Month: April 2020

Top E-Commerce SEO Mistakes You Should Avoid

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If you’re reading this article, there is a possibility that you are either starting or managing an e-commerce website and are looking for tips or you already have an e-commerce website but it’s not getting enough traffic. Trust me, I’ve been there. I’ve handled multiple e-commerce websites with different niches and it is quite a challenge to do e-commerce SEO.

Doing e-commerce SEO not an easy feat. The number of pages inside an e-commerce website can easily blow up into thousands of product pages and before you know it, you’re trying to untie a huge entangled ball of string.

There are so many ways things could go wrong on an e-commerce website that could negatively affect your rankings. You might be earning some right now but you would be surprised how much more you could make if you avoid these e-commerce SEO mistakes and further increase your rankings.

Targetting High Volume Keywords

As with any other SEO campaign, we start it off with keyword research. One of the most common mistakes of e-commerce website owners and managers is that they target high volume keywords. Sure, the big search volume looks good and can get you a lot of customers, but that’s if you are able to rank for those.

The problem with high volume product keywords is that you are also facing off with huge brands. This is a huge waste of time and effort and your SEO efforts would be better off targeting keywords with low volume but with a higher possibility of ranking on the first page. Using geotags on your keywords would also help especially if you are servicing a specific area.

Unoptimized Product URLs

Many e-commerce websites do not give much importance to the URLs of their product pages. When they upload new products, they leave the URLs of pages on automatic which would usually result in random numbers and letters in the URL.

Making your product URLs search-friendly has two benefits. The first is it is considered to be a ranking factor and it is an area of opportunity to add a keyword. Second is having a clean URL makes your website look good in the search results. Most people think about the title tag and meta description but don’t forget that users could see the URLs as well. Having random numbers and letters might be a turn off for some. 

Duplicate Content

It is common for e-commerce websites to have products that are almost identical and might only differ in color or size but are uploaded as separate pages. This could hurt your SEO and may be flagged as duplicate content around your website.

You should identify immediately all the pages on your website that have this problem, choose which page you want to be in the search results, and use the rel=”canonical” tag to fix the issue.

Slow Site Speed

Slow website site speed is bad in general but in the case of e-commerce websites, it’s much worse and you can lose a lot of money just because of this. Having a slow website does not only affects your rankings but it also negatively affects the shopping experience of your customers on the website.

The problem is, e-commerce websites are generally slower than most websites because there are a lot of resources to load but it doesn’t mean you can’t do better. You could use tools to automatically optimize the images on your website and you could also use lazy loading. Slow website speeds can also be affected by your hosting services. I highly recommend that you opt for a fully managed hosting provider and get the best hosting services for your website.

Not Optimizing for Mobile

It’s been a while since Google has switched to mobile-first indexing for all of the websites in their index. This just shows how important it is to have a mobile-friendly version of your website. Most users surf through e-commerce websites on phones. In some of the websites that I handle currently, more than 70% of traffic comes from mobile. Not having a mobile-friendly version of your website is a crucial mistake. Similar to slow website speed, it could gravely affect the user experience and would increase the chances of customers leaving than turning them into a sale.

Not Having Structured Data

Structured data is usually left out when optimizing websites because it doesn’t have a direct impact on rankings. However, e-commerce websites can greatly benefit from Product structured data.

Proper implementation of Product structured data around your website enables Google to display additional information about your product in the search results. This makes your listing visually more appealing and can possibly increase your click-through rate. It’s going to take a lot of time to implement schema if you plan to do it manually but there are a lot of tools that automate this process.

Key Takeaway

Using e-commerce to sell your products online is always a good idea as it is one of the best ways to grow your business in today’s market. If you own or manage an e-commerce website, always consider the technical aspects of your website that might affect SEO because search will be one of your top traffic sources, and having an SEO-friendly website is a must.

Top E-Commerce SEO Mistakes You Should Avoid was originally posted by Video And Blog Marketing

Featured Snippets for Ecommerce Stores: How to Capture Them

Ecommerce

You have an eCommerce store, but no one is finding it.

What’s the problem?

Is it that people aren’t searching for the product or service that you offer?

Probably not.

You likely have an issue with Search Engine Optimization, also known as SEO.

SEO is a series of content tweaks and link building that takes place both on and off your site. Through eCommerce SEO, you can raise your eCommerce store from relative obscurity into an internet hotbed of activity.

The SEO score of your site determines where you rank on Google. That coveted number one spot is the goal for every SEO marketer.

But what if I were to tell you that there’s a slot ahead of the number one result? What if you could have your site appear before any organic search result?

It’s possible, but it will take some work. You’ll need to show in the “featured snippet” for your desired search term.

Featured snippets are bits of content that answer a search query. They appear before even the number one ranked site for a specific topic.

But ranking for a featured snippet is not easy.

In this article, we will talk about what a featured snippet is, and touch on how you can incorporate featured snippets into your SEO strategy. After that, we will give you all of the wheres, the whats, and the hows of featured snippet marketing.

What is a Featured Snippet?

Featured snippets can be a gold mine for marketers. It’s a block of text that appears at the very top of specific search results, usually answering a question posed by the searcher.

What makes a featured snippet so valuable to your eCommerce store?

Featured snippets appear first in Google, before even the number one result.

That’s why featured snippets are known in the SEO world as “Position Zero.”

Here’s an example:

If your information is useful, a searcher will not have to scroll beyond your snippet to get the answer to their question.

This not only puts you at the very front of the line, but it often makes the line behind you irrelevant.

Featured snippets, due to their prominent positioning and informative layout, capture the attention of searching users in a way that an organic link and even a paid ad can’t do.

Unfortunately, featured snippets are challenging to rank for. Much like the majority of SEO, Google has a formula in place that allows it to choose the best and most relevant content to show in the featured snippet..

Typically, there are no guarantees associated with featured snippets, but when you can get one, your click-through rate will skyrocket.

To put this in perspective, think of the number of sites that pop up for any search. There are typically thousands of them. The first page holds the top 10 results. That’s coveted in and of itself.

But only one site out of all these thousands will be chosen for a featured snippet.

When Google puts you on the first page, it’s telling the user that you are an authority on this subject. When it lists you for a featured snippet, it is showing the user that you are the authority on this subject.

Consider Snippets when Creating Content

Featured snippets don’t happen by accident. You have to seek them out, and you should start that process early on when you’re developing your content strategy.

When you’re writing out your product pages, it’s helpful to include content that works with featured snippets.

Featured snippets are often the answer to a question posed by a searcher. Figure out what your audience is searching for, and you’ll understand how best to design your content around featured snippets.

Not every search query has a featured snippet, so you’ll have to choose carefully.

(Image Source)

Once you have the question, make sure to ask that question verbatim somewhere in your on-page content. Then, you have to give a great answer to it on the same page.

Structuring Your Answer for Featured Snippets

Featured snippets need to have complete answers presented in one of three ways:

  1. Using a table
  2. Making a list – When doing this, make sure to use bullet points to illustrate your answer. It’s easy to read, and it’s popular with Google
  3. Writing in a paragraph

It’s up to you to determine which format you should use when answering your chosen questions.

If your question features multiple steps, consider making a numbered list. That’s always the best way to illustrate a process. If it’s an informational question asking for a definition, answer it in paragraph format.

Do Your Research

SEO is all about research. Before you type out the first word of content or seek out your first backlink, you need to create a detailed plan of attack.

SEO research has a lot to do with your audience. You have to understand who they are. Once you know that, you have to understand their pain points. Then, once you have a strong sense of those pain points, you have to figure out not only what they are searching for but how they are searching for it.

That’s vital when you’re trying to score a featured snippet. You have to know not only what keywords are relevant to your audience, but you also have to figure out what questions they’re asking using those keywords.

Use Google’s Keyword Planner

One of the best ways to do this is to use Google’s Keyword Planner tool. This is a free service from Google which shows you the search volume for your chosen questions.

It also works for generic keyword targeting:

By doing this, you can determine which questions your audience is asking and which you should be targeting with search optimization on your ecommerce website, blog, and product pages.

Competitive Analysis

After you’ve determined what significant questions your audience is asking, it’s time for a little competitor analysis.

Type your target questions into Google and see what pops up.

Take a long hard look at the results on the first page. Then, look into the current featured snippet on that page (if there are any).

There are two questions you’ll need to ask yourself immediately.

  1. What are they doing right?
  2. How can you do better?

Do a deep dive into the ranking website. If they’re ranking in the featured snippet, then their SEO game is on point. Figure out what keywords they’re going for and try to model your content toward those terms. You need to beat them at their own game.

Also, take careful note of how they’re answering the question. Are they using a paragraph format where a table or list might serve better? Are they leaving out any vital information? Are they including information that you weren’t planning on tossing in there?

Once you know the competition, your goal has to be answering the question in a better and more complete way in order to overtake them and claim the featured snippet spot.

It’s not going to happen overnight, but with the right amount of research, determination, and patience, it is possible.

The Where, What, and How of Featured Snippets for Online Stores

When trying to rank for a featured snippet, there are some criteria you’re going to have to meet. If you have any hope of achieving featured snippet supremacy, you have to create a checklist and make sure you’ve got everything in order and ready to roll out.

Page One

The first major factor in featured snippet selection is that the site in question needs to be on page one of Google for this topic.

You don’t have to be the number one selection, but you do have to already rank on the first page to be considered.

(Image Source)

This first item is a steep uphill battle. Page one penetration for SEO is something that takes a long time to achieve. You’ll have to be diligent about including high value and relevant keywords on your pages.

