The Goal of an Email is to Get a Click

As marketers, tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”

The Goal of an Email is to Get a Click was originally posted by Video And Blog Marketing

What Is Reputation Management?

What exactly is reputation management, and how can it effect your business? In this brief article we will cover what it is and why your company needs to monitor it’s online presence and what your customers are saying about you and your services.

What is reputation management?

Image Credit

Online reputation is becoming more important for businesses of all sizes that do and don’t have an online presence. Just because your company doesn’t have a website, which in this day and age is ludicrous, or doesn’t have a Facebook page, or Twitter account, doesn’t mean that these platforms aren’t important or relevant to your company.

Not only do you have to be concerned with what’s being said on social media, but also the countless directories online like Yelp, Manta, Kudzu, YP.com and a host of others.

The Affect Of Your Online Reputation On Your Business

So down to the nitty gritty – let’s first look at some statistics about online reviews and how they are perceived by the public.  In an article done by Kent Campbell on Reputatoinx.com blog, he shares some brutal statistics:

Eight Reputation Statistics That Affect How You’re Seen Online

91% of North American consumers read online reviews to learn about a business.

For better or for worse, most consumers are checking out Google Reviews, Yelp, and other customer feedback systems to get more information on businesses, says the most recent BrightLocal Consumer Review survey. Consumers often take into account what other people write about a brand, product, or service to determine if it’s a “good” business or not.

60% of consumers: Negative reviews turned them away

If reviews are overwhelmingly positive, the survey reports that 74% of consumers have greater trust in the organization. On the other hand, 60% of respondents said that negative reviews made them not want to use a business. Those with mostly 1- or 2-star reviews fail to convert 86% of prospective customers –– a major loss, especially for startups, who need the initial momentum to get going.

Recent reviews taken more seriously

The report also shows that consumers are getting better at sorting the real reviews from the fake, and they’re more likely to take a recent review seriously than an older one. Consumers will catch on when businesses hire people to write fake reviews, or resort to other automated, non-organic means of cultivating a positive reputation. Only authentic reviews will do.

Continue Reading Kent’s Full Article Here…

Good information from Kent that simply can’t be ignored. He also stated in his article that businesses with mostly 1 star and 2 star reviews fail to convert about 90% of new potential clients!

In Kent’s article,  that was mostly about what is happening with what can be found in Google search. But what about social media?

Image Credit

Monitor Your Social Media Reputation

Usually with social media your reviews are in the form of comments. Now there are more platforms that you need to be concerned about. The two major sites that you must monitor are of course Facebook and Twitter. Fortunately, it’s easy to respond to these comments, but you must respond to these comments calmly, intelligently and most importantly – RESPECTFULLY. Get this wrong and it can cost your company thousands, if not millions in lost revenue!

Kissmetrics wrote an article with some great examples of “getting it wrong” or “reputation management failures” as they call it:

Here are three famous cases of reputation management failure in the digital era:

  • Dark Horse Café received a tweet criticizing their lack of electrical outlets for laptops. Their response was something like: “We are in the coffee business, not the office business. We have plenty of outlets to do what we need.” Needless to say, this kind of defensive/aggressive behavior doesn’t work in the online world. Many blogs reported the fact as a negative public relations case.
  • Nestlé received negative comments about their environmental practices a few years ago, and they did not address them. People started becoming aggressive and posted altered versions of the Nestlé logo, forcing the company to close their public page. Takeaway? Do not pretend people are not talking, and address criticism as soon as possible.
  • Amy’s Baking Company fought fire with fire against a one-star internet review. Their insults against the reviewer eventually were picked up by the local news. It is obvious that negative attention is not good publicity.

What are people saying about you? Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.

A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? The magic tools invented to solve this problem fall under the name of “social media monitoring.”

Read The Full Article “The Definitive Guide to Online Reputation Management

Great article for Kissmetrics. There is a lot of good information there. How you respond to unsatisfied customers and reviews for social media also needs to be applied to Google reviews and other review sites like Yelp as well.

Summing It All Up

Reputation management consists of just what it says, managing what customers are saying about your company online and giving a proper response, if required.

All to often it’s something that companies and businesses think about after it’s too late. Bad reviews and negative comments are on multiple platforms and sales are plummeting.

Our company prefers the avenue of “reputation marketing”, which is something we will get into in later posts. So stay tuned to our site for more on how you can protect your online presence.

If you would like a free consultation about your company’s online reputation, visit our site at https://www.mdimsolutions.com

 

What Is Reputation Management? was
originally published to MDIMS Digital Marketing Blog

via Blogger What Is Reputation Management?

Why Your Company Should Use Digital Marketing

Why should your business be using digital marketing? In this short article we will give you some examples of how the internet can help grow your business by increasing traffic by reaching customers where they are spending their time, and most importantly, how you are able to measure your ROI.

