Month: December 2019

Guest Posting in 2020 – How to Do it and Get Crazy Results

Link Building

In the SEO world, you hear a lot of talk about guest posting as a way to improve your rankings..

A lot of people second guess that at first. Could providing content for other people’s websites really help yours?

Absolutely.

Guest posting is one of the best ways to extend your brand reach and get more eyes on your website.

But how?

That’s what we’re going to be discussing in this article. We will talk about the what, the where, and the how of guest posting in 2020.

What is Guest Posting and How Does it Help SEO?

Before you can understand how guest posting can help your business establish a foothold in the search engine world, you first have to understand what guest posting is.

Guest posting is the process of writing and publishing a blog article on someone else’s website.

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Sometimes, websites don’t want you to submit a full article. That actually makes your job a lot easier. All you have to do is create a short pitch for the article you want to submit. The site can then either accept the pitch or pass on it. This is the most convenient method of pitching a guest post because you don’t actually have to write out a full article in advance.

Remember, you shouldn’t be pitching the same article to every website. What if more than one of them want it? No one wants to publish an article that users can find elsewhere. That’s why every pitch should be tailor made for the site you’re submitting to. If that site passes on the article and you think it could be a solid fit for another platform, feel free to pitch it in a way that makes sense for that particular site.

Guest posting represents a great opportunity for advanced networking with some of the serious movers and shakers in your industry. You should consider your guest post to be a foot in the door; a handshake that starts off what could turn into a beneficial business relationship.

Remember, when a business agrees to publish your article, they’re doing more than just listing you on their site. Pushing out your content is essentially a seal of approval. It’s an established presence in the industry vouching for your expertise. That can go a long way in convincing prospects that you’re the real deal.

You should also consider this to be an opportunity to impress those same people with your knowledge and expertise. One of the best ways to show off your acumen is through a blog article. It’s a perfect vehicle to showcase why you should be taken seriously. This can improve your standing in the industry and it can make a great impression on potential customers. It’s a win-win.

Now, this next part is really important.

All guest blog articles should contain a link back to your site. That’s the ultimate goal of all guest posts. All websites should allow this. They understand how SEO works and if they refuse to let you include a link, then that might not be a great site for you to post on.

Link building is essential for SEO success. It is one of the most important aspects of modern SEO. It’s also one of the hardest SEO steps to succeed in.

You want a portfolio of high-profile and relevant backlinks. A backlink is when another site links to you.

A link is actually more important than a plain article. While the article might impress customers, links impress Google.

Google wants to know that it is recommending quality content from industry experts to searchers. One of the best ways to see who the industry experts are is by examining the number of sites that are linking to a page. A link is like a letter of recommendation from the sites that agree to let you post.

When you write a guest post with a link back to your site, technically you’re the one linking back to yourself. However, that’s a matter of semantics. As long as the link appears on another site, that site is linking to you.

When you’re linking to your site in a guest post, there’s some strategy involved. You don’t want to jam your links down the reader’s throat. They should be casually placed within the content, so they don’t out as a self-aggrandizing link.

By guest posting, you can solve one of the most important questions that SEO newbies struggle with.

“How the heck am I going to get backlinks?”

Guest posting works a lot better than simply asking another site to link to you. Typically, the site wants something out of the exchange. Providing them with quality content for their users to enjoy is a perfect linking opportunity.

That’s not just an educated guess. There are tangible examples of guest posting success that we can point at to prove this.

Take the story of Gregory Ciotti, for example. His blog, HelpScout, provides content marketing insight to businesses. It has become a popular platform and a lot of that has to do with guest blogging.

Ciotti used his role as a guest blogger to generate 36,733 new email subscribers. That’s a massive number that can’t be overlooked.

Guest blogging has a proven track record of success. If it could work for one person, why not you?

Where to Find Guest Posting Opportunities

Now that you know what guest blogging is and what it can do for your business, it’s time to start seeking out posting opportunities.

You can’t just submit everywhere and expect to see results. Your opportunities have to be targeted. If you’re a carpenter and you’re get a guest post listed on a dental website, that’s not going to do anything for you.

That’s because Google takes relevancy into account.

When SEO was new, a lot of companies jumped on board in an attempt to game the system using tactics that came to be known as black hat SEO. One of the most common black hat tactics was to create dummy websites that contained nothing but a link back to the site they were trying to rank for.

The sad thing about this tactic is that, for a while, it worked marvelously. Google was not the advanced algorithm-driven powerhouse that it is today, and it was fooled by the simple misdirection.

But those days are long since over.

Google understands black hat tactics, and has changed its algorithm to specifically combat them. As such, not only do your linking sites have to be real, they also have to be relevant to your industry. Google won’t care what a dentist has to say about carpentry.

A good bet would be to try and find an industry resource page that draws from a similar audience.

It should also be a site that is somewhat well known and popular. When Google already trusts a site and recommends it via its search engine, a link from that site goes farther than a link from a new site without much domain authority.

Apart from the SEO advantages, you want to make sure that the posts you’re writing are being seen, so shoot for websites that have a high readership.

There are other factors that can help make a website a perfect fit for a guest blog: Check to see if the site owner has an active social media presence on popular platforms like Facebook, Twitter, and Instagram. If they’re regularly posting new website content along social channels, it stands to reason that they will push your content as well.

One of the best ways to find sites that are Google approved is to perform a Google search and start combing through the results.

Make sure that you’re using a keyword that is consistent with your industry. If you’re a plumber try typing in “plumbing blog” or “plumbing questions.” Then, to make sure you’re seeing sites that are interested in posting content, use search modifiers like “guest post” or “submit a guest post” to get the best results.

When you perform a search like this, you will usually be taken to a guidelines page or a submission page. We will go more into the specific importance of each site’s submission guidelines in the next section, but make sure you read them in their entirety.

Another good way to find sites that are looking for guest bloggers is to figure out who your competitors are posting with. You can try analyzing competitor backlinks to determine what pages are linking to them. There are specific online tools that let you see who is linking to a competitor site. If they’re posting blogs for your competition, it stands to reason that they are open to receiving content.

Most sites aren’t going to care that you’re a competitor of one of their guest bloggers. They’re looking for as much quality content as they can get. Use that to your advantage as you build up your portfolio.

You could also look through social media platforms to find other guest posters and see where they are getting published. One of the best ways to scour social media for opportunities is to perform a search on Twitter for guest posts that are in line with your industry.

Here’s one thing you need to remember regarding finding guest posting opportunities.

You need to find them yourself.

You can’t just decide that you’re going to guest post and expect a rush of sites to come banging down your door begging you for content.

