Video And Blog Marketing

A Simple Guide to SEO Reseller Packages

SEO

You work hard for your clients. You’ve established a solid relationship and they have confidence that you can help them achieve their goals.

But they have a need you just can’t fill.

SEO.

Every business should be investing in SEO these days, and most marketers and business leaders know it. If you don’t have the expertise or tools to provide top-rated SEO services, your clients may look elsewhere.

Luckily, you can provide those things without hiring expensive in-house expertise. You just need an SEO reseller package.

This article will tell you all about what to expect from an SEO reseller package and how to find a good one.

What is an SEO reseller package?

An SEO reseller package provides expert SEO services that you can resell to your clients.

With 49% of marketers agreeing that organic search is the most profitable channel, SEO is a need-to-have service, not a nice-to-have service.

That’s why 63.6% of businesses actively invest in SEO, and why the global SEO services market is expected to reach a value of nearly $86 billion by 2023.

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A lot of your existing and potential clients will expect a marketing agency to offer SEO work.

Luckily, you don’t have to be an SEO expert or employ one to provide this in-demand service. You can find an agency that specializes in SEO and has an SEO reseller program. You’ll then sell their services to your clients at a marked up rate.

When these services are packaged under your name, it’s called white label SEO.

Who should consider an SEO reseller package?

The businesses that join SEO reseller programs are usually marketing agencies or business consultants that have established relationships with their clients.

They already provide high quality services in other areas and want to add SEO to meet growing client demand.

What are the benefits of an SEO reseller package?

SEO resellers offer a mutually beneficial relationship. You’re bringing business to the SEO agency, and in return they cut you a good deal on their high quality SEO services.

Here are the big ways it benefits you.

You keep your clients (and keep them happy)

You have a strong relationship with your clients, but without SEO, not all of their needs are being met.

As much as they like working with you, they may eventually be lured away by an agency with more comprehensive offerings.

An SEO reseller package helps you keep your client list. Even better, your customers will be thrilled to get SEO services from a partner they already trust.

Cost-effective

SEO reseller package pricing varies depending on the expertise of the agency and the services offered.

But it’s almost always a better deal than your other options.

Some companies contract with an SEO agency or freelancer by the hour. A freelancer would be the cheaper choice, but an individual expert can’t offer the broad expertise and manpower that an agency can.

If you choose to pay an agency by the hour, it gets expensive fast. The average SEO agency charges $134.66 per hour. The ones with the most expertise and the best reputations will likely charge more.

What about an in-house SEO expert?

Bad news: the average salary of a senior SEO manager is $76,069 — and that employee won’t even have the full skillset for agency work.

Keep these figures in mind when you shop for an SEO reseller package. Chances are you can get a much better deal.

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Access to experts and tools

We’ve established that in-house experts are expensive. To get a good ROI from providing your clients with SEO, you’ll have to cut the cost.

You could always give SEO a go yourself. But no matter how much you learn about it, you can’t compete with a team of specialists who are completely focused on Search Engine Optimization.

Furthermore, SEO agencies use a variety of tools for optimization, link data, website analytics, and more. Many of the tools are proprietary and the others tend to be costly. Partnering with an SEO agency lets your clients reap the benefits of top tools with no extra subscription fees.

Scalable

Let’s say you hire a freelancer to write an article each week for your client. Pretty soon, the client wants 10 articles per week plus link building and a technical audit.

Your freelancer doesn’t have the time to write more articles, nor do they have the needed expertise in other important areas of SEO like link building.

What do you do — hire more hourly freelancers? Bring on an expensive in-house specialist?

You hire a new employee, and word gets out that you offer high quality SEO. Now you have several new clients knocking on your door, willing to pay for your SEO service.

But your in-house expert has a full plate. What now — hire another $76K employee or reduce the hours your current staff can spend on each client?

With an SEO reseller package, your SEO services scale easily.

When you have new clients or the needs of your existing clients grow, an entire team of experts has your back. They can scale down to providing a few articles or scale up to full services.

You might even get better pricing from the SEO company as you grow. Reseller programs are based on mutual growth for you and your reselling partner. In some cases, if you bring in more clients, the rate of your SEO reseller package decreases.

Productive hours

SEO is not your main thing and that’s OK. You have other core competencies that keep your clients coming back.

When you partner with an agency to take SEO off your plate, you have more time to focus on your own areas of expertise.

Your clients receive hours of extra effort with very little additional work from you.

Let the 2020 SEO Agency Of The Year Help Your Clients

Since 2009, we have helped many agencies and businesses white-label or resell our services under their brand. Let us do it for you!

What services are included in an SEO reseller package?

Google uses 200+ factors to determine how a page ranks.

In other words, SEO is complex.

It requires a broad range of skills ranging from improving website speed to optimizing local business directory listings.

A good SEO reseller package will include all the major branches of SEO that your clients are looking for. Talk to a potential SEO agency about whether they have expertise in the following areas:

  • Content development
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO
  • Industry-specific SEO
  • Analytics and reporting

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Let’s look at a few of these.

Off-page SEO (link building)

If you want to rank in the top results on a Google search results page, you’re going to need external links.

In the early days of SEO, those links didn’t have to come from reputable sources. People paid link farms or used other black hat techniques to gain backlinks. But Google gets better at differentiating spammy links and links with authority every day.

SEO professionals know that quality is more important than quantity for link building. An SEO reseller package should include the ability to develop an authoritative backlink profile for your clients. Effective SEO agencies have tools to identify relevant link prospects.

SEO for your clients’ industry

If you specialize in working with clients in a specific industry, you should find an SEO company with experience in that field.

For example, ecommerce companies will do best with an SEO firm that knows about optimizing platforms like Magento, Bigcommerce, or Shopify.

If your clients come from a variety of niches, the SEO reseller company should be able to provide industry research to help them be competitive. SEO should always be tailored to a company’s unique needs.

SEO reports

SEO is a long-term project. Businesses that outsource SEO should still know what’s happening each step of the way.

An SEO reseller package should include regular reports from the SEO provider. This might include keyword ranking reports, link building reports, website analytics reports, or others.

Let the 2020 SEO Agency Of The Year Help Your Clients

Since 2009, we have helped many agencies and businesses white-label or resell our services under their brand. Let us do it for you!

How to choose an SEO reseller package

Not all SEO agencies are the same and not all reseller packages have equal value.

The SEO company you choose will ideally be a long-term partner and an integral part of your agency’s offerings from now on — so research carefully.

Here are some things to look for in an SEO reseller service:

Reputation

74% of business owners consider an SEO provider’s reputation to be “very” or “extremely” important. That’s because the companies that get results (and are easy to work with) leave a trail of happy clients.

You’ll want to work with an agency that has been in the SEO business for a long time. Look into their testimonials and whether they’ve received positive attention or awards from reputable industry organizations.

A truly esteemed company will have more than online reviews. You probably have a lot of contacts in the marketing world. Ask around and see if anyone you trust has an opinion — good or bad — on an SEO firm.

Don’t be afraid to ask the SEO agency itself for relevant case studies or references. You can contact these clients yourself to make sure they have a positive impression of the firm.

Pricing

Some SEO reseller programs make you pay a joining fee. The best ones are free and easy to join and can get you up and running almost immediately.

Talk to SEO companies about whether they offer volume pricing. Volume pricing means that the more clients you refer to the agency, the better price you get. This can be really important for cost-effective growth of your business.

Also look into how you get paid for bringing clients to the SEO agency. For many businesses like yours, receiving payments reliably and in a reasonable time frame is essential to operations. Find out if the SEO firm provides quick turnaround.

SEO skills and resources

Make sure you’re providing clients with real SEO experts who have access to useful tools.

