Month: March 2020

Search Trends in the Time of Coronavirus

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SEO-and-COVID-19-What-the-Search-Trends-Tell-Us

I have heard of people who have been calling the past few days, the “new normal”. We are in the midst of history. The way that health sectors, technology, and businesses regenerate from this crisis will dictate progress that will come in the coming years. For those who are staying at home, this is the perfect time to learn. Seize this opportunity to know more about the world, study that foreign language you’ve been meaning to learn, and for those who do SEO, take COVID-19 as a case study of how search works as a lifestyle for people.

As the Philippines undergoes a lockdown due to the pandemic, online activities have significantly increased and search trends are affected as well. Google Trends is something that we keep an eye on at this time since it helps in making sense of the volatility of the search algorithm. For those wondering how the world of search works during these trying times, here is your brief overview of how the pandemic greatly impacts search behavior and insights on what we can learn from it.

Timeline of the Pandemic as Related to Search Trends

Looking back, the Philippines has not always been in this state of urgency. The first burst of news surrounding the virus started on the last day of 2019 but our country is just catching up on information about it. As I’ve said before, people have been holed up at home now more than ever so it only makes sense that they have been using Google to stock up on news about it.

First-Ever Recorded News About the Virus

December 31, 2019, is the date when China first sounded the alarm bells for the World Health Organization (WHO) regarding several cases of severe pneumonia from Wuhan, ground zero for the virus which is located in the central Hubei province. The virus is still unnamed during this time.

coronavirus world

Search trends worldwide can be seen as a flat line since it was not regarded as a global threat back then as WHO only confirmed that it is a new virus called 2019-nCoV on January 7, 2020.

The interest over time having zero data is also surprising since the COVID-19 pandemic is not the first time that the world has seen a coronavirus case. We were plagued by the Severe Acute Respiratory Syndrome coronavirus (SARS-CoV) back in 2003 and the Middle East Respiratory Syndrome coronavirus (MERS-CoV) in 2012.

China’s Cooperation with WHO

China has since shared the genetic sequence of the virus on the day of January 12 which called for the development of diagnostic kits since the cases of pneumonia in Wuhan w ruled out (SARS-CoV), (MERS-CoV), Influenza, and adenovirus as the cause.

The Philippines’ First Encounter with NCoV

The first case of coronavirus has been confirmed and recorded in the Philippines on January 30. The Department of Health reported the first case of the coronavirus in the country, with the patient being a 38-year old Chinese national. This is when a spike of interest happened in search as many people sought information about this unknown virus prior to the Wuhan Outbreak in December 2019.

 

coronavirus search

Before the first case of local transmission was even reported, people have been searching for the symptoms of coronavirus. Whether it is anxiety over contracting the disease or simply seeking information about it, we’ll never know.

covid 19 symptomsReported the First Death

The first death from the disease in the Philippines was confirmed on February 2. This has sparked a global interest in this particular case in the country since this is the first death that has been reported outside mainland China.

First Local Transmission in the Country

The first local transmission in the country was reported which gave way to the Code Red Sub-Level 1 that was raised as the virus cases continue to increase day-by-day. Search has also seen a change in behavior in the results as the interest of people who have been searching for coronavirus cases spiked up during this period.

coronavirus casesIncidentally, this is the period when coronavirus trending topics occupied search as evidenced by these tending searches on March 9:

March 9 2020

This is a far cry from the search trends during the first week of March since it remained consistent for topics concerning NBA games with Coronavirus related searches as minor players in the trends. Since the pandemic also affected the operations of the NBA, the trending searches for the games came to a halt when they announced that the season is suspended indefinitely due to the virus.March 6 2020

March 6 2020-

A snapshot of the trending search on March 3 even shows people searching for a seat sale, in the hopes of a vacation in the near future, which suggests that search went about as usual even after news broke about the virus.

March 3 2020

With everyone staying at home now, searches have changed for interests like the ones found below:

Staying at home means more home-cooked meals so it’s no wonder that there is an increase in the interests in ulam recipes.

work from home

Private sectors resorted to flexible work arrangements due to the suspension of public transportation and the nationwide lockdown. There is a surge of interest for work from home query maybe from employees who would like to learn more about their new work setup.

how to make dalgona coffee

The recipe for this frothy coffee has been making the rounds of trends nowadays. There are many people who have developed an interest in this beverage as seen on this trend interest over time, as well as social media posts for this coffee recipe.

how to pray the rosary
Of course, with the impending risk of disease, prayer should always be a part of the daily routine of the predominantly Catholic country. Since March 15, people have been searching for articles on how to pray the rosary.

Huge spikes in these queries suggest that the Filipino people have been actively seeking information at home that is fit for their current interests now.

User Behavior and SERPs During Corona

As the world grapples with this unspeakable disease, we see that priorities and behavior are drastically revamped through the search activity of the people. User behavior in search has been analyzed time and again, with RankBrain being the primary consideration for SEOs.

These trending searches can mean that even if user behavior does not directly affect machine learning, it is heavily influenced by it. Google has always been about delivering information which is why at this time of crisis, they have developed a page for coronavirus with SERP features unlike the normal format before:

google serp coronavirus

Search results for health queries regarding the virus are dominated by news and government sites with the ever present Wikipedia link of course. One thing that I also noticed is the help and information section tailored-fit for the Philippines with our Health Ministry website links embedded in a snippet. Is this also the same for your country? Let me know in the comments below.

Significance of Medic Update

Two years since Google rolled out one of the largest search engine algorithm updates, called the Medic, it is resounding in the search results now more than ever.

Query intent is explicitly called for in this day and age especially since a tiny chance of misinformation can cost a life. From the search trends we have previously discussed, you can see that people greatly rely on search for information. This is especially true for the period when we do not even know what the virus entails.

This is why optimizing your site for best practices and to adhere to the standard the algorithm updates is important. Pages that perform well in the service of satisfying search intent will be rewarded with the fact that information has helped people for the better. You can also say the same about YMYL sites.

The Medic update is significant simply because it honors E.A.T. especially since the situation now calls for transparency and accountability from the right people. Reflect user behavior and intent in your content, this will go a long way even when this pandemic is over. Continue optimizing and never lose faith in this time of struggle.

Key Takeaway

Even if the world outside comes to a pause, the world of search is still very much alive. This is also one of the factors that you consider if you are thinking of cutting off digital marketing from your business.

Sure, we are at a standstill but still, imagine the possibilities once the world has recovered and is in motion again. Continue optimizing for user behavior using the best practices and you will be just fine doing SEO during COVID-19 season.

I know that these are difficult times for all of us. Even though we are plagued by this disease, we must keep faith and trust that everything will be alright. If you are reading this now, just know that we will pray for you and your family’s best interest, keep safe.

Search Trends in the Time of Coronavirus was originally posted by Video And Blog Marketing

Supermetrics Review: Easy SEO, PPC, and Social Media Reporting

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If you are in the digital marketing industry, you would know how crucial data is. Everything that we do online produces data that we can use to develop strategies, improve processes, know our customers better, and define the success and failure of our campaigns.

Needless to say, you need data to further grow your business.

With the continuous improvement in technology, we marketers are blessed to have all the tools that we need to gather data whether its for SEO, advertisements or social media. We have Google Analytics, Google Ads, Facebook Ads, YouTube analytics, you name it.

However, with all these data lying around, one common problem marketers have is how they put all of these data together. Jumping from one platform to another takes a lot of time. It’s messy, confusing, and inefficient.

Luckily for us marketers, there is a tool that allows us to compile all of our data into one place. I’m talking about Supermetrics. I’ve had the pleasure of using Supermetrics and use it to create reports for my clients and I could say that it comes in really handy. 

Just a quick note, if you want to try out Supermetrics before I get into this review, you could do so by going into this link and get a 14-day free trial. The free trial allows you to use one product and choose one integration to help you get a hold of things.

Supermetrics: The #1 Add-on for SEO, PPC, and Social Reporting

Supermetrics is a tool that is used by thousands of marketers worldwide. It helps marketers collect all the data that they need and put it all in one place for easy and fast reporting. Whether you are an agency, a business owner, or an in-house marketer, Supermetrics will allow you to save time, organize your data better, and create visually appealing reports.

Supermetrics offer 6 product options that you can choose from depending on your needs and processes:

  • Supermetrics for Google Sheets
  • Supermetrics for Google Data Studio
  • Supermetrics for Excel
  • Supermetrics for BigQuery
  • Supermetrics Uploader
  • Supermetrics API

How Does Supermetrics Work?

Supermetrics is an add-on which means you connect it to the reporting platform that you choose whether it’s Google Data Studio, Google Sheets, or Excel, and Supermetrics will integrate your data from wherever your data is.

You can integrate more than 50 major data sources through Supermetrics such as Google Analytics, Google Search Console, Facebook Ads, Twitter Ads, Linkedin Ads, Moz, SEMRush, and many more.

Using Google Data Studio with Supermetrics

The product that I am currently using is Supermetrics for Google Data Studio. Google Data Studio is a free tool by Google that allows users to create dashboards with data from other Google products but with Supermetrics, you could blend in so much more data into one dashboard.

Supermetrics was easy to set up. You don’t really have to create an account. Once you purchase a product or sign up for a free trial, it will redirect you to your Google Data Studio account.