The truth of it is, guest blogging works and a lot of people know that. As such, sites get inundated with requests for posts. A lot of them close their submissions regularly. That’s why you need to find some regular outlets. Put yourself out there and pitch!

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Pitch opportunities can be found anywhere. Be on the lookout for guest posts from other authors, specific advertisements looking for guest posts, or try establishing a social media rapport with a business by retweeting them or mentioning them on your profile. Once a conversation begins, you can ask them if they’re looking for any guest posts.

Remember, most bloggers are writing between one and five guests posts every month, and they get these opportunities by seeking them out.

How to Pitch a Guest Post

Once you’ve determined which sites will be a good fit for your guest posting efforts, you’ll have to devise a pitch strategy.

I wish I could say that there was one definitive, can’t-miss strategy for pitching guest blogs to every site you could encounter.

Unfortunately, there isn’t one. This is not a one-size-fits-all approach. Different websites want different things, and you can’t depend on an old reliable pitch to get you onto every publication.

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Think of article pitching as you would applying for a job. You wouldn’t just throw the same cover letter out at every listing. You would personalize every cover letter to the position and the company you’re applying for.

The same can be said of pitching websites for guest posts. Your pitch should differ for every platform that you’re submitting to. You’ll want to tailor every email to the specific person in charge of managing the blog.

Never start an email with something generic like “Dear Sir or Madam,” or “To Whom it May Concern.”

Remember, these people get a ton of guest blog requests. If they think you’re sending them a form pitch that’s going out to every site in the industry, you’ll be deleted and spam filtered instantly.

That’s why it’s important to take your time when submitting articles. It may be time consuming, but you’ll get far more replies with “Sure, send us a draft this week!” if you put in the work beforehand.

The first thing you should do is figure out who is in charge of the blog you’re targeting. You need to know who you’re speaking to. If you take the time to address the person specifically, you will have a leg up on all the “Sir or Madam” people out there.

Next, poke around on their site and ask yourself, “what kind of audience does this site cater to?”

That will help you determine the expertise level you should be writing at. If the typical audience for a blog is industry experts, you don’t want to bore them by dumbing everything down. If it’s an informational site that is specifically designed for newcomers, you don’t want to submit an article that will confuse them with a lot of industry jargon.

Take some time to read through a lot of the content that’s already on the site. You should be trying to blend in with the type of content that they typically post. Look at what the other guest bloggers are doing and try to come up with a similar format. If they’re publishing this content, they must like something about it.

In your research, you should try to figure out which blog posts are their most popular. You can do this using online services like topsy.com that will help you see how many times a blog post has been tweeted out.

Perhaps the most important aspect of article pitching is to make sure that you have fully read the guest post submission guidelines before reaching out. There is nothing that will stop you dead in your tracks faster than failing to meet the guidelines that these sites set up.

When a blog manager receives a pitch that flies in the face of their guidelines, they immediately think that it was sent in by someone who doesn’t care and is just pitching randomly to hundreds of different sites in the hope that something sticks.

Don’t be that person. 

One of the main things to look for is whether or not they want you to submit a full article or just an idea.

If you’re not sure, err on the side of caution. My recommendation would actually to be to send a pitch (or a few article ideas) to see if they resonate with the blog’s editor. Not only does this increase your chances that one idea will stick, it shows that you’re writing specifically for their blog (original content), which is more appealing than a post which no other publication has wanted.

Make sure to give some background information on yourself as well during the pitch. Let the blog manager know why they should be willing to accept your article. If you have any writing accolades, list them at the end of your pitch.

Talk about the subject matter and let them know all about your level of expertise. You’re not just pitching an article; you’re pitching yourself.

Conclusion

Guest blogging is one of the best and easiest ways to generate backlinks and boost your SEO presence. Before you can start posting, though, you need to understand the concept.

Remember, site owners receive requests for guest posting on a daily basis. If you’re not personalizing the request or following their guidelines, your email will be deleted and you will be forgotten.

Take the time to craft the perfect pitch for every guest blogging opportunity. Put time and effort into the post, but also put careful attention into the pitch. That’s the best way to succeed at guest posting in 2020.

Guest Posting in 2020 – How to Do it and Get Crazy Results was originally posted by Video And Blog Marketing

SEO in 2020: Getting You Started

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Happy-New-Year_2020

2019 has been full of wins and losses for us SEOs. Multiple announced and some unconfirmed algorithm updates have kept us on our toes and made us adapt accordingly. These updates steadily shape how Google will process search in the years to come and we want you, our readers, to be ready and stay ahead of the game this 2020. SEO is an ever-changing industry and we should be in-the-know about the most recent updates and we should also possess a mastery of the past updates that happened. 

SEO in 2019’s defining trait is the continuous shift of importance to intent-focused, query-answering content. It’s not all about word count, meta tags, and links anymore. So, without further ado, and in no particular order, these are the articles that will help you stay ahead of the SEO game in 2020! Happy New Year, SEO Hackers! 

How BERT Affects SEO and How You Can Optimize For It

Cover Photo - How BERT Affects SEO and How You Can Optimize For It

BERT or otherwise known as Bidirectional Encoder Representations from Transformers is one of the most recent updates by Google. However, we have to note that this isn’t an update to their ranking algorithm. This update is solely to improve their understanding of the content found in the millions of websites on the world wide web. 

Through BERT, Google’s understanding of words and their context & meaning deepens. They’ll be able to correctly ascertain what your content is all about. This means that most of us content creators will not be limited to using simple and easily understood words. 

2020 won’t be different from the latter part of 2019 since most of the major updates happened during this time. I believe that the start of 2020 is when they’ll finalize and smoothen out all the updates they’ve released this year. So, it would be great for you to learn and understand how BERT affects Google’s search processes.

Google Chrome Will Start Blocking HTTP Resources in HTTPS Pages

Cover Photo - Google Chrome Will Start Blocking HTTP Subresources in all Pages

This wasn’t a major update but this does affect how users interact with your website. Google has been pushing for a safer and more secure search experience for all the users. This wasn’t unexpected but a good number of webmasters have been affected by this update since this is more a gray area with regards to our websites. Since most of us, as long as the image or resource does the job, we put it in our pages. This is why I’ve made it a practice to produce my own images and upload them to my site for them to automatically be regarded as from an https source.

Make sure to adapt to this update since you’ll not only look good to your visitors but you’ll also be sending positive signals to Google and other search engines.

Blog SEO: Guide Questions to Writing Your Blog Posts

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Content is still king. That hasn’t changed since the year the phrase has been introduced. As Google improves its content learning process, blogging for SEO is more important than ever. Having optimized technical factors and backlinks won’t cut it. You’ll need content to be successful in search. 