On top of that, you’ll have to ensure that you have a wealth of backlinks coming from respected sites that are relevant to your industry. Backlinks are the heart and soul of SEO, and also one of the most challenging aspects of the process.

When a site that Google already respects links to you, they’re telling Google that you’re trustworthy, and worth sending searchers to. This acknowledgment of authority goes a long way toward pushing you up the search engine ladder, which in turn goes a long way toward earning a featured snippet.

Specifics

You can’t mince words when it comes to trying to rank for a featured snippet. The content that you include has to be specific to the question being asked and concise in nature.

Remember, featured snippets are not very long, so you have to make sure that you get to the point and stay on the point.

Everything has to be relevant to the question that is being asked by the user. The key is to stay on topic while also including the various keywords that are associated with the matter. Any deviation or tangents are going to disqualify you in favor of a site that had a more informative and concise answer to the question.

Formatting Your Question

When it comes time to answer the question, there is a certain format that you should follow. Remember we’re going for the answers to a question, so ask that question in your site.

If you’re marketing an eCommerce company that sells lawn care products, consider these questions:

  • Who should you talk to about lawn care?
  • Where should I go to get the best weed killer?
  • Why should I worry about crabgrass?
  • Should I hire a landscaper?
  • Does hiring a landscaper lead to a healthier lawn?

You’ll also want to make the question a header on your page. In the case of a product page, it could be something at the end of the description, so long as the question is related to the product and its uses.

Include Extras

There are a number of extras that you can include on your eCommerce pages to increase your chances at netting a featured snippet.

For starters, you can create a Question and Answer section of your site, where you can answer a wealth of questions on subjects that have to do with your industry. Just make sure that they are questions people are searching for.

There are also specific phrases or terms that you can use, which will let the Google search bots know what you’re trying to do.

Some of these include:

 

  • “In the table below…”
  • “This list…”

By including these specific terms, you’re telling Google’s crawler what to expect on your page. You’re showing them that you’re answering a specific question, and your quest for a particular featured snippet becomes more likely to be recognized.

There are also a number of terms which are known to trigger featured snippets. Check them out in the image below.

(Image Source)

In Conclusion

A featured snippet could be the deciding factor that puts your online store over the top and drives an influx of new customers.

But getting a featured snippet is much easier said than done. It takes a lot of planning and SEO expertise to be able to spin your content in a way that adheres to Google’s featured snippet formula.

By understanding what a featured snippet is, factoring them into your website copywriting, performing dutiful research, and including extras, you could stand to claim “Position Zero” on a search engine results page in your industry.

Featured Snippets for Ecommerce Stores: How to Capture Them was originally posted by Video And Blog Marketing

Cannabis Marketing in 2020 [Proven Tactics to Sell More]

Guide

A cultural paradigm shift and legislative upheaval has led to an overhaul on the narratives around cannabis consumption.

Once an illicit market, legalization has led to an influx of marijuana products flooding the market — changing perspectives on recreational and medical marijuana use.

To reflect this leap, your cannabis business’ marketing and branding need to mirror the cannabis sector’s shift from ‘stoner culture’ to medicinal uses and harmless recreation.

Unfortunately, conventional social networks and search engines place stringent restrictions on cannabis advertising — which means relying on organic reach to access your target markets.

In this article, we’ll share proven, targeted marketing solutions that will enable you to affordably and successfully reach your niche audience and drive conversions.

Cannabis Marketing Strategy #1: Raise the Bar on Your Branding and Language

Your marijuana company’s brand and language define the target market you’ll be able to access.

Traditional cannabis rhetoric has focused on the ‘stoner culture’.

To combat this, your branding efforts should concentrate on shifting that narrative to current-day thinking about cannabis use.

Defining your marijuana company as a smart, professional entity demonstrates that you adhere to all legalities and adds credibility that showcases your entity as an authority on this paradigm shift.

Your branding and language should move away from the tie-dye, Bob Marley, five-point leaf look.

Instead, consider a more health-driven, natural-looking finish:

  • Craft a slicker, executive feel by harnessing sleek lines and minimalist, clean, medicinal branding.
  • To enhance legitimacy, team this with official certifications and labeling.

These elements heighten integrity and diminish outdated concerns about ‘drug culture.’

Consider companies like SEVEN POINT (below), who piggyback on fashion branding.

By using simple sans serif fonts and high-quality, Instagram-worthy images, the brand conveys a high-class brand persona that steers clear of the conventional ‘drop-out’ buyer concept:

(Image Source)

Alternatively, take inspiration from companies like Level Blends.

Through medicinal-looking packaging, the company plays upon consumer trust of pharmaceutical products:

(Image Source)

Not only should your visual branding reflect the current climate of cannabis consumption, your wording and tone should also express this positive transformation.

Cannabis marketing should always utilize medical terminology. This swings audience perspectives from marijuana as an illicit substance to a viable medicine.

Consider the following changes to your brand’s language:

  • “Bud” becomes “flower”
  • “Hit” becomes “dose”
  • “Munchies” becomes “Increased appetite”
  • “Baked” becomes “Reduced anxiety”

Direct your tone toward the relevant target audience for your particular company’s products.

Recreational marijuana branding is different from medicinal branding.

While medical marijuana marketing highlights the clinical effects and health benefits of cannabis, recreational cannabis firms should emphasize the mood-based effects.

Custom branded products and merchandise, such as t-shirts and tote bags, serve as public affirmations of your brand. A strong logo and slogan, such as Goodship’s blimp emblem and ‘Higher Education’ motto, act as customer endorsement when worn in public.

(Image Source)

Equally, sending branded merchandise to social media influencers is a particularly effective marketing strategy.

Grow Your Cannabis Business

Contact HigherVisibility today to see how we could propel your online presence with a solid Cannabis or CBD focused marketing plan.

Cannabis Marketing Strategy #2: Inject Education into Cannabis Content Marketing

While the legal status and scientific understanding of cannabis may have altered, the general public still needs better education on its positive effects.

And that’s especially true if you’re looking to break into a new market. Though the medicinal benefits may be clear to current users, education is vital to push curious non-users into trying cannabis.

The Principle of Authority dictates that consumers place trust in experts. Through the concerted use of education, your company can serve as the expert authority needed to persuade customers to reconsider their outdated views on cannabis.

Stack your content marketing strategy with educational content that engages the audience while heightening your brand’s image as an authority. By educating users, you can shift the curious target sector from ‘acceptors’ to users.

Common misconceptions combined with society’s disparagement of drug use mean that cannabis use is generally shunned by the general public, despite legalization.

In this respect, providing reputable education can increase social acceptance. As Danny Keith, founder of Cannabis Club TV, notes “Without education of product, customers are ignorant and the lack of education is a white-hot space.”

Marketing tactics that support an educational format will increase your company’s credibility. Strategies include:

  • Guest posts and interviews with compelling industry authorities
  • Statistics and studies to legitimize claims
  • Discussions on benefits
  • Posts that dispel myths
  • Expert testimonials

Packing educational content with relevant keywords will help your message reach your target audience. Try using our Bulk Keyword Generator tool to ensure your educational content ranks highly in search engines.

Cannabis Marketing Tactic #3: Target the Canna-Curious

While targeting cannabis users may seem like the logical first step, a national survey of 10,000 respondents found that 66% of marijuana users buy the same brand every time.

On the one hand, this means that you lock in new users for life. On the other hand, it means that there is little chance of encouraging an existing user to switch from their current brand to your cannabis products.

However, the same study showed that 43% of non-users are curious about trying cannabis products (in this case CBD products). In this vein, targeting the canna-curious serves as a prosperous route to locking in life-long customers.

In line with the advice above, approachable marijuana marketing and sales techniques that foster an educative approach are far more effective at enticing in inquisitive non-users.

This means steering the cannabis purchasing experience away from the idea of sordid back-alley ‘deals’. Instead, instill a smooth customer journey that emphasizes legitimacy and mirrors the familiar setting of regular retail shopping.

Todd Dodd, the CEO of Sweet Flower explains:

“The customer journey at Sweet Flower begins with the assumption that our customers shop more at retail stores than cannabis stores. Our retail stores are bright, well-lit, smell good, don’t have guards at the door, and have versatile color schemes that don’t overwhelm the products, so we follow that retail model — open, bright, airy, and melt the security and compliance functions into the background as much as possible, only to the extent required by laws, rules, and regulations.”

Here’s a snapshot of Sweet Flower’s store:

(Image Source)

The canna-curious target audience responds more positively toward experience-based messaging rather than images of ‘getting high’.

In this respect, emphasizing legalization and safety through ‘tried-and-testing’ labeling and educational materials cultivates a reassuring environment.

In the words of Jamie Warm, the CEO of Henry’s Original…

“Canna-curious consumers want to know they are purchasing safe, high-quality, and legally compliant products from a tried-and-tested brand. On every Henry’s Original package, you’ll see a Clean Green–certified sticker. The certification verifies sustainable, natural, and organic cultivation practices; pre approved plants, soil, and nutrients; full legal compliance; and crop inspection.”

Cannabis Marketing Tactic #4: Focus on Customers’ Experiences

Social media can be a minefield when it comes to marijuana marketing.

The prohibition of smoking and cannabis-related imagery makes social media marketing and advertising difficult.

To combat this, angle pay per click advertising toward customer experiences:

  • Ensure that PPC campaigns and social media imagery reflect the feelings that customers get from your products
  • Try to incorporate primary perspectives from real-world customers
  • Have recreational users describe how your products improved their mood
  • Ask medicinal users to describe the health improvements

Not only will this increase your credibility, but first-hand customer experiences also boost trustworthiness in the consumer space. Try inserting user-generated content, reviews, and ratings, testimonials, and feelings-based graphics into your content strategy.