There are SEOs out there who are stuck on ineffective or outdated techniques. If you aren’t familiar with the basics of SEO, either brush up on it before you talk to potential SEO resellers or bring someone along who is knowledgeable. Ask the company about the techniques they use and the tools they have at their disposal.

It’s a big red flag if supposed SEO experts can’t tell you the details of their work.

Shady agencies are quick to guarantee page one rankings or say they have a secret formula. Real SEO professionals know that Search Engine Optimization requires knowledge and hard work, but the techniques are no mystery. They will tell you exactly what they can do for your clients.

The best way to find out if an SEO company has what it takes is to look at their recent results. Again, ask for relevant case studies with real numbers.

As we mentioned above, SEO has a lot of moving parts. Talk to the agency about their specialties. They should know about all the types of SEO discussed above. If you specialize in a particular niche or industry, they should be knowledgeable about that.

Communication and support

Once you’re part of an SEO reseller program, how are you going to attract new clients with your SEO services?

A good SEO reseller package should include sales materials from the SEO agency that you can pass along to your clients.

Once your client has been connected to the SEO agency, communication should be clear and regular. Talk to the reseller service about how they’ll approach a new or potential client.

Ideally, they’ll review the client’s website and provide a proposal for how to proceed.

See if your potential SEO partner provides dedicated account managers. Do both you and your clients know who to reach out to at the agency?

In Conclusion

An SEO reseller package is a cost-effective way for you to sell your clients expert SEO services without breaking the bank.

This keeps your clients happy because SEO is essential to modern digital marketing. And it makes you happy because you can scale up your offerings without hiring more employees or putting in a lot of extra work.

For the best SEO reseller experience, choose a partner with proven results, beneficial pricing, and a plan for communication.

Let the 2020 SEO Agency Of The Year Help Your Clients

Since 2009, we have helped many agencies and businesses white-label or resell our services under their brand. Let us do it for you!

A Simple Guide to SEO Reseller Packages was originally posted by Video And Blog Marketing

How To Make Search Intent Optimized Blog Content

How To Make Search Intent Optimized Blog Content

Search intent is one of the most important factors to consider when you’re trying to rank for any keyword on Google. Besides learning how to utilize search intent for keyword research, you should also know how to develop your articles around it. Take note that the more relevant your content is to a user’s search intent, the higher you can rank on the SERPs. To help you do just that, today I will be showing you how to make search intent optimized blog content.

Give Advice For Informational Queries

Users who search for keywords with an informational search intent are looking for answers to their questions. These answers can vary depending on their needs, but Google’s algorithm can detect the context of their search and bring up the most relevant pages. For example, the keyword “barley grass” brings up informational articles that talk about its health benefits rather than pages created to sell barley grass products.

Information Search Intent Keyword: Give Advice For Informational Queries

To make informational search intent optimized blog content, give your readers good advice. Here are a few ways that you can do just that:

Share Tips Through Lifestyle Content

The best way to create content for a keyword with an informational search intent is by simply answering the user’s query. That’s it. Take a look at the knowledge graph our team created for the keyword “refrigerator cleanings tips”. It’s simple, relevant, and informational.

Informational Search Intent Sample: Share Tips Through Lifestyle Content

Suggest Relevant Products

If the user’s search query is looking for product options to address a need they have, your blog content should focus on suggesting relevant products to them. Make sure that instead of promoting your products, you focus more on promoting their benefits. Here’s a sample from a blog that we created for people looking for anti-aging supplements:

Informational Search Intent Sample: Suggest Relevant Products

These types of blogs can also be utilized for keywords with transactional or commercial search intent. All you need to do is focus on the right parts that can address the user’s needs.

Provide Details For Transactional Queries

Keywords with a transactional search intent are there to help searchers looking to purchase an item. They already know what product they want to buy, the question is where they can get it. The right way to optimize your blog content for keywords with a transactional search intent is to prove how your product can benefit them. Here’s how you can do it:

Show How Your Product Works

One way you can showcase a product is by writing about how it works. For example, if someone searches “kitchen flooring philippines”, you can come across one of the landing pages that our team wrote. Since the keyword has a transactional intent, we wrote about the client’s product and how it can benefit possible customers.

This can show the customer why out of all of the options online, they should choose to invest in your product.

Transactional Search Intent Sample: Show How Product Works

Show Alternatives For Commercial Investigation Queries

The last type of search intent that I’ll be teaching you how to write for is for commercial investigation queries. Commercial investigation search queries are for those who are thinking of purchasing a product in the near future. They want to know more about their options before they make their final decision.

One way you can create commercial investigation intent optimized blogs is by creating product comparisons.

Product Comparisons

If a product has left a searcher unconvinced, chances are they’re going to search for alternatives online. This is where you come in. Product comparisons can highlight the advantages of your product or service over your competitors. The goal is to win the customer over by showing them what they’re missing.

Here’s a short clip from an article we made:

Commercial Investigation Search Intent Sample: Product Comparisons

Key Takeaway

The key to getting searchers to click on your blog is to ensure that you satisfy their search intent. If they have more of an informational query, it’s best to give them useful advice. If they have more of a transactional query, make sure you highlight the best and most helpful product details. If they have a commercial query, make sure that you provide them with product comparisons for their future purchase.

Now you know how to make search intent optimized blog content. Use these tips when writing to create relevant content that can dominate the SERPs.

How To Make Search Intent Optimized Blog Content was originally posted by Video And Blog Marketing

Google Updates The Search Console Index Coverage Report

Google Updates Their Search Console Index Coverage Report

Google recently updated the Index Coverage report in search console. They’re releasing 4 major changes in the Index Coverage report that will help webmasters have a more thorough and deeper understanding of how Google crawls or indexes their website. These updates have been due to the feedback that webmasters gave Google to further refine and improve the report. That said, let’s find out what the changes are and they can help SEO.

Google Search Console Index Coverage Report

GSC Index Coverage Report

The Index Coverage was introduced during the roll-out of the revamped Google Search Console along with other features. So, unlike other updated Google tools, the Index Coverage report is a relatively new feature that just had its upgrade. But along with Google’s constant updates, their tools, and other features need to get updated as well to better help us webmasters and SEOs bring the best possible results for the users. Here is the update:

Index Coverage Report Updates

According to Google’s recent blog post, they had 4 updates for the Index Coverage report. Based on the blog post the updates include:

  • Removal of the generic “crawl anomaly” issue type 
  • Pages that were submitted but blocked by robots.txt and got indexed are now reported as “indexed but blocked” (warning) instead of “submitted but blocked” (error)
  • Addition of a new issue: “indexed without content” (warning)
  • Soft 404 reporting is now more accurate

Let’s run through the important updates one by one.

Removal of the broad “Crawl Anomaly” Issue

This is one of the most important updates because ever since the Index Coverage Report was introduced, the crawl anomaly was one of the most difficult errors to fix. The reason behind this is because the error was not specified at all, so we had to change small but important factors that affected crawling that might have contributed to the crawl anomaly issue and wait if the small factor was in fact the reason behind the anomaly.

But now that the “crawl anomaly” issue has been removed, the specific error that caused the anomaly will now be specified to help webmasters and SEOs fix the anomaly faster. 

GSC Issues screenshot

In the screenshot above, the “Crawl Anomaly” issue that we always saw has been replaced by different errors. Since we now know the specific errors instead of the broad “crawl anomaly”, we can get to fix this immediately.

Indexed but Blocked (Warning)

This is a pretty simple update where webmasters can have more clarity with regard to the status of the URLs they submit since there is a clear difference between a page that has been submitted and a page that was indexed after submission. 

But what’s important here is to note that there is an indexed page that Google can’t crawl anymore because it’s being blocked by your robots.txt file. So, fix this immediately. Either remove the page in your robots.txt file or have it deindexed by Google if you don’t want it getting crawled and showing up in the search results.