Through the guide questions, you’ll have a checklist that will not only ensure that you have a perfectly optimized content but you’ll also be able to perfectly answer the user’s query you’re targeting. 

Official Google Advice on Core Update Recovery

Cover Photo - Official Google Advice on Core Update Recovery

This year has been full of core algorithm updates. SEOs and webmasters have been clamoring to find out the “solution” to these updates. Finally, Google has released its official “advice” to recovering from being hit by these continuous core updates.

One thing we have to understand is that core updates are never about a single search factor. It’s a holistic update to their core algorithm. This means that you can’t optimize a single technical factor inside your website. You have to improve your website as a whole.

Everything You Should Know About E-A-T

What you should know about E-A-T

Expertise, Authoritativeness, and Trustworthiness, otherwise known as E-A-T has been a buzzword in the SEO industry for some time now. It all started in 2018 and through numerous updates that hit numerous sites, E-A-T started gaining traction as one of the most important factors a site should have.

This 2020, I believe it won’t be any different. E-A-T is still a problem many websites are dealing with up to today and the best way, through numerous experiments and tests on my side and through Google’s official advice, improving your content to better fit your user’s needs is the best way to mitigate this problem. 

Happy New Year, SEO Hackers!

2020 is just around the corner. Are you ready for what’s coming? 2019 has been a year full of opportunities and adversities and I doubt 2020 would be any different. It’s our job and responsibility as SEOs and webmasters to always be on the top of our game and bring about a great search experience for all the users in the search market. 

Happy New Year, SEO Hackers! I’m so happy to go into 2020 with all the support and attention you guys are giving us. I hope 2020 is a year of growth, improvement, and innovation for all of us. Cheers!

SEO in 2020: Getting You Started was originally posted by Video And Blog Marketing

Merry Christmas, SEO Hackers!

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This holiday season, it’s a great opportunity to look back and be thankful for all the blessings you received this year. Although this is a time for feasts and gifts, it is also a chance to come up with strategies that will constantly reap results even until the next holidays. With that, I have written several articles on some tactics that can help you achieve that for your SEO. Take a look at this list of bite-sized strategies that will definitely help you gain online visibility.

I would like to thank the readers who have remained with us on our journey, those who never fail to be engaged with the content we generate. It makes me happy seeing everyone enjoy the blog, trust that there will be more relevant and informative articles to come. From our SEO family to yours, we wish everyone a Merry Christmas!

Having a foolproof strategy in place can indeed help you have a jolly holiday, especially since you only need to implement it and you will immediately see significant SEO results in real-time. Here are some of the strategies that can help you achieve success:

How to Optimize Google’s Knowledge Graph for SEO

How-to-Maximize-Googles-Knowledge-Graph-for-SEO-Christmas

Optimizing knowledge graphs can go a long way when you are starting an SEO strategy. It may be one of the most overlooked SERP feature that you can optimize. The next time you are thinking of optimizing your content for Google, take a look at this blog post!

A Guide to Creating an SEO Strategy for Website Revamps and Migrations

A-Guide-to-Creating-an-SEO-Strategy-for-Website-Revamps-and-Migrations

Site migration can be a pain in the butt especially if it can hurt your SEO efforts without you knowing it. In order to prevent unnecessary surprises, you should check out this guide on what are the consequences of improper website migration and the steps on how you can optimize for it.

Questions to Ask Before Writing a Search Engine Optimized Blog Post

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Blog posts are one of the essential ingredients that you can have for SEO. Generating and publishing content can help you climb up the rankings fast and it can empower your site to remain relevant for visitors. What are the tips on writing a powerhouse blog post? Check this article out!

 

Tracking Outbound Links with Google Tag Manager

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Tracking outbound links is possible with your Google Tag Manager. This nifty little trick can help you make the most out of your links. If you are planning to have a link audit this holiday, then this is one of the strategies you should defnitely try out.

How to Get Google to Index Your Pages Faster

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Have Google index your pages faster by following these simple steps. Simple as it may, this can make a huge difference in your effort to succeed in SEO. Although you have to work hard to make sure that the users and the algorithm can view you as a competitive force in the SERPs, this is a simple trick that can help you achieve results in a shorter period of time.

Key Takeaway

This Christmas reading list will be your best partner in welcoming the new year with cutting edge SEO strategies. Always remember that you should never stop thinking of ways for growth even if it’s the holidays.

Merry Christmas, leave a comment below and let’s talk about SEO!

Merry Christmas, SEO Hackers! was originally posted by Video And Blog Marketing

SEO Hacker Roundup: Best SEO Articles 2019

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2019 has been a great year for our team here at SEO Hacker. Our team grew further and has reached higher heights this year and there are no signs of slowing down. And thanks to you, our readers, the SEO Hacker blog continues to thrive.

This year brought a lot of great news and discoveries for the SEO industry which has led to great content. Now that the year is ending, it is a great time to take a look back at our best articles for the year and gear ourselves for what’s to come in 2020.

A Close Look Into the Google January 2019 Algorithm Update

A Closer Look into the Google January 2019 Algorithm Update

2019 started off with a bang as SEOs welcomed a new year with lots of volatility in the search results. While this algorithm update was unconfirmed by Google, many SEOs experienced fluctuations in their rankings and traffic. Similar to the Medic update in 2018, e-commerce and health websites were the ones that were impacted the most.

You Might Be Affected by the Google Search Console AMP Crawl Bug

In February, our team noticed a huge influx of AMP crawl errors in Google Search Console and many more SEOs were experienced the same. In a statement that they released, Google confirmed that this error was on their end and it was caused by a bug.

The error didn’t last long and Google was able to release another statement that the bug was fixed and the AMP crawling should be back to normal. But this became big news as many SEOs experienced a huge drop in their mobile traffic. 

Google Launches March 2019 Broad Core Algorithm Update

In March, SEOs experienced a huge fluctuation in traffic and rankings. SEOs flocked to Twitter to ask the Google Search Liaison about the update and they confirmed it! Or that’s how it sounded…

How to Optimize Your Google Discover (And Why It’s Important)

How to Optimize Your Content for Google Discover

Google Discover is a mobile platform where Google shows users relevant content based on their interactions online or the interests that they choose to follow directly. There was no way to know if you are getting traffic from Google Discover until it was added in the Google Search Results under Performances. Google Discover is another platform for webmasters to attract users by providing relevant and evergreen content.

SEO Audit 2019: A Comprehensive Guide

SEO audits is a part of an SEOs daily life. However, no matter how many times we do it day by day, we keep on missing some of the things we need to optimize. In this guide, I wanted to make SEO auditing easier for SEOs and even non-SEOs by providing a step-by-step checklist on how to do it.