Image Credit

If you pay any attention at all to your surroundings in your daily life, it’s easy to see why you should be using digital marketing to reach new customers. When you are at the mall, walking down the street, or even at a restaurant, people are on some type of device. That alone should be reason enough. For you naysayers, we will give you more.

Top Reasons You Need To Be Using Digital Marketing

We started to write out a long description, but found this article by Eleana Stylianou that she wrote on CareerAddict.com that gives 10 reasons you should be using digital marketing:

1. More Cost Effective

It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.

2. Use Content to Connect with Customers

Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business.

3. Cater to the Mobile Consumer

Technology has evolved so much that mobile gadgets are no longer considered mere alternatives to personal computers or laptops. 91% of adults in the US alone always have their mobile devices within reaching distance and regularly use them to browse the internet. The largest group of consumers is using their mobile devices daily, so it’s essential that you use a marketing solution that targets these devices properly.

4. Realise Higher ROI and Revenue

By increasing your digital outreach, you can increase your revenue. The more data that you can extract from your outreach campaigns, the better your predictions and subsequently ROI will be.

5. Track Your Customer’s Journey

Using analytics services like Google analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behaviour. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience.

Finish Reading Her Full Article Here…

It’s important to note her point 3. Everyone has a smart phone now! You need to finish reading her full article to find out more, especially points 9 and 10.

Measuring Your ROI

At the end of our last article – “What Is Digital Marketing And What Does It Consist Of?“, we briefly touched on the advantage of digital marketing for measuring your marketing dollars ROI. One of the best ways to check and monitor your ROI is by using Google Analytics.

digital marketing and google analytics

Image Credit

If you have never used the Analytics tool before, you may be a little overwhelmed at first, but after digging around for a little while, you will come to realize just how powerful this tool can be. This tool can give you a wealth of information.

We found a post on ValueWalk.com which gives a quick overview of what is available with this awesome tool and backs up our claim of how powerful it is, as well as pointing out other uses besides measuring ROI and traffic:

Learn the tricks to master Google Analytics

Google Analytics, a powerful tool for web analytics and a master key to a successful digital presence. It is extremely important for a website manager to know the type of visitor it receives, data on the type of resources they access and other relevant factors; in order to improve their website performance and to cater to a larger number of audience.

Most Google Analytics account holders have been observed to be looking at the top layer of this powerful tool, and this includes looking at numbers which signify the number of views and visitors, but there is much more to this free yet amazing analytics tool. Features that can provide you an insight of visitors, they activities and demands; and thus enabling the webmaster to enhance their website experience. Here are a few handy tips and tricks that would allow you to get the most out of Google Analytics tools.

Read the full article here…

Two key take aways from the article is the ability to measure site speed as well as mobile device reports.

However there are some things that you need to do to be able to use this tool to it’s maximum potential. As part of our internet marketing series of posts, we will cover this more indepth in upcoming articles. So be sure check back to learn more about Digital Marketing @ MDIMSolutions.com

The following blog post Why Your Company Should Use Digital Marketing Read more on: http://www.mdimsolutions
.com/

via Blogger Why Your Company Should Use Digital Marketing

Is Google using machine learning in AdWords?

robot Is Google using machine learning in AdWords?

If you thought you were done hearing about machine learning, you were wrong. As I’ve discussed in these recent articles, Google has started implementing the use of machine learning in search. By using machine learning to better understand user intent and uncover new search insights, Google is able to roll out increasingly sophisticated algorithms that

Is Google using machine learning in AdWords? was originally posted by Video And Blog Marketing

What Is Digital Marketing And What Does It Consist Of?

We decided to write this article to help clear up any confusion as to what it is that our company does. It’s been a long time coming, and with our new website completed, we thought now would be a great time to go ahead and publish it.

Image Credit

Digital Marketing, or sometimes also referred to as Online Marketing – unless you don’t have a computer, tablet, smart phone or an Internet connection, you have been exposed to it in one form or another. It has become the best way for businesses of all sizes get and maintain Brand awareness as well as bring in new customers. It’s the fastest growing and evolving form of marketing on the planet.

Why has digital marketing been expanding at a phenomenal rate? That’s because other forms of marketing to the public have really lost their value and effectiveness in recent years. TV ads have become increasingly expensive and out of reach for most business owners. Regular radio has lost potential listeners to commercial free satellite radio and other platforms like Pandora. Even roadside billboards have lost their effectiveness because most passengers in a vehicle are on their smartphone checking out Facebook.

So exactly what is Digital, or Online Marketing?

Basically, it’s an umbrella term used for several methods of reaching your audience or clients across the web. A few of the main platforms to reach your company’s audience or clientele include:

  • Your Website
  • SEM, or Paid Ads
  • Video Marketing
  • Social Media (Facebook, Twitter, Pinterest, Instagram, etc.)