Indexed Without Content

This is a new type of error that Google has introduced. This error is basically Google telling you that they have crawled and indexed your page but they can’t see the contents of the page. There are three possibilities why this is happening:

  • You’ve published a blank page – Remove or update this page immediately since you’re just wasting your crawl budget having this be crawlable and indexable.
  • You’re Cloaking the page – Either intentional or not, do not do this. Cloaking your page from Google is a black hat tactic that could lead to penalties to your site.
  • Your Page’s Format is not supported by Google – Use the URL Inspection Tool to check how Google sees/views your page and find out why they’re not seeing the content of your page.

Here’s what the warning looks like:

Page indexed without content warning screenshot

When you scroll down on the report, you’ll be able to see which pages are tagged with this error and I suggest you fix it immediately.

Key Takeaway

It might not sound like a major update, and that’s because it isn’t. But it is a helpful one for webmasters and SEOs. Having the knowledge of which pages have specific errors can help us save time, energy, and even money. It allows us to know accurately which errors are plaguing our pages and react immediately. To summarize, the majority of the updates aim to improve data accuracy in the reports. What do you think of the update to the Index Coverage Report? Let me know in the comments below!

Google Updates The Search Console Index Coverage Report was originally posted by Video And Blog Marketing

The Ultimate Guide to Small Business Website Design in 2021

Web Development

First impressions matter.

For many potential customers, the first impression they have of your business is your website. That website might also be where they go to interact with you or purchase your product.

Whether you’re creating your first website or looking to redesign an old one, it’s important to get it right.

Your website needs to look great, use technical best practices, represent your brand accurately, and rank well on Google.

That’s a big demand on a small business

You probably don’t have a team of web design experts on staff or the budget to waste on a web property that won’t help your bottom line. So how can you create a website that gives your small business a competitive edge?

This article will lead you through what you need to know to get started with your small business web design project.

Do you need a website for your small business?

This is a no-brainer: businesses of all sizes need a website.

Surprisingly, only 64% of small businesses have one. The other 36% are missing out on big benefits. That’s because today’s consumers expect to find every bit of information they need online.

When people are looking for a business like yours — or if they’ve already heard your name and want more information — they turn to the internet. A massive 93% of consumers used the internet to find a local business in the last year. Up to 34% did so every single day.

If you don’t have a website, you simply don’t exist for many of these people.

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This is true even if you’re a brick and mortar business targeting a purely local audience.

Once potential customers find you on the internet, you want to make a good impression on them. A professional website design lends credibility to your company and allows you to showcase your product or services the way you desire.

MOST Small Businesses STRUGGLE WITH Designing their Website …WE FIX THAT!

Since 2009, we have helped many small businesses design & build effective websites. Let us do it for you!

What if you already have an online presence?

You may already have an online listing on a third-party site. It’s a start, but you don’t have as much control and you can’t deliver the same user experience that you can with your own website.

Barefoot Luxury Villas was in a similar situation.

Before HigherVisibility designed them a new website, they were listed on a stock vacation rental booking platform. They had a homepage on their own domain, but customers couldn’t use that page to book rentals.

Their new custom website not only looked great, it provided a superior user experience due to its search and filtering system. With the updated site, it was easier and more intuitive for visitors to find their ideal vacation rental.

How do you create a small business website?

Now you know that you need a website. The next step is to decide how to make one.

Do you put it together yourself with a basic website builder or CMS, or do you hire a design company to help?

There are a lot of “free” or inexpensive website builders out there that will allow you to drag and drop your way to a basic website in no time. They’re tempting to small business owners due to ease and low costs.

But you get what you pay for — and what you pay might not be nothing.

You’re likely to discover hidden fees along the way, especially if you want features like a custom domain name or Google Analytics tracking. Additionally, if you ever want to migrate your site off the website builder platform, it might not be possible.

You could also pay for hosting and build your own site with a CMS like WordPress.

You’ll have a greater ability to customize and more control over functionality, but the learning curve is also steeper, even if you’re using one of the many available templates.

Creating the website will inevitably take time — a precious commodity for a small business.

It’s also important to note that neither a website builder site or a DIY WordPress site can provide you with the kind of SEO expertise that really boosts your website’s visibility.

So that brings us back to hiring a website design agency for a custom web design.

With a professional design team, your website will look beautiful and professional, striking an emotional chord with your intended audience.

A design agency has the expertise to draw your target audience to the site and give them an ideal user experience. Good agencies will have both a willingness to understand your vision and the skills to bring beautiful designs to life.

How much does a small business website design cost?

There’s no simple answer to this question.

If you choose to hire a designer or design agency, a website could cost anywhere from $1,000 to more than $100,000.

It all depends on what you need.

A site with a basic template design and limited functionality won’t cost as much as a huge website with a lot of custom bells and whistles.

Don’t be afraid to discuss your vision with a few different agencies. They all have different pricing structures and bring a different mix of skills and styles to the table.

You can expect these factors to impact the cost of a website design at any agency:

The size of the site. Self-explanatory — something with just a few pages will be less expensive than a massive ecommerce website with pages for each product.

The style. A pre-made template style will usually cost less than building a custom design from scratch.

Your ecommerce platform. Equipping your site for ecommerce could cost between $2,000 and $25,000. It would be cheaper to use a third-party system like Shopify, but these typically take a percentage of every sale you make.

Your content management system. Having a feature-rich CMS for your site is essential for your ongoing site maintenance, SEO, and content strategy. These platforms have a price range similar to ecommerce systems.

Mobile responsiveness or a dedicated mobile site. Designing for multiple device types is no longer optional. A responsive design adapts the website based on the user’s device. If you want a totally separate mobile site, that will be more expensive.

Copywriting. Writing optimized on-page copy is labor-intensive. If you outsource this to the website design agency, your site will cost more.

SEO. Nothing else matters if no one can find your site. SEO services can include optimizing technical factors, developing copy, and more. Ideally, you’ll have a plan to continue search engine optimization after your site is up and running.

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MOST Small Businesses STRUGGLE WITH Designing their Website …WE FIX THAT!

Since 2009, we have helped many small businesses design & build effective websites. Let us do it for you!

What makes a great small business website?

Website design goes beyond a cool look. There are a number of factors that take a website from functional to outstanding.

A good domain name

In most cases, you’ll use “your business name dot com” as your domain name to support your brand identity.

Sometimes, your domain name will contain keywords that are part of your SEO strategy.

Try to get the .com extension, even if you register other extensions as well.

In any case, it’s important to choose a domain name that you won’t want to change later. Switching to a new domain name without hurting your SEO is a challenge.

Brand-strengthening design

A good website design has an attractive layout and visually appealing images, colors, and font.

It also consistently conveys the mood and style of your brand.

Usability

Visitors come to your website with a purpose. It may be simply to find out where you’re located or it could be to buy a product or get support.

Providing potential customers with easy answers and a positive user experience is one of the most important elements of website design.

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Many of these users will be on a mobile device. A design that isn’t mobile friendly might very well scare them away. 45% of consumers say that they would abandon content that’s displaying poorly on their current device.

Another important aspect of usability is speed. No one has the patience for a slow-loading website these days. As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases by a whopping 123%.

If your site has ecommerce features, make sure they’re intuitive and safe to use.

Robust security

Business owners often make the mistake of thinking that hackers only go after the big guys.

Actually, 58% of malware attack victims are small businesses. They’re just not publicized as much as a Fortune 500 company getting attacked.

A good website design will protect your site from these attacks.

Search Engine Optimization

Any website design should include a plan for SEO, both before and after launch.

SEO is the factor that’s going to give your new website a great ROI.

53% of website traffic comes from organic search. There are people out there right now searching for what your business offers, and SEO can deliver those searchers to your new website.

You don’t have to take our word for it — 49% of marketers believe organic search is the most profitable channel they use.