Cannabis Marketing Tactic #5: Leverage Influencer Marketing

One of the top ways to incorporate user-generated content into your cannabis marketing strategy is to leverage influencer marketers. As social media influencers aren’t technically advertising channels, they bypass the restrictions on PPC advertising.

Since social advertising is a strict no-no, this limits Facebook, Instagram, LinkedIn, Pinterest (etc) marketing campaigns.

As a result, harnessing influencers on each of these social media platforms becomes the number one route to reaching audiences across these social networks.

Luckily, consumer behavior today relies heavily on the recommendation market. And this is especially true in the cannabis industry, where word-of-mouth and social media serve as the top marketing methods.

In fact, 68% of 18-34-year-old social media users are likely to purchase a product after seeing a friend’s post.

Instagram account, @womenofweeduk, is a great example of this. Promoting women-led marijuana business, @womenofweeduk acts as a promoter to connect customers to brands that serve their needs.

It is important to adhere to certain behaviors to prevent your influencer posts from being flagged or taken down:

  • Don’t advertise prices or discounts
  • Don’t advertise where products can be purchased
  • Make sure nothing targets children
  • Put a disclaimer on all posts

To widen your reach on social media, encourage your influencers to add relevant hashtags. These hashtags should be coherent with your entire marketing strategy. Using a keyword tool to find hashtags that relate to your other content marketing strategies.

Grow Your Cannabis Business

Contact HigherVisibility today to see how we could propel your online presence with a solid Cannabis or CBD focused marketing plan.

Cannabis Marketing Tactic #6: Connect with Niche Audiences via Cannabis Podcasts

Podcasts allow you to connect with the niche target audience already on the cannabis bandwagon.

This content format is less restrictive on promotion and advertising than conventional social media. What’s more, podcasts encourage long-form educational conversations surrounding cannabis use.

Where social media posts are constantly competing with each other for screen time, a listener tunes into a podcast to specifically engage in the content being shared.

Podcast listeners are likely to be more attuned to the message you are attempting to convey.

This means podcast listeners are better poised to buy into the concept behind your cannabis business. As a result, podcasts are a far more cost-effective strategy for cannabis marketing.

Your business cuts straight to the relevant audience on platforms with which they are already engaging.

There are various methods for tapping the podcast market:

  1. Sponsorship:

You can sponsor an existing podcast, giving yourself space to advertise on the platform — usually before the podcast starts or in an interval in the middle.

Advertising can be a quick route to selling to your relevant audience, especially with the promise of a discount code.

  1. Guest speaking:

Alternatively, marketing your company as a guest speaker on a podcast gives you a good chunk of time to speak passionately about the ethos and values behind your brand, as well as educating the audience.

This route enables you to solidify your cannabis company as an authority in the industry.

(Image Source)

Try diversifying your reach.

Don’t just stick to cannabis podcasts. Why not take the stage on shows that discuss health and wellness, entrepreneurialism, society and culture, spirituality, science, agriculture, and so on?

Depending on the product you sell, your reach is limited only by how creatively you feel you resonate with a topic’s audience.

Alternatively, you could always create your own podcast. Harness the different facets of your business’ benefits and invite experts to support these positive attributes.

Cannabis Marketing Tactic #7: Showcase Your Brand at Cannabis Events

The boom of the cannabis industry has led to a rise in expos, events, conferences, and festivals worldwide.

These events serve as excellent networking platforms to connect with potential customers, B2B suppliers, and industry contacts.

Each event serves up a different target audience. Where Switzerland’s Cannatech event is likely to provide technology-focused customers, California’s Cannagrow Expo is geared toward growers and agriculture-driven individuals.

(Image Source)

These events also offer a physical location for you to sell merchandise to widen your scope.

With more people sporting your logo and branding, you can broaden your geographical reach as they indirectly market within their own communities.

Cannabis Marketing Tactic #8: Access Your Audience on Cannabis Social Networks

Where conventional social media platforms limit the content of your PPC campaigns, cannabis-oriented social networks have sprung up to fill this gap.

Providing platforms for users and businesses to offer cannabis-based support and advice, cannabis social networks are alive with thriving communities of potential customers.

Each cannabis social network targets a different aspect of the industry. This offers the chance to use various angles to approach future markets.

For example, Grasscity Forums provides an open discussion platform for people to ask about cannabis-based solutions and share education. For medicinal cannabis companies, this provides an ideal opportunity to proffer products that help deal with problems that members are discussing.

Weedable is another social network that doubles up as a marketplace for cannabis products. Here, companies can build a business profile and open another channel to sales to a direct target market:

Dispensaries, both online and bricks-and-mortar, can benefit from Bud Hubz. Here, customers identify and rate dispensaries. If you are a cannabis dispensary, this network is the ideal place to build a solid reputation within the cannabis community.

Grow Your Cannabis Business

Contact HigherVisibility today to see how we could propel your online presence with a solid Cannabis or CBD focused marketing plan.

Final Thoughts

Restrictions on conventional social media channels make cannabis digital marketing more difficult than other industries. Due to the sensitive nature of cannabis and society’s previous poor perception, the cannabis industry needs to work harder to shift perspectives on cannabis.

For cannabis companies, this means more conscientious branding that reflects health-conscious values and professionalism to foster assurances around safety and legitimacy.

In terms of digital marketing, this means finding creative ways to bypass limiting social media advertising rules.

While it may seem simple on paper, the huge surge in the cannabis industry makes it difficult to pinpoint respectable channels for digital marketing.

  • Which podcasts are most valued?
  • Which social media influencers have the best reputation?
  • Which cannabis events are cost-effective?

But with strategic thinking and planning focused on organic traffic, SEO will reign supreme for cannabis businesses. There are lots of opportunities to succeed and the businesses that start now will have a tremendous head start when rules become more lax.

Cannabis Marketing in 2020 [Proven Tactics to Sell More] was originally posted by Video And Blog Marketing

Tips for Effective SEO Project Management

Project management and SEO, what do they have to do with each other? Isn’t SEO just about some geeky technical magic that will get your site more traffic? 

SEO is a relatively young field, which has grown significantly in the last 5-6 years. Most of the people I know who are not very familiar with the industry, just refer to it as “that SEO thing” and how can I blame them? Therefore, project management might not be seen as a main element when thinking about SEO. In reality, whoever works in SEO will know that project management is actually a large and crucial part of our daily job. 

This post comprises a series of tips and suggestions for effective SEO project management, with a stronger perspective on the agency side of things, based on our long experience in the digital marketing space.

Don’t miss the downloadable project kick-off checklist to help you get started on an SEO project with one of your clients! A comprehensive guide that covers a spectrum of SEO (and non-SEO) questions, which we find extremely useful when starting on a project.

Let’s get to it with some simple FAQs.

What is SEO Project Management?

It is simply, project management that involves any SEO work. We refer to it as any day-to-day practice that involves planning, executing, monitoring, and finalising the work of our SEO team to accomplish a specific goal within a specific timeframe. 

Why does Project Management matter in SEO?

Without project management, it would be impossible to develop a functional relationship with clients. Effective project management provides a series of invaluable benefits for your SEO team, from a stress and health perspective, to a communication and expectation management point of view. Furthermore, it creates a deeper relationship with your clients.

What is the difference between SEO Account Management and Project Management?

Differently from project management, SEO Account Management focuses on the overall success of a certain SEO account, rather than just a specific project. While the outcome of project management is determined by a defined target, successful account management relates to a successful relationship with the client.

In reality, there is a very fine line between the two and this post covers some elements of account management as well. At the end of the day, we like to think that project management is about getting things done.

What skills are needed for Project Management?

It boils down to three core skills:

  • Communication skills: Having the ability to communicate clearly and concisely with team members and clients is key to successful project management. 

  • Organizational skills: Organization is at the centre of every project management activity: planning and monitoring tasks, while coordinating people.

  • Time Management skills: Every project has a timeframe: working within that time frame is crucial for a project to be successful. 

#1 Project management is an SEO skill

The success of an SEO strategy is not limited to your ability to execute tactics. It’s also dictated by your ability to manage projects, people, clients, and external factors. As your strategies become more complex, learning how to manage a project is invaluable. A successful project manager handles expectations (internal and external), puts out fires and work to get buy-in on ideas.

#2 Have a plan

SEO strategies can be very complicated and involve a lot of stakeholders, between team members, clients and other third parties. Here at Distilled, we do our best to evaluate what a project looks like, before getting to it: it all boils down to having a clear plan of action. 

This process can normally be broken down into the following components.

Project Kickoff

This is the initial face-to-face or call with the client. This is the meeting that “kick-starts” the project (or relationship as a whole) and aims to cover an exhaustive list of topics in order to have a much better understanding of what should be delivered and how value can be provided.

Goals and expectations are discussed and often defined here, followed up by a series of emails to confirm what agreed upon. 

It is helpful to have a clear list of points and questions you want to cover in a kickoff meeting: I always prefer to come prepared, so I put together a list of questions that we tend to cover for all our projects.

Keen to see what that looks like? 

Our project management template contains an extremely comprehensive list of SEO and Digital Marketing questions we normally ask during a kick-off meeting, which help us get an exhaustive picture on a project / client.

Pro tip: use a collaborative document to keep track of meeting/call notes, from the very first kick-off; it will come handy when you need it to trace back what was discussed in the past. This could be internal (shared among your team only) or external (shared with the client) depending on the relationship and objectives.

Regular catch-ups: internal and external

Depending on what works for you, regular catch-ups can be weekly, fortnightly or monthly.

