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What Are The Types Of Online Marketing?

The Different Types Of Internet Marketing

Digital marketing, online marketing, internet marketing. Ask 10 different people what it is and what it involves and you will get 10 varied answers. Still, it’s probably the most cost effective way with the best ROI for reaching the masses. There are multiple platforms for companies to reach their prospective audience across the web. In this short article we will cover a few of the most popular methods, along with our favorites.

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Which type of marketing is best for you will totally depend on your field of expertise and niche.

The main types, and our favorites that give our clients the best ROI include:

  • PPC – Pay Per Click:
    These are the very first results that are available when performing a search. When searching in Google you will be able to identify these results because they have a green box with “Ad” in it before the URL of the website. PPC can also be done on other search engines as well as social media.
  • SEO – Search Engine Optimization:
    This is where you or a digital marketing company works to get your website to the top of the organic searches. For instance, when performing a search for a service, the ads come first and then the “organic” or “natural” results. When searching in Google and Bing, this also includes the “Map Pack”. It’s important to note that the maps do not always appear and depend on the search query.
  • SSM – Social Media Marketing:
    Yes you can not only advertise on most social media platforms with paid ads, but also posting information about your company and services. It’s everything from Twitter, Facebook, Pinterest, Snapchat and many others and includes of course one of our favorites for our customers – YouTube.
  • Content Marketing:
    This is a big one. By just having a blog on your website and producing quality content that is helpful and informational for your audience speaks volumes. This content can also be shared across your social media platforms to help keep up engagement. Then you can also combine content with SEO to get your posts found in the search engines to gain even more exposure.
  • Email Marketing:
    This form has been around for quite some time. While it has become harder to “cold email” people because of spam defenders, we do find that this is a great way to market to your existing customers for upcoming sales or new products, etc.

These five are our favorites. But like we said in the beginning, there are a lot more opinions out there about the different types of internet marketing and what they involve. In fact some marketers actually consider Tv and radio to be forms of digital marketing.

Other Forms Of Marketing Online

There are a few other methods to get your marketing message across. Another somewhat popular form is Affiliate marketing. Susanna Gebauer wrote an article that gives a good description of affiliate marketing:

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.

Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

Continue Reading “10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

We couldn’t have said it better. For most of our clientele, affiliate marketing really is viable. Susanna also backs up our point for email marketing and that it has to be for someone that is already on your list and not cold emails.  She also is a marketer that subscribes to Tv and Radio as methods of digital marketing.

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Another term and form that is gaining popularity is what is known as “Viral marketing”. It’s a bit more complex and requires a little more work, but can have excellent results and involves using video. Viral marketing is when your create a marketing campaign that is hilarious, about a “trending topic” or perhaps even weird, and then gets shared – and shared a lot! It usually causes a big spike in website traffic in a very short period of time.

Ivan Ivanov recently wrote on Business2Community about what makes up a viral campaign are current events, emotional uptick, the ‘WoW’-Factor, tackling a societal issue and using the correct social media platform.  He also goes on to ad:

When it comes down to the basics, every marketing campaign has the purpose of making an impression. This is especially true for viral stunts. The mistake marketing specialist often make is to think that to achieve viral success you need to go big or go home, but this is not always the case. Each successful viral marketing campaign shines in one of five categories. Some ads successfully tackle the latest current events, while others rely on the randomness of the ‘wow’ factor.

However, to dive deeper into the five pillars of viral marketing, we’ll take a look at some of the most recent viral marketing stunts that went completely astray. Without further adieu, here’s what you need to avoid when doing viral marketing stunts, as these five companies learned the hard way.

Finish Reading “What to Avoid When Doing Viral Marketing Stunts As These 5 Brands Learned The Hard Way

That’s a good read. We especially like his advice about before launching your attempt at a viral campaign to look at other company’s failures and triumphs.  It is important to note that your attempts to make a marketing campaign go viral isn’t always possible.

Summing It All Up

So there you have 7 types of online marketing. If you dig around the web you will find more explanations and types, but for the best bang for your marketing dollars, the first 5 we listed are tried and true methods for all businesses.