Google Announces Broad Core Algorithm: June 2019 Update

SEOs would usually speculate that there is an algorithm update when there are irregularities on their website traffic or rankings. But on a rare occasion, Google announced that it released a broad core algorithm update last June 2019.

How to Recover From Google’s Broad Core Algorithm Updates

Every time broad core algorithm updates are released by Google, there is no specific word on what are the things they tweaked because broad core algorithm updates improve many ranking factors.

New Website SEO: A Comprehensive Guide

Starting a new website is less intimidating when you know how to lay the foundations of SEO and it is crucial that you start off well as it could take you to the path of either profit or loss. I highly recommend this guide to new SEOs and even non-SEOs.

How to Track Outbound Link Clicks with Google Tag Manager

Google Tag Manager could do lots of things for you aside from organizing your tags and one of those is to track the outbound links on your website that users click. It is a great way to study user-behavior, find out what links users to exit from your website, and the location of links they usually click. It is valuable information that allows you to better optimize your website and keep users engaged.

Everything You Need to Know About Nofollow, UGC, and Sponsored Links

In September, Google announced the addition of two new types of links: User-Generated Content and Sponsored links. This was one of the biggest news of 2019. While the announcement was big, the effect is yet to be felt. It will take time for the whole internet to adapt to these new link attributes and this guide should give you a headstart.

How BERT Affects SEO and How you Can Optimize for It

BERT is another huge announcement made by Google this 2019. This roll-out helps Google better understand the relationship of each word in a user’s query. This rollout impacted 10% of all the queries in Google when it was released and it is not yet known if Google plans on releasing this to all of the queries. It is quite difficult to understand the technology behind BERT but what you have to understand as an SEO is that this is a step by Google to do a better job in serving relevant search results to users. 

SEO Tips: Upgrade your Content Strategy with NLP

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NLP or Natural Language Processing is the process used by Google’s systems to understand human language. With Google launching BERT as a technique to further improve NLP, it would be important that you understand what it is and apply it to your content strategy.

The Ultimate HARO Guide for Brands and SEO

HARO is a platform that allows SEOs, webmasters, and business owners the opportunity to get their brand and website mentioned on high-quality websites. HARO is one of the best ways to get high-quality links in today’s SEO and the best way to get online PR.

Key Takeaway

Looking back, 2019 was a great year and I’m really proud that SEO Hacker continues to be a go-to blog for people looking for SEO news and tips. I plan on continuing relevant, informative, and fresh content for the readers and I hope to help more webmasters achieve better visibility online.

SEO Hacker Roundup: Best SEO Articles 2019 was originally posted by Video And Blog Marketing

Top 10 Search Engine Patents to Know About from 2019

I was on the podcast Webcology last week, with fellow guest David Harry, talking with hosts Dave Davies and Jim Hedger about search engine patents.

Both David and Dave also write about search engine patents from time to time, so it was a fun discussion.

David and I were discussing patents and the show before it started, and we both began to compare the most memorable patents we had come across in the last year. This post is my top ten list, along with blog posts I wrote about each of these search engine patents.

The majority of my favorites from the past year are knowledge-based patents covering the use of knowledge graphs and entity extraction.

Another favorite was a news-related patent that was updated for the 6th time. One of the previous times that it was updated (in 2013), the magazine/website ComputerWorld reported upon the update, but didn’t bother to look at the updated claims in the continuation patent, but instead reported upon what the description said (copied from the original 2003 version of the patent) missing out on the actual changes to that patent. It has changed a lot since the first version.

Another favorite is actually a hybrid search/knowledge-based patent that tries to understand and anticipate query templates that might be asked.

The last of the bunch is about better information local search by using actual visits to businesses to calculate quality visit scores to potentially boost rankings of local results.

These are my top ten Search Engine Patents posts of 2019 (I only chose ones that I spent enough time with to write about them. Hopefully, David Harry will share his Top 10 search engine patents from this year with us, too.

Knowledge-Based Patents

1. User-Specific Knowledge Graphs to Support Queries and Predictions Structured user graph to support querying and predictions, is a post about the patent Structured user graph to support querying and predictions. This patent was originally filed in 2013. however, it makes a lot of the same points as this very similar 2019 whitepaper from Google on Personal Knowledge Graphs.

User-specific Knowledge graph example
A user-specific Knowledge Graph with knowledge relationships between entities.

2. Augmented Search Queries Using Knowledge Graph Information – The patent behind this one explains how Google has been including knowledge graph-based results, such as knowledge panels, Related Questions, Related Entities, and more in Search Results for queries, where they have recognized that there is an entity in a query that you may have searched for. The post is about the patent Providing search results using augmented search queries

augmented search queries with entities

3. In Google Knowledge Graph Reconciliation, I wrote about a patent that explains how Google works to better understand knowledge graphs and entities that appear in those in tuples and reverse tuples, and how to expand what those knowledge graphs cover. The patent behind it was Automatic discovery of new entities using graph reconciliation.

entity graph reconciliation planet of the apes

4. In How Might Google Extract Entity Relationship Information from Q&A Pages?, I wrote about the patent Information extraction from question and answer websites, which focuses upon relationships between entities, and how confidence scores might be developed to determine the likelihood that those relationships are true. It also looks at the natural language parsing behind finding answers to questions regarding such relationships.

Entity Relationship Model Example

5. In the post Answering Questions Using Knowledge Graphs, I wrote about Natural Language Processing With An N-Gram Machine, which tells us about how Google may create a knowledge graph to answer a query by performing a search on a question submitted to the search engine, an then use the results (or a percentage of the results) to create a knowledge graph that it can then use to answer the query. This reminded me of the User-Specific knowledge graphs that I wrote about in the first patent I wrote about in this post, and how it pointed out that Google was engaged in creating many more knowledge graphs than just the one that we think about when they told us they were going to index real-world objects back in 2012.

Association scores

6. The post Entity Extractions for Knowledge Graphs at Google is about the patent Computerized systems and methods for extracting and storing information regarding entities about how Google uses natural language processing to extract entities from text on Web Pages, and how it also parses that text to understand relationships between the entities it finds, and facts and attributes and classifications of those entities, and the confidence scores between those entities and facts about them.

Entity Extractions entity Classes

7. In How Google May Interpret An Ambiguous Query Using a Semantic Interpretation, I wrote about how Google may decide to answer a query that may seem ambiguous by trying to decide upon the intent behind the query and comparing the results that Google search returns for the ambiguous query from the searcher with ones that cover different intents to see how similar the SERPs are for each of those. Google tells us that each of the different semantic interpretations that guess at the intent behind a query might be associated with a canonical query that it would test to see the similarity between it and the original query. This approach is described in the patent Evaluating semantic interpretations of a search query.