The formula that works for me, as an SEO consultant, is to have a mix of monthly and weekly catch ups – this would look something like this: 

  • During the first week of the month, I would have an internal catch up with the team to discuss briefs, potential challenges and define internal deadlines;

  • The above is followed by a weekly catch up, either a team meeting or individual meetings to discuss recent work, obstacles and share a general update on everyone’s schedules and progress;

  • Once a week, I would arrange a client call / face-to-face meeting to share a general update, discuss the status of our work and discuss any questions they might have come up in between calls;

  • Once every quarter, I would arrange a face-to-face meeting to recap what was done in that quarter, discuss strategy and future of the account.

  • At the end of the project, I would organise a slide deck to present to the client (and any involved third-parties) which looks back at work delivered and breaks down the main findings and actions.

This is an iterative process that allows a project to be adapted to changing demands. It would be nice to walk into a project with a complete and accurate set of requirements for a project, but that rarely ever happens. 

Regular catch-ups allow you to have a good understanding of the overall picture, no matter what changes or delays affect your project, so to react accordingly.

#3 Use the Right Tools for the Job 

Having the right tools to manage your project is key, but there is no need for a complicated system. Before providing a list of tools and suggestions, it is important to clarify something: proposing change and effective ways of working is part of our job, but ultimately it is worth considering the tools that your client is comfortable with/already uses.

They will see you as an extension of their business, and it will be easier to impact change.

These are some of the tools we use at Distilled to manage projects.

Tracking time

We use a custom-built internal software; however, other great tools to track time are the following: Toggl, Hour, Harvest–  they all have a free version with their own limitations.

Sharing documents & files

Google Drive is extremely effective (and free!) to do the job – most of our work is now just on the drive: from Google Docs to Sheets, its offering makes it very easy to share any piece of work with others.

What are the main alternatives to Google Drive we recommend? Dropbox is an excellent tool, and extremely easy to use with its desktop application; OneDrive by Microsoft is not bad either, in case you prefer to work with the Office package.

Pro tip: Due to some client limitations to access any of the major tools above, I recently came across Airtable which can work like a spreadsheet but gives you the power of a database to organise any projects you might be working on.

Communication 

For internal communications, Slack has really revolutionized the market: its highly organised structure makes internal communications so efficient that you will never want to use anything else. Forget your messy inbox, conversations in Slack happen in dedicated spaces called channels.

For external communications, Google’s offering is still very powerful: Gmail & Google Hangouts constitute a great option. As for video conference tools, Zoom seems to have separated itself from the competition, even if a lot of our clients still use Skype.

Should you go back to your client and propose a new communication tool? Maybe – what works for me is to normally prioritize whatever ways of working / platforms the client is more comfortable with, and then potentially suggest alternatives if there is a need / opportunity.

Pro tip: We also use Slack as an external communications tool with some clients, as it has replaced emails in many ways.

Project management platform

I am a bit biased: Trello’s clean and simple interface is a no brainer (my colleague Chris talks about Trello in his post here). Its system of boards, lists and cards allow individuals and teams to monitor a project and collaborate in an effective manner.

I like to use boards for different work areas – this could look like the below, where I separate my technical SEO projects from content, analytics or CRO tasks.

There are hundreds of alternatives to Trello, I personally recommend checking out the following: Monday.com, TeamWork, ProofHub.

What about when working with developers? 

It is part of our job to effectively communicate with devs and help them “get things done”. Jira is a major project management tool, used by a lot of our clients. Basecamp, Asana & Youtrack are some other popular software I came across over the last few years.

#4 Teamwork is key

The outcome of a project highly depends on teamwork: learning how to work successfully in a team is no joke. Every project is different, so is every team.

From briefing to quality assurance, even tasks that seem simple can vary broadly depending on the people you work with. Learning how to work with your colleague determines how likely your project is to be successful.

It may take a while, but leveraging individuals’ strengths and weaknesses will make the difference. Balancing talent is something every project manager should work towards.

How to assess team members’ strengths & weaknesses

Let’s be clear: there is no magical way to get this right straight away, it takes time to develop team chemistry and assess an individual’s skillsets.

Some useful ways I came across over the years are the following:

  • Ask for feedback from others: you can get an idea by checking in from people who they have worked with before;

  • Frameworks can help: models such as the t-shaped model can be very valuable when evaluating people’s know-how;

  • Listen, observe and simply ask: getting people to work on something that they are genuinely interested in / good at is likely to impact the quality of the final output.

Appreciate your team members’ work

We try our best to create a culture of feedback: this allows our team members to work and progress in a much peaceful environment and in a faster manner.

Part of this philosophy includes being very vocal about work appreciation: taking the time to appreciate someone’s job, either privately or publicly, is something that goes a long way. A tool that comes really handy for this purpose is 15Five: it is a “continuous performance management suite that allows you to coach your employees as fast as you sprint.

Managees spend about 15 minutes a week answering a series of questions which focus on personal productivity and team-wide morale. On the other hand managers spend circa 5 minutes to go through all responses, which trigger real conversations that translate into improved comms and overall ways of working. It is a great way to evaluate weekly performance reviews and get a sense of the company’s morale. Furthermore, the tool can be integrated with Slack, using a dedicated channel for public praises:

#5 Knowledge sharing within the team

I am a big advocate of knowledge sharing: both internal and external. For all my projects, I encourage my team to share findings, deliverables and news regularly in order to maximise the team potential and optimise our work.

Creating a culture of knowledge sharing is something that goes beyond project management per se, but it can really help daily work and different challenges, whatever they might be. One of the most beneficial tactics we use is a centralised location for our deliverables – we take advantage of Google Drive to create folders where to store documents, broken down by topic.

What about knowledge sharing with the client? 

That is important too! I like to update my clients with digital marketing news which I think could be relevant for the project we are working on, even if they are not strictly-SEO related.

#6  Offer value to the client

There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton, Founder of Walmart

 As SEOs, we set high standards and KPIs for our clients – these can sometimes be quite ambitious when starting to manage a project.

As a project manager, my job is to make sure the client is satisfied with our work, while doing my best to achieve the predefined SEO goals. This means sometimes I have to do things that aren’t optimal.

Transparency on your projects goes a long way. Trying really hard to sell clients on things they do not need, or simply saying yes to everything they ask for might not be the right strategy when looking to deliver the optimal value on a project.

#7 Know Your Tactics & Resources

Before you can come up with your tasks, you need to know the tactics required to meet project objectives and the resources you have available. SEO resources may include time, money, bandwidth, and talent.

Having a clear plan of the resources and tactics needed will make the difference. There is often a degree of estimation, as it is hard to exactly predict what obstacles your team will come across the way. The more experience in the field, the better your skills will be when finalising your plan.

Here at Distilled, we use a flexible approach for resource and tactics allocation, which can slightly vary from consultant to consultant.

Personally, I like to lean on the following:

  • Personal experience, based on similar projects – pretty self-explanatory. For instance: if I am planning a backlink audit for a site, I check how much time and the level of experience it was required to perform such an audit for a site of similar size and complexity.

  • Ask internally – if you need help, chances are someone in your team might have worked on a similar task at some point in their career. Ask for feedback, and gather as much info as you need to help you make a decision.

  • Check your knowledge-sharing database – having a centralized location where SEO deliverables are saved is very helpful, especially when you need to plan a task that was at some point done for another client / by another team. I like to use Google Drive for this purpose! Learn from your team members and apply the feedback.

  • Always allow a few hours extra – briefing and QAing are two very crucial parts of every task. Make sure to plan enough time to brief a task properly, and to review any last minute changes before you ship a piece of work. It’s better for you to spend a couple extra hours reviewing something than your client having to spend time spotting errors, which is a waste of their time.

This is a screenshot of how our Google Drive folder looks like:

Conclusion

Project management is a vital skill for today’s SEOs, despite how technical our industry might look from the outside. Hopefully, our tips can inspire a few tweaks in your daily work or at least start a conversation on some of the above subjects.

Here at Distilled, we are always curious to hear other people’s opinions on the topic, so please get in touch with us on Twitter to share your views!

If you interested in downloading our project kick-off Checklist, do it here

Tips for Effective SEO Project Management was originally posted by Video And Blog Marketing

AMP Best Practices for SEO

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AMP Best Practices for SEO_Cover Photo

AMP, or Accelerated Mobile Pages, is one of the most popular tactics used for mobile SEO and mobile website development. This tactic is primarily focused on improving your mobile website’s user experience. It essentially assists users to access pages/content faster and easier.

Although using this tactic is meant to be simple enough, there will always be some challenges that we experience when we’re doing it. This is especially true if we consider SEO and how AMP affects it. Most webmasters and SEOs know how to implement AMP, but not a lot of us know how to PROPERLY implement it to the point that it does not negatively affect any other aspect of our websites. So, how do we properly implement AMP on our website?

What are Accelerated Mobile Pages?

amp pages in search results screenshot

They are simply open-source coding standard for publishers. When implemented, mobile pages are loaded faster; almost instantaneously. The reason behind this is because a lot of mobile websites were loading slowly since they had to load desktop resources even though they were accessed on mobile devices. When AMP pages show up in search results, the page URL has a lightning symbol beside it to inform users that the specific search result is an AMP page.

This is important for mobile users since we don’t always have access to fast internet speed while we’re using our mobile devices. This necessitates that we, as webmasters and SEOs, optimize our user’s experience on our mobile website. The first step is through AMP. Additionally, Google has never failed to reiterate the importance of giving users a great time in search, so if we give them what Google wants, Google rewards us for that through improved rankings. So, here at SEO Hacker, it’s no surprise that we use AMP for all of our clients’ mobile websites and we use a couple of best practices that ensure that our mobile websites are optimized and can perform well in mobile search.

