other people are listening to. In the age of social media, people are finding this same connection between large brands and influencers, opening up the opportunity for businesses to engage with their consumers on a deeper level. Consider Spotify as your next platform to engage with your followers on, and keep reading to find out how you can and why you should.  

Music streaming has become a very dominant trend worldwide, and very well could have been the pioneer of the subscription rather than ownership trend that Netflix, Hulu, and many other sites have adopted. Amongst these platforms we have Apple Music, Amazon, and Tidal; but the company holding nearly 36% of the subscriber market share is Spotify. Spotify possesses unique features where you can follow friends, brands and influencers, share on social media, and discover new music regularly.

Over the past 10 years, Spotify listeners have increased exponentially, with the average listener spending about 25 hours a month streaming music.

The growing traffic on Spotify is a marketer’s paradise, with a unique and focused group just waiting to be targeted mid-Beyonce-and-Jay-z-album.

Spotify Ad Studio

The first tactic I’d like to cover is a bit obvious, paid ads, but Spotify has created a new platform to make this easy and affordable. Spotify Ad Studio is a new self-service advertising platform where you can easily manage and create audio ad campaigns. With Ad Studio, you can:

  • Build an audio ad campaign in less than 10 minutes
  • Create a new audio ad from scratch
  • Forecast impression estimates based on your target audience
  • Track and manage all your campaign reporting

    Source: Spotify


Image Source: Ad Week

These ads are served to Spotify’s free subscription listeners (about 101 million of them) during song breaks. You can target your audio advertisement by genre, location, gender, age, activity, and device. With this audio spot you also are given ownership to the Cover Art area, allowing your ad to be clickable and drive traffic to a URL destination.

Here is Spotify’s guide to making the best audio ad.

Once you create your advertisement, you can return to Ad Studio and view insights such as:

  • A summary of the ad campaign and its targeting
  • The start/end dates
  • The budget
  • Total number of ads served
  • The number of clicks
  • The CTR
  • The number of unique people who heard your ad/reach
  • The number of times each person heard your ad/frequency

Something also important to note is how valuable audio streamers are to your brand. According to Spotify:

  • Streamers are twice as likely to pay more for brands.
  • 61 percent of streamers are more likely to recommend brands to a friend.
  • 74 percent of streamers are more likely to describe a brand as “the only brand for me.”
  • Did someone say brand loyalty? Keep reading and you’ll learn how to grab the attention and gain the trust of these listeners.

Branded Profiles and Playlists

Recently, brands have been building personalized playlists and profiles to boost engagements with their target market. Carnival Cruise Lines created the playlist Carnival Cruise Tunes to engage people on and off the boat. With uplifting and tropical music, this playlist makes listeners not only feel like they are on a cruise, but also feel like they should be on one. This playlist doesn’t end just at Spotify either, users can share the music they’re listening to on other forms of social media, only extending the reach of this playlist.

It’s important to note that these playlists need to be treated like advertisements. The selection and order of the songs need to be highly considered. This form of advertising makes your brand feel genuine and down-to-earth, so it is important that your efforts parallel that.

Starbucks is another great example of a brand utilizing Spotify. They partnered up back in 2015 because Spotify needed subscribers and Starbucks needed reliable and shareable playlists. Spotify is now linked to the Starbucks App where you can easily connect to the music currently playing. Their Spotify profile has almost 85,000 followers with playlists updated nearly every day.

In a statement regarding this partnership, Howard Schultz, chairman and CEO of Starbucks, commented:

“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment. Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”

Some other top brands to check out on Spotify are Reebok, McDonalds, Jose Cuervo, Coca-Cola, and Bacardi.

A big partnership isn’t always necessary in order to gain customer trust, continue on for some beginner techniques that your brand can use to merge the digital and the physical and generate awareness and traffic.

Spotify Codes

Spotify took a note from Snapchat’s scanning feature and added Spotify Codes. You can now quickly share songs, artists, playlists, and albums between your friends and social media accounts by simply scanning a QR-style code on your Spotify app. These codes can drive traffic to your profile from print ads, emails, and other forms of published content. It’s digital and physical uses are great ways to quickly release new updates to playlists and songs. Here’s the code for the Starbucks’ Coffeehouse Playlist, and you can create your own here.

Spotify and Instagram

Go on Instagram for a few minutes and I guarantee you’ll see someone post what he or she is currently listening to. Previously, users would post screenshots of their music, but now you can post directly to your Instagram story from the Spotify App. The best part? This post has a link where viewers will be taken directly to that song or playlist. Brands can post songs from their playlist and users now can easily engage.