Select create a new report, search for Supermetrics in the data search bar, and all Supermetrics connector that can be integrated to Google Data Studio will appear.

In this sample, I am creating a report for a paid ads campaign. I integrated data from Google Ads + Analytics, Facebook Ads, Twitter Ads, Bing, and Linkedin. Now if you’re wondering what’s the difference of using Google Data Studio without Supermetrics, from the data need, I could only pull up Google Ads + Analytics.

Wide Variety of Data Options

I was really impressed with the number of data that I could choose from. There are tons of metrics that allow me to provide more granular data in my report. This was quite intimidating at first and was a little confusing but once I was able to get a hang of it, I was able to look for the data that I need faster.

Blending Data

This is where Supermetrics really shines. I was able to integrate data from Google Ads, Facebook, Twitter, Bing, and Linkedin into one report. This saved me lots of time rather than going to one platform to another and collecting data manually. Through Google Data Studio I could even compare the numbers from each platform to give me a large-scale perspective on where I could improve my campaign further.

Multiple Accounts

Using Supermetrics also allows you to connect multiple accounts. I personally have two Google Analytics accounts and I don’t have to pay extra if I want to connect both of them.

Free Templates

Supermetrics have a gallery of templates for Google Data Studio that you can use. I find this really useful when I need quick reports. All I have to do is make a copy of one of their templates and change the data source to my account. Here’s a link to their Google Data Studio template gallery.

Supermetrics for Google Data Studio Pricing

Supermetrics offers three packages for Google Data Studio:

Individual Connector ($39/month)

  • Unlimited reports
  • 1 account user
  • 3 accounts per data source
  • 1 data source

Pro ($99/month)

  • Unlimited reports
  • 3 users
  • 20 accounts per data source
  • Access to all Supermetrics data sources
  • Cross-platform data blending

Super Pro ($299/month)

  • Unlimited reports
  • 5 users
  • 100 accounts per data source
  • Includes all Supermetrics data sources plus Adobe analytics, Adform, Criteo, Google Ad Manager, Google Campaign, Google Display & 360, Hubspot, Snapchat Marketing, Salesforce, Searchmetrics, etc.
  • Cross-platform data blending

Supermetrics have different pricing options for each product. To view the packages for Google Sheets, Excel, BigQuery, Supermetrics Uploader, and Supermetrics API, check out the full Supermetrics Pricing Page.

Final Verdict

All in all, I would say Supermetrics is a marketers best friend. As a digital marketing agency, we spend hours on creating reports for our clients and Supermetrics really helped us reduce the hours we spent. If you are also working on an agency, I highly recommend Supermetrics because it really makes reporting more efficient. As for business owners or in-house marketers, I would recommend Supermetrics if you are running campaigns on multiple platforms so you could easily review your data and realign your business strategies.

Supermetrics Review: Easy SEO, PPC, and Social Media Reporting was originally posted by Video And Blog Marketing

How Much Does an Ecommerce Website Cost in 2020?

Ecommerce

Are you thinking about starting an ecommerce business?

You should.

It has been estimated that by 2021 we’ll see 2.14 billion global digital buyers.

That’s a lot of money you’re leaving on the table if you’re not delving into the world of online shopping. And it’s not something that’s changing anytime soon.

But, of course, to take your business into the ecommerce arena, you’re first going to have to develop an ecommerce website.

And it’s going to take a dedicated and skilled web designer to get your online store operational.

Or will it?

Are there options for starting an ecommerce website on your own? Or do you have to pay for an expensive team?

How much does an ecommerce website cost?

This article will give you a comprehensive answer.

We’re going to highlight the various factors that influence an ecommerce website budget, providing a detailed estimate of the cost to build each associated service.

We’re also going to go into what you should be paying for the ongoing maintenance of your site, to ensure that you’re not getting ripped off.

What Factors Influence the Price of an Ecommerce Website?

Mostly, the cost of an ecommerce website depends on your specific needs.

If you’re looking at a simple Shopify site, it shouldn’t cost more than $1,000. However, if you want to have custom ecommerce software developed, you’re looking at a long process that comes with a much higher price tag.

The cost of an ecommerce website varies based on the features you’re looking to include. The unique elements you need on your site will add up to a unique price point.

It goes without saying that your business website should fit comfortably in your budget. As is the case with any commercial venture, whether it be marketing, a website, or payroll, there needs to be room for a healthy return on investment (ROI).

When putting together your budget, where should you start?

1. Vendor Type

The first factor that will influence the cost of your ecommerce website is the vendor type.

Is your designer a development team? A freelancer? Is this an in-house designer you’ve hired full time?

Depending on the answer to that question, you can expect to pay differently based on vendor rates.

Of course, those rates are determined by the experience of the vendor, along with their location and staff. If it’s an in house team designer, remember you will have to factor their salary and benefits into the package.

2. Web Design Complexity & Size

The more complex your website is, the more expensive it’s going to be.

When we’re talking about complexity, we’re mostly focusing on things like the intricacy of the design. Also, you need to take a look at how many pages your site will be.

Along with that, how many products are you offering in your ecommerce store?

These are all things that have a direct impact on your overall website pricing.

3. Functionalities

What specialized features do you want in a website?

For example, if you want a content management system or to give users the ability to create profiles, it will have to be built into the site at an additional cost.

4. Third-Party Integration

Which, if any, third-party services do you want to be integrated into the site?

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Some third-party platforms, like Woocommerce themes or Shopify, can save you money upfront because they add functionality, which would be far more expensive to implement from scratch.

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For example, advanced Shopify features cost around $299 per month or $3,588 per year. While this is a lower upfront cost than building a website from scratch, remaining in business for the long haul will add up as you continue to pay the subscription.

Now, let’s say that you’re using that Shopify’s advanced plan. You can’t forget about the transaction fees. Shopify takes a  2.4% cut plus 30 cents from every transaction.

So, let’s say you have 8,000 transactions in a year for a grand total of $250,000. That’s an additional $8,400 gone. Add that to the $3,588 you’re paying to use the service, and you’ve got a total cost of $11,988 for the year.

And that number will go up as your ecommerce business becomes more successful.

So it might be appealing to just commit to a one-time web designer. It costs more upfront but less in the long run, right?

But then, in a few years, do you pay that same web designer to update your website once its gone out-of-date? Shopify will consistently update its platform.

In short, it’s a complicated decision. If you need a hand making it, don’t hesitate to reach out to the ecommerce experts at Higher Visibility.

5. Timeline

How quickly do you want this done? Rush projects always cost more.

There’s an old saying that you have to choose between fast, functional, and cheap, and you can only pick two.

The quicker you need your ecommerce website done, the more expensive it’s going to be.

6. Hosting

Obviously, your ecommerce site has to be hosted. And the cost of web hosting has to be factored into your budget.

When considering hosting, don’t forget to check how much you are paying for the site’s SSL certificate.

SSL stands for Secure Socket Layer. It’s a digital data file that binds an organization’s details with a cryptographic key. It’s crucial for site security, and it’s not free.

SSL certificates, like most other website features, vary in price depending on the level of service you’re looking for. A low-level ecommerce SSL certificate might cost somewhere around $17 for the entire year.

However, if you need a multilevel SSL certificate, encompassing a number of different domains, it can reach up to $170 per year in some cases.

7. Marketing and SEO

There’s no sense in creating a website that people can’t find.

For the most effective exposure, you have to build your optimization into the site from the beginning. It’s far easier to implement SEO early on than to toss it in during a website redesign.

SEO is a series of back-end changes, content tweaks, and link-building initiatives that enable you to increase your site’s visibility in search results.

So, when calculating the cost of an ecommerce website, you need to consider your promotional strategy and the costs associated with it.

8. Website Responsiveness

Your site needs to be accessible on both desktop computers and mobile devices.

That’s more important now than ever before. More than 52% of internet traffic occurs on phones and tablets, so your site has to be able to adapt.

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A responsive design will allow your site to recognize the device type that is accessing it and change the design accordingly.

And a bad one? Statistics show that 40% of searchers will go to a competitor after experiencing a bad mobile experience with a business’ website.

9. Client Materials

The more materials you can provide the designer, the less they have to do.

For example, if you’re writing all of your own copy and creating your own graphics, that’s something you won’t be charged for by the designer.

How Much Should You Pay for an Ecommerce Website?

It’s important to remember that there should never be a “one size fits all” price for a website.

That’s because every site is unique. One-size-fits-all offerings should raise concerns right away. The designer may be cutting some serious corners to be able to offer you that price.

The folks over at fraud.org warn that, when it comes to web design, if it seems too good to be true, then it probably is.

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Depending on the above factors, you can expect to pay somewhere between $10,000 and $100,000 for a custom ecommerce website. And yes, that’s a pretty wide spectrum.

It all depends on the complexity of the project.

For example, the custom development of a small website with a core feature set and responsive design should take between one and five months and cost up to $10,000.

If you’re creating an intermediate site for a medium-sized business with more features and a more complex design, you’re looking at a timetable of six to nine months. The price can often get up to $50,000.

Large enterprise-level companies with intricate multilevel website design, development, and support features will take more than nine months. They typically pay anywhere between $50,000 and more than $100,000 for massive advanced ecommerce platforms built from scratch.