Ambiguous Query Patent Flowchart

News-Based Patents

8. I compared earlier claims in Evolution of Google’s News Ranking Algorithm to the claims from the 6th update to one of the original Google News patents at Google, which started out by ranking articles based upon features of the sources of that news in the first version and evolved in a number of ways to focus upon originality by how much it references different entities, as described in updated claims in the patent Systems and methods for improving the ranking of news articles (6th version of this patent, updating the claims as a continuation patent)

Search-Based Patents

9. The post Automatic query pattern generation is about a patent that takes a hybrid search/knowledge approach to better understanding queries that searchers may perform, by looking in query logs for questions that searchers may perform as templates and using entities from Google’s Knowledge Graph as part of those questions. An example would be “what are the symptoms for pneumonia?” The patent behind this post is Automatic query pattern generation. That Google is combining the use of query log information with knowledge graph information to learn about what people might search for, and anticipate such questions shows us how they may combine information like they do with augmentation queries, and answering questions using knowledge graphs.

Query Patterns

Local Search-Based Patents

10. In the post Quality Visit Scores to Businesses May Influence Rankings in Google Local Search, I wrote about how Google might combine real-world information about visits to businesses, as captured using navigational devices such as smartphones, as described by the patent Quality visit measure for controlling computer response to query associated with physical location. Google referred to the use of such quality visit scores in one of their support pages about ads and analytics and mentioned that they might be awarding digital and physical badges to the most visited locations as local favorites (which Google is now awarding in New York City, Chicago, and Los Angeles.)


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Top 10 Search Engine Patents to Know About from 2019 was originally posted by Video And Blog Marketing

How to Optimize Google’s Knowledge Graph for SEO

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How-to-Maximize-Google's-Knowledge-Graph-for-SEO

Innovation. That’s what Google constantly strives for with the different software, products, and services they offer. Google’s knowledge graph is just one of the innovations that made a user’s search experience better and faster. Released back in 2012, the Knowledge Panel is a tool that enables users to quickly view facts about specific people, objects, places, recipes, movies, and many more. 

Since its release, the knowledge graph is one of the most defining facets of a user’s search experience since they’re not anymore limited to just viewing the 10 blue links in the search results. Google’s knowledge graph is a powerful and massively interesting tool but what exactly is the Knowledge Graph and how can we, as SEOs, use this to hit our goals?

What is a Knowledge Graph?

In the simplest sense, a knowledge graph is a box that contains factual information about a specific point of interest. The information contained in the box is sourced by Google either from the primary source or from a group of reliable sources found on the worldwide web.

Bill Gates Knowledge Panel

Here’s an example of a complete knowledge graph or panel for the search term for “Bill Gates”. It contains most of the information that people commonly need to know about this specific person. The details include:

  • Name
  • Images
  • Title/Official Designation
  • Website
  • Short Description (usually from Wikipedia)
  • Birthdate
  • Net Worth
  • Spouse
  • Children
  • Quotes
  • Published Books
  • Social Media Profiles
  • Other persons of interest that users search for as well when they search for “Bill Gates”

If I was searching for “Bill Gates”, I wouldn’t need to check the search results anymore since everything I need is already displayed in the knowledge graph. Although not all knowledge graphs are as extensive as Bill Gates’, what’s important here is being able to let Google find the necessary information they need on a certain search term or topic and let them display it for you.

What’s the Difference Between Google’s Knowledge Graph, Rich Results, and Featured Snippets?

Featured snippets are answers to queries or long-tail keywords that are displayed above the 1st organic search result which is why featured snippets are also called rank zero. Here’s a helpful guide for optimizing your content for featured snippets.

Rich Results are organic search results that contain elements (usually, visual) that enhance that specific search result. This may include thumbnails for recipes, news articles, etc. Here’s something to help you create structured data tailor-fit for rich results.

Meanwhile, Knowledge Graphs are (aside from the explanation made in the previous subheading) improved search results about general topics such as:

  • Companies
  • Organizations
  • Notable People
  • Businesses
  • Movies
  • TV Shows
  • Books
  • Food (Nutritional Information, Recipes)
  • Products

How to “Change” Google’s Knowledge Graphs

Notice the quotation marks around the word change? The reason why I enclosed the word in quotation marks is because you can’t directly control a knowledge graph panel. Even if you do everything in your power to tell Google to change a certain knowledge graph panel, it’s still up to their discretion if they will change it or not.

However, it’s not impossible to better optimize a knowledge graph panel so that Google will, at the very least, notice that you’re providing more and better information to improve their knowledge graphs. Here are some steps you can do to “influence” Google’s Knowledge Panels:

1. Optimize your Structured Data Markup

As SEOs, we all know the importance of structured data and how it can help our CTRs and rankings. But not a lot of people know that the information contained in our website’s structured data is also used by Google’s Knowledge Graph algorithm to present a piece of factual and complete information for the users. 

Fortunately, I have some guides on how structured data affects SEO and how you can use it effectively. 

2. Create and Optimize your Google My Business Listing

Create your Google My Business Listing and fill out all the information (that you can provide) since that particular information can be used by Google for your business’ Knowledge Graph. Additionally, setting up a Google My Business listing can improve your local search rankings as well. 

Interact with your customers through your Google my business listing since they can submit questions and review your business there. Having positive reviews and constant interaction or resolved questions are also sends positive signals to Google.

3. Fill Up your Information in Social Media

What if you don’t have a website? If you’re a notable person or a person of authority in your specific niche, Google will instead rely on your social media profiles for information and validation. So, if possible, get your social media profiles validated since that improves authority and authenticity.

4. Set-Up or Optimize Your Wikipedia Page

If you look hard enough, you’ll notice that almost all of the descriptions they include in the Knowledge Graphs are from Wikipedia. This is because Google heavily relies on Wikipedia for any information that relates to the specific topic the Knowledge graph is about. 

So, it’s important for you to create a Wikipedia page for your business or your person. Of course, you have to establish authority in the Wikipedia page before you even create your own page. So, I suggest you start contributing through correcting current info, adding useful info, or removing false info.

5. Suggest an Edit to Google

You can also opt to directly suggest changes to Google, however, you need to be the official owner or representative of the brand or person the Knowledge graph is about. Once you suggest changes to Google, they will start the reviewal process and they’ll email you once they decide to update your Knowledge Graph. Google also has a guide on suggesting edits to your knowledge graph

Key Takeaway

Knowledge Graphs are one of the most eye-catching and useful parts of the search results. It’s important for us businesses, noteworthy people, etc. to be able to help out users that search for us since we want to be at the forefront when users are looking for our specific brand. 