With the addition of Instagram’s story highlights, you can permanently keep this link at the top of your profile—I recommend a designated Spotify Music Highlight section. This partnership between the two platforms makes it easier for users to jump from app to app, and keeps them always in close reach to your brand.

These organic methods of advertising are great ways to connect with your customers on a deeper level and discover more about what these listeners do and don’t enjoy.

Consumers are ready to begin engaging with brands on music streaming platforms, and brands should be preparing for this engagement to gain an edge in the social music field. Music has always been a point of connectivity and conversation between people, and now by using Spotify, brands can utilize that same form of relationship with their consumers. Utilizing Spotify’s paid advertising also will provide your brand with what type of people are interacting with your brand and profile—which could help you with future advertising and general target marketing awareness.


This is a post from our New York consulting intern Erin Butrica. Erin will graduate from the University of Dayton in December where she studies Graphic Design and Marketing.

Your brand’s next social media platform — Spotify was originally posted by Video And Blog Marketing

8 Reasons You Should Join us at SearchLove London 2018

We’re closing in on SearchLove London – it’s on 15th and 16th October – in just a few short months time. We’ve been running a conference in our home city since 2009, and I’m as passionate as I’ve ever been about making our events stand out.

You can still get a ticket for under £800 – the classic all-access pass costs £779+VAT – and get access to the whole conference as well as after-show entertainment on both nights.

JOIN US FOR SEARCHLOVE LONDON 2018

Here’s why we think our show is special:

1. Quality

The combined outstanding and excellent ratings from a recent conference.

I obviously don’t generally get to see all the feedback other conferences get, but I’d bet ours is right upthere. At one of our recent events, our eight best speakers were all rated outstanding or excellent by over 9 out of 10 people in the audience. Even our twelfth-best speaker was rated outstanding or excellent by 4 out of 5 people in the audience. I’ve never seen another conference where the bottom quartile speaker ratings are still getting into the ~65% outstanding or excellent range.

Speaker quality and consistency is our top priority, and the most common complaint about conferences generally. With our conference being a single track show, we know everyone will see every speaker, so they all need to bring their A game, and they know it.

2. The speakers

We’ve invited some of the best speakers from Boston and San Diego to London 2018.

Speaking of the speakers(!) I’m so grateful to all the people who put such an incredible amount of work into preparing their talks – if you’ve never done it, you have no idea how much work and pressure it can be.

This year, we have:

  • Exceptional speakers: we often invite back speakers who do an exceptional job at our other conferences. Running events on both sides of the Atlantic might bump up our travel costs, but it lets us see great speakers with our own eyes before inviting them to our big stage:

    • To come in the top 4 at our San Diego conference this year, a speaker needed to get over 90% of the audience rating them outstanding or excellent. At this London event, we’re bringing 3 of those top 4 speakers back to wow you, including one speaker who scored a perfect 100%! (*)

    • In Boston earlier this year, our top 3 scored 90+% outstanding or excellent.

  • Returning favourites: 3 of the top 5 all-time best SearchLove speakers (looking at average scores from speakers who’ve appeared multiple times)

  • Brand new speakers: 12 of our 17 speakers have never appeared at SearchLove London before including our 3 community speakers. We’re confident they’re going to will blow you away (see below for more on our prep process)

(*) the other top-4 speaker was Rand Fishkin (DistilledU members can see the videos here). It looks like we need to get him back over to London soon!

3. A great venue

The Brewery adds to the SearchLove London experience.

As a speaker, I’ve rarely come across a stage as good as the one at The Brewery. It’s a huge widescreen, with extra massive screens partway back so everyone can see my slides, the stage is huge, my face is projected far too big alongside the slides giving great trolling opportunities when I pull stupid faces, and the audio / visual setup is top-notch. I trust the A/V team to make me look and sound good, and I get to concentrate on my story.

As a delegate, you get a seat with a desk, power, notebook and pen. You get wifi that works, and you get top-notch food and great coffee. Join us for structured lunchtime work at our Topic Tables staffed by the Distilled team, or just hang out and catch up with friends new and old.

4. A taste of London

Enjoy your time in one of the most vibrant cities in the world.

We know that many of our delegates travel to attend, and so we’ve picked our venues for the conference and entertainment to help you make the most of your trip to one of the greatest cities on the planet.