Why Not Go With a Third-Party Ecommerce Website?

You can easily build a website using a third-party website builder like Squarespace or WordPress. Then you can add ecommerce plugins to those sites like WooCommerce, BigCommerce, or Shopify for a lot less than a custom site.

But, while much more expensive, custom-built ecommerce websites are preferred over third-party stores.

Why is that?

For starters, custom-built ecommerce sites create better traction with shoppers. Your company is going to look much more professional if you’re using a shopping interface that was custom designed for you.

It enhances the customer experience because the platform will be designed with your specific audience in mind.

On top of that, it gives you the ability to generate increased revenue.

A third-party ecommerce solution often takes a cut of every sale. So while there’s more of an upfront cost for a custom shopping platform, it’s more cost-effective in the long run when you’re not making Shopify payments.

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What Does a Minimal Custom Ecommerce Website Cost?

Basic ecommerce web design is simple but effective. It is custom made to coincide with your unique branding and designed to meet your company’s specific goals.

This is the perfect option for a startup business, providing a cost-effective venture that typically takes somewhere between three and five months.

The average cost for a website like this is somewhere in the neighborhood of $10,000. Keep in mind that this is mostly design cost as there’s not a whole lot of advanced features being offered in a tier like this.

Typically a project like this starts with a discovery stage that lasts two to four weeks.

During this time, the designer should work with you to do a market and competitor analysis to determine precisely what it is your site needs to do in order to stand out and appeal to your target demographic.

This is also the time to develop your product backlog and start figuring out what you want the user interface design to look like.

The team reviews this information together, doing a lot of the project management legwork and early planning.

The development stage comes next and takes between three and five months.

A common price point of $10,000 for five months of work boils down to about $2,000 per month.

Consider the first $2,500 or so to go toward the discovery stage. Then, you’ve got another $5,000 for the actual development of the site. Quality assurance and testing would make up the remaining $2,500.

At this time, the developer begins the front and back end development of your site. Once all of that is done, the developer moves into the testing and quality assurance portion of production, which ensures that the website will adequately serve your audience.

Then it’s time to do final checks and give your approval before you launch the site.

What Does an Intermediate Custom Ecommerce Website Cost?

An intermediate custom ecommerce website takes a more extended period and costs more than a basic site.

Typical features of an intermediate custom ecommerce site include:

  • Email authorization – Users can register and login to the site
  • Social authorization – Users can use their social media accounts to register
  • Categories and products
  • Product search
  • Simple product pages
  • Product reviews
  • Simple cart management
  • Credit Card processing
  • Checkout
  • Order history
  • Search
  • Favorites
  • Analytics

These sites also tend to feature a Content Management System. A custom CMS will allow you to conduct product and order management, category management, and admin authorization/management.

How does all of that breakdown price-wise?

The UX/UI design costs usually make up around $5,000 of the final bill.

The custom development of the front and back ends of the site usually equal the bulk of the cost, reaching $30,000 in some cases.

Quality assurance comes with a price tag in the $5,000 range, while project management tops $7,500 at times.

The initial business analysis, including functional specification development and project backlog, can be more than $2,500.

That comes out to a base price of $50,000 for an intermediate site.

What Does a More Complex Ecommerce Website Cost?

We’ve taken a look at smaller and more intermediate level websites, but what about the massive enterprise-level complex sites?

Obviously, the site will cost more based on the complexity of the design. Typically these sites have a lot more product pages than either of the other two tiers and will require more than nine months to complete.

In this scenario, you’re dealing with an extra-large version of an ecommerce website. The end result is a multilevel design. It requires both development and support to function correctly.

The UX/UI for a site of this magnitude alone is going to cost in the neighborhood of $10,000.

Then, the bulk of the work goes into custom site development. For something massive, you’re looking at around $60,000 for this leg of the journey.

Quality assurance is going to take time on a site of this size, so that is going to be more than $10,000.

Project management for a project of this scale often tops $15,000.

The business analysis for an enterprise-level company involves a lot of billable hours. That’s going to wind up costing a little more than $5,000.

All of this together comes out to $100,000 as a base.

What Maintenance Will Your Ecommerce Website Need?

Once your ecommerce site launches, the work is not done.

You need to pay attention to the site after launch and maintain it for the sake of your customers. What’s new and cutting edge today is going to be outdated in just a few years.

Associated costs involved with website maintenance include:

  • Website hosting. This is typically a monthly expenditure, but some hosting companies will offer a discount if you pay for the whole year upfront.
  • Domain name renewal. This is an annual cost.
  • Administration costs
  • Marketing and advertising
  • Ongoing development. That means the implementation of new features and continuous upgrades to keep the site on the cutting edge, ensuring that your competitors never pass you by.

What can you expect to pay for ongoing website maintenance?

Depending on the size of your site, monthly maintenance costs will vary significantly (between $100 and $5,000).

In Conclusion

Experts believe that in the next 20 years, ecommerce is going to account for 95% of all shopping. If you don’t have an ecommerce website yet, it’s time to get one.

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This article was meant to give you a rough idea of what ecommerce web design typically costs. However, it should be noted once more than no two website projects are exactly alike.

Many complex factors all collide to determine your ecommerce website pricing.

When it comes time for website development, make sure that you’re shopping around, getting quotes from various developers, and using the figures contained within this article as a basis of what you should be paying.

Beware of price gouging, but also beware of anyone offering a full custom ecommerce website at a vastly reduced rate.

Remember, if it seems too good to be true, it probably is.

How Much Does an Ecommerce Website Cost in 2020? was originally posted by Video And Blog Marketing

Web Design Pricing – How Much Does a Website Cost in 2020?

Web Development

Your business needs a website.

In 2020, that’s not an opinion. It’s a fact.

There are over 1.9 billion websites across the internet, and more than 64% of small businesses already have one.

Websites are the new storefront, and having a good-looking and optimized site that appeals to your target demographic is essential to your business’ success.

But how much will such a website cost?

That’s a huge question with no simple answer.

Website development and design can range in price from $1,000 to more than $100,000.

It all depends on what you’re looking for.

The cost of a website is determined through value-based pricing, where the more you need, the more you pay. Something built on WordPress using templates will be priced differently than a fully custom site.

Because every website project is unique, there is no one size fits all approach.

However, that doesn’t mean there’s nothing to learn.

In this article, we’re going to take a look at the factors that go into web design services and their pricing.

We’ll break it all down to show you exactly how much you should be paying for the website of your dreams.

 

The Main Factors That Determine The Cost of a Custom Website

We’ve identified six key elements that contribute to the final cost of a website, highlighting each of them for you below.

Style of the Site

The style of your company’s website is going to impact the design cost.

Different styles work better for various brands.

For example, a fancy French restaurant would want a high-end site style to show off the class and elegance of the establishment.

Meanwhile, someone like a plumber or a landscaper would want a more subdued design with a sense of professionalism and expertise behind every page.

The cost of a style is dependent on the labor involved, much like getting a car repaired.

Website styles can cost between $2,000 and $15,000 depending on the features you’re looking for.

Using a pre-made website template style will be less expensive than building one from scratch.

However, you should always request quotes from various agencies to see how style pricing differs. Every agency brings something different to the table, and there is no universal pricing guide for websites.

Do your homework and find the agency that can create the style of your dreams and offers you the best possible price point.

Advanced Features

This design cost factor is pretty broad. Advanced features can help a site stand out, but depending on what you’re looking for, it can be costly.

The most common advanced feature is ecommerce.

Your website needs to be able to sell items and process orders. The overall cost depends on the size of your company.

Ecommerce typically costs between $2,000 and $25,000. It is infinitely cheaper upfront to use a third-party system like Shopify, but it’s important to remember that many of these take a percentage of every sale.

Another example of an advanced feature is a Content Management System.

The design and implementation of a CMS platform can cost between $2,000 and $25,000. This feature is essential for managing your content marketing strategy.

A good CMS will allow you to gauge the effectiveness of your posts through easy to interpret charts and graphs. Once you know where you’re succeeding or failing, it makes your next steps easier to identify.

Database Integration is a common advanced feature for sites selling products.

This is typical for ecommerce websites because it pulls product information from a central database. This also costs between $2,000 and $25,000 on average.

Size of The Site

The most obvious factor that determines the overall cost of your website is size. After all, more significant sites require more money.

The more pages your site has, the more labor and writing has to go into it. More work for the design team equates to more money spent by you.

But what determines the size of a website?

Size is ultimately determined by a web designer using the number of pages that you’re going to need.

Something like a major ecommerce site with individual product pages would cost more than a simple plumbing website with four or five pages.

So, how does size impact your price?

Websites between one and ten pages usually add $1,000 to $2,000 to the final price.

Anything from 10-15 pages adds $2,000 to $3,000.

A site with 50 to 150 pages costs an additional $3,000 to $6,500.

Finally, a site with up to 250 Pages can include $6,500 to $10,000 added on.

Search Engine Optimization (SEO)

Search Engine Optimization, also known as SEO, is one of the most important elements of a modern business website and can have an impact on your design cost.

Through SEO, you make it easier for customers to find you using a popular search engine like Google, Bing, or Yahoo.

How important is SEO?

It’s pretty darn important.

Optimizing for Google is far and away the most effective method of SEO. That’s because 75% of searches go through Google daily.