AMP Best Practices for SEO

AMP Page Location

It’s obvious that the AMP page is just another version of a page which means that the only difference between the original page and the AMP version is the implementation of AMP on the other. Everything else is the same. This means that your AMP page should be a child page of your original page. 

So, if your original page is https://seo-hacker.com/effective-link-building-strategies/ your AMP page should be https://seo-hacker.com/effective-link-building-strategies/amp/. This is not only a logical move but it also helps you have a decent site architecture.

Canonicalize Your AMP Pages

Google announced a few years back that they are requiring your canonical and AMP pages to match. This means that your AMP page should be canonicalized back to the original page. One of the reasons is because you want to make the relationship clear between the original page and the AMP page for Google.

Another reason, although unlikely, is that the AMP page and the original page has the exact same content inside them. This could be flagged as duplicate content which is why it’s best practice for us to canonicalize the AMP page to the original page to avoid this from happening.

Use AMP for Email Newsletters

Another update to AMP is its integration to emails. The aim is to make emails more engaging and actionable. Through the use of AMP for email newsletters, engagement with the newsletter should increase since it makes the newsletter more interactive for the recipients.

The primary effect for SEO is the increased traffic generated through emails. This increases CTR for your site and it also increases engagements inside your website. Although this isn’t a “known” ranking factor, based on our experience, the higher the number that enters your site, the more chances you have of ranking better. Why? We can attribute it to being a signal to search engines that whatever is inside your website, it answers the user’s query or it satisfies their need.

Optimize Videos in AMP Pages

We all know that we can incorporate videos into AMP pages, but this is not an effective and optimized way of using videos. Why? Because unoptimized videos tend to disrupt the user’s journey inside the page. They tend to stop reading and scrolling just to watch the video or the video obstructs their view of the page.

The best practice for this is to use the dock attribute for <amp-video>. This minimizes the video that the users watch and it allows them to read and scroll the page while simultaneously watching the minimized video. This removes the bad user experience from your page and it also promotes good user experience which is very important for us webmasters and for Google as well. This was an update a few years ago and we’ve been using it at SEO Hacker every time we have the chance.

Key Takeaway

There are a lot of facets included in making an optimized AMP page. Creation is not the last step of the process and we, as SEOs and webmasters, must do what we can to serve great experience to our users while also sticking to Google’s guidelines. The best practices I’ve included here are just the tip of the iceberg and I’m sure Google and other developers will come up with new practices and ideas that can make a user’s search journey more engaging, efficient, and innovative. Do you have best practices when it comes to AMP implementation? Comment them down below!

AMP Best Practices for SEO was originally posted by Video And Blog Marketing

Law Firm Marketing in 2020 [Proven Tactics to Get Clients]

Guide

You didn’t get into law to market a business. You got into it to defend the innocent or ensure the guilty received their due.

And yet, here you are — wondering how you can succeed in the hyper-competitive legal industry.

But with so many law firm marketing strategies to choose between, it can be a headache to know where to start.

And without the right knowledge of how to access your target clients effectively, many law firms waste time, money, and resources.

In this article, we’ll cover the leading digital marketing strategies your law firm needs to know to succeed in 2020.

Law Firm Marketing Strategy #1: Create a Clear Brand Narrative

A successful strategic narrative tells the story behind your existence as a company, defining what makes you unique in a human way.

Your narrative should be reflected in your website content, content marketing, visual branding, social media presence, and so on. This continuity conveys your law firm’s values, ethics, and company mission at all times.

This story-line should communicate how your law firm believes that value is created, along with how you intend to bring that value to the table.

A strong strategic narrative should humanize your company to your potential client base. Studies have shown that people tend to see legal companies as people rather than objects, leaning toward services that foster the human context.

It has been shown that a company’s ‘warmth and competence’ tend to be twice as persuasive as the benefits of the services offered. In this respect, a confluent story-line serves to entice customers who feel aligned with these values.

In this sense, when crafting a strategic brand narrative, you should communicate your unique sales points as having a shared purpose with your target audience. By doing this effectively, you show your customers how you endeavor to meet that purpose.

Take Starbucks’ mission statement, for example.

A summarized version of the coffee company’s narrative, the mission aims ‘to inspire and nurture the human spirit — one person, one cup and one neighborhood at a time.’ Here, Starbucks defines itself as focusing on community values and enriching the human spirit, while inspiring and nurturing customers.

(Image Source)

With this statement, Starbucks is targeting a specific subset of hot beverage drinkers. Simultaneously, it excludes those that don’t fit the ethos and image.

Starbucks’ narrative is far more likely to appeal to college students, new mothers, and book groups than to truckers, late-night drunks, and laborers.

By creating a clear brand narrative, Starbucks can hone in on its niche, make them feel comfortable, and entice that target audience through its doors.

This principle is no different for your law firm.

Potential clients want to know that your law firm stands for the same values as they do. In this regard, a family law office would craft a narrative based on approach-ability, family values, and human connection.

A top contract law firm for Fortune 500 companies is more likely to devise a narrative that conveys sleek professionalism, ROI, and no-nonsense litigation.

Get More Legal Clients

Contact HigherVisibility today to see how we could propel your law firm’s online presence with a solid legal marketing plan to boost your client base.

Law Firm Marketing Strategy #2: Devise a Measurable Marketing Strategy

A marketing strategy without feedback metrics is like holding a candle to the sunshine — a bit pointless.

To truly understand the value of your marketing efforts, you need solid digital marketing metrics.

These metrics provide quantifiable data on how effective your digital marketing strategies are in achieving your law firm’s goals. Without well-defined metrics, your firm will have no idea which marketing campaigns work well and which are a waste of resources.

When creating a legal marketing strategy, defining your goals is paramount.

By creating a vision of what your law firm’s aims are, you can reverse engineer the steps needed to achieve these end goals. This allows your law firm to more effectively allocate time, money, and resources to achieve these marketing goals.

The goals set out in your marketing strategy will define how you approach marketing campaigns, the marketing strategies you deploy, and the channels used to reach your audience.

For example, LinkedIn is likely to be the most useful channel for identifying new partners for your firm. On the other hand, pay-per-click (PPC) ads on insurance websites are likely to have a higher chance of successfully drawing in personal injury claimants.

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Quantifiable metrics tend to cluster into four main groups: customers, product, positioning, and financial.

  • Customer metrics revolve around setting objectives that aim to improve acquisition, value, and retention.
  • Product metrics tend to focus onpricing, adoption, and development.
  • In terms of competitive positioning, your firm may be seeking to increase your market share or build your reputation.
  • Financial goals could include improvement of customer equity or better ROI for tools you use.

Once you have defined your goals and set out clear metrics, you can build a structured marketing strategy. Matching legal marketing tactics to goals enables you to more easily devise logical marketing campaigns aimed at securing specific results.

It is wise to install the ‘Lean’ model for strategic testing. Often referred to as ‘build-measure-learn,’ this tactic invites you to test marketing campaigns and use your metrics to understand their impact.

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To complement these campaigns, you should implement feedback systems from the beginning ( such as Google Analytics or similar).

By leveraging the feedback from these tests, you learn to shape better and more effective campaigns into the future.

Law Firm Marketing Strategy #3: Define Your Target Market and Narrow Accordingly

Market segmentation is the practice of dividing your law firm’s target market into sections of potential clients grouped by similar characteristics.

Traditionally, law firms focus advertising and marketing efforts on ostentatiously showcasing their achievements and legal credentials.

However, it’s clear that addressing client needs is a far more successful approach. In this respect, grouping clients together enables you to better understand the common needs of each group and target those needs accordingly.

Through target market segmentation, your law firm can more clearly identify why new clients are coming to you, what their aims are, and the approach they prefer. By understanding these factors, you can concentrate your marketing efforts and resources on the areas which are having the greatest impact on your caseload and other bottom-line metrics.

There are two main ways to identify your key target market:

  1. Study your current customer base

Which type of person employs your legal services and what are they hoping to achieve? Create profiles based on your clients’ demographics, needs, and values. Attempt to understand what drew these clients to your company in the first place. By getting under the skin of your existing clients, you can replicate the effective parts of your current marketing efforts.

  1. Consider your competition

Who do they serve and why do their clients choose them? Try to identify the key successes in your competition’s marketing strategy and the legal services they offer. This will help to fill in the gaps in your own marketing campaigns.

Target market segmentation also helps to convey your legal expertise to your new clients. While you may practice law with a generalist approach, marketing like a specialist will attract customers with specific problems.

Hone in on what each segment needs and offer this to them directly to prevent your company from appearing like a ‘jack of all trades’.

Get More Legal Clients

Contact HigherVisibility today to see how we could propel your law firm’s online presence with a solid legal marketing plan to boost your client base.

Law Firm Marketing Strategy #4: Optimize Your Law Firm Website

Studies have shown that 75% of people judge a company’s credibility based on the quality of its website, proving that your law firm’s website is a key marketing tool.

Not only does it serve as an informative platform to outline your ethos, values, and legal services, your website also works as a lead generation funnel.

Law firm website optimization best practices:

  1. Leverage effective search engine optimization (SEO) tactics

By engaging in SEO, you can increase search engine rankings and enhance the visibility of your services.

In this vein, your law firm’s website should speak both to humans and Google.

To support human readability, SEO techniques should enable Google’s SEO spiders to quickly scan your law firm’s website (in order to rank it accordingly). This means using relevant keywords on all pages and frequent blogging. A sitemap, title tags, meta descriptions, and alt tags should support this.