To learn more about our internet marketing services, visit us @ MDIMSolutions.com

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Content Refresher: 3 Simple Steps to Get More From Your Blog Posts

brainstormingstock Content Refresher: 3 Simple Steps to Get More From Your Blog Posts

As any blogger knows, it can be really frustrating to put your time and energy into creating a blog post only to have so little come from it. Though it’s unlikely that every post will become an overnight success, it’s not unreasonable to hope that something, if even just a follow or share, will come

Content Refresher: 3 Simple Steps to Get More From Your Blog Posts was originally posted by Video And Blog Marketing

3 Tricks to Rank for Multiple Keywords Easily

Normal SEO practitioners will start their projects with keyword research which is basically them looking for targeted keywords that fit their niche. Afterward, they will try to get ranked for their target keyword. Sound familiar right? Because this is what EVERYONE is already doing. Let me tell you a little-known secret: I bet you didn’t

3 Tricks to Rank for Multiple Keywords Easily was originally posted by Video And Blog Marketing

What Is The Meaning Of Brand Reputation?

Brand Reputation

Your Brand reputation? Just what does this term mean and how does it apply to your business or company? That is exactly what we will cover in this short article.

What brand reputation really boils down to is how your company is perceived by customers or clients online, and offline. It’s also involves the emotions and ideas the customers associate with your brand. It revolves around everything your company does, again not only online, but offline as well. The main components that can have the biggest effect on your brand reputation involve public relations, promotions and advertising and customer service.

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This can be as simple as someone typing into Google search your company name + “reviews” and what shows up in Google My Business reviews and also reviews left on Yelp and YP.com. It can also involve what people are saying about your company on social networks and talking about your product or services.

With some careful thought and planning, you can actually use the theory of brand reputation as a great tool for marketing. If your product is used by millennials, then making your marketing campaigns stand out and geared towards them is a must. This would be done by making sure your site, product pages or service pages are mobile friendly and making use of the latest social media platforms. Then portray the image that your product or services are the coolest around, and everyone that is cool is using it.

How Is Your Business’ Brand Reputation?

There are some important things to remember when it comes to your brand reputation management. Not all of your marketing campaigns will be interpreted the way you intended, or you may have a problem with a product, or for whatever reason, things go wrong.

Amanda Marie wrote a great article on Business2Community.com about do’s and don’ts when it comes to your brand’s reputation:

Before Al Gore invented the Internet, there were fewer avenues of perception that brands had to pay heed to. It was simple, there was TV, newspaper, and radio.Through a combination of good service and well-intentioned, well-designed advertisements, brands could effectively shape their image to the one that promised them the most success. Now it’s TV, newspaper, radio, and a hundred online variations as well. In truth, there are thousands – but the average brand only needs to focus on those relevant to it’s customers and industry.

The playing field is larger, the competition is fiercer, and there are significantly more angles to consider. Brand reputation management, once a subset of a business’s marketing plan, is now the driving force behind it.

There are several key facets of online brand reputation management, each of them equally important.

Don’t Spam Search Results

If you create a large number of web profiles in an effort to overwhelm Google, you’re digging a hole for yourself. There are a lot of reputation management companies that offer to build a lot of social media profiles, press releases, and other garbage web content. It’s both cheap and ineffective. Google and Bing are smarter today, and they don’t fall for this technique anymore.

Do Work to Improve Your Search Ranking

The view from the top of the search engine rankings is pretty great. A study from online ad network Chitika found that the first organic listing on any given Google search page (that is, the first listing that is not a sponsored ad), receives 32.5% of the traffic. The second listing receives 17.6%, the third listing just 11.4%. “Position zero” search results, like Google’s “Featured Snippet” and “People Also Ask” boxes may garner even more attention.

Your brand reputation management strategy should put particular importance on getting your listing to the top of the search page, and making sure it stays there. That means providing varied, quality content, and doing the proper SEO legwork to make sure you stand out.

Continue Reading “Some Do’s and Don’ts for Brand Reputation Management

Amanda wrote a really good article. However, there is one point that she makes that we don’t totally agree with. She says that you shouldn’t spam search results with social media profiles and press releases. We do agree that you shouldn’t just build a lot of profiles and abandon them.