When you shop for website design services, don’t consider an agency without established SEO expertise.

This should include all aspects of SEO from optimizing site architecture to developing content.

Don’t underestimate the importance of SEO reach. Your organic visibility is what makes your website such a valuable asset.

A plan for site maintenance

Your work isn’t done once your beautiful new website is up and running.

You’ll need to keep your information up-to-date and continue developing content.

Make sure you discuss the content management system with the website designer. You’ll want a platform that allows you to add content and make changes with limited outside help.

SEO is an ongoing process that you can’t neglect. You might choose to continue Search Engine Optimization in-house, or bring on a team of experts for a fee.

Make sure that you or your agency are tracking KPIs and regularly evaluating the state of your SEO. Google’s algorithm changes all the time and there are always ways to tweak your optimization strategy.

How do you choose an agency to design your website?

Not all web design agencies will have the same skillset. You need one with broad expertise.

Some agencies and designers focus mainly on aesthetics. Looks are important to a customer’s first impression, but they don’t mean much if no one can find your website through an online search.

Other agencies are full of team members who are web developers first and designers second. Unfortunately, a technically advanced website will still turn customers off if it’s not attractive and user-friendly.

Look for a web design agency with skills and real-life experience in:

  • Competitor analysis
  • Design elements like color scheme, layout, font size, and organization
  • SEO content development
  • Optimizing website architecture for both speed and user experience
  • Driving conversions

A good agency will communicate with you to learn about your vision, goals, likes and dislikes. They’ll be able to provide examples of websites they made for small businesses like yours.

Growing organic traffic through website design

Fitness19 had a disorganized marketing strategy with individual franchise sites that ranked poorly.

HigherVisibility designed a brand new website to improve brand cohesion and search engine optimization. The new site had built-in SEO features and tracking functionality. HigherVisibility also worked on additional digital marketing services for Fitness19.

The custom website and SEO initiatives led to a 383% increase in organic traffic and a 329% increase in conversions.

Conclusion

If your small business is going to have a website (it definitely needs one) you should make sure it’s worth the investment.

That means hiring an agency with expertise in multiple areas, including:

  • The art of design
  • The technical side of website development
  • SEO

Ready to get started? Schedule a consultation with a website design expert at HigherVisibility today.

MOST Small Businesses STRUGGLE WITH Designing their Website …WE FIX THAT!

Since 2009, we have helped many small businesses design & build effective websites. Let us do it for you!

The Ultimate Guide to Small Business Website Design in 2021 was originally posted by Video And Blog Marketing

Finding and Fixing Broken Links and How they Affect SEO

finding and fixing broken links

A well-optimized website will increase its number of webpages over time – it’s inevitable. Content, whether they are blog posts, product pages, etc., will continue to pile on. Oftentimes, content that was published a few years ago is forgotten and some of the links on these pages have either moved to a different page or are non-existent anymore. These are called broken links.

Cleaning up these broken links are part of an SEOs daily task. They might be small in size but in SEO, every bit of optimization matters, and yes, that includes going back to a blog post published 5 years ago just to replace a link. Seems like a pretty easy task but they can also be overwhelming at times because they could pile up really quickly. Read on to find out how these broken links affect SEO and how you should deal with them.


What are Broken Links?

Broken links are hyperlinks on a webpage to another webpage that is inaccessible anymore due to various reasons. The most common reason is the page that is linked to does not exist anymore (error 404). Other reasons include misspelling in the URL, the website owner restricted access to the page, or the website is having server problems. Broken links can also either be internal links or outbound links.

Do Broken Links Affect SEO?

Some SEOs and website owners tend to get worried when they find broken links on their website fearing that it would have negative effects on their rankings. Will a few broken links result in a ranking drop? Probably not. The fact is broken links may affect your SEO but not directly and not as bad as you think it would.

Google understands that broken links are natural occurrences on the web. Broken links affect SEO indirectly because it affects user experience which is a ranking factor. These links could be quite annoying causing a poor experience. So if you fix broken links, you shouldn’t be expecting a traffic uplift or ranking increase but more importantly, you are making sure that the users are having a smooth experience while they surf around your website.

Another way broken links affect SEO is the wasted link juice that could be going elsewhere. Instead of the link juice flowing to different pages in your website, the link flow is cut off and is wasted. For outbound links, broken links may send negative signals to Google regarding your website’s authority. But then again, these won’t greatly impact your website rankings or traffic but it is still worth the time to optimize.

How to Find Broken Links?

Here are a few methods on how to find broken links on your website:

Google Search Console

In Google Search Console, you’ll be able to find broken links Google was able to discover while crawling your website through the Coverage Report. This report will only show you internal broken links but it should still be your first priority because internal links can be more important than outbound links.

Go to “Excluded” section of the Coverage Report for the following errors:

  • Blocked due to unauthorized requests
  • Not found (404)
  • Soft 404
  • Blocked due to access forbidden (403)
  • Blocked due to other 4xx issues

Clicking one of these errors will show you a list of URLs that Google discovered.

google search console coverage report error 404s

 

And if you click one URL and click on “Inspect URL”, you will see more information about that specific URL. The important part here is the “Referring Page” as it will show you where the broken link is coming from.

google search console error 404 URL inspection tool

Screaming Frog

In Screaming Frog, initiate a crawl of your website. Once Screaming Frog is done, scroll down the right side menu until you see the “Response Codes” section. Under the section, you should see “Client Error (4xx)” and “Server Error (5xx)”. These reports will show you broken links on your website for both internal and outbound links.

screaming frog 404 errors

Simply click on them to show the list of broken links. Click on one URL and go to the bottom menu and click on “Inlinks”. This should show you all the pages that have the broken link.

screaming frog error 404s inlinks

SEMRush Site Audit

Using SEMRush’s Site Audit tool, crawl your website and wait for it to finish. Once the report is ready, go over to the “Issues” tab.

Under the “Issues” tab, you should be seeing different errors for broken links such as:

  • # internal links are broken
  • # of pages returned 4xx status code
  • # pages returned 5xx status code
  • # external links are broken

semrush error 404s

Click on them to view the list of broken links and click on “View Broken Links” beside a link you want to check to see the list of pages linking to that URL.

Best Practices for Fixing Broken Links

By now, you should have a list of all broken links on your website waiting to be fixed. The next step for you to take is to decide how you want to proceed with them. There are a number of factors to consider.

For misspelled URLs – fixing these should be easy. All you have to do is to simply input the right URL you intend to link to and you’re done!

For 4xx internal links – internal links may need some investigation before taking an action. If an internal link is returning a 4xx error, you may want to revisit why that URL is broken.

Did you move it to a different URL? If so, setting up a redirection for that URL should be done.

Is it a product or a service page that you do not offer anymore? Then replacing the link may not be necessary. Removing the link should work just fine.

For 5xx internal links – if this is the case, you may want to check on your server or hosting provider what causes these errors. They may be a part of a larger problem.

For 4xx and 5xx outbound links – usually, this happens when an old source you linked to does not exist anymore or the website might have shut down.

If the website is still up and running, they might have moved the page to a different page. You might want to update the link with the new one. If the source URL does simply not exist anymore, it is at your discretion if you want to link to a different source website or remove the link.

For websites you link to that are experiencing 5xx errors or expired domains, you may want to wait for a few days for them to resolve the issue. Personally, this is too time-consuming and I would prefer to remove the link instead to fix the problem or link to a different source.

Key Takeaway

Finding and fixing broken links on your website can be time-consuming as they could pile up over time. If you do find a bunch of broken links on your website, do remember that they will not have an immediate negative effect on your traffic and rankings. You should also not expect drastic increases in traffic and rankings if you fix them. But still, they are important to fix. In SEO, it doesn’t matter how small or big the opportunity or room for optimization is. Every little thing matters.