Google’s Knowledge Graphs are one of the best ways to provide accurate, fast, and reliable information to the users and we, as webmasters and SEOs, want to be the ones that give them that information. So, what are you waiting for? Make use of your business’ knowledge graph and make the search market a much bigger and better place! Do you have any questions? Feel free to comment down below and let’s talk.

 

How to Optimize Google’s Knowledge Graph for SEO was originally posted by Video And Blog Marketing

Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019

(This article was originally published in the MarketingExperiments email newsletter.)

Year-end wrap-up articles tend to focus on the newest cutting-edge technology — that new AI-powered, machine-learning doohickey that uses blockchain technology to automate an influencer marketing hub.

Yeah, yeah, yeah.

The new can be
helpful, but like a kitten playing with tinsel on Christmas morning (or even
worse, playing with a lit menorah on the eighth night of Hanukkah), we can all
too easily get distracted (and even burned) by the new and shiny at the expense
of the fundamental and foundational.

In 2019, sure, we here are MarketingExperiments tried to find novel, innovative ways to serve you — most notably, our new, interactive sessions broadcast through YouTube Live.

But when I looked
in the ‘ol analytics platform to see which MarketingExperiments content got the
most pageviews, much of the content your peers found most helpful was in fact
based on fundamental and foundational principles. We’ve shared that information
below in the hopes that these articles and videos can help you as well.

 

How to Amplify the Power of Your Value Proposition

This was the first MarketingExperiments
YouTube Live session and is, so far, the most popular. In it, Flint
McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization
of MarketingExperiments), teaches a four-part framework that represents the
number one way to drive results.

Here’s how Frank Ofem describes the session in the YouTube comments: “This is loaded!!! On replay more than 4 times and still having crystals on my notepad!!! JUST Awesome …”

WATCH NOW

 

The 21 Psychological Elements that Power Effective Web Design (Part 1)

Flint taught a framework to help you think
about your webpages systematically in order to achieve consistent conversion
lifts.

After watching this video, Betsey O’Hagan went on Facebook to say she was, “Grateful for Flint McGlaughlin’s passion, energy, and learning.”

WATCH NOW

 

How to Wireframe a Landing Page: 6 steps

A MarketingExperiments reader emailed us and asked about our wireframing process. So, we wrote this article breaking it down step by step.

On LinkedIn, Miles Bennett said, “Interesting post on how to #wireframe a #landingpage.  Ok it’s a little more — it’s a step-by-step guide and quite insightful.  Have you set your objectives?  Is measurement in place? Have you done customer testing? #wortharead”

READ NOW

 

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

This article features a free tool based on
the MECLABS Institute Conversion Heuristic to help you increase the probability
of conversion in your marketing (and really, in everything in life). You can
instantly download this free two-page PDF (instant download, no form fill or
squeeze page) and print it out to hang in your office. The article also
includes a deeper explanation to help you put this information into action.

On LinkedIn, our friend Max Marker said

“‘Stop viewing your funnel through the lens
of the marketer and begin viewing it through the lens of the customer.’” 

This article provides a powerful framework
that can be used to significantly increase the performance of your marketing
funnel. 

#MECLABS #meclabsconversionheuristic
#ConversionOptimization #DigitalMarketing”

READ NOW

 

Value Sequencing Decider Graphic: What do your customers need to know, and when do they need to know it?

This article offers a decision tree to help
you understand how and where to communicate value to customers throughout the
customer buying journey. Plus, the article includes free PNG and PDF downloads
(instant download, no form fill or squeeze page) of the decider infographic.

On Twitter, Rebel Digital Marketing shared the article with a brain emoji and asked …

“What do your customers need to know to cheerfully buy? #ecommerce #digitalmarketing”

READ NOW

 

Plus, one more bonus article. After all,
2020 won’t just usher in a new year, it will bring an entirely new decade. So
here is the article your peers found the most helpful from MarketingExperiments
over the past decade (did this decade ever get a name? “The Teens” maybe?):

A/B Testing: Example of a good hypothesis

True A/B testing success takes more than
just putting random good ideas in a splitter and seeing what comes out. By
engaging in hypothesis-driven testing, you get results, but most importantly you
learn more about the customer. That is business intelligence that can help
throughout the organization.

This article gives you a simple framework
for creating a marketing hypothesis.

On Twitter, Michael Aagaard said of the article: “This is the best piece I’ve read on Test Hypotheses”

READ NOW

Please note, while the above-mentioned article is helpful, it was published in 2013 and MECLABS Institute (parent organization of MarketingExperiments) has further innovated our A/B testing hypothesis methodology in that time. You can see that updated methodology in A/B Testing Summit Keynote: A 4-step framework for designing winning hypotheses that generate marketing results.

 

Related Resources

Mobile A/B Testing: Quality assurance checklist

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)

Landing Page Optimization, Value Proposition, Online Testing, and Email Messaging on-demand courses from MECLABS Institute

 

Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019 was originally posted by Video And Blog Marketing

How to Set Up a Goal-Centric PPC Campaign

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Cover Photo - How to Create Successful PPC Campaigns in 2020

The digital sphere is now crowded with many marketers, all hoping to be the best in advertising their brand. Starting a pay-per-click campaign is one of the best ways to ensure brand awareness for your business especially if your target market is currently looking for you online. What you must know about successful PPC campaigns is that knowing how to measure its effectiveness

Ensure that you are targeting the right market

Goal

Wasted spend would be a killer on your ads budget and it would hurt even more when you realize that it’s because you are targeting the wrong market for your ad. Before running your ad, make sure that you have the right audience in mind so you would not risk irrelevant clicks to your ads.

One way to be on top of this is to set your goal right for Search, Display, and Video campaigns. Follow the steps below to make sure that you are targeting the right goal for your campaign:

  1. To set this up, start by clicking on your campaign.
  2. Next, go to settings.
  3. Click Goal.

Here is a quick overview of what goal you should select depending on your needs:

Sales

As the name suggests, the goal of sales is to encourage people to buy your products online or in-store. This is recommended for businesses who would want to be at the receiving end of a sales conversion. If you are targeting buyers, then you should know that they are looking to convert since they are already researching your product. Create a transactional landing page for this purpose and visually striking ads that would entice people to buy.