On top of that, the first five results on the first search engine results page account for over 67% of clicks for that topic.

The easiest way to start your SEO campaign is to have optimization built into your site while it is being made. That’s much easier than going through a website redesign on an already established site.

SEO can cost anywhere between $2,000 and $10,000. SEO services should be bundled with web design so the site can be optimized as it is being built.

What goes into SEO?

  • Content tweaks to include keywords
  • Image optimization, adding alt tags, custom titles, and optimized URLs to all photos
  • Optimization of title tags/meta description for every page on your site
  • Cross-linking between the pages of your site
  • Backlinking, wherein other established sites link back to yours

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It’s important to remember that SEO is a continuous process. It doesn’t stop once the website is built.

On-Page Copywriting

A lot of people don’t think about copywriting, but it’s one of the most significant factors in determining the cost of your website.

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That’s because copywriting is one of the most labor-intensive parts of the web design process.

This is typically going to add between $60 and $300 per page to the final price.

The money you spend on professional copywriting is well worth it for a few key reasons.

  1. Copywriters are skilled at creating content designed to pull a prospect down the page.
  2. Copywriters can create compelling calls to action that drive conversions.
  3. Copywriters can target specific keywords that have a high search volume with your audience, increasing your visibility.

Don’t trust a lone freelance web designer to do the copywriting. One person shouldn’t be handling everything. Remember, a jack of all trades is a master of none.

That’s why full-service web design agencies are the best bet for your money. Typically, they have in house writers who can create optimized copy with your brand specifically in mind.

Copywriting typically costs $300 per page or $60 per product page for an ecommerce store. That’s because ecommerce product pages have less copy.

Implementing a Responsive Design

When you’re creating a new website, responsive design is needed to appeal to a modern audience.

That’s because websites need to be able to respond regardless of the platform being used to view them.

A responsive design differentiates the site version based on the device used. For example, desktop sites will load for desktop use, while mobile-optimized versions of a website will load when using a mobile device.

Simply put, responsive design allows a website to adapt.

This kind of functionality typically costs somewhere around $3,000.

The cost of a second mobile-friendly design would run you between $3,000 and $25,000. That makes responsive design a much cheaper alternative and a great way to save some money on your website.

But why is responsive design so important?

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Mobile internet use accounts for more than 70% of the world’s online traffic.

Determine Your Budget Based on Needs

There is no magical number that determines what your custom website should cost. There are so many factors that go into pricing a website, including the six components discussed above.

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It all starts with what specific kind of website you’re looking to create. The more work goes into the site, the more expensive it’s going to be.

When determining your website budget, you have to look into how much money you can feasibly make through the features of your site. Compare that to the amount of money you’re putting out to build it and determine if it makes sense.

We’ve broken some common price points down into three main categories.

  • A Basic Website
  • Intermediate Website Design
  • An Advanced Website

Let’s start with the most affordable option.

Basic Website Design

A basic website design typically costs around $10,000.

That’s a pretty wide gap from the high to low end, and it’s all determined by the number of features you’re looking to add. The number of pages and the amount of copy that you need written can all determine the overall cost.

A basic website features a more simplistic design with a lot of included information and maybe some social media integration.

There are no advanced web features in a basic site design. Picture it like a typical WordPress site — The site is mostly intended for informational purposes only. You might have some image galleries interspersed with a lot of copy that accurately describes the scope of your business.

A basic website looks to convince prospective customers that they should make a purchase either in-store or via another platform.

The site is fully customized, however, and made to coincide with your branding. That means your logo, color scheme, images, and more are all uniform and go with your brand identity.

A basic website is best for startup businesses or smaller companies. This is the most cost-effective option, but it offers the least amount of features.

What can you do with a basic website design?

It’s useful for educating your customers and handling simple interactions such as receiving quote requests, phone calls, and customer service emails.

Intermediate Website Design

Intermediate website design is typically going to cost you somewhere in the range of $10,000 to $50,000.

This is a website that is built for performance. It usually includes original copywriting and advanced features like a content management system and social media integration.

An intermediate website is ideal for a small to midsize business. When you want your website to not only impress prospective customers but also provide some functionality to get them started with your company, this is the option that you should choose.

Original copywriting is a massive bonus of this tier. Rather than just supplying your designer with copy that you’ve written yourself, you can get a professional copywriter to create content for you that is professional and optimized.

This option is perfect for companies that are starting to implement advanced digital marketing strategies and SEO into their site.

It’s something you’ll need to do anyway to keep up with your competitors. Leads generated by SEO have a conversion rate of 14.6% on average. To compare, leads that come from more tried and true marketing methods like direct mailers will only convert at 1.7%. So, why not take care of it early on?

Advanced Website Design

An advanced website is going to feature high-end pricing between $50,000 and $100,000.

This is the top tier option, featuring cutting edge tech like an ecommerce system and database integration.

Advanced websites are suitable for large enterprise corporations. Mostly, you want your site to be a one-stop-shop for your customers.

They can discover you, learn about your services, make a purchase, and follow up with customer service all from one centralized location.

This option is typically used for businesses that conduct transactions online.

While it’s a simple matter to connect a third-party ecommerce platform like Shopify to your existing site, larger companies want to have an ecommerce platform designed and built from the ground up to be specific to their company and needs.

Advanced website design is meant to maximize conversion rates and get a return on investment quickly.

In Conclusion

Your website is an integral part of the puzzle that is your business. How much you spend on that website is entirely up to you. You know your business better than anyone, so play around with the figures you see here and decide what it is you need.

That will give you a better idea of what you need and how much your website design cost will be when you set out to get price quotes from a website designer or design agency.

Web Design Pricing – How Much Does a Website Cost in 2020? was originally posted by Video And Blog Marketing

PPC Pricing – What Does PPC Cost in 2020?

Paid Search

We all know how vital search engine optimization is to modern marketing.

Rising up the organic ranks is vital to your success. But it also takes time. Sometimes more than six months before you start to see a return on your investment.

Luckily, there is a more immediate option that can work on its own or alongside SEO.

It’s called Pay-Per-Click advertising, and it’s commonly run through a service called Google Ads, formerly known as Google Adwords.

You might have heard of it.

With PPC, you can get instant results on the world’s most popular search engine. Traffic starts being sent directly to your site the moment you activate your campaign.

If this sounds too good to be true, fear not. PPC is very real and very doable.

But what does it cost?

The most honest answer you can get to this question is, “it depends.”

That’s not a cop-out.

PPC pricing is decided by the advertiser and is based on your chosen budget and target keywords.

What Is PPC?

Pay-Per-Click advertising is precisely what it sounds like. It is a form of advertising in which you pay per click that you receive. There are many different types of pay-per-click ads, but the most common is done through Google Ads.

The way it works is simple. Your listing comes up through chosen keywords before the organic results on a search engine results page or appears on Google’s vast display network. If a viewer clicks on your ad, you pay.

Just choose the keywords you want, set a maximum bid for how much you are willing to pay per click, then the highest bid with the best ad appears at the top of the results.

Some industries can expect to pay more for their clicks. However, for less competitive industries, you might only spend a few cents.

This is all dependent on the kind of competition you’re facing.

You can also customize both when and where your ads appear. If you know that your audience is typically online and searching at a specific time of day, you can have your ads appear primarily during that period. You can also zero in on specific geographic locations.

How Does PPC Placement Work?

The maximum bid for your keywords is not the only determining factor in deciding your placement.

Google also assigns every listing with a Quality Score (QS).

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The QS is determined by the ad’s relevance to your chosen keyword, the click-through rate of the ad, and the quality of the landing page the ad points to.

Placement is determined by your maximum bid times your quality score.

For example:

A $5 maximum bid with a QS of 10 gives you an Ad rank of 50.

The top ad rank is featured on the top in a search network result.

It’s essential to create quality ads because a high QS could lead to a lower ad spend. As you can see in the above image, the highest max bid actually has the lowest score.

To determine how much you’re paying per click, Google takes the ad rank of the result below you, divides it by your quality score, and adds one cent.

The best way to get a better QS (and save money on ad spend) is by working with a dedicated agency that knows how to make an ad that will impress Google.

How is Your PPC Budget Spent?

Budgeting is complicated. That’s why it’s always a good idea to trust the guidance of a PPC agency that can manage your campaigns and ensure that you’re getting the best bang for your PPC buck.

When you’re using Google Ads, campaigns allow you to control the daily budget. That means you can prioritize specific campaigns and assign them more ad spend. It will enable you to feed some of your stronger performing campaigns while taking away advertisements that point to products or services that may not be your focus at the moment.

It’s always a good idea to break the monthly budget into daily budgets for every campaign that you’re running.

For example, a campaign of $0.75 per click that wants to generate 1,000 clicks per day would have a daily limit of $750.

Remember, you’ll never pay more than the maximum bid for a click, but you might end up paying far less based on your competitors.

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How Much Should You Pay for PPC in 2020?

When you work with a management services company, you’re going to pay more than if you were managing your own PPC. However, you’re also going to have a better chance of being prominently featured while getting the most for your ad spend.

When you start with a PPC management firm, you first have to decide if you’re looking to do a basic PPC campaign, a moderate one, or something more aggressive.

Obviously, the more PPC management pricing goes up, the more aggressive your campaign becomes.