We take the approach of building these properties and then pushing quality content to them. This can be extremely helpful when your company has received some bad publicity and push that bad content farther back in the searches. By building these other properties and maintaining them, you will also be able to leverage one of her other points of improving search ranking results.

How Do You Begin Working On Your Brand’s Reputation?

Getting Started With Brand Reputaion Management

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Some companies let this first step overwhelm them. It’s really not that difficult for local businesses. Angely Grecia wrote a good article on MeltWater.com that gives some great advice on taking the first steps:

Online content adds a dimension to your brand – and ultimately your reputation – because the same brand can be perceived differently by online and offline audiences. The best way to manage brand reputation is to tell a cohesive story – to a receptive audience. While controlling the message in an age of social media is no longer an option, you can still steer the dialogue.

Here’s how:

1) Make a Good First Impression

What first impression do you want your brand to portray? … Time’s up. It takes less than 50 milliseconds to form a first impression. First impressions are so important because they give way to a ‘halo effect.’ Consider how visual design and the colors you use impact the way people feel about your website open the first view, that assessment is often transferred to its functionality.

2) Own and Embrace Who You Are

Your brand is derived from a mix of who you are (your executives and colleagues), who you want to be (your brand values), and who people perceive you to be (the user experience and branding). In a perfect world, your reputation follows the brand. Help this along by making your brand present across the customer touch points in the business: how employees answer phones, what employees and salespeople wear, what language they use when describing your services or products, e-mail signatures, social media presence and how they engage online, everything one can think of. The brand is every employee’s responsibility–not only the communications team’s. As a PR pro, you can ensure the whole company understands the corporate mission, vision, values, and goals so you can all believe, live, and breathe this.

Continue Reading “5 Steps to Brand Reputation Management

Great article from Angely. We especially like that her first point about making a good first impression. That ties into what we were talking about earlier about how your brand reputation can be tied in, and to your marketing.

Summing It All Up

How your brand is perceived is extremely important to your companies survival. It can make the difference in spectacular sells, or your business going under. By managing your reviews in search, what is being said on social media, as well as “buzz” about your business, you can take your company to new heights.

To learn more, or take control of your company’s brand reputation and management, visit our site @ MDIMSolutions.com

 

 

 

What Is The Meaning Of Brand Reputation? is courtesy
of MD Internet Marketing Solutions
LLC

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Building an Evergreen Machine: How to Write Evergreen Content

Evergreen content; it just sounds calming. You can solve all your problems by simply saying: “Don’t worry, we’ll just create some evergreen content and then sit back and watch the traffic roll in forever.” Done.

Continue reading >>

Building an Evergreen Machine: How to Write Evergreen Content was originally posted by Video And Blog Marketing

5 Landing Page Errors to Avoid like the Plague

hv-blog-competitive-analysis 5 Landing Page Errors to Avoid like the Plague

Landing pages are an extremely important part of online advertising because they help drive conversion rates and increase ad efficacy. And if you’ve ever run an ad campaign before, you know that your landing page is often the make or break factor for whether or not a user will end up converting. You’d think that

5 Landing Page Errors to Avoid like the Plague was originally posted by Video And Blog Marketing

The Idiot’s Guide to Link Metrics

There was a time when Webmasters could claim whatever they wanted about their website and they would still rank if not rank even higher because of their claims. Google has put a stop to that with their ever-changing algorithms and SEO has never been better. Let’s take a breather first: Why is this post called

The Idiot’s Guide to Link Metrics was originally posted by Video And Blog Marketing

Google Patents Extracting Facts from the Web

When Google crawls the Web, it collects information about content on the pages it finds as well as links on pages. How much does it collect information about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from

Google Patents Extracting Facts from the Web was originally posted by Video And Blog Marketing

HTTPS Attracts Top Traffic: What You Should Know

hv-blog-security-news HTTPS Attracts Top Traffic: What You Should Know

Note: For those unfamiliar with this subject, SSL stands for Secure Socket Layer and signifies a protocol that creates a secure connection between a web server and browser. In 2014, Google announced that adding on an SSL certificate, also referred to as going HTTPS, would be rewarded with a minor ranking boost. Immediately following that

HTTPS Attracts Top Traffic: What You Should Know was originally posted by Video And Blog Marketing