The Brewery is in The City of London – the historic Square Mile – so you’ll get a taste of the traditional. The entertainment is conveniently nearby, and you’re within easy walking distance of the buzzing Old Street technology hub (with its great hipster coffee) as well as Clerkenwell with its spectacular restaurants and fancy bars. Even in the time I’ve lived and worked in London, I’ve seen a dramatic improvement in the food and drink scene – all great excuses to make the trip to an incredible city.

If you want to spend a bit of time visiting London either side of the conference, you can be anywhere in the centre of London within 20-30 minutes by public transport, whether you want to see the tourist sights or do some shopping. If you want to extend your trip to the rest of the UK, you’re close to the Kings Cross and Euston stations that connect you to almost everywhere north of London (and even to St Pancras for Paris and the rest of Europe).

JOIN US FOR SEARCHLOVE LONDON 2018

5. Access to experts, and the chance to meet friends old and new

We work hard to make networking with fellow attendees as enjoyable as possible.

We know that much of the value in attending a conference comes from meeting speakers and other delegates so we set up plenty of opportunities to do that:

  • VIP ticket-holders join the speakers for an exclusive pre-show dinner.

  • We have chosen to have a single-track event, with our main speakers getting a full-length 40-minute session (our community speakers are getting 20 minutes each) – this means that every other delegate has seen the same speakers you have, and so you’ll have plenty to chat about, and all our speakers will be very familiar to you and super-approachable

  • Plenty of opportunities to mingle and meet people – including structured and unstructured lunchtime sessions, regular breaks, a fantastic party on the first night and industry meet-up on the second (which even non-delegates can attend so invite your other London friends)

6. Past delegates would urge you to come

You might have noticed that I’m a bit obsessed with feedback. As part of the conference feedback, we ask our delegates to tell us how likely they are to recommend our conference (out of 10). From this, we calculate a Net Promoter Score (NPS). NPS ranges from -100 to +100, with anything over 50 being excellent. Last year’s London conference rated a 55 with almost half the delegates surveyed (44%) giving it the top possible score of 10.

7. Coming from overseas? It’s cheaper than ever

Without getting too political about it all, our currency has been fluctuating a bit over the last year, and so right now, our tickets come in at only:

  • EUR 869

  • USD 989

There has to be some silver lining, right? If you’re coming from the US or Europe, the exchange rate has never been more in your favour. Your money goes further!

8. We’re working hard to address all the criticisms we’ve seen of marketing conferences

It turns out good coffee is high on people’s conference priorities.

Last year, I put out a call on Twitter to ask for everyone’s common complaints about marketing conferences because I want to make sure that we are doing our very best to avoid them – whether they’re big complaints or small details:

  • We take our code of conduct very seriously and work hard to make our events welcoming and inclusive for all – and I’ve heard good private feedback about our efforts:

    • We remind speakers about it during our prep calls

    • It’s emphasised during our MC’s intro

    • All our staff know what to do in the event of witnessing or receiving a report of a violation

  • We’ve got sessions on hardcore link building and deeply technical topics – we’ve got plenty on content and social, but we haven’t forgotten our roots

  • And a load of details:

    • The food is great – delegate comments:

      • “the general organisation and food etc. were top notch”

      • “really good food”

      • “great food”

      • “great venue and food”

    • The wifi works

      • “good wifi”

    • We have great coffee

      • “coffee was awesome”

    • Complaint: lanyards can be hard to read or flip over. Our lanyards have names printed on both sides – hopefully big enough to read easily

But of course, by far the most common issue people have is with speaker and talk quality. I talked a fair bit above about our speakers but we are by no means assuming that we’ve done all we need to do – we continue to run a speaker selection and preparation process that involves:

  1. Detailed research, including watching previous footage, reviewing past decks etc

  2. Discussion of topic ideas that the speaker has new and interesting ideas about

  3. Content calls with me or a senior Distilled team member to set expectations, discuss the outline, and share information about the conference and audience

  4. Where appropriate / for any speaker that wishes: review and feedback on actual talk outlines and draft decks

We also encourage first-time speakers to review footage of past top-rated sessions and speakers.

I asked a few of our speakers for their thoughts on our speaker prep process. They said:

Emily Grossman:

“The SearchLove team really sets speakers up for success. It all starts with initial planning brainstorms where we talk about the best topic-fit for SearchLove. Will, Lynsey, and the whole team are very open about what works and doesn’t work for their audience. As a speaker, this helps shape how I’ll approach a certain subject and allows me to really tailor both my topic and my deck to the SL crowd.”

Greg Gifford:

Sam Noble:

What are you waiting for?