The price of a managed PPC campaign can also increase when you add additional services like the design and creation of landing pages to go with your ads.

Typically, a firm will charge you a one-time setup fee to cover all of the leg work they have to do, plus a monthly premium on top of your ad spend to manage your campaign.

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What Does a Basic PPC Campaign Cost?

Basic PPC packages should cover an ad spend up to $2,500 and include up to 400 keywords in the campaign.

When you’re running a basic PPC plan, you’re targeting the Google network only. You should run google text and banner ads as well as remarketing. Remarketing is when your ads are shown to people who have been to your site in the past.

It’s also a good idea to run display ads in the Google network, as it can be featured on industry-relevant websites.

You could potentially run YouTube video ads as well under a basic plan. However, you would have to make the video in-house — That’s not typically a service offered with basic campaign management.

What does something like this cost?

Most agencies will charge a one time set up cost of around $1,000 to get started on a basic plan.

After that, the monthly management costs will be around $400 or $430.

What do you get for that money?

Basic campaign management includes:

Competitor Analysis

The agency will take a long hard look at the level of competition you’re dealing with.

Not only will it examine the actual competitors themselves, but also what they’re doing as far as PPC marketing is concerned.

The point of this is to understand what it is you have to overcome. You don’t want to duplicate what your competitors are doing from a PPC standpoint; you want to exceed it.

Campaign Development and Strategy

PPC needs a strategy. Your PPC firm will come up with a strategic take on getting your content out there.

A lot of this has to do with targeting. What times will your ads run? Where will they run? Who are you targeting specifically?

Keyword Research

What are the highest value keywords that are also relevant to your industry and your content? That’s what your PPC firm will have to figure out.

Once you know what keywords your audience is searching for, you can create a PPC campaign specifically aimed at them and their search habits.

You want to throw more of your ad budget toward the more high-value terms with a lot of competition.

Tools like Google’s Keyword Planner will help here.

Industry Analysis

The agency needs to understand your industry forward and back if it wants to create an effective PPC campaign.

It needs to research not just your competition, but also rising trends in the industry. It’s an essential step in learning what your audience is searching for.

Ad Copywriting

Your ads need compelling copy.

Even if you’re the number one result on the search network, you’re still competing with several other ads.

Your ad copy has to pull the user in and make them want to click on you over your competitors. PPC agencies know what it takes to create ads that convert.

Performance Testing

You have to know how you’re doing, both good and bad, during a PPC campaign.

The agency will continuously check on the progress of your ads to determine if they are succeeding or failing. That’s the first step in course correction.

Ongoing Keyword Development

The agency will stay on top of keyword trends to help you keep your campaign up to date.

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Sometimes the terms you’re targeting lose some traction, and others rise to take their place. You have to know when that happens if you’re going to remain on top.

Google Analytics Integration

Using Google Analytics is a great way to track the success of your ad campaign.

It’s a popular tool used by a growing number of websites. The agency will integrate Analytics into your site and use it to measure your success.

Goal Tracking

In the beginning, you should talk with the agency about your specific goals. What are you hoping to accomplish in terms of new clients or profits through this campaign?

The agency will keep track of those goals, letting you know what has to be done to meet or exceed them.

Strategic Management of Bids

Bid management is strategic and takes a lot of time and effort.

The agency deals with this, working within the confines of your established budget to ensure that you’re getting the most penetration possible.

Analysis and Reporting of Results

You need to know how your campaign is doing. After all, it’s your money.

The agency should be providing you with reports every month and going through the results with you.

What Does a Moderate PPC Campaign Cost?

A moderate PPC campaign should have a monthly ad spend between $2,500 and $12,000. It usually features up to 2,000 keywords in the campaign.

When you’re creating a more expanded campaign, it’s usually a good idea to run ads in both the Google and Bing Ads networks. While Google is a much more extensive network, it doesn’t hurt to cast a bigger net.

A moderate campaign includes everything involved in a basic PPC campaign.

It also comes with additional monitoring of clicks and conversions, while also checking for fraud activity.

The agency sets up and manages rule-based bidding, where the bid examines each keyword independently rather than looking at how they might work together.

For a moderate PPC campaign, an agency will typically charge an initial setup fee in the first month of $1,750.

It would then be around 15% of the monthly ad spend with a minimum of $500.

What Does an Aggressive PPC Campaign Cost?

An aggressive PPC campaign is generally considered to be a monthly spend of $12,001 to $50,000. It includes up to 10,000 keywords and is conducted on both the Google and Bing networks.

An aggressive PPC campaign involves everything included in the above levels but adds international management. That’s ideal for companies that do business outside the US.

This level should also include some form of landing page creation and conversion rate analysis as well.

Art should also be featured in an aggressive agency managed campaign. You should include at least one set of banner ad designs for display and remarketing campaigns.

Something like this is generally going to run a $2,500 one time setup fee. After that, you’re looking at a base monthly price of 12% of your monthly ad spend, with a minimum of $1,800.

How Much Does PPC Retargeting Cost?

Retargeting involves showing your ads to people who have visited your site and left without making a purchase.

Have you ever noticed that once you visit a website, you start to see ads for it popping up all over the place?

That’s not a coincidence. It’s retargeting at work.

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On average, 96% of the people who visit your site will leave without buying anything. Retargeting gives you a second chance to get in front of them and try to win them back.

Retargeting can be a great way to lure back prospects who initially showed some interest in your company but failed to convert for one reason or another.

All levels of PPC management services should include retargeting efforts for you.

But how much of your budget should be allocated to retargeting?

Companies typically spend 10% of their ad budget on retargeting through Google Ads.

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The cost of remarketing varies based on industry, much as we discussed earlier. If you have a ton of competition, you’re going to be paying a lot for every click. However, companies with light to moderate competition will usually see somewhere between $0.66 and $1.23 per click.

In Conclusion

PPC is a great way to get your website out there using both the Google display and search networks.

By setting a reasonable bid budget and creating quality PPC ads, you’re more likely to succeed and gain more clicks.

That’s why it’s so important to entrust your PPC digital marketing to a skilled agency, staffed with Pay-Per-Click marketing professionals.

Now that you know what average PPC pricing looks like, you’ll be able to get quotes from various agencies to see what works best with your budget.

PPC Pricing – What Does PPC Cost in 2020? was originally posted by Video And Blog Marketing

SEO Pricing – What Does SEO Cost in 2020?

SEO

As a business owner, you should have an online presence.

The internet represents a whole world of possibilities that didn’t exist 20 or 30 years ago. With digital marketing, your business has the opportunity to grow by leaps and bounds.

But for that to happen, you have to be found.

You could have the most exceptional website in the world, but if no one can find it, your business will still fail.

So how can you make it easier for potential customers to find you online?

Search Engine Optimization.

SEO is a modern marvel of marketing — there’s no better way to get your business seen.

But how much does it cost to run an SEO campaign in 2020? Is it worth the money? And, most importantly, what kind of return on investment can you expect?

In this article, we’ll walk you through the price of SEO, detailing not only what it is but why it’s so crucial for your business.

We’ll talk about how SEO pricing is determined, the services it includes, and the benefits you can stand to reap from running a killer SEO campaign.

What is SEO?

SEO is a series of content and website improvements that act as a guide for popular search engines like Google, Bing, and Yahoo.

When someone types a search into Google which is related to your brand, product, or service, you want to show up. By utilizing search engine optimization, you will.

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Since Google gets more than 75% of the internet search traffic on any given day, that’s the service we’re going to be focusing on.

Don’t get me wrong, both Bing and Yahoo are great, and you should take their algorithms into account, but Google is the big dog in the search engine yard.

Unfortunately, 75% of the people who perform a Google search will never scroll past the first page. That means you need to optimize your site if you want to be found.

Through SEO efforts, you’re able to help Google’s search bots understand not only who you are but what you do. That’s super important from a search perspective.

While Google already understands the name of your website, you have to do a lot more legwork to get it to comprehend the actual content fully — that’s where SEO comes in.

SEO is comprised of on-page SEO, off-page SEO, and Technical SEO.

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On Page SEO

On-page SEO involves adding keywords to your page body, titles, meta descriptions, and headers. Those keywords should be chosen carefully, with market research.

You have to know what your audience is looking for, how those terms are relevant to your business, and the frequency that they are searched for.

Keywords should also be added to image titles and alt text.

That’s because Google’s search bots can’t see images. They know that the image is there; they just don’t know what it is. If you have a photo of a sailboat on the page, it doesn’t know that it’s a sailboat.

But if you specify that it’s a sailboat in the image title and alt tag, you’ve successfully informed Google and helped it to index your site’s multimedia content.

You also have to crosslink between your pages, ensuring that your articles all connect to one another. This creates a bath for Google’s spider bots to crawl.

For SEO to work, your content should be updated regularly to keep up with search engine algorithms. Google is constantly changing its ranking factors, so it’s important to stay on top of it.

Off-Page SEO

Link building is an important part of off-page SEO. You’ll need external links if you want to rank well. You also have to get relevant outside sources to link back to your site. This is the most challenging aspect of SEO.

Another vital piece of the off-page SEO puzzle is creating a buzz and building a reputation on your social media accounts, all of which should be linked back to your main website.