  1. Use language that identifies your client’s concerns and outlines the services that will solve them

This demonstrates the value your company provides. Showcase this value with sections covering your mission and principles, practice areas, credentials, awards, and case types.

  1. Focus on visuals

Make it easy for new clients to understand your motives and specialism with sleek, clean branding that complements the legal services offered.

For example, Bick Law, an environmental law firm, brandishes an elephant on their landing page to visually drum home their ethos:

(Image Source)

  1. Add additional media on the homepage

Think about creating a firm introduction video or explainer video to help decode complex legal jargon.

  1. Ensure that your website is mobile-friendly

Over 85% of customers consider mobile-friendliness as more important than web browser design.

  1. Invite conversion through clear call-to-action buttons

A brilliant example of this can be seen on Kraayeveld Law Offices’ website. The divorce law firm’s landing page expresses their sympathy by imploring each potential client to simply ‘Start a conversation today’. Clever call-to-action touch points like this should be teamed with your contact information displayed on every page.

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Law Firm Marketing Strategy #5: Highlight Your Credibility with Testimonials

Statistics show that 88% of consumers claim that they trust online testimonials as much as word-of-mouth recommendations from friends and family.

Since credibility is such a dominant factor in choosing legal representation, it would be wise to include solid customer testimonials on your website.

However, while testimonials can increase revenue by around 62%, it’s important to ensure you are harnessing testimonials correctly.

Customer recommendations can be sticky business for law firms when making results-based claims. While adding a disclaimer can dissipate this issue, it will also dilute the effectiveness of the testimonial.

To combat this, harness experience-based testimonials instead.

Have clients ratify your level of customer service and endorse the treatment they received throughout their legal process. For this to work best, display a range of testimonials that cover all your legal services.

Law Firm Marketing Strategy #6: Conquer Google with Effective SEO Techniques

As noted above, search engine optimization is a stellar method for increasing visibility in Google’s rankings.

There are three main arms to successful SEO for law firms: technical, on-page, and off-page SEO techniques.

1. Technical SEO

Technical SEO pertains to the techniques that enable a search engine to discover your law firm’s website and understand what it is about. Conquering technical SEO enables search engines to map your website and rank it to the appropriate search terms in Google.

Practically, this means ensuring that all titles and headings are chock-full of keywords. Tools like the free CTR Tool are ideal for helping you craft strong title tags. Equally, meta descriptions and alt tags need to be filled with appropriate keywords to complement those used in the website’s content.

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2. On-Page SEO

On-Page SEO refers to the content used on your law firm’s website. This includes everything from the descriptions of legal services through to your business blog. To stay relevant with Google, your content stream must be updated regularly.

While keyword stuffing may have worked in the past, Google’s algorithms now search for engaging content that’s useful to the reader.

For your law firm, this may take the form of educational blogs that offer pro-bono advice, case studies to highlight your services, and unique insights directly from your professional legal teams.

3. Off-Page SEO

Off-page SEO refers to your law firm’s online presence on third-party sources, such as backlinks and shares on social media. Google recognizes these links as recommendations from external parties and ranks these backlinks according to the visibility of the user posting them. For example, a viral social media post pinged across Facebook will carry far more weight than a spam posting on a legal forum.

To incite higher quality backlinks, try to link with reputable media sources and find significant social media influencers to endorse your company.

Law Firm Marketing Strategy #7: Contribute Authoritative and Engaging Content to the Legal Sector

As noted above, your content marketing strategy should contribute engaging information to the legal sector. Demonstrating your law firm as an authority on the niche topics surrounding your services helps to boost credibility and increase visibility.

To improve your content marketing, let your readers decide what you write about. Ask your audience directly through surveys and email marketing campaigns, or use analytics tools (like Google Analytics) to measure the engagement of your posts. Whichever topics most hook the readers the most, double down on these strategies. You will likely find that content that connects with readers via analogies and real use cases tends to work the best.

Always remember to write for your readers first and Google second. Search engine algorithms are smart enough to weed out ‘black hat’ content marketing aimed simply at improving rankings. Keep posts regular and ensure to re-post on various social media channels to attract a diverse target market.

Final Thoughts

Harnessing digital marketing strategies to attract new clients to your law firm is no mean feat. The sheer volume of legal entities makes it difficult to rank highly on search engines and stand out on social media.

Yes, optimizing your website and improving your online presence are a solid step forward. However, a far more valuable approach would be to employ an experienced marketing agency who have a comprehensive knowledge of law firm marketing strategies.

With so many cases already cluttering your inbox, why bury yourself in the stress of marketing your law firm as well? You dedicate your time to the legal services, and leave the digital marketing to us!

Get More Legal Clients

Contact HigherVisibility today to see how we could propel your law firm’s online presence with a solid legal marketing plan to boost your client base.

Law Firm Marketing in 2020 [Proven Tactics to Get Clients] was originally posted by Video And Blog Marketing

SEO for Blogs: Tips for SEO Content Augmentation

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SEO for Blogs - Tips for Content Augmentation_Cover Photo

SEO Content augmentation is one of the tasks that can give blogs the boost that they need. The effort to change your content and promote its authority will gain results either for your rankings, traffic, or clicks. Marketers should know by now that content will help them achieve great heights, especially in their goal towards online visibility.

Great content will allow blogs to step up in times when users are searching for brands that are worthy of their time and attention. When I say great content, I’m not only talking about monotonous paragraphs with error-free sentences. Content needs to be enticing for people to read, something that they will receive value from. This is precisely what content augmentation can help you with. Read more about how you can do this below:

Insert Keywords as Seamlessly as Possible

Check your published content if you have inserted the keywords that you want to rank for as naturally as possible. It would be annoying to read an article that is stuffed with keywords that do not paint a reasonable context of what your content is about. Remember that you need your users to derive value from your content and keyword stuffing will prevent them from doing so. Integrate the keywords with fewer stop words between them but insert them seamlessly. With this, you should also eliminate whatever keyword cannibalization might be happening on your blog.

Repurposing Content

In order to attract the audience to your content, consider repurposing it to see how they’re going to engage with it. Text content still has a large potential to reach your audience with the information that they are seeking but for those who would prefer alternative channels for your content, consider making podcasts, infographics, video content or presentations. If you see that your text content is not making good traction based on traffic, rankings, or clicks then repurpose it into something that your audience will appreciate more. For an example of how you can repurpose your content, check out this infographic that we have recently done for our client.

Content

Check Internal Links

Internal links are one of the most neglected elements of SEO. It is part of the best practices for optimization because it does work in boosting your content’s authority. Maintaining a healthy link profile also includes the internal links you have on your site. If you wouldn’t link to your content, don’t expect other sources to link to it. There are instances when the post you publish doesn’t have internal links which will hurt its SEO.

When this happens, what you can do is make a database of all your internal links then collate all of this in a spreadsheet then backtrack from your most foundational landing pages and recent blog posts by date then interlink to the most interesting anchor texts that you have. With the most interesting anchor texts, you should choose those that have the potential to trigger user questions, those selections in your content that need further explanations. This is how internal links will work for you, it will increase user on-page time which is a great boost to your site.

Rack Up the Word Count

Word count is not at all relevant in addressing the quality of content and its faithfulness to search intent. But when it comes to staying ahead of the competition, you would also need to rack up the word count if you see that the search engine honors long-form content for that type of query or a more concise type of format then it’s best that you augment your content to fulfill this requirement.

It is important that you do rank profiling for this, meaning you look at your competitors in the search and see what would work in order for you to stay competitive. The options you have are simple: either add up to the word count or trim it down. As you may well know, lengthy content does not exactly correlate to quality so if you need to trim the words down in order to make way for more elements to your page, then do it.

Augmented Title Tags

When it comes to title tags, this is what you should always remember: never dilute your title tags. This means bombarding your title tags with other terms that do not exactly help build the relevance of these tags. Those terms include brand names, keyword variations, and category names irrelevant to the product title tag. Title tags can increase your click-through-rate at a dramatic pace and it also makes you an attractive result in the search engine pages.

Results of Content Augmentation

If you are curious to know what results you can get from content augmentation, check out how it worked for our clients.

Google Analytics Organic Traffic Increase

Content augmentation has helped in improving the visibility of this page and it even became a featured snippet for a very difficult keyword:

vitamins for adults snippet

Before we augmented the content, the page was not doing well in terms of organic traffic. But following the tips found here, we have seen great results from it. It amounted to 46.49% of the traffic for the page, and it is still climbing up in terms of traffic.

vitamins for adults

Content Augmentation for Ranking Increase

Sometimes SEO content augmentation is as easy as improving your content to better serve the intent of the keyword you are targeting for it. With this landing page, we checked the internal links and inserted these into the page. Next, we also did extensive research on what information would be most viable for this type of page. Here is the result:

airspeed

Key Takeaway

Augmenting your content can help you gain a lot of results for your blogs. Maximize your SEO efforts with this content strategy. Do not let your content go to rest, work on it as long as you are not getting maximum results. This is a great reminder to continue being productive because slowing down your digital marketing efforts will not be beneficial for you. The results are apparent once you integrate this strategy for yourself. Try it and I would like to know your thoughts about augmentation in the comments section below.

SEO for Blogs: Tips for SEO Content Augmentation was originally posted by Video And Blog Marketing

How to Get More Leads in 2020 [9 Proven Tactics]

Guide

Lead generation is one of the most important things you can be doing for your business in 2020.

After all, nurtured leads are significantly more likely to result in sales than from random strangers off the digital streets.

And while we all know that we should be prioritizing lead generation, the real question is this:

How on earth can we do that?