Finding and Fixing Broken Links and How they Affect SEO was originally posted by Video And Blog Marketing

Winning Google’s Zero Moment Of Truth (ZMOT) With SEO

Google's Zero Moment of Truth

Before you buy something, what do you do first? More often than not, your answer will be doing a quick search online. This is called Google’s Zero Moment of Truth (ZMOT).

Nowadays, before people go to the store or purchase an item online, they are most likely to go and search about it first. What are the different brands on offer? What are its differences in terms of price points? What can it offer me that competitors can’t? And the most important question — how can it improve my life?

To be able to win your website’s Zero Moments of Truth, you need to offer your consumers the information they need to finalize their purchase. In this article, I’ll be discussing how you can optimize your pages to win your ZMOT using SEO.

Understand Google’s Zero Moment of Truth

The first step is to understand exactly what Google’s Zero Moment of Truth is. Before ZMOT, the Traditional 3-Step Model involved a Stimulus, First Moment of Truth, and Second Moment of Truth. People would see a stimulus such as a television ad, go to the store to purchase it, and see the results for themselves at home.

Traditional 3-Step Model Before Zero Moment of Truth

With the advancement of technology, search engines are now more accessible and reliable in terms of giving consumers detailed product descriptions. Due to this, Google’s Zero Moment of Truth is now said to be a precursor to the First Moment of Truth. After people encounter a stimulus and before they go to the store, they will first go online to search about it. This new level is crucial as it has led to more informed consumers around the world.

Zero Moment of Truth

What does this mean for your business? Two things. One, as more companies utilize ZMOT, your landing pages will need to stand out online. And two, you need to be able to let your customers know why your product or service is the best.

Let’s begin.

Find Your Zero Moments Through Search Intent

The first step to optimizing your landing pages is finding your Zero Moments. You have got to know what type of information people are looking for on search engines. Here are some key questions that you can ask yourself:

  • How are people finding your landing pages?
  • What keywords are they searching with?
  • What “need” are they looking to solve?

To get the answers to all three questions, the most important piece of data that you need to interpret is “search intent”. Are your landing pages fulfilling the search intent of your customers?

For example, users that search for “cough medicine” are not looking for Buy 1, Take 1 deals. They’re looking for information about cough medicine and how it can help them.

Search Intent For Zero Moment Of Truth

This is part of the Zero Moment of Truth. Before people choose to buy cough medicine, they want to know about their choices. And now that you’ve discovered your search intent, you can move on to the next step — optimizing your landing page.

Generate Relevant Landing Pages

To win your ZMOT, the information you include in your landing pages should be relevant to the searcher. Think about their context and what information is crucial during their Zero Moment of Truth.

From the previous example, one look at Google’s top ranking results will show you that people are looking for HOW types of medicines can treat different types of coughs.

A man drinking cough syrup

Let’s say one of your products is dry cough medicine. Is it a suppressant, expectorant, topical remedy, or a lozenge? What does that entail? Is it a temporary or long term solution? Can you get it over-the-counter or does it have to be prescribed? What makes it the best amongst its competitors?

Once you have these factors listed down, plan out your page’s design to make it more accessible and digestible.

Make Easily Digestible Page Designs

Mobile-friendly pages are crucial to Zero Moments. Why? Well, you may not know where people are accessing your site from.

For people at physical stores who want to learn about a product, they will probably use their smartphone. Those who heard about the product from a friend online could use their desktop to look it up. Some may even use other electronic devices such as tablets.

A factor that you should consider is the way that you present your information. It has to be laid out in a way that can be easily read and understood. Avoid long chunks of text as much as possible.

Here’s a sample from a landing page that our team created for a client’s cough medicine.

Simple Page Design For Zero Moment Of Truth

Not only that, but also take into account your site speed. Those who are in physical stores looking an item up on their mobile phones may find a slow website irritable. This could cause them to leave your site and increase your bounce rate.

Key Takeaway

To win Google’s Zero Moment of Truth with SEO, you will need to generate landing pages with relevant information that can be easily accessed by your customers.

Make sure that your content matches the search intent of your consumers. Do your research to find out what type of information they’re looking for when they go to search engines.

Then generate relevant landing pages with those factors in mind. Don’t forget to highlight the points that make your product or service stand out from its competition.

Lastly, ensure that your page has an easily digestible and mobile-friendly design. This is so that customers in the Zero Moment of Truth can easily and quickly make an informed decision.

These are just a few pieces of advice I have when it comes to winning your website’s Zero Moments. Now that you know about this decision-making change, review your other pages to see if they have what it takes to win.

Winning Google’s Zero Moment Of Truth (ZMOT) With SEO was originally posted by Video And Blog Marketing

A Guide to Google Rich Snippets for SEO

A Guide to Google Rich Snippets for SEO

For SEO veterans, rich snippets, or now known as rich results, is a well-known subject for optimization. But for SEO beginners, rich results is a complicated factor that needs extensive research and planning. Although optimizing for rich results isn’t a requirement to rank well, it does help in improving rankings, even by a little bit. But what exactly are rich results? Let’s find out:

What Are Google Rich Snippets?

 In the Google Search Engine Results Page (SERP), there are normal snippets, the one where the Title is colored blue and there’s a meta description at the bottom. Here’s what it looks like:

SEO Hacker Normal Snippet

It’s straightforward and provides all the key information. However, a rich result is a type of snippet that has additional information, images, etc. that makes it easier for Google AND users to understand what the page is all about. Rich Results is a type of snippet that can be categorized by:

  • Article
  • Book
  • Recipes
  • Reviews
  • Products
  • And many more, for a full list, refer to this Google guide

Since we’ve had multiple experiences of potential clients asking us questions about our services or SEO in general, one of the most used rich snippet types for SEO Hacker is the FAQ rich snippet. Here’s an example:

SEO Hacker rich results

So, instead of the run-of-the-mill title tag and meta description, some of the user’s questions can be answered through the SERPs immediately. Thereby making the user’s lives easier and making our website/page look even better for them which could possibly improve CTR (clickthrough rate). 

Additionally, recipes and reviews are also commonly used for rich results since a great number of people search for recipes online and other people would always want to see a review or rating of a specific product or service. Here’s what they look like:

Recipe and Review rich results

In this particular screenshot, the recipes rich results are already combined with the reviews rich results to communicate to the users that the recipe posted by the webmaster has already been reviewed or rated by users that tried it out.

Why Rich Results are Important for SEO

There’s no direct benefit of having rich results for SEO. This is why a good number of results are still normal snippets. However, the primary benefit of utilizing rich results for your webpage/website is to give the users an easier time finding the information they want to see. The additional information shown in the SERPs not only helps you assist your audience, it also makes your snippet more eye-catching than those of your search competitors. Your snippet is more appealing and eye-catching, which could improve CTR in the long run. 

Additionally, increased CTR is an engagement metric that’s important to Google. If there is an increasing number of users that click on your page in the SERPs, Google understands it as your page being the most useful, authoritative, or trustworthy for the users. This is why I mentioned the rich results do not pose direct benefits to your rankings since it’s the increased CTR that affects your rankings.

How to Use Rich Snippets for SEO

Getting rich snippets for your pages is relatively easy enough. It’s all a matter of using structured data to provide more information about your page, the images that you want to use, even the questions and answers can be included in the structured data. Here’s an example of structured data that we used to have the FAQ/question and answers rich snippet:

faq schema

Structured data is a piece of code that search engines like Google can understand and make use of to produce rich snippets in the search results. So, it just makes sense that we use this process to help Google understand our pages better and deeper. Of course, there will be times wherein Google won’t process the structured data as a rich result, but that’s fine as well. As long as you make sure that your structured data is crawled, you’re already delivering the information you want to Google.

