While optimizing an insurance company’s homepage, we realize that time would be better spent building a new page from scratch.
July has been a month greater than the sum of its parts. While perhaps no one story has dominated the web, the long-term implications of many of this month’s stories should be given great consideration.
What We Learned in July 2017: The Digital Marketing Month in a Minute was originally posted by Video And Blog Marketing
It is a fact that a successful link building campaign starts with link outreach. However, link outreach has become much harder to enact because of the feeling of alienation content writers get whenever we give them unreasonable amounts of link requests. That is actually not the only reason why link outreach is harder to do now
In this Quick Win Clinic, Flint McGlaughlin looks at a homepage submitted by Central Berkshire Habitat for Humanity that has no clear objective. Its visitors become lost somewhere in between the disjointed pictures, ads, video and phrases. Watch now to get ideas for clarifying a homepage’s objective to increase clicks and performance.
Optimizing Homepages: How a clear objective can increase conversion was originally posted by Video And Blog Marketing
Google’s update on their local listings made the competition for webmasters to be featured in the listings harder than ever. Sadly, there is no easy way to be featured – which means every business must depend on a great local SEO performance to obtain much better online visibility. Local search engine results pages (SERPs) are
The incorrect application of canonical tags might be ruining your past and current SEO efforts. This is because the use of canonical tags is a widely known advanced SEO technique/strategy for dealing with duplicate content or a page that is accessible through multiple URLs. So, if you do not know how to properly use a
Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying.
Google Data Studio: Using Google Sheets as a Data Source was originally posted by Video And Blog Marketing
Meta descriptions are essentially your way of showcasing what you want people to see – the high level of your page in search results. They matter because click-through rate matters, and if you write them well and follow a few simple principles you can increase your site traffic. Step One: Start with an action
INFOGRAPH: 5 Steps to Create the Perfect Meta Description was originally posted by Video And Blog Marketing