There’s still time to pick up your ticket, but time is running out. Click the link below and pick up your ticket today. Reply in the comments if there are any last-minute questions you’re burning to ask.

Join us for SearchLove London 2018

8 Reasons You Should Join us at SearchLove London 2018 was originally posted by Video And Blog Marketing

A Look Into Android Keyword Tools

A Look Into Android Keyword Tools

After being launched in 2008, Android has become one of the most widely used mobile operating systems worldwide, with millions of smartphones powered by the OS. Being developed by Google, this also helped the company establish themselves further as one of the most dominant in the industry.

Android has also become one of the best platforms for mobile apps, with some of the most popular apps available in the Google Play Store. From social media apps to some of the most popular gaming apps, Android has become the top mobile OS platform for numerous developers.

Mobile apps allow you to perform a variety of tasks on the go, from online search, social media, web browsing. One SEO task that I’ve wanted to see them try was keyword research, which is one of the first steps towards establishing our SEO strategy. Being a crucial element in any SEO strategy, I wanted to see if there are any apps that would be able to help me find the best keywords while on the go. Here are some keyword apps that I have tried, and my thoughts on how they work.

Sirium SEO

This handy SEO app has been one that I had prior experience in using a few months ago when I was looking for SEO apps for Android. When it comes to overall functionality, Sirium is one of the most versatile SEO apps available allowing you to perform tasks such as rank monitoring, mobile friendliness testing, link analysis, loading speed review, backlink checking, grammar checking, and much more.

Keyword Density Tool

Along with this wide range of functions, Sirium also offers keyword research tools as well in the form of Keyword Density and Keyword Suggestion tools. Using them is very simple, as you would only need to enter the website URL on the Keyword Density tool to analyze the keywords within your site. On the Keyword Suggestion tool, all you have to do is to type in the keyword, so that you would be able to view possible keyword suggestions related to your inquiry.

Keyword Density Results

Despite the simplicity and ease in using these two tools, the results I got were mixed. The keywords that were analyzed by the Keyword Density tool were basic single words that you I would definitely not consider as actual keywords, as they are only parts of phrases in the content.

Keyword Suggestion Tool

On the other hand, the Keyword Suggestion tool fared much better, as I was able to get some good results that I can possibly use. The suggestions come from top trending search results, which means I’m getting results that I might be able to utilize.

Overall, Sirium offers a good amount of tools and features, but some of them do not generate solid results. This is evident with the Keyword Density tool, as I did not get good results. However, tools like the Keyword Suggestion tool are able to work well. Sirium is a handy tool to have, and with a few key updates to their functionality, it can become your go-to SEO App.

Keyword Helper

Looking into Google Play Store, I noticed that there are only a handful keyword tools available. Out of the 5-7 tools I found, I picked two of them to try out. Keyword Helper is an app that allows users to track keyword rankings and look for the best keyword suggestions.

Keyword Helper Suggestion

Adding keywords is easy to do for both keyword suggestion and keyword rank tracking. For keyword suggestion, all you have to do is to choose which country you’d like to get results from and enter your base keyword. I was able to instantly receive a list of suggestions that I can use.Keyword Helper Suggestions Results

For the Rank Checker, all you have to do is to check the country, domain, and keyword that you want to track. After entering these details, you would be able to track keyword rankings during the past three days.

Keyword Helper Rank Tracker

While this may not be an in-depth tool that allows you to track rankings further, or provide you with more keyword choices, this is a handy app to have to provide you with quick data in a hurry.

Keyword Research Tool

The second keyword tool that I wanted to try was the Keyword Research Tool, which allows you to look for a variety of keyword suggestions. Using the tool is quick and easy, as I can instantly enter a keyword of my choice and get results in a few moments.

Keyword Research Tool

An interesting feature that this tool has are the “Share” and “Random” buttons. Sharing allows me to send in the keyword suggestions to members of my team instantly through social media or email. Meanwhile, the Random button allows you to look into many questions and inquiries that can be seen in search engines.

Keyword Research Tool Random

Overall, this is a handy tool to have, as I can instantly share my findings to team members, along with helping me brainstorm through random ideas, thoughts, and questions using the Random button.

Key Takeaway

While there aren’t many keyword research tools on the Google Play Store, these keyword research and SEO tools provide instant results and functionality on the go. While these tools need more updates and refinements to become even more effective, these tools are a good step forward towards creating better portable SEO tools.

If you have questions and inquiries about SEO apps and SEO in general, leave a comment below and let’s talk.

A Look Into Android Keyword Tools was originally posted by Video And Blog Marketing