So, does your site have rich results? I strongly recommend getting them since it doesn’t cost anything and there’s no penalty or downside to it. What do you think about Rich snippets? Let me know in the comments below!

 

A Guide to Google Rich Snippets for SEO was originally posted by Video And Blog Marketing

Local SEO Guide for 2021

local seo 2021

Search is an integral part of the buyer’s journey. When a person searches for a product or a service, they would initially search for a business that provides it near them. In fact, 46% of Google searches are looking for local information and 97% of search engine users search for local businesses (Go-Gulf). These are huge numbers that represent how powerful and important local SEO is for businesses.

Most already know how powerful SEO can be for their businesses and so they dive straight right in. But many don’t know the difference between SEO and local SEO. Small to medium businesses are the ones who benefit the most from local SEO. A lot fail in local SEO not because they lack the resources but because they lack the focus. They tend to compete for highly competitive keywords against huge corporations with a national or international presence. And even if they get traffic from these keywords, they don’t convert to sales because they are far from their business’ coverage.

Local SEO is all about focusing on the area/s your business has presence, increasing your online visibility, and attracting more relevant customers who are near you. If you want to learn more, continue reading this guide!

What you Need to Know: Local SEO Basics

What is Local SEO?

Local Search Engine Optimization or Local SEO is the process of optimizing a website to rank for keywords in a specific geographical location. Businesses that have a physical location or serve a specific area will benefit greatly from local SEO.

Why is Local SEO Important?

As I mentioned earlier, search is a part of the buyer’s journey. Even in the age of e-commerce, majority of consumers are still in-store shoppers. Consumers nowadays use Google to find information online first before going to the actual store. Hubspot reports that 70% of shoppers prefer stores where they could purchase in-store.

But how about competing with companies like Amazon? 72% of searchers say that they prefer looking for local merchants first which means you don’t have to be afraid that you will not get customers from doing local SEO.

Still not convinced? Here are some more statistics about local SEO:

Google My Business Listing

Google My Business is a free tool created by Google that allows searches to see a business’ information right from the search results. It allows searchers to easily find your business information and it also allows you to interact with them. 

seo hacker google my business profile

Having a Google My Business listing is an absolute must for Local SEO. It is one of the first steps you should take. The process is not complicated and as long as your business has a physical address. If not (you own a fully digital business), you may have to use your personal address or any address that can represent your business (e.g. virtual office). 

Google’s Map Pack

If you search for a product or service in a specific area, Google will often recommend three local businesses near your according to Google Maps. This is called the Map Pack.

google map pack sample

When a user selects a business on the Map Pack they are immediately shown the location on of the business on Google Maps where they can easily navigate to it. 

You would need to have a Google My Business profile and your business should be visible in Google Maps. The Map Pack also has a different ranking algorithm. Other SEO efforts may affect your rankings here but it really boils down to two things: the location of the user and reviews. Google will tend to rank businesses nearest to the user higher but you may have a chance to outrank them if you have better reviews. Because of this, you may not be able to do a lot to affect your rankings here but it is important that you track where you appear in the Map Pack for searches in your area.

Local SEO Optimization Tips

Optimize Google My Business

Your Google My Business profile appears when a user searches specifically for your business but there are also times when Google may show a user your GMB profile even if they are using a keyword. Whichever the case is, you need to have a good and optimized GMB profile because this is where you make your first impression on the user. Your GMB profile will also affect how you rank in the Map Pack. You wouldn’t want to miss these crucial opportunities so here are some tips to optimize your Google My Business profile.

  • Update your address – this is already an obvious one but there are some businesses who forget to update their business addresses when they move. Google will always use the address you used when you verified your business unless you change it. Users will also most likely use Google Maps to navigate to your businesses and if they don’t see your store or office there when they arrive, you could be losing a lot of money.
  • Place accurate business hours and contact number – since users are most likely to visit your store/office after checking your profile, make sure that you have your updated business hours. A contact number is also important for setting appointments and other inquiries.
  • Upload images – images of your business greatly helps in attracting customers. It helps in proving the authenticity of your business and in building trust.
  • Respond to questions – some users would need more information about your business and that is what the Ask a Question feature is for. Keep in mind that questions and answers are available to the public and can be seen by other users.
  • Utilize Google My Business Updates – people tend to forget about this feature but you can actually post updates on your GMB profile for users to see. Posting sales and promotions can help bring in more customers and drive more sales.

Get Good Reviews

Reviews are a huge factor for both rankings in Google and for customers. Google may consider your business reviews on Google My Business and your business listings on other websites to evaluate your business’ trustworthiness which is an important factor for E-A-T.

On the consumer end, 82% of users will not buy from businesses that have an average rating of 3 stars and below. This alone proves how important reviews are in the decision of a buyer.

workplays google my business profile

Some may think that they cannot control what a customer says but in reality, your product/service is the one that dictates how you get reviews. This is probably one factor where you do not need to do anything online. Make sure to provide customers the best experience and think of creative ways to ask for reviews. Not only will you look better in the web but these customers have more chances of becoming loyal customers.

Geotag your Target Keywords

Geotagging your keywords is one of the most important strategies in local SEO. The process is simple, you add a location to your keywords. For example:

Non-geotagged keyword – used cars for sale

Geotagged keyword – used cars for sale in paranaque city

The difference between the search results of the two is huge. For non-geotagged keywords, Google may still factor a user’s location but the search results will still be dominated by bigger websites. That is why users tend to add locations to their keywords when they search because they want more refined results.

By simply geotagging your keywords, you help Google understand where your business operates. Geotagged keywords are also less difficult than non-geotagged keywords so it will take you fewer headaches to rank for them. But still, do not underestimate their difficulty because chances are, your competitors are trying to rank for them as well.

For a full guide on keyword geotagging, I highly recommend that you check out the guide I wrote on the importance of geotagging keywords for SEO.

Build Links from Local Websites and Directories

Link building is still an important strategy for local SEO. You can aim to acquire backlinks from authoritative websites but more importantly, you would want to get links from local websites.

Your first priority is to get listed in all local business directories. Getting links from high authority websites are good but more importantly, you would want to get links from local websites. You could reach out to local bloggers, online newspapers, interact on online forums with people that live in the same area, etc. Getting links from these websites will not only strengthen your backlink profile but also help Google understand where your area of operation is. Relevancy is the key. If your business is operating in New York, you wouldn’t want to be listed in a business directory in a different state so do keep that in mind.

Apply LocalBusiness Schema

Structured data may not be a direct ranking factor but it does help Google better understand your website and pull the necessary information for the knowledge graph. There are a lot of structured data types to choose from and it will vary depending on the type of page you will place them on but there is one structured data type that is specifically recommended for local SEO: LocalBusiness schema.

By marking up your website with LocalBusiness schema, you can tell Google details about your business such as your location, business hours, price range, contact number, and more. One more important factor that can increase your click-through rate is adding the AggregateRating schema on your LocalBusiness schema.

The AggregateRating is the average rating your business have from real customers. This requires real reviews and fabricating reviews may get you penalized as it is against Google’s guidelines. When you have AggregateRating on your schema, there is a possibility that Google may show star ratings when your website appears in the search results. This makes you more appealing to users that could lead to more clicks. If you want a full guide on how to apply AggregateRating properly, check out this guide.

Optimize for Mobile

Having a mobile-friendly website is crucial for local SEO. The number of mobile searches is increasing every year and even Google considers mobile-friendliness as one of the top-ranking factors in SEO and you can be sure that it is the same for local SEO. Check out these stats:

These are just a few numbers to show how important having a mobile-friendly site is. So when you create a website, do not put all of your focus on the design but think of what would provide users the best and fastest experience. You can also utilize AMP or accelerated mobile pages to easily transform your existing website content to mobile-friendly pages.