For companies who are new to lead generation, you might not be sure where to start, especially when there are so many lead generation tactics out there.

In this article, we’ll cover nine of the best ways to generate high-quality leads, and ones released since the start of 2020. Use these, and you’re sure to see your leads skyrocket.

How to Get More Leads #1: Optimize your website for lead generation

Ready to start generating leads for your business? Before you do, make sure your website is fully optimized.

  1. The first thing to optimize is the website speed.

Over half of visitors will leave a site that takes more than three seconds to load. If you’ve brought visitors to your site, you don’t want a second or two to be the thing that makes them bounce. Those could have been new leads or sales!

Google’s PageSpeed Insights tool helps to ensure your website speed is fast enough on desktop and mobile:

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  1. Your website needs to be optimized for mobile devices.

Did you know that half of your potential customers are more likely to purchase from a mobile-optimized site? That, plus you’ll lose even more as search engines penalize sites that aren’t mobile-friendly.

How to Get More Leads #2: Generate leads through site subscriptions

For this, you’ll need opt-in boxes that catch people’s attention. You can often build these within your email marketing tool. Otherwise, you can use a third-party tool such as OptinMonster or LeadPages.

And as much as you might roll your eyes at the thought of using a pop-up box to snag subscribers, data shows they’re successful. Pop-up boxes drive about 1375% more subscribers than your run of the mill sidebar opt-in.

Here’s an example of a pop-up box that deploys when the visitor is preparing to exit the page:

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The opt-in box is only half the battle when it comes to getting email subscribers. The other half is your offer. People aren’t likely to hand over their email for nothing — You’ve got to give them something in return. How about offering a free trial of your product?

Once you do get them to subscribe, keep the relationship going. If you solely reach out to them when you’ve got something to sell, it’s not going to be very effective.

Nurture your leads by providing value to them first. That way, when you make your sales pitch, they’re already a fan.

How to Get More Leads #3: Use SEO for lead generation

Search engine optimization (SEO) should be a central part of your lead generation strategy in 2020. Not only can effective SEO bring you free traffic, but that organic traffic is over five times more likely to convert than paid traffic.

Be sure to target the right long-tail keywords. Search engines like Google have their algorithms down to a science. They know what a searcher is looking for, and if your website isn’t it, they aren’t going to show it on the first page of results.

Another great way to boost your SEO is through link building. Backlinks show search engines that your website is trustworthy and a leader. This increases your chances of being featured on page one.

Even if you’re a brick and mortar business, you should keep local SEO in mind. 76% of individuals who use the “near me” function on their smartphone visit a related business. In other words, you want Google to know where you are.

This is what your potential customer will see when they find you via local SEO:

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After a visitor leaves your website, you can continue to nurture the relationship on different platforms – if you have tracking set up. Facebook advertising campaigns are one way to do this. You can then target ads at those visitors who bounced.

If you want to learn about the cost of SEO read our guide.

How to Get More Leads #4: Generate leads using Facebook ads

It should come as no surprise that social media marketing is one of the best ways to capture leads for your business.

Perhaps the best way to generate new leads on social media is through Facebook advertising.

Organic reach for Facebook pages has been on the decline, but paid reach is excellent. Facebook ads allow you to highly target your audience, so you know that your ads are being shown to the right people.

To generate leads using Facebook ads, you need to first figure out who your target audience is. Facebook allows you to hyper-target your audience, but that’s only valuable if you know who you’re talking to.

The next step is to create an offer your target audience wants. If you can create a free offer they can’t wait to get their hands on, turning them into a lead will be a lot easier.

For example, here’s an example of a company offering ecommerce email templates in exchange for an email address:

Finally, be sure to direct visitors to an effective landing page that makes it easy and appealing for people to turn over their email address for whatever it is you’re offering.

Here’s the landing page that same company sends their prospective leads to:

How to Get More Leads #5: Generate leads with content marketing

Do you publish blog posts on your website? If not, it might be time to start. Offering highly targeted informative content via content marketing is one of the best ways to generate and nurture leads.

First of all, content marketing has a remarkably high ROI — more than three times that of traditional marketing. And not only is content marketing cheaper than conventional marketing, but it also costs 62% less.

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The result of quality content marketing is more leads at a lower price tag.

Another reason to turn your attention to content marketing is that it allows you to show people what you’ve got to offer before they pull out their credit cards. And when you give away quality free content that gives people results, they’re more likely to purchase your products.

So how do you engage in content marketing to generate leads?

First, make your articles informative. If you’re not offering value to your potential customers, they’re going to leave. List and how-to articles are popular and keep people on the page.

Make sure also that the content you’re publishing is the content that your target audience wants to read. If your content is catching people at the wrong part of their buyer journey, then they’re less likely to stick around.

Once you’ve attracted people to your website using content marketing, you can capture their lead information with the promise of more valuable information. A great way to do this is by offering a content upgrade or a “Part 2” of the content in exchange for their email address.

How to Get More Leads #6: Generate leads by optimizing your calls to action

If you aren’t using calls to action on your website, now is the time to start. Research shows that in just about every context, using a call to action (CTA) is more likely to get people to take action than an offer without one.

It’s important, however, that you use just one CTA on each page. If visitors have too many options, they’re likely to take the easiest (leaving). If you give them a single CTA, they’re more likely to act.

One study, for example, showed that emails with a single call to action resulted in a 371% increase in clicks and a 1617% increase in sales.

Let’s talk about the best places to put CTAs. First, include them within each of your blog posts. You can even include the same CTA several times throughout the post.

Here’s an example of a well-placed CTA at the bottom of a blog post:

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Next, include a CTA in every email you send out. It doesn’t always have to be a link to a product. You can also throw in a link to your latest blog post, or even include a CTA asking people to respond to your email.

Finally, include a CTA in your social media content. People might be inclined to scroll on after reading your latest post. But if you add a CTA, they’re more likely to engage. One study found that including a CTA on Facebook can increase your click-through rate by 285%.

How to Get More Leads #7: Generate leads with video content

In 2020, it’s clear that video is here to stay. Publishing video content for your business has several serious benefits.

First, video marketing opens you up to entirely different platforms. YouTube is one of the largest search engines out there, and you’ll have access to those searches when you start publishing videos.

But once you get people paying attention to your videos, you’ve got to actually capture the lead. You can do this by using a program such as Wistia, which allows you to gate content and require that viewers enter their email address to watch it.

Here’s what a lead-generating video overlay from Wistia looks like:

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Another way to generate leads using video is to use links within your YouTube video profile and video descriptions to send viewers to landing pages.

And not only does video content help to generate more leads, but it also helps to convert leads into sales. More than 60% of people said that video content makes them more likely to buy, and a staggering 90% said video helps them to make their buying decisions.

How to Get More Leads #8: Generate leads through LinkedIn

You might be surprised to hear that LinkedIn is actually a great way to generate new leads through your business. Let’s talk about some ways you can do that.

First, you can generate leads through LinkedIn connections. If you’ve found a dream client or two, consider connecting with them to form a relationship (in a totally non-spammy way).

You can also use LinkedIn articles to generate leads. Provide valuable information to get people onto the piece. Then use a call to action to send people to your website or an email opt-in landing page.

Finally, LinkedIn comes equipped with lead generation forms that allow you to collect information from potential customers. Here’s an example:

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How to Get More Leads #9: Add a quiz to your website

Quizzes are a fun and interactive way to generate more leads for your website. First, let’s talk about the success rate of quizzes. With an average conversion rate of about 50%, they convert better than most other lead magnets.

Quizzes allow your subscribers to self-segment within your email list. Based on someone’s quiz answers, you can segment them within your list and ensure you’re showing them the best offers.

Tools such as Interact Quiz Builder and Lead Quizzes can help you to create quizzes for anything from personality assessments to telling your potential customers which of your products is the best fit for them.

For example, take a look at this quiz from a company that sells facial grooming products. At the end of the quiz, the company can recommend the best beard products for the quiz taker:

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Conclusion

Lead generation in 2020 is more critical than ever. You can drive millions of visitors, but if none of them are converting, then it doesn’t help your bottom line. Online lead generation is the crucial middle-man in turning those visitors into customers.

You already know that nurtured leads are far more likely to invest in your product, and now you have the information and the tools you need to help take your lead generation to the next level.

No need to try to tackle all nine lead generation strategies at once — start with the ones that are most relevant to your business.

How to Get More Leads in 2020 [9 Proven Tactics] was originally posted by Video And Blog Marketing

E-commerce: What to do when you can’t make deliveries

Covid-19 is impacting businesses across the world and a lot of industries are taking a hit. E-commerce sites are seeing a particular problem where warehouses and delivery centres are closing and deliveries can no longer be made. 

If that’s a problem facing you and your business at the moment, read on for guidance on how to handle your e-commerce site when you can no longer make deliveries. 

How to communicate Covid-19 updates

Clear communication with customers is always essential. Customers will now be expecting to find Covid-19 announcements or words of reassurance on e-commerce sites. We recommend that communication is specific, in this case, to Covid-19. Here are some options:

Top of page banners 

This banner should provide clear details about any delivery delays or cancellations. We recommend having this banner on every page. If that’s not possible, include it on the homepage and the basket/checkout pages. Link out to the relevant policy or FAQ page.

Here’s an example from Target:

Pop ups

Similar to banners, pop ups should have clear information detailing the change in deliveries. Pop ups can be more intrusive than a top of page banner, so we’d recommend including one on the homepage and the basket/checkout pages. Keep messaging detailed and optimistic.