Leads

Getting leads for your business through your PPC ads would mean that you should optimize your campaign performance with automated bidding and targeting. This would enable you to get contacts from prospective customers that you can lead to doing business with you. It would be great if you prepare a landing page that would enjoin them to fill in a form with their respective data. This way, you can reach out to them in the future or in real-time about being a customer for your business.

Website Traffic

The fact of the matter is, digital ads will drive sufficient or a surge of traffic to your site. But this would only work if you have the right audience in mind and if you are set on achieving this goal. The audience for this goal is usually at the sales funnel are usually exploring and maximizing their options for transactions which means that you should stand out with an informative landing page for new customers that can help them explore your product or service thoroughly. These visitors can then turn into leads that you can outreach to in the future.

Product and Brand Consideration

Visitors who are not familiar with your brand can be targeted with this campaign goal. This is to help your business climb the ranks up for consideration. For this, you can choose to pay only when people interact with your ads. A successful PPC campaign for this goal would be measured by how many people engaged with your ad which is a simple metric even for those who are starting out in creating Google Ads.

Brand Awareness and Reach

Image ads are the best assets you can have for this type of campaign. Although text ads can also do the trick thanks to a well-written copy, it would provide more recall if you have the banner and image ads to accompany it. Brand recognition will help you in the long run especially if you are aiming for more people to know your brand through search or the Google Display Network.

Personalize your campaign

Target users based on a strategy that is well-fit for the goals of your campaigns. Personalization has been a tactic that is used for dynamic campaigns. One way to take maximize personalization for PPC campaign success is to create an ad for the Google Display Network (GDN) because this is a great start in reaching particular audiences and the right websites that can show your ads. If you wish to personalize your campaign, make sure that you are keeping the right audience in mind and the best methods for targeting them.

Consider remarketing for visitors that have previously engaged with your site. Remarketing is great in maximizing website traffic since it can show your ads to people who have already visited your website. This ensures great brand recall and consideration. The campaigns will be specifically tailored for reaching previous visitors and users which can help you reach out to prospective customers or those who are looking to transact with you for long-term purposes.

Opt for high-conversion keywords

A successful PPC search campaign would be possible if you also do keyword research. The Google Keyword Planner will help you do the trick. Discover new keywords and take into consideration how it will convert customers or leads for your business. The forecast tab can also help you decide which keywords to retain for your campaign. This can also help you choose the keywords based on their maximum CPC or the projected impressions that you can get for this campaign.

When it comes to keywords, you should always choose high conversion keywords rather than sticking with the safe option of using high volume keywords. Instead of going with the most popular keywords, consider using a set that would definitely address the search intent of users. For businesses, having a strategic approach for your PPC campaign would help you maximize your ad budget to help you reach your goals.

Check relevant success metrics

Google Ads Metrics

Having a goal-centric PPC campaign should also encourage you to have a measurement of success based on your efforts in running the campaigns. Fortunately, Google Ads makes it possible for you to track your campaigns based on the metrics readily available on its dashboard. Here are the metrics that you should look at:

  • Quality Score
  • Conversions and Conversions Rate
  • Clicks
  • Impressions
  • CTR

These metrics will help you measure the relevance of your ad as well as its performance based on the goals you set. Having an overview of your performance and tracking these metrics will be a recipe for success. Checking your performance is a click away so make sure to have a solid tracking sheet for this. That way, you would have something to look back on when you are going to start a new campaign. Perform a contrast between what worked and what didn’t for your ad which will help you attain PPC success in no time.

Key Takeaway

Paid advertising is one of the best ways to put your business on the radar. With google ads marketing, you would be well-pressed to work hard on achieving success for it seeing as the competition can be stiff around the digital market. What are your plans for PPC for 2020? Comment down below and let’s talk about it!

How to Set Up a Goal-Centric PPC Campaign was originally posted by Video And Blog Marketing

How Your Business Can Collaborate with Instagram Influencers to Grow Ecommerce Sales

Ecommerce

It used to be that if you wanted an endorsement for your product or service, you had to spend big money to net a celebrity spokesperson.

Think of Michael Jordan with Nike, William Shatner with Priceline, Samuel L. Jackson with Capital One, James Earl Jones with CNN, and so forth.

Enter the age of social media.

Now, we have a new kind of endorsement, one that is affordable and within reach for businesses of all sizes.

They’re called influencers.

An influencer is a social media user with a following. These influencers can market your products or services to their followers. Usually, this comes at little to no cost and gets you a ton of eyes on your business.

A Background of Instagram Influencers

Now, there are three kinds of Instagram influencers.

  • Nano influencers, which come with a small, highly-targeted audience.
  • Micro-influencers, who typically have an audience somewhere between 10,000 and 100,000.
  • Macro-influencers, who are the big fish with over 100,000 followers.

This article will focus on the nano and micro influencers, as they’re more attainable for ecommerce startups and SMBs.

Micro-influencers may have more extensive influence, but nano influencers should not be ignored. Nano influencers tend to have a higher than average engagement rate of 7.2% with their smaller audiences.

How can you bring the might of influencer marketing to bear for your company? How can influencers push your products? What benefits could you hope to see?

In this article, we will cover several ways your ecommerce business can use influencer marketing to boost sales and increase brand awareness:

  • Product reviews
  • Brand ambassadorship
  • Discount promotions
  • Special offers
  • Giveaways
  • User-Generated Content

Let’s get started.

Product Reviews

The first and most apparent way that Instagram influencers can help out your ecommerce business is through product reviews.

Why reviews?

Reviews Build Trust

Reviews are a great way to build trust with your audience. Your corporate messaging can only take you so far. Customers have a built-in distrust of corporate messaging because it is in the best interest of a business to accentuate their positives while hiding their negatives.

People trust the influencers that they follow and typically have something in common with them. Whether that’s a specific fandom or interest, it should be something related to your product.

For example, if you’re a company that designs cosplay and renaissance fair costumes, consider sending some products to a famous Instagram influencer who is an accomplished cosplayer.

Brand Awareness

By providing an honest review of your product, an influencer will not only build trust with your audience, but they will also help with your brand awareness.

Brand awareness is vital to ongoing success, and most of the marketing world knows about it.

That’s why brand awareness is the top priority for 37% of marketers.

By pushing your brand and logo out along their channels, your influencer’s reviews will make people more aware of who you are and what you do.

How Do You Set Up Influencer Product Reviews?

To get product reviews from Instagram influencers, you first have to reach out to them and set something up.

Here are the steps you’ll need to take:

 

  1. Contact the influencer and see if they would be willing to review your product.
  2. Send those products to the Instagram influencers.
  3. Provide them with the product for free in exchange for an honest review. They should give a disclaimer at the beginning of their report that this arrangement was made.