Key Takeaway

Many business owners are still hesitant to invest in local SEO. Some may have failed but as long as you focus on the right things, you are sure to be successful. Always remember that in local SEO, your priority is to rank for areas where your business reach. Do not waste time and effort trying to rank for broad keywords that may take you months or years just to reach the bottom of the first page. Of course, this does not mean that local SEO is easier, but it is much more attainable and practical. If done right, local SEO will allow you to tap more customers in your area and generate more sales for your business.

Local SEO Guide for 2021 was originally posted by Video And Blog Marketing

How to Find an Affordable SEO Company Without Compromising Quality

SEO

Anyone else here tired of the cost of good SEO going up and up?

These days, it feels like life gets more and more expensive.

College tuition. Groceries. And don’t even get me started on the topic of home mortgages.

But what do you do when an essential tool for your business (i.e., your search engine optimization) becomes so expensive that it eats away at your profit?

The balance of quality and affordability is getting trickier for everyone.

As Google algorithms evolve, the job of formulating and implementing a good SEO campaign becomes more challenging, requiring more time, more expertise, and (you guessed it)…more money.

So if we’re all stuck in the same leaky SEO boat, what are people doing about it?

In this article, we’ll look at some strategies for finding an affordable SEO service that delivers quality as well. (Yes, this is possible).

How Much Does Quality SEO Cost?

Some companies have opted to do their own SEO, since, as with most things, the DIY route can save money.

But, just like your haircut or your living room renovation project, the result of a DIY effort may be fine, but unless you’re already an expert, it won’t be up to the standards of a professional.

Another solution is the time-honored “cheap SEO” route. But it’s not a route we’d recommend.

MOST Websites STRUGGLE WITH GENERATING NEW Leads & sales…WE FIX THAT!

Since 2009, we have helped many businesses grow strategically through SEO. Let us do it for you!

 

What’s The Problem With Cheap SEO?

Cheap SEO firms are not hard to find. They’re everywhere.

Simply typing the words “cheap SEO service” into Google yields a wealth of results. These all make similar claims: for a minimal one-time payment, they promise that your website will land on the first page of the Google organic search results.

If you’re serious about saving money, you can even take a look at a site like Fiverr to find a freelancer to do your SEO for you. Some offer their services for as little as $5.

But what do you get when you contract with one of these low-cost SEO firms?

You may be better off not knowing.

What many have found is that cheap often translates to poor quality. In the long run, this can cost you more money than it saves.

Most freelancers have a limited skill set. That’s because it’s rare for one person to have the money or the time to acquire the full range of skills involved in good local SEO.

And the frequent changes to Google’s algorithms exacerbate this problem.

According to Moz, Google changed its search algorithms over 3000 times in 2018 alone.

And they’re still going strong, as you can see from this chart from SEMRush, one of the top traffic analysis tools, showing SERP volatility changes for just a few days in March.

Because of these changes, there is no guarantee that a site can stay on the first page of the results once it lands there. Not without keeping it up-to-date.

This is why good local SEO is an ongoing investment of time and money, rather than a one-time project.

It’s kind of like grocery shopping or cleaning the house that way.

Another problem with cheap SEO is that since they’re lacking the right skill set, many cheap SEO services resort to black-hat tactics like keyword stuffing, cloaking, and poor-quality or duplicate content.

These sneaky, time-saving techniques can come back to bite you.

The Google Webmaster Guidelines explicitly state that the search engine penalizes websites for things like automatically generated content, unoriginal content, and cloaking: all the hallmarks of cheap SEO.

To sum up? The cheaper it seems, the more it can cost you.

What Does a Reasonable (Yet Still Affordable) SEO Company Cost?

Quality SEO shouldn’t cost you an arm and a leg. But in general, paying a bit more for a quality but affordable SEO package delivers the biggest bang for your buck.

A 2019 survey by Backlinko found that those respondents who spent more than $500 per month on an SEO campaign were 53.3% more likely to report themselves “extremely satisfied” than those who spent less than that.

If we take a closer look at what goes into a quality but affordable SEO package, these numbers make total sense.

According to the US Department of Labor, the median pay for skilled copywriters in 2019 was $63,200 per year or $30.39 per hour. Web developers typically earn $73,760 per year and an hourly wage of $35.46.

What this means is that if you want to hire someone who has the true skill set to do the work, you have to compensate them at a rate that is comparable to what they could earn elsewhere.

If you find a professional SEO service or freelancer whose rates are less than this, it is a red flag that they may not have the skills or practices that you need for quality SEO techniques over the long term.

MOST Websites STRUGGLE WITH GENERATING NEW Leads & sales…WE FIX THAT!

Since 2009, we have helped many businesses grow strategically through SEO. Let us do it for you!

 

What Does Quality SEO Look Like?

For an example of quality and affordable SEO techniques in action, take a look at this case study.

An unnamed company had worked with some mediocre SEO services which failed to deliver long-term results. This left them with a hefty investment in pay-per-click to increase their traffic.

In the hands of HigherVisibility, the quality of content dramatically improved.

SEO specialists performed strategic keyword research, removed duplicate content and broken links and replaced them with relevant backlinks and quality content.

As a result, they experienced a 1321% increase in organic traffic.

How To Find an Affordable SEO Company

So as a business owner, how can you too experience this kind of dramatic, long-term improvement in your SEO without breaking the bank?

First, be clear about your goals.

Yes, we know it sounds like generic advice from the business class you took in college but good goals get good results.

Here are a few ideas:

  • Multiply organic traffic by x%. This is truly a win-win, because not only does it bring more potential customers, but it also signals your value to Google.
  • Increase eCommerce sales. Did you know that online sales account for almost 10% of all retail sales in the US? Focusing on your eCommerce sales is a great way to make sure you get a piece of that pie.
  • Improve your link profile. Regarding backlinks, it’s all about value. You want to link to credible, authoritative sites.
  • Increase your featured snippets. What kind of snippets are likely to earn high rankings? Effective use of snippets is a good way to grab more organic traffic if you do it the right way.

Align SEO goals with your company goals, and make sure they reflect what you need from your website.

Most companies use their website primarily as a digital marketing tool. So it’s a good idea to align your goals with your marketing efforts.

And realistically, this is the area where you’re likely to see the biggest results. According to Hubspot, you’re 13 times more likely to improve your ROI by prioritizing marketing efforts.

Take a look at this visual from Equinet Academy outlining the formation of SEO and marketing strategies.

(Image Source)

If you are a construction company, for example, you might want to set a goal of more qualified traffic, those who are more likely to contract for your services.

If you’re a realtor, you may consider optimizing your site for real estate searches.

Once you’re clear on goals, you can communicate them more clearly to an SEO service, resulting in a more satisfactory outcome.

Safari Digital found that 82% of those who implemented an SEO strategy were successful: a testament to the power of clear planning and goal-setting.

It also helps you match those goals more precisely with the right SEO service… one that has proven results in meeting your end goals.

Once you have an affordable SEO service that is on board with your goals, it leads to more trust and transparency.

After numerous bad experiences with low-quality SEO, Allied Van Lines was able to build such a relationship of trust and transparency with HigherVisibility. A technical and competitor audit along with weekly status calls kept them on the same page as we dove into more strategic deliverables.

The result was a 30% increase in organic visibility and an 11.97% increase in organic leads.

So when you look for an affordable SEO agency, it’s worth asking whether they’ll maintain ongoing communication and alignment (or realignment) with your company’s SEO goals.

What Do Affordable SEO Packages Include?

With such an array of services on offer, it can be tricky to hone in what you need in an SEO package.

To some degree, this will vary depending on your industry and your company/digital marketing goals.

But no matter what, there are three essential elements that you should look for.

1. Quality Content Creation

No matter the industry, content creation is the surest path to increased engagement and conversions. Content creation is 3 times more effective in generating leads than outbound marketing.