Technical SEO

Site performance is also a factor. Page speed and other technical elements go a long way toward determining your placement. This is called technical SEO.

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Most experts recommend including responsive design in your site in order to improve the user experience. With 60% of Google searches occurring on mobile devices, this is incredibly important.

Navigation should be streamlined to make sure that once someone is on your site, they can find what they’re looking for. Google takes this into account because it wants only to recommend quality sites to consumers.

For more information about how you can learn more about SEO, click here.

Do You Need SEO?

You absolutely need SEO if you want to remain competitive in today’s market. As we mentioned above, it’s vital to be on the first page of search results in order for your prospective customers to see your brand.

More customers will be able to find your business and interact with it. That means that your conversion rate will skyrocket, and profits will increase.

You should make it a point to be ranked in the top results for most of the high-value relevant keywords associated with your business.

Why?

The potential for a return on investment is enormous.

SEO can drive a conversion rate of 14.6%. To put that in perspective, the top converting sites online convert at only a little more than 5%.

Traditional strategies like direct mailers only have a 1.7% conversion rate, which means they’re grossly ineffective today.

SEO also drives 10 times more traffic to shopping sites than social media.

Of course, social media is essential, and you still need it to be successful. But it’s a piece of the overall marketing puzzle. SEO is a much more significant piece.

Not only do you need SEO, but you need to be on page one of Google. The number one organic result on Google has a click-through rate of 31.7%. To put that in perspective, only 0.78% of users clicked something on page two. Anything beyond that practically doesn’t exist.

But, as you’ve seen, there’s a lot that goes into SEO. It’s a valuable service in 2020. Unless you’re an expert, it’s not recommended that you take on the task of doing your own SEO.

You need to contract with an SEO specialist and understand what you should be paying.

What Should You Spend on SEO Services Per Month?

Now that you understand the need for an SEO company, it’s time to talk about what it costs and what you should be paying out of pocket.

However, it’s important to develop a smart budget that is personalized to the specific needs of your business. What’s suitable for one company might cause ruin for another. It’s all wrapped up in your business model, your current profits, and what your services cost.

Your budget is going to boil down to what you can stand to make vs. how much money you’re putting into this.

Remember that there is a “you get what you pay for” reality to this. You might come across an SEO firm that is severely undercutting the pricing models of all of the others. But don’t be fooled. Discount SEO services are often too good to be true.

These smaller discount SEO firms tend to cut corners, using “black hat SEO” tactics, or fail to devote the necessary amount of time to your campaign. When that happens, it’s like you’re throwing your money in the trash. What you see as affordable SEO is not good SEO.

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A typical SEO budget can fall anywhere between $400 and $10,000 per month. Of course, this is dependent on the size of your business, the amount of competition you have, and the level of service you choose.

But there should never be a flat price point for SEO services. If you see a company offering that, it should be an instant red flag. Your budget is based on your specific goals.

One size fits all pricing doesn’t cut it because every SEO campaign is unique. You market a shoe store differently than you market a plumber. Likewise, national SEO takes a much different approach than local SEO.

It’s important to remember that this is not a one-time cost. It’s not as if you’re going to do SEO for six months, get that number one spot, and then it’s yours forever.

SEO is an ongoing process. It never stops. You rise to the top and then defend your ranking. Remember, you have competitors out there, and all of you are gunning for the top of the search engine mountain.

What is Included in SEO services?

Typical SEO services that you purchase through an agency are composed of several elements.

Social Media Optimization

Social media is one of the best opportunities to build links. Social media is built on sharing content. The more content you share, the more likely it is that other people will share it and link to it.

Content Marketing

Content marketing is at the heart of SEO.

SEO improves through tweaks made to your website content. Content marketing uses relevant content to drive a specific action from your customers.

Once your content is optimized for SEO, drawing new eyes into your page will also urge them to action.

Conversion Analysis

You have to understand where you are to better determine where you have to be.

By analyzing your conversion rate, you can better get an idea of how many people you have to draw in using SEO in order to achieve your goals.

Link Building

SEO relies on links — It’s incredibly important and equally as difficult.

Many SEO firms write content and shop it around to industry relevant websites in an attempt to get links listed back to your site.

Back End Optimization

The back end of your site has to be optimized for SEO as well.

This includes your meta descriptions, title tags, alt tags, and more.

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Remember, firms should be well versed in all five of these areas. Make sure you ask about their strategy and success record when it comes to getting you ranked.

How Are SEO Prices Determined?

There is currently no industry standard for SEO pricing among agencies. It is up to the consumer to decide if a price presented by an SEO consultant is fair and fits into their budget.

That’s why it’s important to create a budget with return on investment (ROI) in mind. If you enter into an SEO contract with all the bells and whistles, you need to make sure that at the end of the day, you will bring in more money than you put out.

The overall budget could be anywhere from $500 to $30,000, depending on how much work has to be done.

There are four different payment models that most agencies follow:

1. Monthly Retainer

When you’re putting an agency on a monthly retainer, you’re typically paying anywhere from $750 to $5,000 per month.

Under a retainer, clients pay a monthly SEO fee for the services they’ve selected, and that covers all the time that the SEO agency dedicates to your campaign.

2. Fixed Price Contract

When working on a fixed price contract, SEO Copywriting, a form of content marketing, will run from 15 cents to 50 cents per word. The site SEO audit, which examines your conversion rate among other things, might cost between $500 and $7,500 depending on the size of the site.

Link profile audits, which gauge the level of link building that has to be done, can run you from $500 to $7,500. For social media setup, you’re looking at $500 to $3,000.

Under a fixed-price contract, clients have the ability to pay for the services that they want specifically. This can go beyond what is listed here and differs agency by agency.

3. Project-Based Pricing

Project-based pricing is one of the most straightforward contracts you can enter with an SEO firm. Essentially, you’re paying a predetermined fee for ongoing custom services.

Depending on the level of service you’re asking for, expect to pay anywhere between $1,000 and $30,000 for the full project. At the end of the contract term, you can renegotiate.

4. Hourly Rate

Hourly rates are considered consultation fees. Much like working with an attorney, the firm will keep a running log of the hours that they spend working on your SEO strategy.

It’s not uncommon to see hourly rates from $100 to $300 per hour.

While there’s a lot of variety in the prices we’ve listed above, it’s important to remember that SEO packages charging less than $750 per month should make you wary.

Another important fact to remember: Search Engine Optimization takes time. It’s not an instant thing. Sometimes it can take up to six months before you start to see a return on your investment.

In Conclusion

When it’s time to write a check for your SEO services, it’s important to remember that you’re making an investment that could shape the future of your entire company.

That’s why, before you make that first payment, you should have a strong understanding of SEO pricing models as well as why you need it.

You should also be able to identify the various ways that most agencies price these services and be wary of anyone trying to set even local SEO pricing at less than $750 per month.

By keeping all of this information at the forefront of your mind, you will be able to make an educated SEO budget and ensure that your Search Engine Optimization campaign will be profitable for the long haul.

SEO Pricing – What Does SEO Cost in 2020? was originally posted by Video And Blog Marketing

How the Coronavirus Pandemic Affects Search and What SEOs Should Do

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The Coronavirus global pandemic is still plaguing most parts of the world and it doesn’t look like recovery will happen any time soon. As the virus spreads in the world, the global economy is also negatively affected. Businesses having to close shop or potential customers not coming out of their homes in fear of being infected has made digital the primary way of interacting and satisfying the needs of the customers.

These are hard times for most, but businesses also have the capability to adapt and change their current strategy to reach out to their customers by going digital. As the reliance on digital and search continues to increase amidst difficult times, it’s not long before businesses realize the importance of going digital and having great search presence and that’s where we SEOs do our part. 

That being said, how exactly does the Coronavirus pandemic affect the way people search? Let’s find out.

Coronavirus’ Effect on Various Search Industries

Automotive Industry

The automotive industry has been experiencing a massive drop since the pandemic started. This is fully understandable since automobiles cannot be delivered straight to a customer’s house. This necessitates that people that want to buy cars have to go to the dealership personally. 

With most countries experiencing lockdowns, the automotive industry is on a standstill as well. Just one of our automobile clients experienced a drop close to 50% since the pandemic. 50% may not seem a lot, but when you take into account the price of a single automobile sold, this causes massive damage to their income as a car manufacturer or dealership. 

google analytics automotive industry graph screenshot

Google Search Console graph screenshot

Ecommerce Industry

There’s certain volatility in the eCommerce industry since not all of the products being sold online are in-demand given the situation. However, for businesses that sell products that are needed by customers, massive spikes in sales and conversions can be expected. But for most eCommerce websites, there are more instances of their sales going down such as this client of ours:

google analytics ecommerce revenue drop screenshot

But we also have eCommerce clients that have experienced massive uplifts in their sales during this Coronavirus pandemic. 

google analytics ecommerce spike screenshot

Health and Wellness Industry

For websites in the health and wellness industry, it’s more common to see uptrends rather than downtrends. Since the Coronavirus pandemic is a health and wellness crisis, users rely on search to keep updated and inform themselves regarding best practices, medical advice, and overall health and wellness info. 