By providing them with a product they can use, you’re giving value to the influencer. That means you won’t have to pay them for the review.

Here’s an example from fashion influencer @saniaclaudemina:

Reviews should be a cost-effective opportunity. There are other avenues wherein you could pay an influencer for a service, but we will get to those later.

Product Review Benefits

The first and most significant benefit of a review on Instagram is that it can generate buzz around your products and services.

Typically, when an influencer makes a post, that’s not the end of the conversation. Followers can comment back to ask questions, make observations, and even provide their mini-review.

The review starts the conversation between the influencer and their audience. You can benefit from this with a little customer case study.

Monitor what the followers are saying about you. Take those reviews to heart. Perhaps there is something that you’ve overlooked that users are unhappy with. This is your chance to find out and institute changes.

Brand Ambassador

Instagram influencers can quickly become brand ambassadors. A brand ambassador is someone who is paid to market a product or service. Celebrity endorsements are a form of brand ambassadorship, and Instagram influencers can also fill this role nicely.

Avoid Social Media Algorithms

Perhaps the most beneficial aspect of using an Instagram influencer as a brand ambassador is the ability to skirt around specific social media algorithms that make organic post reach nearly impossible.

Facebook owns Instagram. Facebook makes its money by selling targeted ads. If you have a product you want to promote on Facebook or Instagram, you can make posts about it, but they’re not going to be seen by many people.

That’s because of a specialized algorithm that promotes paid premium advertising content over organic posts from businesses.

In other words, if you want people to see your posts, the best way to do it is by paying for an ad.

But, when you’re working through an Instagram influencer, their personal accounts can push product information in a way that a business account is unable to do.

How do Instagram Brand Ambassadors Work?

An Instagram brand ambassador is someone with a following who will use your product and promote it going forward.

They could use the product in their popular posts, like a smaller scale celebrity endorsement. Whether you work this out on a barter system, wherein the influencer promotes the product for free products, or you pay them to do it is something you’ll have to work out with the influencer themselves.

Many of the smaller influencers will likely accept a barter, especially if it’s a good product that they will use. However, if you want to get an endorsement from some of the more significant influencers on the platform, you’ll have to fork over some money to do it.

One way that brand influencers can help you is by adding a link to your company in their Instagram bio. Instagram does not allow links in posts, but if the influencer says, “see the link in my bio,” their followers will quickly get the idea.

Some influencer posts could be the ambassador in photos wearing your products, using the products, or just showing them off.

If your product is some kind of apparel, a picture of the influencer wearing it and modeling it would be appropriate.

If you’re selling something like art supplies, the influencer could create some kind of artwork with it, post the finished piece, and talk about your products in the caption.

You can also share this content on your business profile as well for crossover appeal. The influencer is getting you noticed while you can also get the influencer more followers. It’s a win-win situation.

Top Instagram Influencer Tip:

Video content is always more effective than regular images. People love video content and engage more substantially with video than with photos:

Discount Codes and Special Offers

If you have a specific discount or special offer you want to push, an Instagram influencer can help you move more product.

Here’s how it can work:

  1. Set up a unique discount code that is specific to that particular Instagrammer.
  2. Provide the influencer with said discount code.
  3. Have them push it to their followers.
  4. Give the people who click on the influencer’s bio links a discount on your products.

Results-Driven

This is one of the safest ways to work with an influencer and can be an excellent option for someone who is unproven or doesn’t have as many followers.

The best aspect of this option is that it is trackable, and you won’t be taking any risks.

Why does tracking matter?

You ideally want all of your marketing ventures to be trackable because you want to be able to measure your campaign’s return-on-investment (ROI) accurately.

The concept is relatively simple. By examining the results of a marketing venture, looking at the money it brought in, and focusing on how much was spent on it initially, you can see how cost-effective it is.

Results are the backbone of marketing. If an influencer has a discount code and it returns little to no results, perhaps that particular influencer is not right for your brand.

Costs

The best part about providing influencers with a discount code is that it can come at no cost and no risk to your business.

A lot of discount code marketing involves turning over a small percentage of the profits made through said code to the influencer. So, they’re only making a small commission off of products that they move.

There are no upfront costs associated with this strategy, other than providing the influencer with the products themselves and shipping to get those products to the influencer.

This is a fantastic way to attract first-time customers who may want to try your product out because:

  1. The product and price looks great to them and appeals to their interests, and
  2. By supporting you, they are also supporting the influencer through a commission. If they are loyal fans of the influencer, they will want to show support.

Offer Prizes for Giveaways

You can sweeten the pot for an influencer’s audience by offering up a giveaway with prizes. This can be a great way to increase your brand awareness while moving some merchandise.

How Does it Work?

First, the influencer runs a contest on their profile. It could be something simple, like loving a photo and making a post.

Their followers then compete for prizes provided by you.

You’ll give out a few free items, and hopefully, the people who don’t win will still want the product and make a purchase.

When running a contest, every post for the giveaway is advertising for you. The influencer also gets more attention on their profile while you are getting more exposure for your products.

This can be helpful for influencers who might not have a large budget for prizes but want to run giveaways to increase their followers and their brand exposure.

User-Generated Content

It has been proven that user-generated content is nearly 10x more impactful than branded content.

User-generated content can be reviews, posts, videos, and everything else that we’ve discussed above. This content provides social proof to potential customers.

They can see your products being used by someone they follow and respect.

The influencers generate the content for you, and many of their fans might want to emulate what they see.

When having influencers generate content for you, it’s best to create a hashtag for them to push out.

In Conclusion

There are thousands of Instagram influencers out there.

By working alongside these popular individuals, you could see a substantial boost in your brand awareness, gain your own followers, and, most importantly, sell more products.

Whether you’re using an influencer to conduct product reviews, bringing them on as a brand ambassador, providing them with a discount code, using them to give out prizes, or creating user-generated content, Instagram influencers remain one of the most effective ways to promote your products.

How Your Business Can Collaborate with Instagram Influencers to Grow Ecommerce Sales was originally posted by Video And Blog Marketing

COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall

You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000.

So what happened in the mind of the buyer that produced the shift in the perceived value? Some pretty darn good marketing.

Watch this brief 2-minute video as optimization expert Flint McGlaughlin explains what’s in the works for next week’s YouTube Live session.

Related Resources

Landing Page Optimization, Value Proposition, Online Testing, and Email Messaging on-demand courses from MECLABS Institute — To help you stretch the last vestiges of your 2019 budget even further, you can get one course for $500 (normally $695), two courses for only $792, four for $1583, and five for $1632 by using scholarship code Course500. Ends this December 17th.

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall was originally posted by Video And Blog Marketing