Good content is substantive, authoritative, and relevant. It establishes you as an expert and aligns neatly with the needs of your audience.

Of course, as with everything else in digital marketing, the definition of quality is kind of a moving target.

It changes to adapt to the changing needs of a digital audience, as reflected by evolving search algorithms.

An expert will be able to deliver content that is consistently high quality and to tweak it as necessary to meet algorithm changes and evolving reader demands.

2. Technical SEO Strategies

Do users enjoy visiting your website? Does your keyword strategy guarantee that people can find you easily through voice search? Does your site load quickly via mobile? Do you have click optimized Title Tags?

All of these technical elements are critical for your site to rank.

In February 2019, Google announced that even a one-second delay in loading your page can reduce conversions by 20%.

Here’s a graphic that shows the casualties of page loading time in more detail.

(Image Source)

In today’s digital world, voice search and mobile experience are key technical elements of any good website. So it’s important to find an affordable SEO agency who can deliver these.

But, keep in mind that while voice search and mobile experience are crucial right now, this again could change, and a new set of technical strategies may be necessary for the future.

Take a look at this graphic illustrating the changes in good SEO consulting from the early 2000s until today.

Just in the last ten years, we’ve seen an evolution as content became more important, and black hat strategies like keyword stuffing gradually lost their effectiveness.

So of course, there is no telling what technical strategies may be important a few years from now.

A quality but affordable SEO consultant will be nimble in adjusting to these evolving technology needs.

3. Quality Backlinking

High-quality backlinks to authoritative sites are a clear signal of your trustworthiness.

Quality backlinks are such a clear signal of value that they are one of Google’s top three ranking factors.

You absolutely can’t afford to ignore them, and neither can your SEO consultant.

The Importance of Customized SEO Packages

Varco Pruden Buildings (VP) experienced firsthand the importance of choosing the right SEO package.

After performing a full analysis of their website, Higher Visibility created and implemented a digital marketing strategy just for them.

Far from the one-size-fits-all approach employed by less reputable SEO consulting services, they tailored their approach to VP’s needs.

Ultimately, the package that worked for them included internal linking, content development, and quality link building.

The result was dramatic.

VP increased their organic traffic by 700% and rose to page 1 of the search rankings.

As you can see from this example, the money spent on quality SEO consulting can directly impact the amount of money you make.

Conversely, any amount you pay to a cheap, low-quality SEO consulting service can end up counting as a loss, because it won’t bring in results, and may even harm your bottom line.

Remember the time that you paid a cheap, freelance surgeon to perform your knee surgery?

Neither do we. Not only would it be painful, but ultimately, very costly.

In Conclusion

So is the price of professional SEO services still going up?

The short answer is yes.

But in the long run, professional SEO services are still more affordable than cheap SEO.

Why?

Because only an SEO expert can deliver high-quality content, technical expertise, and trustworthy backlinks. And these are the elements that have consistently proven to drive organic traffic and, ultimately, conversions.

Just like a good surgeon, a qualified SEO expert will spend time talking to you about what you need and helping you set realistic goals.

Because in the long term, there is nothing more affordable than a good investment.

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How to Find an Affordable SEO Company Without Compromising Quality was originally posted by Video And Blog Marketing

What We Know About Google’s Passage Indexing

What We Know About Google's Passage Indexing

Google’s Passage Indexing was announced in the event Search On 2020 last October. With the announcement came a rush of inquiries and clarifications from SEO specialists and other digital marketing professionals.

Will Google really be indexing particular passages? What is the difference between passage indexing and featured snippets? And most importantly, when will it be rolled out?

In the succeeding months, employees from Google were met with these questions across various forums, websites, and social media apps. To help you get a better grasp of Passage Indexing before it gets rolled out, here are the essential pieces of information that you need to know.

It Can Give More Accurate Results To Specific Queries

Sample of Google's Passage Indexing

Passage Indexing was announced at the Search On 2020 event by Cathy Edwards, the Vice President of Engineering at Google. Besides indexing web pages, images, videos, places, and more, she announced that Google has had another breakthrough — the ability to index passages.

In the video, she mentions that this change is meant to aid in the improvement of specific searches. What does this mean? It means that instead of looking at a page as a whole to determine what it’s about, the search engine can now better understand the meanings behind individual passages.

Once rolled out, this will provide searchers with more accurate results for specific queries. So if the answer to a certain query is found on a web page about a broader topic, Passage Indexing can still spot it.

It Does Not Index Individual Passages

One of the misconceptions that came with the announcement of Passage Indexing is that it can index individual passages, which was what was announced in the Search On 2020 event. This was disproven by Danny Sullivan, Google’s public Search Liaison in a series of posts and replies on Twitter.

Danny Sullivan Tweet About Google's Passage Indexing

It seems that instead of indexing passages, Google has improved its algorithm’s ability to understand specific passages from already indexed pages. This is an interesting change as the search engine was previously known to crawl through an entire page to learn about it.

It Is A Ranking Change

Instead of a change in indexing, a search developer advocate for Google named Martin Splitt called Passage Indexing a “ranking change.” In his video discussion with the Search Engine Journal, Martin also referred to this update as “Passage Ranking”.

Search Engine Journal's Discussion About Google's Passage Indexing

In the video, he discusses how Passage Indexing can change the way that Google ranks your content based on what it finds on your page. Instead of having to make multiple articles about different topics, a subtopic found in a longer and broader web page can now be used as a factor to help improve its rankings for a particular query. To further elaborate, a number of employees from Google describe the change as “helping find a needle in a haystack.”

It Is Different From Featured Snippets

So what is the difference between Passage Indexing and featured snippets? According to Martin Splitt, featured snippets are self-contained pieces of information on a page that can be pulled out and showcased in the search result. In terms of Passage Indexing, the goal is not to simply answer a question. Instead, it focuses more on ranking broader pages that you may be interested in. This can refer to pages with more elaborate passages or pages that may contain results that are not as concise as those usually found in featured snippets.

A Gas Can

To help you further understand, let’s talk about a hypothetical situation. Let’s say that you have a page about camping gear. Within that page, you have a subtopic that talks about how to safely store portable gas cans. Prior to Passage Indexing, your article may not rank for the query “How to safely store portable gas cans when camping”. Google may put its focus on your page being about essential camping gear. With Passage Indexing, it’s possible that Google will be able to rank your page for that specific query since it is relevant to what is being asked.

How To Prepare For The Launch of Passage Indexing

In October 2020, Google announced that Passage Indexing would be unveiled by the end of the year and that it will affect 7% of queries across all languages. However, at the time of writing, it has yet to go live. So, you may be thinking that you still have some time to prepare for its launch.

How can you prepare for Passage Indexing? According to both Danny Sullivan and Martin Splitt, you do not have to change a thing. According to Splitt, Passage Indexing is more aimed at those who are not that knowledgeable about SEO. As for Sullivan, his piece of advice is to keep making pages with relevant content, which is ultimately what the search engines are looking for.

The same thoughts were shared by the Google Search Liaison Twitter page, who encouraged people to focus on making good content based on their advice on Google Search documentation.

Tweet About How To Prepare For Google's Passage Indexing

Since the change has yet to go live, meaning that we cannot start experimenting with it, it seems that the best course of action is to review your pages to ensure that your content is relevant to its targeted search intent.

Key Takeaway

These are just some of the pieces of information that we know about Google’s Passage Indexing so far. Once it is rolled out, it will be a breakthrough that can provide more accurate results for 7% of queries across all languages. It will do so by understanding specific passages from previously indexed pages better, providing searchers with more relevant pages in the search results.

Take note that there have been no announcements regarding how SEO Specialists and other digital marketing professionals can prepare their websites for Passage Indexing. Instead, focus on making your content as relevant as possible.

What We Know About Google’s Passage Indexing was originally posted by Video And Blog Marketing