There is a lot more to marketing online, but these are the basics. Now we will cover how you can reach your audience or new customers with these platforms.

Your Website: In our opinion, and many other professional online marketers, this is the most important part of the equation. Almost all of your ads, social media outreach, emails and everything will send customers back to here to learn more about your services and products. Your website also gives the first impression of your Brand.

One of the biggest assets to your website is to have a  blog. You can write content for your audience (like this post). Your viewers can learn more about your company, your services or your products.

Then Local SEO comes into play. You can get your website to rank high in the search results for terms that people using the internet use to find your company’s services. This can also be applied to your blog posts as well.

SEM (Ads)Ads are everywhere! You’ve seen them on Facebook, Twitter and every social media platform, as well as your favorite browser when you search for something on the Internet, like a service or product. It’s still a good way to expand your business and your Brand. There is some debate as to if they are still viable as most people skip the ads and get to the content they are after.We feel that it’s still a great method and should be combined with SEO.

Video: This is a medium that is growing very rapidly! There are all kinds of estimates on different blogs as well as research that claim crazy numbers like 80% of all internet traffic will be through video by the year 2020. While we don’t think it’s will be that crazy, by looking at the past history of video, it will definitely take it’s lion share of marketing!

Video is extremely engaging. People have short attention spans and would rather watch the internet than read it. You can quickly inform the viewer of who you are, your service, and why they should choose you over the competition.

Social Media: This platform is growing by leaps and bounds daily as well. It seems like there is a new platform every month. However, the tried and true giants are Facebook and Twitter. Others that are really paying off with an excellent ROI are Pinterest, Instagram and LinkedIn.

Depending on what type of business you have and your projected audience will depend on which social network will work best for your company.

This is in no way an exhaustive list of all the different types of digital marketing. It is, however, our favorites and work the best for every business type that we serve and help grow.

There Are Almost As Many Different Explanations Of What Digital Marketing Is As There Are Digital Marketers!

To give you a great example, Lee Odden from the Top Rank Marketing Blog wrote an excellent article where he asked 9 Digital Marketers what it meant:

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too.

I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase. Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but “Digital” seems to express what most companies are creating in their marketing right now.
What is digital marketing?

Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.

As much as people toss around “digital marketing”, I get the impression that we’re not all on the same page in terms of what it actually means. Just a few weeks ago, we posted a digital marketing predictions post that now has nearly 8,000 social shares. Both the answers and the feedback were quite varied.

Read The Full Article And What They Answered Here…

 

If you read that article and saw all the different answers, you know what we mean!

Image Credit

But here is the kicker – with all of these types of online marketing, it is very easy to track what types are performing and giving your company a satisfactory ROI. This is explained in a fantastic, lengthy article written by Mike Tomita in his article  “Measure the ROI of Digital Advertising Beyond Revenue Impact”:

Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. And if you’re not, it’s critical to get to the bottom of it, and understand why so you can learn how to improve your campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising.

The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). While it sounds great on paper, in the real world, this oversimplified view can paint an inaccurate picture of your ROI, especially if your product is sold at a low price per unit. Big picture measurement often factors in soft metrics—things like brand impressions, impressions, website visitors, and downloads—which help tell a more complete story.

Read The Entire Article Here…

You need to take the time to read that full article if you are interest in some of the best ways to measure you digital marketing ROI.

So there you have the basics of online marketing. If you want to learn more about Digital Marketing, stay tuned to our website!

The post What Is Digital Marketing And What Does It Consist Of? Read more on: http://mdimsolutions.com/

via Blogger What Is Digital Marketing And What Does It Consist Of?

Bad SEO: Never Do This with Your Internal Link Structure

SEO is all about understanding your website, your branding as well as your audience. Before you can get through all of those steps, you have to understand first what you can do with your website. It is important to note that your SEO is the sum of everything that you are doing, from your blog

Bad SEO: Never Do This with Your Internal Link Structure was originally posted by Video And Blog Marketing

Google My Business Updates from This Year (and What They Mean for You)

maps Google My Business Updates from This Year (and What They Mean for You)

If you’re a business with an online presence, then you know how important having a completed Google My Business Listing is. Your Google My Business profile is what gives users the information that will direct them into your store or to your website- things that are hugely important for both local and online businesses. Much

Google My Business Updates from This Year (and What They Mean for You) was originally posted by Video And Blog Marketing

Learning SEO through Books

There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t

Learning SEO through Books was originally posted by Video And Blog Marketing

REVEALED: How Google Unexpectedly Uses Your Meta Descriptions

Google is the number one authority when it comes to everything Search Engine Optimization – which makes sense because they make the rules. Because of their role in the community, it is a rare occurrence for Google to straight-up talk about how their search engine works – and that’s exactly what they did recently.  Some

REVEALED: How Google Unexpectedly Uses Your Meta Descriptions was originally posted by Video And Blog Marketing