Here’s an example from M&S:

Update meta descriptions

Use your site’s meta description to let existing and potential customers know how Covid-19 is impacting deliveries. This will appear within the SERP, so include information on free deliveries, delivery cancellations or if it’s “business as usual”.

See this example from ASOS:

Implement Covid-19 specific structured data

Google is now supporting Covid-19 specific structured data, which displays clear updates within the SERP.  Some examples include:

  • Quarantine guidelines
  • Travel restrictions
  • Announcement of an event transitioning from offline to online, or cancellation
  • Announcement of revised hours and shopping restrictions

See Google’s guide on Covid-19 special announcement structured data.

Update your FAQ page

Your FAQ page should be updated to reflect any changes to your service. To get an idea of the kind of Covid-19 specific questions people are asking, look at:

  • Ahrefs for keyword research

    • Search for Covid-19 related queries (e.g. “covid and international deliveries” or “is coronavirus impacting delivery times”)
    • Use Ahref’s site search functionality to research competitors and identify if they rank for questions you don’t rank for
  • Site search data (Google Analytics)

    • If you have site search tracking enabled, look at the queries being typed into your internal search functionality.
  • Competitors

    • Are your competitors including Covid-19 specific FAQs? If so, is this something you can also use?
  • Industry knowledge

    • You’re an expert in your industry. What questions would you expect customers to be asking?

How to keep your site functionable 

A website helps users fulfil their needs. Although you may be facing delivery difficulties, you can support your customers in other ways – e.g. allowing them to browse, creating shopping baskets or wishlists.  Keeping your site live is essential and now is the opportunity to prepare for a post Covid-19 recovery. Here is what to focus:

Ensure search engines know that your site is still live and deserves to rank

 Maintaining rankings will be crucial in weathering this storm. Health checks you can make include:

  • Are there lots of redirects or 404 pages?
  • Are rank worthy pages (e.g. homepage, category pages) being indexed? 
  • Are non rank worthy pages (e.g. privacy policy page, duplicate pages) being indexed?
  • Is the XML sitemap up-to-date?

Find an extensive guide to tech audits here and information on common tech issues of e-commerce sites here.

Keep category and product pages live and updated

Category pages are often essential to rankability, people are often looking for a category rather than a specific product. 

  • Ensure category and product pages are optimised and include relevant keywords in the meta title and H1

    • Titles should be no longer than 60 characters 
    • Ensure there is only one H1 on a page
  • Ensure categories pages are well linked to from the homepage

Here’s a guide on creating and optimising new category pages and how to write an incredible title tag.

Introduce shopping baskets and wish lists

Allow customers to create wish lists or build up their shopping basket without expiry. Remember, we’re thinking about how to make future sales easy for customers that may be browsing now. 

Example from ASOS:

How to collect and use customer data

Now is a great time to understand your customers and the journey they take across your site. As mentioned earlier, customers will still be looking for products. Here are some ways to gather and optimise that data:

Ensure your analytics tracking is correctly set up and accurate

If sales are down, this is also a good time to explore the customer journey and map out any areas where the journey can be optimised. For example, are you finding customers are landing on product pages instead of category pages and fail to make a purchase?

Read more on how to conduct a Google Analytics audit.

Encourage customers to subscribe to be notified when delivery is available

As well as data collection, this offers the customer an extra service which they might not have previously had, helping customer relationships and therefore, retention. Any data collected through subscription can be used for retargeting during this period and post Covid-19.

How to write engaging content

So your sales have dropped and you can no longer make deliveries, how else can you engage the customer?  Write some great content! Here are some ideas to get you started:

Write top of funnel content 

Top of funnel content can capture potential customers and lead them down the path to purchasing. This type of content is worth investing in now, as it’ll pay off in the future. Some examples include:

  • Evergreen seasonal content – this content will be relevant every year and can be easily recycled in the future.
  • Timely content around Covid-19. We are seeing sites writing content around working from home, wellbeing and things to do whilst isolating. This content is highly relevant and relatable during this period.
  • What are your competitors writing about? Use Ahrefs to discover related queries and content ideas to your industry. Protip: find which keywords your competitors rank for that you don’t using Ahref’s Content GAP functionality.

Check out this guide to writing content for organic traffic.

Example: Lush.com (UK)

Lush can no longer make deliveries. They have communicated clearly to customers that deliveries can’t be made, kept category and product pages live and are instead showcasing related content. The screenshots below are taken from their homepage. 

To communicate the lack of deliveries to customers, Lush have provided a banner and large announcement above the fold on the homepage. This communication is clear and links out to a more detailed article.

Instead of displaying products on the homepage, Lush are now showcasing relevant content such as, a guide to looking after your hands and recommendations on “ways to cope” during Covid-19.

The top nav allows customers to easily contact Lush, browse for products and access their basket. Although orders can’t be made, Lush does encourage customers to signup to create wishlists instead.

Final thoughts

Although the world is experiencing a period of uncertainty and disruption, take the time now to prepare your site and business for a post-Covid world. Investing time into ensuring your site is healthy, that  content is being written and that customers feel supported will pay off. Now is the time to pay more attention to customer support, retention and brand reputation in preparation for the future.

Share any of your e-commerce tips and tricks with us!

E-commerce: What to do when you can’t make deliveries was originally posted by Video And Blog Marketing

Free Digital Marketing Courses for SEOs

Last updated on

With most of us working from home during the COVID-19 pandemic, we’ve got a little more time on our hands that we can spend for something else rather than getting stuck in traffic. We have more time to spend with our family, catch up on our favorite shows, and do some home cleaning. As much as it is the perfect time for leisure, it is also the perfect time to sharpen our skills as SEOs. 

There are a lot of free resources online that you could just go right now and finish at your own pace. I’ve curated some of the most notable platforms that are guaranteed to bring value to you whether you are an SEO expert, a business owner, or someone who is just starting out. 

Google Digital Garage

Website: https://learndigital.withgoogle.com/digitalgarage

Google Digital Garage is a free platform by Google that offers more than a hundred free courses. The course topics range from digital marketing to web development and career development. Some courses were created by Google themselves while some are from popular universities. All of these courses are free and there also certification courses that are available.

Inside the Google Digital Garage, there is also a section for webinars that you could register for. Right now, Google Digital Garage is also offering free training for those that are affected by the COVID-19 pandemic. You could see it under the “Remote Work” section.

Google Skill Shop

Website: https://skillshop.withgoogle.com/

Google Skillshop is another free training platform by Google but is more catered for people who are looking to learn how to use Google products such as Google Analytics, Google Marketing Platforms, Google Ads, Google My Business, and Waze ads.

These courses are designed by Google product experts themselves and it comes in with free certification that you could add on your resume.

Moz Academy

Website: https://academy.moz.com/

Moz has a whole library of SEO courses for those who are just beginning to learn SEO or those who are already experts and would want to know more. Moz courses cost from 49 dollars to 595 dollars but right now, in an effort to help those that are affected by the COVID-19 pandemic, Moz has opened its library to everyone for free until May 31. Accessing Moz Academy is easy. Just create an account or use your existing Moz account (you don’t have to be a Moz SEO tool used to access this) and use their promo code “wegotthis” on all of their courses.

SEMRush Academy

Website: https://www.semrush.com/academy/

SEMRush’s free learning platform has courses that are perfect for learning the fundamentals of SEO. SEMRush Academy also includes courses on how to maximize SEMRush tools that is beneficial if you are a SEMRush user. These free SEO courses come with an official SEMRush certificate which is a great addition to your resume since SEMRush is one of the most popular SEO software in the industry.

Shopify Academy

Website: https://academy.shopify.com/

Shopify is one of the most popular e-commerce platforms in the world and they are offering courses on setting up an e-commerce site through Shopify, SEO for e-commerce, and growing your business. 

The COVID-19 pandemic just showed how important it is to have an e-commerce website with most physical stores unable to operate due to quarantine. This is a great opportunity if you are a business owner to learn more about how you could transform your business digitally.

Hubspot Academy

Website: https://academy.hubspot.com/

Hubspot, popular for their inbound marketing, sales, and CRM software, also has a huge library of courses and certifications. You could find a wide variety of topics about SEO, inbound marketing, content marketing, copywriting, sales, and even design. All of their courses and certifications are free.

Hubspot Academy is a great platform if you want to be a well-rounded online marketer and the certifications also help in improving your career. If you are a business owner, inbound marketing is a strategy that you should highly consider in your marketing strategy and training your team through Hubspot is a great way to start.

Yoast Academy

Website: https://academy.yoast.com/

WordPress is one of the most SEO-friendly platforms if you want to build a website and Yoast is one of the most popular SEO plugins for WordPress. Yoast Academy has lessons on SEO and how to use WordPress for beginners. Some of the courses are free but some paid courses are accessible as well through a free trial.

SEO Hacker School

Website: https://seo-hacker.org/

I started the SEO Hacker blog to share all of my learnings from my experiments when I was learning how to do SEO for myself. 10 years later, I am blessed to still be writing and sharing my learnings through this blog. But aside from the SEO Hacker blog, our team also created an SEO school if you want more in-depth lessons. We have a lot of free courses available. All you have to do is register and you can access them immediately.

Key Takeaway

All of these resources that are listed are free and easily accessible with your laptop through the internet. These are all self-paced courses that you could finish at your own time. This gives you no reason to make an excuse to learn more and sharpen your skills.

Choosing what we do in our free time is crucial in our personal growth and career growth. We might feel like we have more time in our hands with everyone working remotely, but we still only have 24 hours a day. It is always best that we do something productive with our free time and continue to add value to ourselves.

 

Free Digital Marketing Courses for SEOs was originally posted by Video And Blog Marketing