This also includes pharmaceutical/drug-related websites. Of course, you have to put in the effort for E-A-T, but once things are done, users also flock to these websites during these heavy times. Uptrends are more common in these industries in search.

health and wellness industry google analytics uptrend screenshot

Google’s Initiative for the Coronavirus Pandemic

Since it’s widely known that Google is the world’s leading search engine, they created knowledge panels and even a dedicated page for all the information and resources that a user might need for the pandemic.

Their page is primarily focusing on increasing awareness and understanding of the Coronavirus pandemic. They also included resources, tips, and trends with regard to the current search terms used for the pandemic. The page can be accessed through google.com/covid19.

Google Coronavirus page

One feature that I liked on their page is the incorporation of data and insights using Google Trends and Google Maps as the base for the data shown on the page. 

Data and Insights Google Coronavirus Page Screenshot

Google Maps Coronavirus page screenshot

All of these are accessible through the mobile version as well. It’s important for users to keep informed about the recent happenings and Google is doing its part to bring factual and data-based information to the users.

What SEOs Can Do Amidst the Pandemic

In the simplest terms, what SEOs can do during the pandemic is to keep doing what they’re doing. But this includes increasing efforts on tapping into different businesses that can use the benefits that SEO brings. 

Times are hard and businesses are not exceptions to the crisis. This happens to increase the importance of having a great search presence since this is the next best thing to having their customers physically go to their stores. Aside from that, search is MEASURABLE and DATA-DRIVEN. User behavior can be researched, investigated, and understood. This means that we SEOs have one of the best tools for businesses to tap into a massive market that they couldn’t reach before. 

Another thing that necessitates businesses to make the move to digital and search is that even if we’re in the middle of a crisis, users/customers still need products and services. YOUR business might be the one they’re looking for, but without being visible in search, there’s no way for the users to find your business. 

Lastly, when things go back to normal and we’ve recovered from the pandemic, the investments made by businesses into SEO will not go to waste. We’re still in a digital age where convenience, efficiency, and speed is what most users look for. So, if businesses don’t show up on the first page, that’s a massive loss of opportunity for them.

Key Takeaway

In essence, what SEOs can do is to communicate how important SEO is for a business, and what’s left is for us to continue doing what we’re good at. The current issue is proving to be more of a challenge and it’s up to us to keep businesses afloat amidst the crisis.

As SEOs, we should do our part. How has the Coronavirus affected your websites? Comment them down below and let’s talk!

How the Coronavirus Pandemic Affects Search and What SEOs Should Do was originally posted by Video And Blog Marketing

How WordPress Works: Getting Started and Benefits

Web Development

If you’re looking to build a website, chances are you already have some knowledge of WordPress. After all, it’s a top-rated platform, and is used by more than 409 million people worldwide.

WordPress comes equipped with many advanced publishing, editing, and design features that have made it the dominating website-building platform in the world. Its themes and templates allow beginner web designers to create a professional-looking WordPress website without a lot of complicated code.

And the plugins flesh out the platform in a thousand different ways.

So you’re sold, but before we can dive into launching your website, we need to answer a simple question: how do you get started using WordPress? 

Read on to find out.

What are the Benefits of Using WordPress?

Here are some of the primary benefits of using WordPress.

WordPress is Good For All Skill Levels

WordPress is a versatile platform that appeals to both seasoned developers and beginners alike. If you’re a coding master who loves to create something out of nothing, WordPress gives you the creative freedom to do so.

However, if you’re a relative newcomer to the website creation world and you want to be able to make something that looks professional without having to become a web developer, there are options for you as well.

WordPress uses many premade themes to use as a base template for your site. Just pick one that looks like your vision and edit it to fit your specific needs:

WordPress Offers Third-Party Open-Sourced Features

When you hear someone talk about WordPress, they will undoubtedly mention WordPress Plugins.

There are currently more than 50,000 plugins on WordPress, and many of them are open-source software. That means they are maintained and updated by the WordPress community as a whole, all working together to provide services for everyone to use.

Typically, these plugins are created by third parties for the WordPress platform. We will get into the specifics of WordPress plugins in more detail later on.

Can You Make an E-commerce Website on WordPress?

E-commerce success can be achieved through WordPress. However, it’s not a service that comes with the platform from the get-go.

WordPress users can implement e-commerce functionality on their sites through plugins. WordPress owns an e-commerce plugin called Woocommerce, which is the world’s most popular ecommerce system. However, there are a number of other systems that can be used on the platform, such as BigCommerce or Easy Digital Downloads.

(Image Source)

Using WordPress, you can create a truly personalized and on-brand shopping experience for your customers.

WordPress is Customizable

As a platform, WordPress can be very customizable. It can be used for something simple, like a personal blog, or a massive corporate website with an online store and multiple subdomains.

WordPress themes are easily changed and updated because everything goes through a central WordPress dashboard. If you’re an advanced web designer, you can also update your themes using HTML and CSS code languages.

WordPress is Extremely Popular

All of these benefits have made WordPress incredibly popular as a website-building platform. *

That means WordPress is responsible for 50-60% of the global CMS market share, making it the most popular CMS platform by far. It’s estimated that there are 500 new sites built on WordPress every single day.

All this means that WordPress is the king of the website builders, and it’s not going away anytime soon.

How Do You Start Using WordPress?

If all of those benefits sound good to you, then it’s time to start using WordPress to build your website. Thankfully, it’s not a complicated process. WordPress is designed so that anyone can use it, regardless of skill level.

Step 1: Get a hosting provider. 

You could create a self-hosted WordPress site on your own web server, but there are subscription-based services that keep your website running on the internet. Some of these are free while most are paid. If you’re going to be seeing a lot of daily traffic, you’ll want a paid hosting service. They’re the only ones that offer the space and support needed to withstand high levels of web traffic.

Some hosting services include GoDaddy and HostGator. Many hosting services even have their own website building platform built in, but few of them hold a candle to WordPress.

Step 2: Choose a domain name.

Some hosting services will give you a free domain for the first year, so it’s best to do your research to find one offering a promotion that you can take advantage of.

Step 3: Follow the hosting company’s instructions for setup and point your domain name to the WordPress service. 

Once that’s all done, you’re ready to start using WordPress.

The next step is to choose your theme.

What are WordPress Themes?

As we briefly mentioned before, a theme is a WordPress template that provides you with a skeleton for your site. WordPress themes allow you to have a starting point from which to build the layout of your pages, and there are more than 11,000 of them to choose from. 

Are WordPress Themes Free?

Many WordPress themes come at absolutely no cost. That’s great news, but many free options are limited in their scope.

All themes, both free and premium, can be found through the WordPress dashboard by clicking on “Appearance,” and then the tab marked, “Themes.”

Users can also install a theme developed by a third-party if they don’t want to use any WordPress themes.

There are more than 3,500 free themes for WordPress, and services like Themeforest have more than 47,000 WordPress compatible themes to choose from.

The majority of Themeforests’s WordPress themes are paid, and most of them start somewhere around $2, which is far cheaper than the majority of WordPress premium themes.

What do WordPress Themes Cost?

The median price for most WordPress premium themes is $59.

Premium themes are typically better for business websites. That’s because they have more features and reliability than their free counterparts.

Picking a WordPress Theme

Once you’ve selected your theme, it’s time to install it on the site. You should pick a theme that can be edited so that you can incorporate your branding into the look and feel of your website. If your logo colors are red and yellow and your theme only comes in black and white, that’s not going to work out well.

You should also think about your audience when selecting a theme and customize it to fit their needs. What would be aesthetically pleasing to your target demographic?

Users can typically customize the widgets, menus, headers, and background of their WordPress theme. You can use the theme customizer tool, which appears under the “Appearance” tab and then beneath the “Themes” option:

Some widgets come pre-loaded on specific themes. Regardless of whether it came as a part of your theme or you installed it yourself, these widgets can be rearranged and customized to your branding.

Once you’ve got the look and feel of the site down, it’s time to start figuring out what kind of plugins you’re going to need.

What are WordPress Plugins?

A WordPress plugin is an add-on for your site that enhances its functionality and user experience.

Plugins can be found in the WordPress Plugin Directory. There are more than 55,000 to choose from, and the top 30 WordPress plugins are installed on more than 1 million sites each.

You click on where it says “Plugins” and then “Add New.”

You can also upload your own plugin by clicking “Upload Plugin.”

You should use plugins for advanced website functions like SEO, contact forms, pop-ups, and caching. The number one Plugin on WordPress right now is All in One SEO Pack, with more than 13 million downloads and 25 active versions.

What Pages Should You Create on WordPress First?

When you’re creating your WordPress site, it’s best to first focus on individual key pages.

Here are the main pages that you should include in any WordPress site.

Homepage 

The homepage is the first page that you should create. That’s because everything springs from there. It is the most visited page on most sites and the place where you need to make a stellar first impression on your incoming users.

A homepage design is usually included in theme templates, so it’s not a page that’s going to give you any major issues.

A plugin like WordPress Page Builder or Divi could also be used for designing a custom homepage.

About Us Page

When you’re creating a site for a business, there should always be an “About Us” page.

You should create an about page to inform visitors about your company. It’s the place where you tell your story and try to connect with prospective customers on a personal level.

On the about page, you should be sharing your company history. This is also a perfect place to touch on your mission statement.

Many businesses use their about page to highlight essential team members and tell the story of their site. It’s the spot where your personality can shine through, and a lot of WordPress templates have an option for it.

Contact Page

When creating a contact page, you might want to use a plugin. This will help you create an email form that you can pop up on the site for users to fill out if they have any questions.

These queries can then be delivered right to your email address. This is also a place to list your phone number and any other relevant contact information.

While contact form plugins are perfect for this page, a lot of templates will also have a Contact Page option, since it’s such a standard inclusion for most business websites.

Blog Page

Every website should have a blog. Blog posts are a great way to get your thoughts and expertise out there, and it’s great for SEO.

WordPress was initially designed as a blogging platform, and content is still king there. As such, most WordPress themes will have some blogging templates. Often, it’s a setting on the site that you can assign to any page.

Portfolio or Gallery

WordPress has a lot of great options for creating a professional portfolio or image gallery.

A portfolio allows you to post high-quality images and display them in a variety of ways. This is another service that is included in most WordPress templates. There are also dedicated gallery plugins like Modula and Jetpack, which allow you to display your images in a variety of ways.

E-commerce Store 

E-commerce can be a lucrative field, and WordPress has you covered, as we mentioned before.

When creating your e-commerce store, regardless of the plugin selected, you’re going to have to set up custom options for your products with optimized descriptions and high-quality images.

You’ll also have to set up things like taxes, payment methods, shipping, and more.

In Conclusion

There’s a reason why so many people use WordPress. This popular platform comes packed to the brim with a number of valuable benefits that make getting started on the world’s most popular website builder a breeze.

Understand how WordPress works and you’ll be able to take advantage of a versatile platform that is entirely customizable and gives you the chance to make your dreams a reality.

How WordPress Works: Getting Started and Benefits was originally posted by Video And Blog Marketing

How eCommmerce is Being Impacted by Coronavirus and What SEOs Could Do

Covid-19 has had a noticeable impact on our economy so far, there is no doubt about that. Here at Distilled<>Brainlabs, we are doing our best to help our clients understand consumer insights and behaviors during this unprecedented time. With no surprise, e-com has been very affected by such circumstances, especially in geographical areas where the virus has been more prominent.

With this post, we aim to share some of the insights we have been seeing, with the intent to help other agencies and brands gather valuable insights to emerge faster from a time of crisis.

We’ve had many clients asking:

  • Is just them being impacted?
  • What about their competitors? 
  • What impact is this having across various regions?
  • How will regions yet to be “hit” be effected?

The main takeaway is that, from our current research, what we are seeing in the SEO industry is that traffic drops are drops in interest, not rankings.

Top level findings

Here you will find a list of top-level insights, gathered in the first two weeks of March. It is worth clarifying that most (not all) of the findings relate to the clothing e-commerce space, with a stronger focus on the luxury vertical.

  • As expected, luxury brands are among the worst hit by this uncertain situation. Traffic in Continental Europe is significantly down due to the anticipated change in consumer behaviour, which sees luxury brand searches considerably in decline.
  • Generally speaking, Italy is the country which has experienced the highest drops in traffic, followed by Spain, France and Germany.

Google Trends data for three brand queries of popular e-commerce websites in Italy, in the last 30 days vs the same brand queries in the UK.


While interest in these three brand queries dropped drastically in Italy after the events of the lockdown, we have witnessed very little to no change in UK’s trends for the same period of time – after Boris Johnson (the UK’s prime minister) addressed the nation on live TV, there has been a slight impact on such terms, which seem to be on the verge of a slight decline after the weekend.

  • China, a key market for most luxury brands, seems to show slow signs of recovery for some western luxury brands, with promising sales levels which match the country’s positive news regarding the slow-down of the virus spread (read more here). However, due to the rising concern about a second-wave of the virus, there is still a lot of uncertainty on how consumers will react in Q2.

Baidu Index data – a similar data source to Google Trends – for a series of luxury brand queries (selected based on Gartner data for China) in China since January 2020. [Enlarge image]

After a very large drop between mid to end of January, interest appears to pick up form mid-February.

  • While traffic driven by brand & transactional keywords is struggling, informational & navigational terms are showing good traffic numbers. Brands with blogs and content hubs have witnessed a similar if not higher number of clicks to such sections of their site, based on our initial research.

We analysed the number of clicks recorded in Google Search Console (GSC) for the blog of a client of ours based in the UK, for the following period: 19th of February to 17th of March, comparing two weeks periods. We removed all brand & irrelevant queries while focussing on the top 500 informational & navigational terms in GSC.

As shown in the bar chart above, clicks driven by the keywords analysed have seen a slight improvement from 550 to 638 clicks.

  • A good portion of the current organic traffic to eCommerce sites seems to be originating from queries such as: “returns”, “exchanges” and more generic “online delivery” and “size guides”

What should you do to help limit this decline?

The list below contains a series of recommendations that can be applied to all e-commerce sites:

  • Despite the fact that conversions have been in decline (and are likely to be down for a while) due to the uncertain economic climate, users will still browse and consume tons of content – find out more in this post from the global web index. We recommend prioritising top of the tunnel and re-purposing your existing editorial content, in order to boost traffic to your site and engage users with more informational and navigational pieces.

See an example here – this is Nordstrom’s homepage: they have increased the visibility of their editorial content, easily accessible from the homepage.

  • Make sure the information on your online delivery (and size guides) are made more prominent and accessible from the homepage and navigation menu as people who would normally purchase in-store are now going online.
  • Monitor what products seem to be more in demand in this period, and update the homepage banners to promote such products, in particular items that encourage indoor consumption (for instance: games, home products, furniture, loungewear, craft and so on). Use your social media to support this strategy.

Nordstrom’s homepage appears to be a great example again.

  • Update your metadata (especially title tags) to highlight your online shopping capabilities and emphasise your delivery & return options.

See an example here – this is Zalando women’s dresses page

  • Consider making shipping policies more competitive. Some brands are offering free deliveries for lower order amounts (for instance: if you offered free delivery for orders over £100, consider cutting it to £50). Again, social media can help you emphasise this message as fast as possible.

See this Instagram post – the Italian clothing brand Gutteridge is now offering free delivery on orders over 30 Euros, while supporting the hashtag to stay at home during the lockdown.

  • Do not forget about any video content you may have already, that can help with the above recommendations (size-charts, deliveries, returns and more), using social channels to promote it even further – YouTube is your friend here.

See an example here – M&S has a plethora of sizing and buying guide videos on YouTube that could be used to reinforce their marketing message.

Should my SEO strategy change?

We do work in the SEO space but in times like these, it is important to be objective: differently from other channels, SEO has always been a long-term play. Learning from the 2008 economic crisis (Moz post on the subject is very interesting), it is worth considering how investing in SEO now while other companies aren’t, might help you be in a better position when good times resume.

Your SEO roadmap should probably change (see the paragraph below), but your overall strategy should not vary much. To reiterate what mentioned at the beginning of the post: what we are seeing in the SEO industry is that traffic drops are drops in interest not rankings, which means this decline is driven by a change in consumer behavior and not by Google.

What SEO activity should I focus on?

In terms of actual tasks and things to prioritise:

  • For the risk-adverse SEOs out there: it may be worth focusing on structural SEO activities, such as tech audits and health checks. Or simply pick up those activities that you never have time to do: review your analytics and make sure reporting is flawless, refresh your keyword research, update your structured data, and so on.
  • For the more adventurous SEOs: It is a good time to be testing “riskier” strategies, as they could be reversed with limited damage, given that less traffic is at risk.

No matter what approach you prefer among the two above, editorial content should be a priority. Yes transactional terms are experiencing lower interest (hence, traffic), but people have a lot of time to browse your site and most importantly, they have a lot of time to consume digital content – whether it is from social media (read how covid-19 has created a surge in social media usage) or from search engines. Repurposing / creating top of the funnel content, together with a strong social media strategy to support it, should be your focus.

See an example of two queries that are driving a lot of interest in the last week or so: “kids activities at home” and “home exercise”.

CRO is a serious opportunity

Consider switching your attention to conversion rate optimisation (CRO). It is worth evaluating what you can do to improve the likelihood of conversions, with the low(er) traffic available to the site. Experimenting with CRO (while keeping an eye on SEO) might be worth a shot right now.

Either focus your attention on pages that have the highest organic traffic or go for bolder changes on lower traffic pages/sections that you might be typically too risk-averse to try. Experimenting with CRO (while keeping an eye on SEO) might be worth a shot right now.

Consider using the new schema

Schema.org just released a new type of structure data to address the global response to the Covid-19 outbreak. In particular, two new types have been highlighted: “SpecialAnnouncement” and “eventAttendanceMode” which can support websites providing event updates in the SERP. The latter will specifically help those businesses whose events have moved from a physical location to online (find more on the event subject here)

Final Thoughts

To reiterate some of the key points in this post, we have also included a screenshot from Google initial findings and forecasts on the retail industry.

Undoubtedly, covid-19 is disrupting the digital marketing space, creating a lot of uncertainty for consumers and businesses. However, there is still a lot we can do to limit its effects, while waiting for the economy to recover. The companies that play their cards right and are digitally-forward thinking, will be better positioned coming out of these tough times, similarly to what happened after SARS (2003) and the economic crisis (2008).

How eCommmerce is Being Impacted by Coronavirus and What SEOs Could Do was originally posted by Video And Blog Marketing